The Rivers Trust

What The Rivers Trust does

The Rivers Trust are conservation experts with a wealth of data and expertise at their fingertips. They work with their member Trusts to make their shared vision a reality: wild, healthy, natural rivers, valued by all.

Name

The Rivers Trust

Legal name

The Rivers Trust

Website

https://theriverstrust.org/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rivers Trust is an Environmental Services Company.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environmental Consulting Services (541620), Administration of Environmental Quality Programs (924)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• River conservation services
• Water stewardship consulting
• Catchment restoration
• Citizen science monitoring
• Environmental nonprofit advocacy

Headquarters

HQ city

Stoke Climsland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The Rivers Trust relies on donations from individuals, regular givers, and legacy donors. They run fundraising campaigns including the Big Give Christmas Challenge and accept direct donations via their website.
2. Project Grants: Funding from grantmaking organizations including Garfield Weston Foundation, Esmée Fairbairn Foundation, Allan & Gill Gray Philanthropies, Swire Charitable Trust, CHK Foundation, Fishmongers' Company's Charitable Trust, Network for Social Change, John Coates Charitable Trust, Scott (Eredine) Charitable Trust, Chapman Charitable Trust, and Worshipful Company of Plumbers.
3. Corporate Partnerships: Water Stewardship Service provides corporate partnerships where businesses demonstrate leadership, contribute to climate resilience, and invest in nature's recovery. Corporate supporters include Hogan Lovells Cadwalader, Amber River Foundation, APEM Group, Glastonbury Festivals Ltd., Green Gourmet, Random House, and Simply Washrooms.
4. Merchandise Sales: Online merchandise store (Teemill) selling t-shirts, sweaters, totes, and tea towels featuring river-themed designs, with proceeds supporting their work.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Rivers Trust is an environmental charity serving as the umbrella organization for 65 member Rivers Trusts across Britain, Northern Ireland, and Ireland. It delivers river restoration, natural flood management, water quality monitoring, habitat creation, citizen science engagement (Big River Watch), and corporate water stewardship partnerships. The organization combines on-the-ground conservation delivery with public data platforms (Sewage Map, Catchment Data Hub) and policy advocacy to drive the recovery of wild, healthy, natural rivers.

Product overview

The Rivers Trust is an environmental charity that serves as the umbrella organisation for 65 member Rivers Trusts across Britain, Northern Ireland, and Ireland. Rather than a traditional technology product company, The Rivers Trust offers a portfolio of conservation services, citizen science programmes, and environmental monitoring tools. Key offerings include the Sewage Map (an interactive mapping tool for pollution data), Big River Watch (a citizen science initiative for river monitoring), Water Stewardship Service (corporate consultancy for water management), River Ecosystem Services (commercial ecological services), and various research reports including the annual Impact Report and State of Our Rivers Report. The organisation also hosts the Catchment Based Approach Data Hub for data sharing. These services are provided free to the public for advocacy and education purposes, with corporate partnerships and donations funding the charitable mission of restoring wild, healthy, natural rivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sewage Map

Quantifiable outcome

• 9,603 natural flood management measures delivered in 2025-26
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Northern Ireland WatercoreStrategic or Co-development Partner · 30 June 2026The Rivers Trust is a project partner in Protecting Shared Waters (PSW), a €7.5 million cross-border collaborative project led by Northern Ireland Water, funded by PEACEPLUS programme. Partners include Agri-food and Bioscience Institute, James Hutton Institute, Uisce Éireann, and Ulster Wildlife. The project focuses on nature-based solutions for water quality and quantity challenges.
• WATRcoreTechnology or Integration · 17 June 2026The Rivers Trust is a project partner in the MaD-OPS project, a UKRI and NERC-funded initiative led by WATR in collaboration with UWE Bristol. The project deploys Chelsea Technologies' fluorescence-based optical sensors combined with WATR's cloud-based platform for real-time river health monitoring across seven deployment sites, aiming to develop a dynamic Water Quality Index.
• University of the West of England (UWE Bristol)coreStrategic or Co-development Partner · 17 June 2026UWE Bristol collaborates with WATR and The Rivers Trust on the MaD-OPS project, a UKRI and NERC-funded initiative to revolutionize river health monitoring across the UK using advanced optical sensors and cloud-based data collection.
• Coca-Cola EuropecoreStrategic or Co-development Partner · 26 November 2025Coca-Cola Europe partnered with The Rivers Trust and WWF Central and Eastern Europe on water stewardship initiatives. Coca-Cola's two decades of collaboration with over 30 NGOs on more than 100 water-focused projects across 20+ European countries includes support for river restoration projects, with a specific Romanian river restoration project showcased.
• AmazoncoreStrategic or Co-development Partner · 19 November 2025Amazon launched a Thames floodplain restoration project in partnership with The Rivers Trust, expected to replenish more than 200 million litres of water. This is one of four new global water replenishment projects Amazon is rolling out across UK, US, Mexico, and India, collectively targeting restoration of more than two billion litres annually.
• AvivacoreStrategic or Co-development Partner · 5 November 2025The Rivers Trust is a founding member of the FloodAction Coalition co-founded by Aviva and The Conduit. The coalition aims to mobilize up to £1 billion of investment in nature-based solutions for UK flood and drought risks, targeting £150 million investment pipeline by 2026 scaling to £1 billion by 2028. Founding members include Aviva, The Conduit, National Trust, The Crown Estate, National Highways, Howden, Anglian Water, UBS, and others.
• Coca-Cola Europacific PartnerscoreStrategic or Co-development PartnerCCEP's bottling plant in West Yorkshire works with Calder Rivers Trust (member of Rivers Trust Movement) to ensure water supply security by investing in on-farm wetlands that store and treat water in the Calder catchment.
• Chivas BrotherscoreStrategic or Co-development PartnerThe River Within Partnership brings together Chivas Brothers (maker of Ballantine's, The Glenlivet and Chivas Regal) with three Rivers Trusts: Findhorn, Nairn and Lossie Rivers Trust, Spey Catchment Initiative, and Deveron, Bogie and Isla Rivers Charitable Trust. Projects include riparian woodland restoration, salmon habitat reconnection, and farming partnerships.
• The Riverscapes PartnershipcoreStrategic or Co-development PartnerThe Riverscapes Partnership includes The Rivers Trust, National Trust, Woodland Trust, and Beaver Trust. They launched the Making Space for Water advocacy campaign seeking support for farmers and landowners to create healthy nature-rich corridors alongside waterways, holding events at Houses of Parliament.
• TescominorStrategic or Co-development PartnerTesco announced nature partnerships as part of its Nature Programme, expanding biodiversity initiatives across supply chain. While The Rivers Trust is not a direct partner, Tesco is mentioned alongside Coca-Cola Europe partnerships for water stewardship.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wildlife Trusts (The Wildlife Trusts): The Wildlife Trusts is a UK federation of 46 local wildlife trusts, mirroring The Rivers Trust's umbrella-of-member-Trusts model. Both are nature-based charities with comparable volunteer-driven, local-delivery networks addressing environmental degradation in the UK and Ireland.
• Wildfowl & Wetlands Trust (WWT): WWT is a UK wetland conservation charity operating visitor reserves, running conservation projects, and engaging corporate partners for wetland stewardship. Its focus on wetlands, waterbirds, and catchment-level conservation closely overlaps The Rivers Trust's wetland creation and habitat restoration remit.
• Woodland Trust: Woodland Trust is the UK's largest woodland conservation charity, working on tree planting, habitat restoration, and policy advocacy. Co-founded the Riverscapes Partnership with The Rivers Trust, indicating direct collaboration on riparian woodland and nature recovery across the UK.
• Surfers Against Sewage: Surfers Against Sewage is a UK marine conservation charity campaigning on sewage pollution, plastic pollution, and water quality, with a real-time water-quality app (Safer Seas Service). It directly competes for public attention on river and coastal pollution issues and is a peer in citizen science and advocacy.
• Marine Conservation Society: Marine Conservation Society is a UK charity focused on ocean and coastal water quality, pollution, and biodiversity. It shares a similar citizen science, advocacy, and corporate partnership model with The Rivers Trust, and covers the downstream marine end of the same river-to-sea pollution problem.
• Thames21: Thames21 is a London-based river restoration charity working on river clean-ups, habitat creation, and citizen engagement on the Thames catchment. It is a direct operating peer in river restoration delivery, though geographically narrower than the pan-UK Rivers Trust Movement.
• Salmon & Trout Conservation UK: Salmon & Trout Conservation is a UK charity focused on wild fish, river habitat, and water quality enforcement. Its thematic overlap with The Rivers Trust's fish barrier removal (67 eased/passed/removed in 2025-26) and pollution monitoring work makes it a direct mission peer.

Broad incumbents

• National Trust: The National Trust is the UK's largest conservation charity, managing land, heritage, and natural landscapes. It is a founding member of the FloodAction Coalition and Riverscapes Partnership with The Rivers Trust, and its land holdings intersect with catchment-level river restoration work.
• WWF UK: WWF UK is a major international environmental charity working on water, climate, and biodiversity. It partners with The Rivers Trust on water stewardship initiatives (e.g., Coca-Cola Europe collaboration) and shares corporate partnership channels, making it both a collaborator and a broader-market peer.

Others

• APEM Group: APEM Group is a UK environmental consultancy providing ecological and water quality monitoring services to regulators and water companies. It is a corporate partner of The Rivers Trust and a comparable provider of freshwater science and survey services, making it an adjacent ecosystem peer rather than a direct charity competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theriverstrust
• Facebookfacebook.com/theriverstrust
• LinkedInlinkedin.com/company/the-rivers-trust
• Instagraminstagram.com/theriverstrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rivers Trust