Events East Group

What Events East Group does

Events East Group is a government-partnership entity incorporated in 2014 under the Halifax Convention Centre Act and jointly owned by the Province of Nova Scotia and Halifax Regional Municipality. The organization operates two anchor venues in downtown Halifax: the Halifax Convention Centre, a 120,000+ square foot flexible event space opened in December 2017 as part of the Nova Centre mixed-use development, and the Scotiabank Centre, a 10,000+ seat multipurpose arena with more than 45 years of operating history. Events East also runs Ticket Atlantic, the ticketing operation for Scotiabank Centre events. The two venues together host approximately 3.2 million attendees annually and have generated over $550 million in cumulative economic impact for Nova Scotia.

The business model is event-driven, generating revenue from venue rentals, catering services (described as state-of-the-art kitchen facilities with an award-winning culinary team), ticketing fees through Ticket Atlantic, and ancillary services such as food and beverage, merchandise, and parking. Pricing is quote-based and negotiated individually with clients. Underlying technology includes ice rink systems at the Scotiabank Centre, event technology and production services across both venues, and integrated Internet, mobile, voice and networking services provided by Rogers Communications Canada across the venues and corporate offices. Target customer segments are convention and conference organizers, sports leagues and event promoters (QMJHL's Halifax Mooseheads, NLL's Halifax Thunderbirds, PWHL, Hockey Canada, Curling Canada), entertainment promoters, and community organizations. The organization has secured signature international events including the IIHF World Junior Championship, Juno Awards, and Canadian Curling Trials.

Events East Group employs 11-50 staff and is led by a board of 10 directors (eight appointed plus two ex-officio senior government officials). The organization pursues a government-mandated economic development mission rather than a private-profit-maximization objective, with revenue figures not publicly disclosed. Strategic priorities include sustainability programming (Bellies Before Bins food donation program launched April 2026), inclusion certifications (Rainbow Registered, Age-Friendly Employer), and ongoing international event acquisition. Suzanne Fougere was appointed President and CEO in January 2026, succeeding Carrie Cussons.

Name

Events East Group

Legal name

Events East Group

Website

https://eventseast.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Events East Group is a Nova Scotia government partnership entity that operates the Halifax Convention Centre (120,000+ sq ft) and Scotiabank Centre (10,000+ seats), plus Ticket Atlantic, serving convention organizers, sports leagues, and entertainment promoters across Atlantic Canada.

Ownership category

akta.pro rank

Product category

Event Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Event venue operations
• Convention center services
• Arena management
• Live entertainment hosting
• Event ticket sales

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Event Hosting: Revenue generated from hosting conventions, conferences, concerts, and sporting events at Halifax Convention Centre and Scotiabank Centre. Includes rental fees, catering services, and ancillary revenue from food and beverage, merchandise, and parking.
2. Ticket Sales: Revenue from ticket sales for concerts, sporting events, and entertainment at Scotiabank Centre, managed through Ticket Atlantic.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Events East Group operates the Halifax Convention Centre and Scotiabank Centre, providing event venue rental, catering, event technology, and ticketing services to convention organizers, sports leagues, entertainment promoters, and corporate clients. Through its wholly owned Ticket Atlantic subsidiary, the organization also sells tickets for concerts, sporting events, and entertainment held at its venues.

Product overview

Events East Group operates a platform of two major venue brands: the Halifax Convention Centre (a 120,000+ sq ft flexible convention space) and Scotiabank Centre (a 10,000+ seat multipurpose arena). Together these venues host conventions, sporting events, concerts, and entertainment, generating significant economic impact for Nova Scotia.

Differentiator

Problem solved

Functional benefit

Brands

• Halifax Convention Centre: Atlantic Canada's premier venue for world-class events, featuring over 120,000 square feet of flexible event space in downtown Halifax.
• Scotiabank Centre

Products and services

• Halifax Convention Centre Atlantic Canada's premier convention venue, featuring over 120,000 square feet of flexible event space in downtown Halifax. Offers venue rental, catering, event technology, and event production services to convention organizers, associations, and corporate clients. Part of the Nova Centre one-million square foot mixed-use development.
• Scotiabank Centre The largest multipurpose facility in Atlantic Canada with seating capacity of more than 10,000, hosting major entertainment and sporting events for over 45 years. Home to the Halifax Mooseheads (QMJHL), Halifax Thunderbirds (NLL), and Royal Nova Scotia International Tattoo. Hosts close to 500,000 attendees annually and includes ice rink systems.
• Ticket Atlantic Wholly owned ticketing subsidiary that sells and distributes tickets for concerts, sporting events, and entertainment at Scotiabank Centre and partner venues in Atlantic Canada. Generates revenue through ticket transaction fees.

Quantifiable outcome

• Over $550 million in economic impact generated for Nova Scotia
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Second HarvestcoreStrategic or Co-development Partner · 30 April 2026Second Harvest is a food rescue organization that connects the Halifax Convention Centre's culinary team with local non-profits to donate excess food. Through the Bellies Before Bins program, prepared and excess food is donated directly to organizations including The Salvation Army, Eastern Passage Food Security Society, Millbrook Food Bank, and Parker Street Food & Furniture Bank.
• National Lacrosse League (NLL)coreStrategic or Co-development Partner · 13 September 2018NLL brought a professional lacrosse team to Halifax beginning with the 2019-20 season at Scotiabank Centre. The team, under ownership of Curt Styres, plays nine regular season home games plus pre-season and playoff games, bringing major league sports entertainment to Halifax.
• The Sutton Place HotelsminorStrategic or Co-development Partner · 15 March 2018The Sutton Place Hotels partnered with the Ramia family at Halifax's Nova Centre, featuring 262 guest rooms and suites with contemporary restaurant and lounge. This luxury hotel is an integral part of the Nova Centre development that houses the Halifax Convention Centre.
• Argyle DevelopmentscoreStrategic or Co-development Partner · 15 March 2018Argyle Developments (Ramia family) built the Nova Centre, the one-million square foot mixed-use development that includes the Halifax Convention Centre. Joe Ramia described the facility as 'a platform to connect Nova Scotia to a global audience.'
• Rogers Communications CanadacoreTechnology or Integration · 24 October 2017Rogers provides Internet, mobile, voice and networking connectivity services between the Halifax Convention Centre, Scotiabank Centre and Events East corporate offices. They also provide the system to manage public and client Internet access. The estimated contract value is $825,000 over a five-year period.
• Taste of Nova ScotiaminorStrategic or Co-development Partner · 12 October 2017Taste of Nova Scotia manages the Halifax Convention Centre's pop-up program to showcase local suppliers' products during national and international conventions, featuring authentic Nova Scotia culinary experiences.
• Kids Up Front FoundationminorStrategic or Co-development Partner · 29 June 2017Kids Up Front Atlantic, launched with Scotiabank Centre as the premier venue partner, provides up to 1,000 tickets annually to local children and families who lack access to arts, culture, sport and recreation experiences. United Way Halifax helps identify community organizations that would benefit from the program.
• United Way HalifaxminorStrategic or Co-development Partner · 29 June 2017United Way Halifax works with Kids Up Front Atlantic to identify community organizations that would benefit from the program providing deserving kids and families access to event experiences.
• Discover HalifaxcoreStrategic or Co-development Partner · 14 June 2017Discover Halifax collaborated with the Halifax Convention Centre and Craft Brewers Association of Nova Scotia on successful event bids, including the 2018 Canadian Brewing Awards and Conference, contributing to the attraction of 74 national and international events generating $77 million in direct spending.
• Craft Brewers Association of Nova ScotiaminorStrategic or Co-development Partner · 14 June 2017Partnership to showcase Nova Scotia's vibrant craft brewery industry during events at the Halifax Convention Centre, including the 2018 Canadian Brewing Awards and Conference.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eventseastca
• LinkedInlinkedin.com/company/events-east-group/?originalSubdomain=ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events East Group