PromPeru

What PromPeru does

PromPeru (Comisión de Promoción del Perú para la Exportación y el Turismo) is a specialized technical agency of the Peruvian government attached to the Ministry of Foreign Trade and Tourism (MINCETUR). Its statutory mandate covers the international promotion of Peruvian exports, tourism, business investments, and the Marca Perú national brand. The agency serves two primary customer segments: Peruvian exporters seeking international market access (across textiles, alpaca garments, agro-industry, and handicrafts) and international tourists interested in Peru's cultural heritage, gastronomy, biodiversity, and adventure tourism. Secondary segments include foreign investors and Peruvian tourism enterprises seeking capacity building.

PromPeru operates an integrated digital platform portfolio including Peru.travel (national tourism portal with AI-powered personalized trip planning via a Mindtrip integration), Exportemos.pe (export information and services), Peru Marketplace (B2B exporter-buyer matching), Y tú qué planes? (tourism planning), and TurismoIn (tourism intelligence and training). The agency also runs the Aula Virtual de Turismo online learning platform, the iPerú tourist assistance service (physical centers plus WhatsApp channel), and the Ventanilla Virtual 24/7 document submission platform. Specialized programs include Peru Moda (fashion/textile export promotion), Peru Mucho Gusto (gastronomy), Programa Comercial (tourism business development), GloBus (German market entry), PLANEX (export business plans), PROMEX (international market identification), and coaching programs for exporters.

The agency's go-to-market combines event-driven promotion (14+ international trade fairs annually including FITUR, ITB Berlin, WTM; flagship events such as Peru Moda and the hosting of The World's 50 Best Restaurants 2026 in Lima), digital self-service platforms, 27+ Commercial Offices Abroad (OCEX), and field-based tourist assistance. Revenue mechanics are primarily government budget allocation from MINCETUR's budget pliego, with services provided free of charge to exporters and tourists; trade fair participation fees range from S/. 13,360.61 to S/. 25,013.62 for MYPE companies and higher tiers for medium and large enterprises. The agency maintains 501-1,000 employees across multiple Lima offices and operates an active global footprint in North America, South America, Europe, and Asia.

Name

PromPeru

Legal name

Comisión de Promoción del Perú para la Exportación y el Turismo

Website

https://promperu.gob.pe

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PromPeru is a Peruvian government agency under MINCETUR that promotes the country's exports, tourism, investments, and Marca Perú national brand internationally through trade fairs, digital platforms, 27+ overseas commercial offices, and exporter capacity-building programs.

Ownership category

akta.pro rank

Product category

Government trade and tourism promotion

NAICS

Convention and Visitors Bureaus (561591), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Educational Services (8200)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

Keywords

• Export promotion services
• Tourism promotion services
• International market development
• Export business matching
• Destination marketing platforms

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Budget Allocation: PromPeru operates as a public sector entity funded through government budgetary allocations from Peru's Ministry of Commerce Exterior and Tourism (MINCETUR). The agency provides services free of charge to exporters and tourism stakeholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

PromPerú is a specialized technical agency of the Peruvian State that promotes the country's exports, tourism, business investment, and Marca Perú national brand. It provides market intelligence, business matching, trade-fair access, training, digital information platforms, and tourist assistance through domestic operations and Commercial Offices Abroad.

Product overview

PromPeru operates a multi-platform digital portfolio supporting Peru's export and tourism sectors. The core offerings include Peru.travel (national tourism portal with AI-powered planning), Exportemos.pe (export services platform), Peru Marketplace (export marketplace), Y tú qué planes? (tourism planning), and TurismoIn (tourism intelligence and training platform). Additional services include Aula Virtual de Turismo (online training), iPerú (tourist assistance), Virtual Ventanilla (document processing), and specialized trade programs like Peru Moda (fashion/textiles), Programa Comercial (tourism business development), and various export programs including GloBus, PLANEX, and PROMEX. The organization also manages Marca Perú branding initiatives and maintains a network of commercial offices abroad.

Differentiator

Problem solved

Functional benefit

Brands

• Marca Perú: National brand image and identity program promoting Peru internationally
• Peru.travel
• Exportemos.pe
• Turismo In
• Peru Moda
• Peru Mucho Gusto
• Aula Virtual de Turismo
• Y Tú Qué Planes

Products and services

• Peru.travel Official national tourism portal providing travel information, destination guides, and AI-powered personalized trip planning for international visitors.
• Exportemos.pe Digital platform providing Peruvian exporters with export information, services, statistics, market intelligence, training, and business-matching support.
• Peru Marketplace Online marketplace connecting Peruvian exporters with international buyers for product showcase and business matching.
• TurismoIn Tourism intelligence platform providing statistics, reports, training resources, and market insights for tourism professionals and businesses.
• Ventanilla Virtual Digital document-submission and processing service enabling businesses and citizens to submit paperwork electronically 24/7.

Quantifiable outcome

• 1.3 million+ international visitors to Peru (Jan-May 2026)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Ministry of Transport and Communications (MTC) / DGACcoreStrategic or Co-development Partner · 16 July 2026PromPeru coordinates with Peru's Ministry of Transport and Communications and General Directorate of Civil Aeronautics on air connectivity promotion, presenting pilot routes (Cusco-Iquitos, Cusco-Chiclayo) and developing tourism promotion strategies to stimulate demand along new air routes.
• The World's 50 Best RestaurantsflagshipStrategic or Co-development Partner · 11 July 2026The World's 50 Best Restaurants organization partnered with PromPeru to host the prestigious 2026 awards ceremony in Lima on November 4, marking the first time the event takes place in South America. The partnership includes forums, collaborative dinners, and gastronomic experiences showcasing Peruvian cuisine.
• Aeropuertos del PerúminorGTM or Marketing Partner · 20 April 2026Aeropuertos del Perú announced airport incentives including landing fee discounts for new airline operations, coordinated with PromPeru's tourism promotion strategies for air connectivity routes.
• MindtripcoreTechnology or Integration · 14 April 2026Mindtrip, a Silicon Valley AI travel platform founded in 2023, integrated its technology into PROMPERÚ's official tourism portal peru.travel, enabling AI-powered personalized trip planning for Peru. This partnership makes Peru the first country in South America to incorporate conversational AI into its national tourism platform.
• Paramount PicturesminorStrategic or Co-development Partner · 19 January 2026Following the success of Paramount's 'Transformers: Rise of the Beasts' (2023) filmed in Peru, a multisectoral government working group was created to develop film-friendly policies, with PromPeru participating in film tourism promotion.
• AviancacoreGTM or Marketing Partner · 22 October 2025Avianca airline partnered with PromPeru to promote Peru as an international tourist destination, supporting air connectivity and tourism growth initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JETRO (Japan External Trade Organization): JETRO is Japan's government-affiliated trade and investment promotion organization, with offices in dozens of countries. Mirrors PromPeru's export promotion function on the trade side, including business matching, trade fair support (e.g., GloBus for Germany has parallels to JETRO's market-entry programs), and foreign investment facilitation.
• ProChile: ProChile is Chile's export promotion bureau under the Ministry of Foreign Affairs, operating a network of commercial offices abroad and running trade fair participations for Chilean exporters. It is a near-twin agency structure to PromPeru's export promotion mandate with comparable scale and regional focus.
• South African Tourism: South African Tourism is the national tourism agency promoting South Africa as a destination across global source markets. Comparable to PromPeru as a state DMO running market-specific campaigns, branded destination content, and international trade events to drive arrivals.
• KOTRA (Korea Trade-Investment Promotion Agency): KOTRA is South Korea's trade promotion agency under the Ministry of Trade, Industry and Energy, with a global network of trade offices connecting Korean exporters with international buyers. Comparable to PromPeru on the export side — same global office model, business matching functions, and market-entry training programs.
• Destination Canada: Destination Canada is Canada's national tourism agency, marketing Canada as a four-season destination globally. Directly comparable as a government-backed DMO running multi-channel destination campaigns, market intelligence, and trade partner programs in the same international source markets.
• VisitBritain: VisitBritain is the UK's national tourism agency promoting Britain as a destination to international markets, operating under a similar Destination Marketing Organization (DMO) model. Shares PromPeru's mandate of country-level tourism promotion, multi-market targeting, and brand-led demand generation.
• Tourism Australia: Tourism Australia is Australia's national tourism marketing agency, running destination campaigns globally to drive inbound arrivals. Comparable to PromPeru's tourism promotion function through country-brand management, international events (like hosting high-profile culinary/sports events), and the peru.travel-style destination portal.
• Turespaña: Turespaña is Spain's national tourism promotion institute under the Ministry of Industry, Trade and Tourism, running Spain's international tourism marketing and the FITUR Madrid fair. Highly comparable to PromPeru as a state DMO focused on cultural/gastronomic destination promotion, and notably active in the same LATAM markets that PromPeru targets.
• ProColombia: ProColombia is the Colombian government agency under the Ministry of Trade, Industry and Tourism responsible for promoting non-traditional exports, international tourism, and foreign investment. It mirrors PromPeru's dual export+tourism mandate, government agency structure, LATAM geography, and global office network — the most direct comp by mandate and model.

Peers

• Brand USA:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promperu
• YouTubeyoutube.com/channel/UCveRrj9wB1L5BOQV-9pvqfQ
• Facebookfacebook.com/promperu
• LinkedInlinkedin.com/company/promperu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromPeru