What Audubon Texas. does

Audubon Texas is the Texas regional chapter of the National Audubon Society, a 501(c)(3) nonprofit conservation organization founded in 1905. The organization protects birds and their habitats across Texas through four physical conservation centers and sanctuaries (Trinity River Audubon Center in Dallas, Dogwood Canyon Audubon Center in Cedar Hill, Mitchell Lake Audubon Center in San Antonio, and Sabal Palm Audubon Sanctuary in Brownsville), a network of 20 independent local chapters, and coordinated community science programs including the Christmas Bird Count, Climate Watch, and Great Backyard Bird Count. It serves 172,000+ members and supporters, documents 600+ bird species in Texas, and hosts 40,000+ annual visitors at its centers.

The business model is funded through four primary revenue streams: recurring membership dues, donations and fundraising (including The Canopy and Great Egret Society leadership giving programs, plus legacy and multi-asset gift vehicles), merchandise sales via the Audubon Marketplace e-commerce platform, and venue rental and event programming at the conservation centers. The go-to-market motion is community-led, relying on grassroots engagement through local chapters, events, workshops, and digital channels (email, social media, website content). Customer segments are primarily individual nature enthusiasts, birders, families, and citizen scientists rather than enterprise customers.

The underlying technology stack is described as a "conservation science and habitat management platform," with key digital assets including the Audubon Bird Guide App, a native plants database, and a comprehensive bird guide. No proprietary AI or ML capabilities are disclosed. The organization's competitive advantage is rooted in its century-old brand, physical conservation infrastructure, grassroots chapter network, and accumulated community science data rather than technology differentiation.

Name

Audubon Texas.

Legal name

National Audubon Society

Website

https://tx.audubon.org

Company type

Private

Founded year

1905

Operating status

Operating

Short description

Audubon Texas is the Texas regional chapter of the National Audubon Society, operating four conservation centers and 20 local chapters to protect bird habitats and serve 172,000+ members and supporters through conservation, education, and citizen science programs.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership program offering various tiers with recurring revenue from members. Members receive Audubon magazine, access to centers, and participation in member-exclusive events.
2. Donations and Fundraising: Individual donations including one-time gifts, memorial gifts, honorary gifts, and major leadership gifts through The Canopy and Great Egret Society programs.
3. Merchandise Sales: Audubon Marketplace sells bird-related products including birdseed, birdhouses, feeders, calendars, puzzles, and gear. Revenue from direct e-commerce sales of conservation-themed merchandise.
4. Venue Rental and Events: Revenue generated from venue rentals at conservation centers, and ticket sales for workshops, classes, birding tours, and nature camps.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Audubon Texas operates four physical conservation centers and sanctuaries across Texas that provide visitor amenities, educational programming, and venue rentals, while coordinating community science initiatives such as the Christmas Bird Count and Great Backyard Bird Count. It also offers an annual membership program, a marketplace selling birdseed and birding gear, and policy advocacy for bird and habitat protection.

Product overview

Audubon Texas operates as a regional chapter of the National Audubon Society, focused on protecting birds and their habitats across Texas. The organization provides access to four conservation centers and sanctuaries (Trinity River Audubon Center, Dogwood Canyon Audubon Center, Mitchell Lake Audubon Center, and Sabal Palm Audubon Sanctuary), each offering visitor amenities and educational programs. Audubon Texas also facilitates community science initiatives including the Christmas Bird Count, Climate Watch, and Great Backyard Bird Count, enabling citizen participation in bird monitoring. The organization maintains 20 local chapters engaged in grassroots conservation and offers a mobile Bird Guide App for bird identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Trinity River Audubon Center Conservation center located in Dallas, TX, offering hiking trails, venue rental, bathrooms, group meeting space, and parking for visitors interested in bird observation and conservation education.
• Dogwood Canyon Audubon Center Wheelchair-accessible conservation center in Cedar Hill, TX, providing opportunities to explore prairie ecosystems and native wildlife.
• Mitchell Lake Audubon Center Conservation center in San Antonio, TX, featuring a pollinator garden, offering binoculars for borrowing, and providing birding experiences for visitors.
• Sabal Palm Audubon Sanctuary Wildlife sanctuary in Brownsville, TX, offering a wildlife observation deck and boardwalk for viewing native bird species in their natural habitat.
• Christmas Bird Count Annual citizen science initiative where volunteers count birds during the holiday season to provide data for bird population monitoring.
• Climate Watch Community science program that tracks bird populations in response to climate change, with volunteers conducting surveys to help understand climate impacts on avian species.
• Great Backyard Bird Count Annual four-day event where citizen scientists across the world count birds and report their observations to create real-time data about bird populations.
• Audubon Bird Guide App Mobile application providing a guide to North American birds to help with bird identification and learning.
• Audubon Membership Program Annual membership program offering various tiers of recurring membership dues, granting members Audubon magazine, access to conservation centers, and participation in member-exclusive events.
• Audubon Marketplace E-commerce marketplace selling bird-related products including birdseed, birdhouses, feeders, calendars, puzzles, and gear for consumers interested in bird conservation and backyard birding.
• Audubon Nature Camps Educational nature camp programs for kids offered at Audubon centers, providing youth-focused outdoor learning experiences.

Quantifiable outcome

• 172,000+ members and supporters in Texas
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• The Nature Conservancy - Texas: A leading conservation nonprofit operating in Texas with similar land preservation, visitor programming, and donor-supported habitat protection; competes for the same pool of Texas conservation donors and members.
• Houston Audubon Society: Local Audubon chapter operating sanctuaries and bird conservation programs in the greater Houston area; directly comparable as a chapter-level Audubon affiliate with sanctuaries and educational programming.
• American Bird Conservancy: National bird-focused nonprofit with habitat protection, advocacy, and conservation programs; competes for the same donor pool targeting bird and habitat conservation.
• Ducks Unlimited: Major waterfowl and wetland conservation nonprofit with comparable habitat reserve models, membership programs, and donor-supported conservation operations across the U.S.
• Cornell Lab of Ornithology: Operates citizen science bird counts (eBird, Great Backyard Bird Count co-hosted with Audubon) and is a leading bird research/education organization; directly comparable mission and community science offerings.

Broad incumbents

• National Audubon Society: The parent organization that Audubon Texas operates under; directly comparable as the national parent operating conservation centers, bird-focused programs, and membership-driven conservation across the U.S.
• World Wildlife Fund: Global conservation nonprofit competing for major donor and corporate partnership funding; broader geographic scope but overlapping conservation mission and donor base.
• Sierra Club: A large national environmental nonprofit with grassroots chapter structures (overlapping with Audubon's chapter model) that competes for environmental donors, members, and volunteers across Texas.

Regional players

• Texas Parks and Wildlife Foundation: Texas-focused conservation nonprofit that supports state parks and wildlife; directly comparable in Texas-specific geography, donor base, and nature-based programming for visitors.

Emerging players

• Bat Conservation International: Wildlife conservation nonprofit headquartered in Texas with similar donor-supported habitat protection, educational programming, and visitor access to conservation sites.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AudubonTexas/videos
• Facebookfacebook.com/AudubonTexas
• LinkedInlinkedin.com/company/national-audubon-society
• Instagraminstagram.com/audubontexas
• Xx.com/AudubonTX

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audubon Texas.