The Rivers Trust
The Rivers Trust is an Environmental Services Company.
- Company typePrivate
- Founded2004
- HeadquartersStoke Climsland, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Rivers Trust does
The Rivers Trust are conservation experts with a wealth of data and expertise at their fingertips. They work with their member Trusts to make their shared vision a reality: wild, healthy, natural rivers, valued by all.
The Rivers Trust firmographics
Firmographics- Name
- The Rivers Trust
- Legal name
- The Rivers Trust
- Website
- https://theriverstrust.org/
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rivers Trust is an Environmental Services Company.
- Ownership category
- akta.pro rank
The Rivers Trust industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environmental Consulting Services (541620), Administration of Environmental Quality Programs (924)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Water Resources & Watershed Protection (BPAGAGAK)
- akta.pro secondary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where The Rivers Trust is headquartered
LocationHeadquarters
- HQ city
- Stoke Climsland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Rivers Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and Fundraising: The Rivers Trust relies on donations from individuals, regular givers, and legacy donors. They run fundraising campaigns including the Big Give Christmas Challenge and accept direct donations via their website.
- Project Grants: Funding from grantmaking organizations including Garfield Weston Foundation, Esmée Fairbairn Foundation, Allan & Gill Gray Philanthropies, Swire Charitable Trust, CHK Foundation, Fishmongers' Company's Charitable Trust, Network for Social Change, John Coates Charitable Trust, Scott (Eredine) Charitable Trust, Chapman Charitable Trust, and Worshipful Company of Plumbers.
- Corporate Partnerships: Water Stewardship Service provides corporate partnerships where businesses demonstrate leadership, contribute to climate resilience, and invest in nature's recovery. Corporate supporters include Hogan Lovells Cadwalader, Amber River Foundation, APEM Group, Glastonbury Festivals Ltd., Green Gourmet, Random House, and Simply Washrooms.
- Merchandise Sales: Online merchandise store (Teemill) selling t-shirts, sweaters, totes, and tea towels featuring river-themed designs, with proceeds supporting their work.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
The Rivers Trust product offering
Product offeringCore offering
The Rivers Trust is an environmental charity serving as the umbrella organization for 65 member Rivers Trusts across Britain, Northern Ireland, and Ireland. It delivers river restoration, natural flood management, water quality monitoring, habitat creation, citizen science engagement (Big River Watch), and corporate water stewardship partnerships. The organization combines on-the-ground conservation delivery with public data platforms (Sewage Map, Catchment Data Hub) and policy advocacy to drive the recovery of wild, healthy, natural rivers.
Product overview
The Rivers Trust is an environmental charity that serves as the umbrella organisation for 65 member Rivers Trusts across Britain, Northern Ireland, and Ireland. Rather than a traditional technology product company, The Rivers Trust offers a portfolio of conservation services, citizen science programmes, and environmental monitoring tools. Key offerings include the Sewage Map (an interactive mapping tool for pollution data), Big River Watch (a citizen science initiative for river monitoring), Water Stewardship Service (corporate consultancy for water management), River Ecosystem Services (commercial ecological services), and various research reports including the annual Impact Report and State of Our Rivers Report. The organisation also hosts the Catchment Based Approach Data Hub for data sharing. These services are provided free to the public for advocacy and education purposes, with corporate partnerships and donations funding the charitable mission of restoring wild, healthy, natural rivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sewage Map
Quantifiable outcome
- 9,603 natural flood management measures delivered in 2025-26
- +5 more outcomes
Companies that use The Rivers Trust
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
The Rivers Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Rivers Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Northern Ireland WatercoreThe Rivers Trust is a project partner in Protecting Shared Waters (PSW), a €7.5 million cross-border collaborative project led by Northern Ireland Water, funded by PEACEPLUS programme. Partners include Agri-food and Bioscience Institute, James Hutton Institute, Uisce Éireann, and Ulster Wildlife. The project focuses on nature-based solutions for water quality and quantity challenges.
- WATRcoreThe Rivers Trust is a project partner in the MaD-OPS project, a UKRI and NERC-funded initiative led by WATR in collaboration with UWE Bristol. The project deploys Chelsea Technologies' fluorescence-based optical sensors combined with WATR's cloud-based platform for real-time river health monitoring across seven deployment sites, aiming to develop a dynamic Water Quality Index.
- University of the West of England (UWE Bristol)coreUWE Bristol collaborates with WATR and The Rivers Trust on the MaD-OPS project, a UKRI and NERC-funded initiative to revolutionize river health monitoring across the UK using advanced optical sensors and cloud-based data collection.
- Coca-Cola EuropecoreCoca-Cola Europe partnered with The Rivers Trust and WWF Central and Eastern Europe on water stewardship initiatives. Coca-Cola's two decades of collaboration with over 30 NGOs on more than 100 water-focused projects across 20+ European countries includes support for river restoration projects, with a specific Romanian river restoration project showcased.
- AmazoncoreAmazon launched a Thames floodplain restoration project in partnership with The Rivers Trust, expected to replenish more than 200 million litres of water. This is one of four new global water replenishment projects Amazon is rolling out across UK, US, Mexico, and India, collectively targeting restoration of more than two billion litres annually.
- AvivacoreThe Rivers Trust is a founding member of the FloodAction Coalition co-founded by Aviva and The Conduit. The coalition aims to mobilize up to £1 billion of investment in nature-based solutions for UK flood and drought risks, targeting £150 million investment pipeline by 2026 scaling to £1 billion by 2028. Founding members include Aviva, The Conduit, National Trust, The Crown Estate, National Highways, Howden, Anglian Water, UBS, and others.
- Coca-Cola Europacific PartnerscoreCCEP's bottling plant in West Yorkshire works with Calder Rivers Trust (member of Rivers Trust Movement) to ensure water supply security by investing in on-farm wetlands that store and treat water in the Calder catchment.
- Chivas BrotherscoreThe River Within Partnership brings together Chivas Brothers (maker of Ballantine's, The Glenlivet and Chivas Regal) with three Rivers Trusts: Findhorn, Nairn and Lossie Rivers Trust, Spey Catchment Initiative, and Deveron, Bogie and Isla Rivers Charitable Trust. Projects include riparian woodland restoration, salmon habitat reconnection, and farming partnerships.
- The Riverscapes PartnershipcoreThe Riverscapes Partnership includes The Rivers Trust, National Trust, Woodland Trust, and Beaver Trust. They launched the Making Space for Water advocacy campaign seeking support for farmers and landowners to create healthy nature-rich corridors alongside waterways, holding events at Houses of Parliament.
- TescominorTesco announced nature partnerships as part of its Nature Programme, expanding biodiversity initiatives across supply chain. While The Rivers Trust is not a direct partner, Tesco is mentioned alongside Coca-Cola Europe partnerships for water stewardship.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
The Rivers Trust competitors and assessment
Company assessmentDirect peers
- Wildlife Trusts (The Wildlife Trusts): The Wildlife Trusts is a UK federation of 46 local wildlife trusts, mirroring The Rivers Trust's umbrella-of-member-Trusts model. Both are nature-based charities with comparable volunteer-driven, local-delivery networks addressing environmental degradation in the UK and Ireland.
- Wildfowl & Wetlands Trust (WWT): WWT is a UK wetland conservation charity operating visitor reserves, running conservation projects, and engaging corporate partners for wetland stewardship. Its focus on wetlands, waterbirds, and catchment-level conservation closely overlaps The Rivers Trust's wetland creation and habitat restoration remit.
- Woodland Trust: Woodland Trust is the UK's largest woodland conservation charity, working on tree planting, habitat restoration, and policy advocacy. Co-founded the Riverscapes Partnership with The Rivers Trust, indicating direct collaboration on riparian woodland and nature recovery across the UK.
- Surfers Against Sewage: Surfers Against Sewage is a UK marine conservation charity campaigning on sewage pollution, plastic pollution, and water quality, with a real-time water-quality app (Safer Seas Service). It directly competes for public attention on river and coastal pollution issues and is a peer in citizen science and advocacy.
- Marine Conservation Society: Marine Conservation Society is a UK charity focused on ocean and coastal water quality, pollution, and biodiversity. It shares a similar citizen science, advocacy, and corporate partnership model with The Rivers Trust, and covers the downstream marine end of the same river-to-sea pollution problem.
- Thames21: Thames21 is a London-based river restoration charity working on river clean-ups, habitat creation, and citizen engagement on the Thames catchment. It is a direct operating peer in river restoration delivery, though geographically narrower than the pan-UK Rivers Trust Movement.
- Salmon & Trout Conservation UK: Salmon & Trout Conservation is a UK charity focused on wild fish, river habitat, and water quality enforcement. Its thematic overlap with The Rivers Trust's fish barrier removal (67 eased/passed/removed in 2025-26) and pollution monitoring work makes it a direct mission peer.
Broad incumbents
- National Trust: The National Trust is the UK's largest conservation charity, managing land, heritage, and natural landscapes. It is a founding member of the FloodAction Coalition and Riverscapes Partnership with The Rivers Trust, and its land holdings intersect with catchment-level river restoration work.
- WWF UK: WWF UK is a major international environmental charity working on water, climate, and biodiversity. It partners with The Rivers Trust on water stewardship initiatives (e.g., Coca-Cola Europe collaboration) and shares corporate partnership channels, making it both a collaborator and a broader-market peer.
Others
- APEM Group: APEM Group is a UK environmental consultancy providing ecological and water quality monitoring services to regulators and water companies. It is a corporate partner of The Rivers Trust and a comparable provider of freshwater science and survey services, making it an adjacent ecosystem peer rather than a direct charity competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rivers Trust social profiles
Digital presenceThe Rivers Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rivers Trust leadership team
Management profileNumber of profiles
Profiles4 records
The Rivers Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rivers Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rivers Trust
What does The Rivers Trust do?
The Rivers Trust is an environmental charity serving as the umbrella organization for 65 member Rivers Trusts across Britain, Northern Ireland, and Ireland. It delivers river restoration, natural flood management, water quality monitoring, habitat creation, citizen science engagement (Big River Watch), and corporate water stewardship partnerships. The organization combines on-the-ground conservation delivery with public data platforms (Sewage Map, Catchment Data Hub) and policy advocacy to drive the recovery of wild, healthy, natural rivers.
Is The Rivers Trust a public or private company?
The Rivers Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Rivers Trust founded?
The Rivers Trust was founded in 2004. It employs 11 to 50 people.
Where is The Rivers Trust based?
The Rivers Trust is headquartered in Stoke Climsland, United Kingdom, in the Europe region.
How does The Rivers Trust make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are project Grants, corporate Partnerships and merchandise Sales.
Who are The Rivers Trust's main competitors?
Direct peers on record are Wildlife Trusts (The Wildlife Trusts), Wildfowl & Wetlands Trust (WWT), Woodland Trust, Surfers Against Sewage, Marine Conservation Society, Thames21 and Salmon & Trout Conservation UK. Broad incumbents are National Trust and WWF UK. APEM Group is listed as an others.
Does The Rivers Trust have an API?
No public API is recorded for The Rivers Trust.
What industry is The Rivers Trust in?
The Rivers Trust's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAK, Water Resources & Watershed Protection, with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 541620 and its SIC code is 1623.