UMass Beacons Athletics

What UMass Beacons Athletics does

UMass Beacons Athletics is the official intercollegiate athletics department of the University of Massachusetts Boston, a public research university within the University of Massachusetts System located on the Columbia Point peninsula in Boston, Massachusetts. The department operates 19 NCAA Division III varsity sports — including baseball, basketball, cross country, field hockey, ice hockey (men's and women's), lacrosse (men's and women's), soccer (men's and women's), softball, tennis (men's and women's), track & field (men's and women's), and volleyball — competing in the Little East Conference and New England Hockey Conference. Approximately 350+ student-athletes participate in varsity programs, while a broader campus recreation program serves 7,500+ student members and 300+ faculty/staff. The department is led by Vice Chancellor and Director of Athletics and Recreation Dr. Jacqueline Schuman and a senior leadership team including Executive Deputy Director Stephanie Dollar and Deputy Athletic Director for Development and Revenue Generation Eric Mathieu.

The athletics department operates a portfolio of on-campus facilities anchored by the Clark Athletic Center (housing the Edward T. Barry Ice Rink, gymnasium, athletic training room, and varsity weight room), Monan Park baseball stadium, softball field, and outdoor competition venues. Core service lines include varsity athletics, recreation and intramurals, sports medicine (prevention, evaluation, and treatment of athletic injuries staffed by licensed athletic trainers), and compliance with NCAA D3 standards including concussion safety protocols and drug testing. The department's technology footprint is limited to standard operational tools: ARMS sports administration software, FloCollege for live streaming, social media platforms (Facebook, Instagram, Twitter/X, YouTube), and a MerchOrders-powered team store e-commerce channel.

As a non-commercial state-funded entity, the department does not generate revenue through consumer pricing. Funding flows from institutional allocations by the University of Massachusetts Boston and the Commonwealth of Massachusetts, supplemented by corporate sponsorships (notably a 10+ year relationship with Big Y Foods as Official Grocery Partner, renewed in March 2026), the Beacon Club annual fund and major-gift fundraising, sports-specific giving campaigns, signature events such as the Golf Tournament fundraiser, ticket sales, merchandise sales, and facility rentals. The go-to-market model is not customer acquisition in the conventional sense; instead, the department competes for prospective student-athletes, fan engagement, alumni donations, and sponsor partnerships within the LEC and NEHC competitive sets.

Name

UMass Beacons Athletics

Legal name

University of Massachusetts Boston

Website

https://beaconsathletics.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

UMass Beacons Athletics is the NCAA Division III athletics department of the University of Massachusetts Boston, operating 19 varsity sports for 350+ student-athletes and a recreation program serving 7,500+ students, funded by institutional allocations, corporate sponsorships, and alumni donations.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (713940), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Collegiate Athletic Conferences & Associations (MPAKACAA), Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• NCAA Division III athletics
• College sports programs
• Intercollegiate athletics
• Campus recreation services
• Athletic facility operations

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

UMass Beacons Athletics operates the NCAA Division III intercollegiate athletics department of the University of Massachusetts Boston, fielding 19 varsity sports programs (men's and women's) that compete in the Little East Conference and the New England Hockey Conference. The department delivers varsity competition, campus recreation and intramural services (serving 7,500+ student members), sports medicine and athletic training, and operates athletic facilities including the Clark Athletic Center, Edward T. Barry Ice Rink and Monan Park baseball stadium.

Product overview

UMass Boston Beacons Athletics operates as a comprehensive NCAA Division III athletics department offering 19 varsity sports programs including baseball, basketball (men's/women's), cross country (men's/women's), field hockey, ice hockey (men's/women's), lacrosse (men's/women's), soccer (men's/women's), softball, tennis (men's/women's), track & field (men's/women's), and volleyball. The department provides sports medicine services through a dedicated athletic training facility, manages campus recreation programs, and operates major athletic facilities including the Clark Athletic Center, Edward T. Barry Ice Rink, Monan Park baseball stadium, and various outdoor fields. The program competes in the Little East Conference (LEC) and New England Hockey Conference (NEHC).

Differentiator

Problem solved

Functional benefit

Products and services

• NCAA Division III Varsity Athletics Programs Intercollegiate athletics programs covering 19 sports for UMass Boston student-athletes, competing in NCAA Division III within the Little East Conference and New England Hockey Conference. Includes competitive seasons, postseason play, and holistic student-athlete development (academic and athletic).
• Campus Recreation and Intramural Services Campus recreation services including instructional programs, intramural sports leagues, membership-based facility access, and open recreation opportunities for UMass Boston students, faculty, and staff. Serves more than 7,500 student members plus approximately 300 faculty/staff.
• Sports Medicine Services Comprehensive athletic training services (prevention, evaluation, management, and treatment of athletic injuries) for UMass Boston varsity student-athletes. Includes a Concussion Safety Protocol coordinated with Boston Children's Hospital team physician Dr. Michael Beasley, and NCAA random and reasonable-suspicion drug testing.
• Official Beacons Team Store Official e-commerce storefront selling UMass Boston Beacons athletics apparel and merchandise, operated at gobeaconshop.merchorders.com.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Big Y FoodscoreGTM or Marketing Partner · 9 March 2026Big Y Foods named Official Grocery Partner in renewed multi-year partnership continuing a relationship spanning more than 10 consecutive years. Partnership facilitated by Learfield's local team UMass Sports Properties. Includes in-venue branding at Mullins Center, dasherboard signage at hockey games, game sponsorships, and fan engagement initiatives. Renewal coincides with Big Y's 90th anniversary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plymouth State Panthers Athletics: Little East Conference D3 peer with comparable sport breadth and New England public-university demographic. Direct competitor across LEC sports.
• UMass Dartmouth Corsairs Athletics: Sibling UMass system NCAA Division III athletics program offering a similar portfolio of varsity sports for a comparable public university demographic. Closest structural peer in terms of conference profile, funding model, and operating scale.
• MIT Engineers Athletics: Boston-area NCAA Division III program operating 19+ varsity sports from a similarly-sized urban campus. Useful benchmark for academic-athletic balance, recruiting strategy, and D3 fundraising practices.
• Bridgewater State Bears Athletics: Massachusetts public university D3 athletics program historically competing in the same MASCAC conference footprint. Comparable sport breadth, public funding model, and regional recruiting base.
• Eastern Connecticut State Warriors Athletics: Fellow Little East Conference member with a comparable D3 sport count and a public-university operating model. Direct on-field competitor in LEC play across multiple shared sports.
• Tufts Jumbos Athletics: Boston-area D3 program with strong championship pedigree across multiple sports. Comparable on operational scope and a useful benchmark for alumni-driven fundraising and D3 sponsorship strategy.
• Salem State Vikings Athletics: Another Massachusetts public university D3 program with a similar 19-sport portfolio and conference alignment (MASCAC). Closely comparable on cost structure, geographic recruitment, and Division III economics.
• Keene State Owls Athletics: Little East Conference peer with a similar D3 sport breadth and a regional New England public-university profile. Direct competitor in LEC championships.

Regional players

• Little East Conference: The NCAA Division III conference in which UMass Boston competes. Relevant as a structural peer governing championship competition, scheduling, and conference-level media/partnership arrangements.
• Suffolk University Rams Athletics: Boston-based D3 athletics program with overlapping coaching pipelines and a similar urban-recruiting profile. Adjacent rather than directly competitive in conference play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/umassbeacons
• YouTubeyoutube.com/umassbeacons
• Facebookfacebook.com/umassbeacons
• Instagraminstagram.com/umassbeacons
• LinkedInlinkedin.com/company/umass-boston-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMass Beacons Athletics