Park Advertising

What Park Advertising does

Park Advertising is a U.S.-based specialized PERM (Program Electronic Review Management) advertising agency serving immigration law firms and attorneys. Founded around 2012-2014 as part of the broader Park firm (which also provides foreign education equivalency evaluations), the company places recruitment advertisements on behalf of employers sponsoring foreign nationals for green cards via labor certification. Its core offering is a single integrated service that handles placement across the full set of DOL-required media channels: two consecutive Sunday newspaper print ads, State Workforce Agency (SWA) job orders in all 50 states, online job boards, AM radio spots, campus recruiting, local/ethnic papers, and trade journals. The firm also provides supervised recruitment services, prevailing wage determination support, and wage transparency compliance review across multiple state jurisdictions.

The company's technology stack centers on a web-based client portal (prod.parkeval.com) where law firm clients submit job orders, approve quotes, view ad schedules, and download E-tear documentation packages. Operational workflows include systematic digital screenshot capture (day-1, day-15, day-30) for SWA and supervised recruitment compliance, and daily monitoring of SWA website availability with client notification protocols for site outages. No public API, SDK, or AI/ML capabilities are disclosed; the platform supports case management rather than automating the regulatory decisioning itself.

Park Advertising operates a sales-led go-to-market with direct client engagement (phone, email, website quote request) targeting enterprise immigration law practices, and generates revenue on a transaction-fee basis calculated by ad word count and geographic market, with prepayment required before placement. The firm is privately held with 11-50 employees, headquartered in Kew Gardens, NY, with an additional office in Bala Cynwyd, PA. It is a subsidiary of the Park parent entity and has no disclosed outside funding.

Name

Park Advertising

Legal name

Park Advertising

Website

https://parkadvertising.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Advertising is a U.S.-based PERM labor certification advertising agency that places DOL-compliant recruitment ads across newspapers, state workforce agencies, online job boards, radio, and trade journals on behalf of immigration law firms and attorneys. It operates a client portal for case management and documentation delivery, generating revenue via per-case transaction fees.

Ownership category

akta.pro rank

Product category

Immigration Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• PERM advertising services
• Labor certification advertising
• Immigration recruitment ads
• DOL compliance advertising
• Workforce agency job orders

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PERM Advertising Placement Services: Park Advertising generates revenue by placing PERM-compliant recruitment advertisements across multiple media channels including Sunday newspapers, State Workforce Agency websites, online job boards, radio, campus recruiting, and trade journals. Fees are calculated based on ad word count and geographic location (city where position is offered). The company requires prepayment before ad placement begins.
2. Advertising Consulting and Compliance Services: Revenue is generated through consulting on PERM advertising requirements, ad text compliance review (including wage transparency requirements by state), and handling of job orders with State Workforce Agencies across all 50 states.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Park Advertising is a specialized PERM (Program Electronic Review Management) advertising agency that places immigration-based recruitment advertisements on behalf of law firms and immigration attorneys. The company places ads across multiple required media channels — Sunday newspapers, State Workforce Agency (SWA) job orders, online job boards, radio, campus recruiting, local/ethnic papers, and trade journals — in compliance with Department of Labor requirements for labor certification cases. They serve as a single point of contact managing the full advertising lifecycle from quote through regulatory-compliant documentation delivery, including a web-based client portal for case management.

Product overview

Park Advertising offers a single integrated service offering centered on PERM (Program Electronic Review Management) labor certification advertising for immigration purposes. Their primary product is PERM advertising services, which encompasses placing ads across multiple required media channels including Sunday newspapers, State Workforce Agency (SWA) job orders, online job boards, campus recruiting, local/ethnic papers, radio, and trade journals. They supplement this core service with PARK EVAL, an online account management portal where clients can submit job orders, approve quotes, view ad schedules, and download E-tear documentation packages. Additional services include prevailing wage determination support, wage transparency compliance checks, supervised recruitment case handling, and tearsheet delivery. The company operates as a centralized point of contact managing the full advertising lifecycle from quote through delivery of regulatory-compliant documentation for DOL and USCIS submission.

Differentiator

Problem solved

Functional benefit

Products and services

• PERM Advertising Services End-to-end immigration-based recruitment advertising and consulting service for lawyers and law firms, placing PERM ads across multiple media channels (Sunday newspapers, SWA job orders, online job boards, radio, campus recruiting, local/ethnic papers, trade journals) to meet DOL requirements for labor certification. Includes compliance review and documentation.
• Park Eval / PERM Portal
• Sunday Newspaper Print Ads
• State Workforce Agency (SWA) Job Order Placement
• Online Job Board Advertising
• AM Radio Advertisement
• Trade Journal Print Advertisement
• Campus Recruiting Services
• Local or Ethnic Paper Advertising
• Supervised Recruitment Services
• Wage Transparency Compliance Services
• Prevailing Wage Determination Support
• Tearsheet Delivery Service

Quantifiable outcome

• Full ad quotes delivered within 6 hours for small-town locations with minimal prior media coverage
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KPMG (U.S. Immigration Services): Big-four advisory firm with a corporate immigration services practice that competes with or supplements immigration law firms; comparable broad incumbent operating in the same employer-sponsored immigration service stack.
• Seyfarth Shaw (Immigration Practice): Full-service U.S. law firm with a national business immigration practice; comparable incumbent serving large employer immigration programs that generate PERM advertising demand.
• Greenberg Traurig (Immigration Practice): Large multinational law firm with a sizable corporate immigration group; comparable incumbent that processes PERM cases and overlaps with Park's customer universe of employers and immigration attorneys.
• Ogletree Deakins (Immigration Practice): Major U.S. employment and immigration law firm running high PERM caseloads; comparable incumbent serving the same immigration-attorney customer base that Park supports with specialized PERM advertising.
• Fragomen: World's largest global immigration law firm; comparable because it handles thousands of PERM cases annually and either manages PERM advertising in-house or relies on specialist vendors like Park — anchoring the same employer/immigration customer value chain.
• Berry Appleman & Leiden (BAL): Major corporate immigration law firm with a large PERM practice; comparable in serving the same immigration-attorney customer base and managing the PERM advertising workflow at scale across U.S. jurisdictions.

Others

• LinkedIn (Talent Solutions): Professional network with a large recruitment advertising business; comparable as a high-end recruitment advertising channel and a potential alternative for employers sourcing candidates that could intersect with PERM recruitment workflows.
• Indeed Hire: Online recruitment advertising platform; comparable as a large-scale provider of job-board placements — one of the media channels Park books PERM ads on — and a potential threat if its self-serve tools encroach on PERM-supervised recruitment.

Emerging players

• LawLogix: Immigration case management and I-9 software vendor serving many of the same law-firm customers Park serves; comparable as a software-led adjacent player in immigration compliance workflows.
• Envoy Global: Tech-enabled immigration and global mobility platform serving HR teams and law firms; comparable as an emerging, software-led alternative targeting the same employer-sponsored immigration workflow Park serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/park-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Advertising