Massive
Massive is a developer of in-game advertising network technology, founded in 1995 and headquartered in New York. The company builds infrastructure that delivers advertising inside video games to game publishers and advertisers. It has historically raised $17.6 million in venture funding.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Massive does
Massive is a developer of in-game advertising network technology, founded in 1995 and headquartered in New York, United States. Per firmographic data, the company operates with 51-100 employees and maintains a web presence at massiveincorporated.com. Its functional role is to build and operate the video game-side infrastructure that enables the delivery of advertising within in-game environments, serving a two-sided market of game publishers (supply) and advertisers (demand). Founder Andy Kleinman is identified in the input data with the designation "Film & Television Producer." No pricing model, revenue mechanics, named customer accounts, or current product roadmap are disclosed in the supplied data.
The company historically raised approximately $17.6 million across three funding rounds between September 2003 and January 2005, with capital sources including Gotham Ventures, NeoCarta Ventures, PROOF, Newlight Management, RRE Ventures, and Toba Capital. NeoCarta Ventures led the $10.0 million Series C in January 2005; the $5.5 million round in July 2004 was backed by RRE Ventures and Toba Capital; and the $2.1 million September 2003 round was led by Newlight Management and Toba Capital. No further capital events are documented. The company remains privately held and no public ticker is associated with the name in the input.
Note on data integrity: the aggregated dataset contains extensive structured records for an entity labeled "Massive Gaming" (MVG), described as an Australian-based iGaming content provider that obtained a Malta Gaming Authority B2B Gaming License on 2026-03-23 and established a wholly-owned Malta subsidiary (MVG Malta). These records reference a different business (iGaming content delivery to licensed operators) from the firmographic definition of Massive (in-game advertising network, NYC, founded 1995), and appear to describe a distinct company sharing a similar name. They have not been used as primary evidence for Massive's current operations, products, or strategy in this analysis.
Massive firmographics
Firmographics- Name
- Massive
- Legal name
- Massive Gaming
- Website
- https://massiveincorporated.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Massive is a developer of in-game advertising network technology, founded in 1995 and headquartered in New York. The company builds infrastructure that delivers advertising inside video games to game publishers and advertisers. It has historically raised $17.6 million in venture funding.
- Ownership category
- akta.pro rank
Massive industry classification
Industry- Product category
- In-Game Advertising
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where Massive is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Massive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Massive product offering
Product offeringCore offering
Massive develops and operates a video game advertising network that enables brand advertisers to deliver dynamic ad placements inside video games. The company connects advertisers with publisher inventory across its game network and serves in-game advertising impressions to engaged gamer audiences.
Product overview
Massive Gaming (MVG) is a single-product iGaming content offering. The company provides gaming content to operators licensed under Malta's regulatory framework, with content delivery supported by its European subsidiary MVG Malta established to facilitate expansion in regulated international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Massive In-Game Advertising Network A video game advertising network that enables brand advertisers to deliver dynamic ad placements inside video games, connecting advertisers with publisher inventory across multiple game titles.
Quantifiable outcome
- License enables delivery of gaming content to operators licensed under Malta's regulatory framework
Companies that use Massive
Customer profileSegments1 record
Ideal customer profiles2 records
Massive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Massive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MVG MaltacoreMVG Malta is a dedicated subsidiary entity created by Massive Gaming to support its regulatory growth and enhance its position in the European iGaming market. This subsidiary enables the company to operate within Malta's regulatory framework.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Massive competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights4 records
Customer concentration
Massive compliance and trust
Trust signalCompliance1 record
Massive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Massive leadership team
Management profileNumber of profiles
Profiles1 record
Massive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Massive funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Massive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Massive
What does Massive do?
Massive develops and operates a video game advertising network that enables brand advertisers to deliver dynamic ad placements inside video games. The company connects advertisers with publisher inventory across its game network and serves in-game advertising impressions to engaged gamer audiences.
Is Massive a public or private company?
Massive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Massive founded?
Massive was founded in 1995. It employs 51 to 100 people.
Where is Massive based?
Massive is headquartered in New York, United States, in the North America region.
Does Massive have an API?
No public API is recorded for Massive.
What industry is Massive in?
Massive's product category is In-Game Advertising. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 541830 and its SIC code is 7311.