Association of Strategic Alliance Professionals

Name

Association of Strategic Alliance Professionals

Legal name

Association of Strategic Alliance Professionals

Website

https://strategic-alliances.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Individual and enterprise membership subscriptions providing access to resources, certifications, events, and community platforms
2. Events and Conferences: Registration fees for summits, conferences, and local meetup events including ASAP Global Alliance Summit, ASAP BioPharma Conference, and ASAP European Alliance Summit
3. Publications and Educational Materials: Sale of publications including Strategic Alliance Quarterly, The ASAP Guide to Information Technology Partnering, and other educational resources
4. Certification Fees: Fees for certification programs including CA-AM and CSAP credentials, plus renewal fees
5. Sponsorships: Corporate sponsorship opportunities at events and membership levels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ASAP is a global nonprofit professional membership association that sells individual and enterprise memberships, professional certifications (CA-AM and CSAP), structured education programs, signature in-person and virtual conferences, publications (Strategic Alliance Quarterly and specialized handbooks), the Ask Ally AI knowledge assistant, the PCAP diagnostic tool, and the ASAP Connect community platform to alliance, partnership, and ecosystem management professionals worldwide.

Product overview

ASAP is a professional association offering a comprehensive ecosystem of products and services for alliance and partnership professionals. The portfolio includes two professional certifications (CA-AM and CSAP), multiple structured education programs (Alliance Lifecycle, Alliance Essentials, Applied Alliance Management, Alliance Strategy & Leadership, Mastering Alliance Management, and Generative AI Prompting), publications (Strategic Alliance Quarterly magazine and ASAP Blog), the Ask Ally AI assistant for knowledge retrieval, the Partnering Capability Assessment Platform (PCAP) diagnostic tool, and ASAP Connect community platform. The organization hosts signature events including the ASAP Global Summit, ASAP Summit London, ASAP BioPharma Conference, and ASAP Locals chapter events. Membership options include Individual and Enterprise tiers, along with an awards program recognizing excellence in alliance management.

Differentiator

Problem solved

Functional benefit

Products and services

• CA-AM (Certified Alliance Associate Manager)

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• allianceboardcoreTechnology or Integration · 12 February 2020ASAP partnered with allianceboard to elevate alliance professionals through technology and knowledge sharing. The partnership combines ASAP's resources and best practices with allianceboard's technology to support evolving collaboration models and alliance management practices.
• WorkSpancoreStrategic or Co-development Partner · 30 September 2019ASAP and WorkSpan announced a partnership to strengthen collaboration and grow the ecosystem community. The partnership is designed to combine resources, best practices, and technology to support ever-evolving collaboration models between the two organizations engaged with alliance and ecosystem professionals.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Partnership Professionals Network: Membership community dedicated to partnership and alliance management professionals. Most directly comparable to ASAP given overlapping professional audience, content, and events in the alliance/partnership management niche.
• Strategic Account Management Association (SAMA): Professional association serving strategic account managers with training, certification, and an annual conference. Highly comparable membership-association business model targeting adjacent B2B relationship management professionals.
• Association of Proposal Management Professionals (APMP): Global professional association offering certification (CPP, APMP Fellow), education, and an annual conference for bid, proposal, and business development professionals. Similar nonprofit membership model with comparable certification-driven revenue.

Others

• PDMA (Product Development and Management Association): Professional association for product development and innovation practitioners offering certifications, conferences, and publications. Comparable nonprofit membership model serving corporate practitioners in an adjacent business discipline.

Broad incumbents

• Project Management Institute (PMI): The dominant global professional association for project, program, and portfolio management with PMP certification. Comparable as a much larger, established professional membership body offering credentials, training, and global events in an adjacent business discipline.
• Society for Human Resource Management (SHRM): One of the largest professional membership associations globally, offering HR certifications (SHRM-CP, SHRM-SCP), training, and major conferences. Comparable as a large-scale, mature nonprofit association business model.
• American Marketing Association (AMA): Large professional association serving marketing practitioners with certifications, training, publications, and events. Comparable membership-association business model applied to an adjacent B2B professional discipline.
• International Association of Business Communicators (IABC): Global professional association for business communication professionals offering credentials, events, and member resources. Similar nonprofit association structure and certification-driven engagement model.

Emerging players

• Chief Alliance Officer Summit (Alliancetrax / similar alliance executive communities): Allianceboard is a SaaS platform and community partner of ASAP targeting alliance professionals. Comparable as a niche, technology-enabled community for the same professional audience but as an emerging private company rather than established nonprofit.
• Vantage Partners: Consulting firm specializing in alliance management training and advisory. Listed as ASAP sponsor and operates training programs partially overlapping CA-AM/CSAP content; comparable as an adjacent commercial training provider for the same professional community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ASAP_Global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Strategic Alliance Professionals