IceStone
IceStone is an employee-owned, B-Corp certified manufacturer and distributor of recycled glass countertops and sustainable surfaces, selling through certified fabricators and retailers to residential, commercial, and hospitality customers across North America.
- Company typePrivate
- Founded2003
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What IceStone does
IceStone, founded in 2003 and headquartered in Brooklyn, New York, is a certified B-Corporation that manufactures and distributes sustainable surface materials, principally recycled glass countertops, for residential, commercial, and hospitality customers across North America. Its core proprietary process combines recycled glass (typically 75%+ of content) with Portland cement and non-toxic pigments via a patented six-step hand-crafted manufacturing flow (batching, steam-cure, calibration, polishing, patching/sealing, ship), producing slabs roughly 108" x 60" x 1-1/4" that contain no VOCs and no crystalline silica. The portfolio has been expanded through additional lines: SpectrumStone (60% recycled glass, 30% quartz, 10% resin) and partner brands Vetrazzo (recycled glass/cement) and PaperStone (recycled paper/petroleum-free resin), giving IceStone a multi-SKU sustainable surfaces catalog.
IceStone sells exclusively B2B2C through a certified fabricator/installer network and authorized retailers/showrooms, with quotes routed via website forms and direct enterprise/designer relationships; the company is transitioning into a marketing, sales, and logistics company after relocating slab production from the Brooklyn Navy Yard to Georgia. Revenue is generated per-slab (one-time sales), supported by paid samples (IceStone $10-$25, PaperStone $3-$30), with pricing for full slabs negotiated through certified fabricators and not publicly disclosed. Distribution spans North America (US and Canada), serving notable enterprise customers including NASA, EPA, Goldman Sachs, Microsoft, IBM, Cisco, Nintendo, Starbucks, Heineken, Whole Foods, NYU Langone Health, NewYork-Presbyterian, Walt Disney World, Equinox, MoMA, One World Trade Center, Wells Fargo, and UBS, alongside a long tail of residential homeowners reached through the fabricator network.
The company is employee-owned under CEO Dal LaMagna (first investor and sole owner since 2012), with President and Co-Managing Partner Lisa Bowen; key certifications include B Corporation (10 consecutive "Best For The World" awards), Cradle to Cradle Silver and Bronze, and USGBC membership supporting LEED credit eligibility for buyers. Marketing combines content, organic social, referral programs, PR, and trade/webinar partnerships (e.g., Ecomedes), and the company has diverted over 21 million pounds of glass from landfills with 90%+ manufacturing waste recycling, anchoring a sustainability narrative that drives both commercial specification and residential preference.
IceStone firmographics
Firmographics- Name
- IceStone
- Legal name
- IceStone, LLC
- Website
- https://icestoneusa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IceStone is an employee-owned, B-Corp certified manufacturer and distributor of recycled glass countertops and sustainable surfaces, selling through certified fabricators and retailers to residential, commercial, and hospitality customers across North America.
- Ownership category
- akta.pro rank
Where IceStone is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IceStone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Recycled Glass Countertop Sales: IceStone generates revenue primarily through the sale of recycled glass countertop slabs and surfaces to residential and commercial customers. Sales are facilitated through a network of certified fabricators and installers who purchase or facilitate the installation of IceStone products.
- SpectrumStone Sales: Sale of SpectrumStone product line (60% recycled glass, 30% quartz, 10% resin) which offers a more affordable alternative with non-porous, no-sealing-required surfaces.
- Vetrazzo Distribution: IceStone distributes Vetrazzo cement and recycled glass countertops manufactured in the US. Vetrazzo's colorful recycled glass creates bold and beautiful presentations for kitchens, bathrooms, offices, and outdoor installations.
- PaperStone Distribution: IceStone offers PaperStone, a solid surface made from 100% post-consumer recycled paper and petroleum-free resin. Provides lifetime of stain resistance and absorbs virtually no water.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | IceStone Sample Pricing |
| Unit Pricing | Pay-as-you-go | PaperStone Sample Pricing |
| Other | Multi-year contract | IceStone Slab Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
IceStone product offering
Product offeringCore offering
IceStone manufactures and distributes durable countertop surfaces made primarily from recycled glass combined with Portland cement and non-toxic pigments. The company also distributes partner brands including SpectrumStone (recycled glass and quartz), Vetrazzo (cement and recycled glass), and PaperStone (recycled paper and resin), serving both residential homeowners and commercial projects across North America.
Differentiator
Problem solved
Functional benefit
Brands
- SpectrumStone: Recycled glass and quartz surface product line manufactured using 60% recycled glass, 30% quartz and 10% resin binders. Non-porous and available in larger slab sizes.
- Vetrazzo
- PaperStone
Products and services
- IceStone Countertops Recycled glass and Portland cement countertop slabs made in the USA, containing no VOCs and no crystalline silica, sold for residential and commercial kitchen, bathroom, and surface installations.
- SpectrumStone Non-porous recycled glass and quartz surface made from 60% recycled glass, 30% quartz, and 10% resin binders; available in larger slab sizes and requiring no sealing, targeting residential and commercial installations.
- Vetrazzo Countertops Hand-positioned cement and 100% recycled glass countertop slabs distributed by IceStone for kitchens, bathrooms, offices, and outdoor installations, including swimming pool bars.
- PaperStone Countertops Solid surface countertop made from 100% post-consumer recycled paper and petroleum-free resin, offering lifetime stain resistance and minimal water absorption for residential and commercial applications.
Quantifiable outcome
- Over 21 million pounds of glass diverted from landfills
- +4 more outcomes
Companies that use IceStone
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
IceStone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IceStone partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EcomedescoreIceStone partnered with Ecomedes as part of their brand spotlight program. Ecomedes is a platform that showcases and educates readers on green building products and sustainable design. IceStone participated in webinars discussing sustainability challenges and advances.
- Whole ForestminorIceStone partnered with Whole Forest to support their mission. Whole Forest cutting boards are harvested from rain forests in Ecuador. Partnership aimed at supporting sustainable forestry and environmental causes.
- Kitchen Impossible (TV Show)minorIceStone was featured in Season 5 Episode 10 of Kitchen Impossible titled 'Now We're Cooking', showcasing their products in a home kitchen remodel project.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
IceStone competitors and assessment
Company assessmentOthers
- Vetrazzo: Vetrazzo is a recycled glass countertop manufacturer whose products are distributed by IceStone. While not a direct competitor today, Vetrazzo occupies the same recycled-glass countertop niche and would be a direct rival if the distribution partnership dissolved.
- PaperStone: PaperStone is a manufacturer of paper-based countertops made from 100% post-consumer recycled paper, distributed by IceStone. The product targets the same sustainability-focused commercial and residential buyers as IceStone's flagship line.
Direct peers
- Cosentino (Silestone): Cosentino produces Silestone and Dekton engineered quartz and ultra-compact surfaces for countertops, offering a similar premium-positioned product for both residential and commercial projects. Competes directly for architects and designers specifying sustainable, durable surfacing.
- LG Hausys (Viatera): LG Hausys produces Viatera quartz countertops, competing with IceStone in residential and commercial surfacing. Both companies target LEED-eligible projects and offer premium slab products with similar distribution models.
- DuPont Corian: DuPont's Corian brand is a foundational solid-surface countertop product competing in the same premium kitchen/bathroom and commercial surfacing category as IceStone. Comparable product positioning around durability, design, and indoor-air-quality certification.
- Caesarstone: Caesarstone is the leading global manufacturer of engineered quartz countertops, the primary competing surface category to IceStone's recycled glass slabs. Comparable product (premium countertops for kitchens and bathrooms), similar commercial/residential channel mix, and direct competition for the same LEED-conscious commercial buyers.
- Cambria: Cambria is a US-based manufacturer of natural quartz surfaces and one of the largest premium countertop brands. Competes with IceStone in residential and commercial specification, especially for high-end kitchens, and shares the Made-in-USA positioning with IceStone's Georgia-based production.
Broad incumbents
- Wilsonart: Wilsonart manufactures a broad portfolio of engineered surfaces including solid-surface and quartz countertops, competing with IceStone in commercial and residential channels. The portfolio breadth gives Wilsonart significant pricing and distribution leverage IceStone lacks.
- MSI (M S International): MSI is one of the largest US importers and distributors of countertops and surfacing materials (quartz, natural stone, porcelain). Its scale and channel breadth dwarf IceStone, making it the dominant competitive threat for the same residential and commercial fabricator customers.
Emerging players
- Curava: Curava is a smaller manufacturer of recycled glass and quartz countertops competing in the same premium eco-friendly surfacing niche as IceStone. It is an emerging direct competitor that targets similar LEED-conscious commercial specifiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IceStone social profiles
Digital presenceIceStone financial estimates
Financial estimateRevenue estimate
Valuation estimate
IceStone leadership team
Management profileNumber of profiles
Profiles3 records
IceStone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IceStone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IceStone
What does IceStone do?
IceStone manufactures and distributes durable countertop surfaces made primarily from recycled glass combined with Portland cement and non-toxic pigments. The company also distributes partner brands including SpectrumStone (recycled glass and quartz), Vetrazzo (cement and recycled glass), and PaperStone (recycled paper and resin), serving both residential homeowners and commercial projects across North America.
Is IceStone a public or private company?
IceStone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IceStone founded?
IceStone was founded in 2003. It employs 11 to 50 people.
Where is IceStone based?
IceStone is headquartered in Brooklyn, United States, in the North America region.
How does IceStone make money?
Four revenue lines are on record. Recycled Glass Countertop Sales are the primary driver. The others are spectrumStone Sales, vetrazzo Distribution and paperStone Distribution.
Who are IceStone's main competitors?
Others on record are Vetrazzo and PaperStone. Direct peers are Cosentino (Silestone), LG Hausys (Viatera), DuPont Corian, Caesarstone and Cambria. Broad incumbents are Wilsonart and MSI (M S International). Curava is listed as an emerging player.
Does IceStone have an API?
No public API is recorded for IceStone.