Smart Social

What Smart Social does

Smart Social (스마트소셜) is a Busan, South Korea-based AI and Cloud professional services company, established in 2012 and operating as a private corporation under representative Kim Hee-dong. The firm positions itself as an AWS Managed Service Provider and official Canva reseller, delivering three business lines: a Data Platform built on proprietary sLLM (specialized Large Language Model) and GraphRAG technology for enterprise AI solutions, AX (AI transformation) Education Operations offering digital competency and AI training programs, and a Partner Business focused on campus innovation and customized university curriculum design.

The company monetizes primarily through professional services and government-subsidized training. Enterprise clients receive AI solution development, AWS cloud operations, and collaboration environment setup. Educational institution clients receive customized curriculum and program operation, including the BOCU consortium initiatives (Global Culture Ideathon, Career Fair) spanning up to eight Busan universities, plus K-12 robotics programs such as the November 2025 'AI Maqueen Racing' deployment at Dong-a Middle School. SME buyers access the edu.smartsocial.co.kr self-service platform for short courses on ChatGPT, Google Gemini, Canva, and AWS Partyrock under the '인재키움 프리미엄 훈련' initiative, which provides up to 95% employment-insurance subsidy. Pricing is per-course (240,000–480,000 KRW) and go-to-market combines direct enterprise sales, self-serve SMB enrollment, and partnership inquiry. Geographic footprint is domestic (Korea), currently centered on Busan with a single disclosed out-of-region university engagement (Incheon).

Name

Smart Social

Legal name

주식회사 스마트소셜

Website

https://smartsocial.co.kr

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Smart Social is a Busan-based AI and Cloud professional services firm and AWS MSP/Canva reseller that builds sLLM+GraphRAG enterprise AI solutions, delivers AX training programs, and operates government-subsidized SME and university AI education across Korea.

Ownership category

akta.pro rank

Product category

AI & Cloud Professional Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

akta.pro secondary industries

Assistive Technology & Accessible Digital Skills (EDAAAIAK), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Enterprise AI consulting
• Cloud managed services
• AI professional training
• AX education programs
• Digital workforce upskilling

Headquarters

HQ city

Haeundae

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AI and Cloud Services: Provides AI solutions and cloud operations as core professional services, integrating AWS MSP capabilities with custom AI development for enterprise clients
2. AX Education Operations: Digital competency strengthening and various education program development and operation, including 전문대학 (colleges) curriculum design partnerships
3. Partner Business: Campus innovation partnerships with universities, providing customized education curriculum design as a partner for campus innovation initiatives
4. Training Programs: Government-supported中小企业人才키움 프리미엄 훈련 (SME talent premium training) programs offering AI practical education courses with up to 95% government funding support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smart Social provides enterprise AI and cloud professional services through three business divisions: a Data Platform built on proprietary sLLM (specialized Large Language Model) and GraphRAG technology for AX consulting and AI Agent development; AX Education Operations delivered via the edu.smartsocial.co.kr training platform and SmartSocial AI Edulab in Busan, including HRD-certified training programs; and a Partner Business unit operating as an AWS Managed Service Provider and official Canva reseller.

Product overview

Smart Social is an AI and Cloud professional company operating as an AWS MSP and Canva official reseller partner. The company offers a portfolio of three core business divisions: (1) Data Platform leveraging sLLM + GraphRAG-based AI solutions for enterprise demand, (2) AX Education Operations providing digital competency strengthening and various AI training programs, and (3) Partner Business including campus innovation services and AWS/cloud partnerships. The company also operates the 스마트소셜 AI 에듀랩 (SmartSocial AI Edulab) education center and offers subsidized training programs under the '인재키움 프리미엄 훈련' government initiative, featuring courses on ChatGPT, Google Gemini, Canva, and AWS Partyrock.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Platform (sLLM + GraphRAG AI Solutions)

Quantifiable outcome

• AI education programs successfully completed for various organizations including schools and universities
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS MSP (Managed Service Provider) partner status enabling cloud infrastructure services, cloud operations, and AI service integration capabilities as a certified technology partnership
• CanvacoreChannel Partner/ Reseller/ DistributorOfficial Canva reseller partner enabling provision of Canva design tools and integration services as part of AI content and marketing solutions for enterprise and education clients

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Creverse: Korean AI-powered English education and tutoring platform — comparable in applying AI to the Korean workforce/education upskilling segment that Smart Social serves through its 인재키움 training programs.
• Riiid: Korean AI education technology company applying AI to personalized learning and tutoring — comparable in the AI-for-education theme that Smart Social addresses through its AX Education Operations and university partnerships.

Others

• AWS (Amazon Web Services Korea): Global cloud platform whose MSP ecosystem includes Smart Social as a partner — comparable as the underlying technology stack Smart Social builds enterprise AI and education services on, and as the indirect competitor for end-customer cloud spend.

Broad incumbents

• Douzone: Mid-to-large Korean cloud and enterprise software provider offering cloud managed services, ERP, and AI solutions to SMEs and public sector — comparable in targeting Korean SMEs and educational institutions with cloud and digital transformation services.
• Samsung SDS: Samsung Group's IT services arm offering cloud (Samsung Cloud Platform), AI solutions, and digital transformation services to large Korean enterprises and public sector — a direct competitor in enterprise AI/cloud integration work.
• Hancom WITH (Hancom Group): Korean AI/education software subsidiary of Hancom Group offering AI-powered learning platforms and educational content — comparable in delivering AI-enabled education programs to Korean schools, universities, and lifelong learners.
• SK C&C (SK Inc.): Major Korean IT services arm of SK Group providing cloud, AI, and enterprise digital transformation services — competes for the same enterprise AI and cloud integration engagements Smart Social pursues in Korea.
• LG CNS: Large Korean IT services and AI subsidiary of LG Group delivering enterprise digital transformation, cloud, and AI consulting — competes for the same enterprise AI integration budget Smart Social targets, with much greater scale and breadth.
• Naver Cloud: Korea's largest domestic cloud and AI platform provider, offering enterprise AI services, LLM (HyperCLOVA X), and cloud infrastructure that overlap directly with Smart Social's AWS-mediated AI and cloud offering, but at a vastly larger national scale.

Direct peers

• Megazone Cloud: Korea's leading AWS Premier Tier partner providing cloud managed services and AI solutions to enterprises — the closest comparable business model to Smart Social's AWS MSP and sLLM/GraphRAG enterprise AI positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEffkoBExrz4FvRoYtTUhSg
• Facebookbusiness.facebook.com/esmartwork
• Instagraminstagram.com/_smartsocial_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Social