What TriMais does

TriMais, legally TriMais Supermercados S/A, is a Brazilian supermarket chain founded in 2019 and headquartered in São Paulo. The company operates multiple physical supermarket locations in the São Paulo metropolitan area alongside an e-commerce storefront at trimais.com.br with home delivery (minimum order R$ 100), buy-online-pickup-in-store, and same-day express delivery for orders placed before 4pm. Its assortment spans groceries, fresh produce (Hortifrúti), meats and poultry, frozen foods, beverages, household cleaning, personal care, baby products, and pet supplies, supplemented by a deep private label portfolio ("Marca Trimais") across basic foods, seasonings, snacks, bakery, frozen prepared foods, deli pâtés, cleaning, and disposable paper goods. Additional in-house manufactured items are sold under the "Sabores Trimais" and "Fabricação Própria" labels, including made-in-store beirute sandwiches.

The business serves general Brazilian consumers, health-conscious shoppers (organic, lactose-free, gluten-free, zero sugar, whole grain offerings), pet owners, and families with infants in the São Paulo region. It monetizes through standard retail product sales (point-of-sale and online), higher-margin private label and in-house manufactured goods, and the Cartão Trimais store-branded credit card which generates customer financing economics via installment plans (up to 2x interest-free; up to 3x interest-free for bazaar and pet categories, capped at 10x). The card is tightly coupled with the Clube TRI loyalty program, both supported by a dedicated mobile experience (app.cartaotrimais.com.br). Distribution is multichannel: physical retail stores, e-commerce home delivery, and store pickup.

Customer acquisition and retention rely on store-brand recognition, exclusive cardholder discounts, loyalty rewards, the breadth of the private label portfolio, and category extensions in prepared foods. There is no evidence of disclosed revenue, third-party financial backing, or public listing; the legal entity is a Brazilian Sociedade Anônima (S/A), and ownership is reported as independent with no disclosed institutional investors, parent company, or M&A activity in the available data.

Name

TriMais

Legal name

TRIMAIS SUPERMERCADOS S/A

Website

https://trimais.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TriMais is a Brazilian supermarket chain headquartered in São Paulo that operates multiple physical stores and the trimais.com.br e-commerce platform, serving general consumers with groceries, household goods, fresh produce, and an extensive private label portfolio supported by the Cartão Trimais credit card and Clube TRI loyalty program.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Retail grocery
• Supermarket chain
• Private label products
• Online grocery delivery
• Store branded credit card

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Traditional supermarket retail model selling a wide variety of consumer goods including groceries, fresh produce, meats, beverages, household items, and personal care products. Revenue generated through point-of-sale transactions in physical stores and online orders.
2. Private Label Products: Trimais private label brand (Marca Trimais) includes food products, cleaning supplies, paper goods, and other essentials. These products carry the Trimais brand name and provide higher margins compared to third-party brands.
3. Trimais Card Financial Services: The Trimais credit/loyalty card generates revenue through customer financing (installment payments up to 2x interest-free, up to 3x with specific categories) and builds customer loyalty through exclusive discounts and the Club TRI rewards program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TriMais operates a supermarket chain in São Paulo selling groceries, fresh produce, meats, beverages, household, personal care, baby and pet products, alongside its own extensive private label line (Marca Trimais). It also runs an e-commerce storefront with home delivery, offers an in-house manufactured prepared-foods and bakery program (Sabores Trimais / Fab. Própria), and operates a store-branded credit card (Cartão Trimais) and loyalty program (Clube TRI).

Product overview

TriMais is a Brazilian supermarket chain (Supermercados Trimais S/A) offering a comprehensive portfolio of private label products under the Trimais brand alongside third-party branded goods. The company's private label portfolio spans multiple categories including: basic foods (rice, beans, tapioca flour, coffee), seasonings and spices (temperos, Sal de Parrilla line, dehydrated garlic), snacks (potato chips, biscoito de polvilho, cheese bread), beverages (coconut water, juices), bakery items (bread rolls, hot dog buns, hamburger buns, panettone), frozen foods (stuffed pão de queijo, meat skewers), deli foods (various pâtés), cleaning products (laundry detergent, multi-purpose cleaners, trash bags), disposable paper products, and personal care items. The chain also operates an in-store prepared foods program featuring freshly made beirute sandwiches. The company offers a proprietary credit card (Cartão Trimais) and loyalty program (Clube TRI) as complementary services. The business operates physical retail locations and an e-commerce platform serving customers in São Paulo, Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Cartão Trimais: Store-branded credit card offering exclusive discounts and payment plans for Trimais customers.
• Clube TRI
• Trimais (private label)
• Sabores Trimais
• Fabricação Própria

Products and services

• Trimais Private Label Grocery & Household Products (Marca Trimais) Wide assortment of own-brand groceries, beverages, snacks, seasonings, baked goods, frozen foods, deli items, cleaning supplies, disposable paper goods and personal care products sold under the Trimais private label to Brazilian household shoppers in stores and online.
• Cartão Trimais Proprietary credit/loyalty card issued by the Trimais supermarket chain, providing exclusive per-item discounts (typically R$0.10–R$2.00 off) and installment payment options (up to 2x interest-free on all card brands; up to 3x interest-free and up to 10x installments for bazaar and pet categories). Cardholders are automatically enrolled in the Clube TRI rewards program.
• Clube TRI Customer loyalty and rewards program offering exclusive offers, discounts and benefits to registered Trimais customers, with free enrollment for Cartão Trimais cardholders.
• Sabores Trimais In-Store Prepared Foods (Beirute Sandwiches) Prepared-to-order beirute sandwiches with various meat fillings (calabresa sausage, filet mignon, picanha, flank steak, chicken fillet, strip steak) combined with cheese, bread, egg, tomato, mayonnaise, lettuce and seasoning. Made in-store at Trimais supermarkets as part of the Sabores Trimais prepared-foods line.
• Fresh Produce (Hortifrúti) Department Full fresh-produce department within Trimais supermarkets offering vegetables, fruits, legumes, fresh herbs, eggs, mushrooms, dried fruits/nuts, organic produce, ready-to-eat salad kits and bactericidal produce wash. Also available online.
• Fab. Própria In-House Bakery & Manufactured Snacks In-house manufactured bakery items (bisnaguinha, pão de alho baguette, hot dog buns, hamburger buns, panettone) and snacks produced by Trimais and sold under the Fab. Própria / Trimais private label.
• TriMais E-commerce Grocery Delivery & Pickup Service Online grocery shopping platform (trimais.com.br) with home delivery (minimum order R$100), store pickup at physical locations and express same-day delivery for orders placed before 4pm.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriMais