Sprea
Sprea Editori (Sprea S.p.A.) is an Italian thematic magazine publishing house in Milan, operating 100+ print and digital periodical titles across 20+ hobby and education categories, selling subscriptions, single issues, and bundles direct-to-consumer plus schools.
- Company typePrivate
- Founded2008
- HeadquartersCernusco Sul Naviglio, Italy
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sprea does
Sprea Editori (Sprea S.p.A.) is an Italian thematic magazine publishing house headquartered in the Milan area (Cernusco Sul Naviglio), operating a multi-category catalog of more than 100 print and digital periodical titles organized across roughly 20 content verticals including hobbies, children's publications, history, music, cooking, photography, motors, science, computing, puzzles, crafts, and education. The company holds Italian publishing licenses for several international media brands including BBC Top Gear, BBC Sky at Night, Nikon Photography, Porsche Magazine, and Geronimo Stilton, alongside proprietary brands such as Mani di Fata, History, Classic Rock, and Anime Cult.
The core technology stack is a proprietary e-commerce publishing platform hosted at sprea.it, supporting both print and digital subscriptions, single-issue purchases, PDF collections, and bundle offerings. Sprea distributes through a multichannel stack combining its e-commerce storefront, phone, email, fax, WhatsApp ordering, traditional newsstand retail via the Area Edicola program, and a dedicated Bando Scuole institutional channel for selling educational materials to Italian schools. Payment options include PayPal, PostePay, Carta del Docente, Amazon Pay, Satispay, and major credit cards.
Sprea's revenue model is primarily direct-to-consumer, built on recurring annual subscriptions (typically 10-12 issues priced €29.90-€59.90), single-issue sales (print €3.50-€20.00, digital €1.90-€6.90), and discounted bundle packages. The customer base spans hobbyist adults, children, puzzle enthusiasts, collectors of niche content such as vinyl and classic cars, and institutional school buyers. The company is privately held with 51-100 employees, has not disclosed funding or M&A activity, and has operated continuously since founding, with a website copyright range of 2008-2026.
Sprea firmographics
Firmographics- Name
- Sprea
- Legal name
- Sprea S.p.A.
- Website
- https://sprea.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sprea Editori (Sprea S.p.A.) is an Italian thematic magazine publishing house in Milan, operating 100+ print and digital periodical titles across 20+ hobby and education categories, selling subscriptions, single issues, and bundles direct-to-consumer plus schools.
- Ownership category
- akta.pro rank
Sprea industry classification
Industry- Product category
- Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Sprea is headquartered
LocationHeadquarters
- HQ city
- Cernusco Sul Naviglio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sprea business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Magazine Subscriptions: Recurring subscription revenue from magazine subscriptions across diverse categories including hobbies, children's publications, history, music, and more. Subscriptions typically run for 10-12 issues annually with options for print, digital, or combined formats.
- Single Issue Sales: One-time purchases of individual magazine issues and special editions, available in both print and digital formats at varying price points.
- Bundle/Package Sales: Bundled offerings combining multiple magazines, specials, and related products at discounted package prices.
- School/Educational Sales: Sales of educational materials to schools including history texts, music texts, legal texts, and primary school materials through dedicated Bando Scuole program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscriptions - Annual |
| Unit Pricing | Pay-as-you-go | Single Print Issues |
| Unit Pricing | Pay-as-you-go | Single Digital Issues |
| Unit Pricing | Pay-as-you-go | Bundle/Packages |
| Subscription | Multi-year contract | School/Educational Materials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Sprea product offering
Product offeringCore offering
Sprea Editori (Sprea S.p.A.) is an Italian publishing house that publishes and sells thematic periodicals across more than 20 content categories including crafts, cooking, history, music, photography, science, motors, children's publications, computing, and puzzles. The company offers print and digital magazine subscriptions, single-issue purchases, bundle deals, PDF collections, and dedicated educational materials for Italian schools via the Bando Scuole program.
Product overview
Sprea Editori (Sprea S.p.A.) is an Italian magazine publishing company operating a multi-product portfolio of print and digital magazine publications. The company offers subscriptions and individual purchases across more than 20 content categories including Animals (Gatto Magazine, Il Mio Cane), Home Decor (Casantica, Casa Chic), Children's Publications (Geronimo Stilton Magazine, History Kids), Wellness (Vivere lo Yoga, Diabete Magazine), Crafts (Mani di Fata, I Love Amigurumi, Borse Uncinetto), Cooking (Un Mese in Cucina, Vegetariani in Cucina, Ricette per friggitrici ad aria), Puzzles (Crucintarsi, Sudoku titles), Photography (Il Fotografo, Nikon Photography), Computing (Linux Pro, Win Magazine, Hacker Journal), Motors (BBC Top Gear, Motociclismo Motorrad, Porsche Magazine), Music (Classic Rock, Prog, Vinile, Buscadero, Metal Hammer Italia), Science (Scienze, BBC Sky at Night), History (History, Scoprire Antico Egitto), and Comics/Anime (Anime Cult). The company provides products in both print and digital formats, including dedicated digital reading apps and PDF collections. Additionally, Sprea offers educational materials for Italian schools through its 'Scuole' program.
Differentiator
Problem solved
Functional benefit
Brands
- Mani di Fata: Craft and needlework magazine publication
- History
- Classic Rock
- Geronimo Stilton Magazine
- Anime Cult
- Il Fotografo
- Motociclismo Motorrad
- Win Magazine
- Leggi Illustrate
- Ciao 2001
- Vinile
- Collana Storia
- Collana Re e Regine
- Collana Guerre e Guerrieri
- Collana Civiltà Antiche
Products and services
- Mani di Fata A crafting magazine covering needlework, crochet, knitting, and embroidery patterns and techniques, targeted at hobbyist readers.
- History A history magazine covering world history topics from ancient civilizations to modern events.
- Classic Rock A music magazine focused on classic rock, featuring artist profiles, album reviews, and music history.
- Il Fotografo A photography magazine covering techniques, equipment, and artistic inspiration for photographers.
- BBC Top Gear An automotive magazine covering cars, driving, and motoring culture, published in Italian edition.
- Geronimo Stilton Magazine A children's magazine featuring the popular mouse character Geronimo Stilton, with stories and educational content.
- Motociclismo Motorrad A motorcycle magazine covering motorcycles, riding techniques, and motorcycling culture.
- Scienze A science magazine covering topics in astronomy, physics, biology, and general scientific discovery.
- Anime Cult A manga and anime culture magazine covering Japanese comics, animation, and pop culture.
- Vinile A vinyl record magazine combining physical vinyl releases with magazine content about music.
- Linux Pro A technology magazine focused on Linux, open-source software, and system administration.
- Win Magazine A computing magazine covering Windows software, technology tutorials, and digital tools.
- Porsche Magazine A magazine dedicated to Porsche cars, featuring models, driving experiences, and automotive culture.
- Nikon Photography A photography magazine in partnership with Nikon covering camera techniques and equipment.
- BBC Sky at Night An astronomy magazine covering celestial observations, space exploration, and astronomy science, published in Italian edition.
- History Kids A children's history magazine making historical topics accessible and engaging for young readers.
- I Love Amigurumi A crafting magazine dedicated to amigurumi (crocheted stuffed toys) patterns and techniques.
- Un Mese in Cucina A cooking magazine featuring monthly recipes and culinary techniques.
- Vegetariani in Cucina A vegetarian cooking magazine featuring plant-based recipes and culinary inspiration.
- Metal Hammer Italia A heavy metal music magazine covering metal bands, albums, and culture.
- Buscadero A music magazine focused on Italian and international music, particularly rock and pop.
- Casantica A home decor and country living magazine featuring interior design and lifestyle content.
- Hacker Journal A technology security magazine covering hacking, cybersecurity, and IT best practices.
- Digital Editions (Digitale) Digital versions of Sprea's magazine publications, accessible on various devices through their digital reading platform.
- PDF Collections (Raccolte PDF) PDF compilations of magazine issues available for digital download.
- School Textbooks (Testi per Scuole) Educational materials for Italian schools including scientific texts, historical texts, music texts, legal texts, and primary school materials distributed through the Bando Scuole program.
Companies that use Sprea
Customer profileSegments5 records
Ideal customer profiles3 records
Sprea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sprea partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Sprea competitors and assessment
Company assessmentDirect peers
- Lagardère (Hachette Filipacchi): French-headquartered media group with one of Europe's largest consumer magazine operations (Elle, Paris Match, Le Journal du Dimanche). Comparable on multi-country European consumer magazine publishing with licensed brand titles.
- Mondadori: Italy's largest magazine and book publisher, with a portfolio of consumer periodicals across multiple categories. Directly comparable to Sprea on geography (Italy), business model (consumer subscriptions and single-copy sales), and breadth of hobby and lifestyle titles.
- RCS MediaGroup: Italian media company publishing newspapers and magazines (e.g., Corriere della Sera, Oggi, TV Sorrisi e Canzoni). Direct peer on geography and multi-category consumer magazine publishing, including licensed brand periodicals.
- Bauer Media: European magazine publisher with a large portfolio of hobby, lifestyle, and special-interest titles across the UK, Germany, and other European markets. Directly comparable on subscription model and breadth of niche consumer categories.
- Future plc: UK-based special-interest magazine and digital publisher with titles in technology, music, photography, and hobbies. Direct peer on multi-category niche hobby magazine publishing and subscription revenue model.
- Immediate Media: UK special-interest magazine publisher with hobby, food, and children's titles (BBC-branded magazines). Comparable on licensed brand partnerships (BBC), multi-category catalog, and children/hobby segments.
Regional players
- De Agostini: Italian publisher of partwork collections, books, and magazines. Comparable on Italian market, multi-category publishing, and Bando/educational sales channels.
Broad incumbents
- Condé Nast: Global magazine publisher with premium lifestyle, fashion, and hobby titles. Broad incumbent in consumer magazine publishing with overlapping customer demographics but a more upscale, global focus than Sprea's niche Italian portfolio.
- Hearst Magazines: Major US/global magazine publisher (Esquire, Cosmopolitan, Car and Driver). Broad incumbent with overlapping hobby and lifestyle categories but at much larger scale and primarily English-language focus.
Emerging players
- PressReader: Digital newspaper and magazine distribution platform giving consumers access to titles from multiple publishers. Comparable on subscription distribution model for periodicals; could be an emerging channel partner or competitor to Sprea's own digital editions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sprea social profiles
Digital presenceSprea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprea leadership team
Management profileNumber of profiles
Sprea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprea
What does Sprea do?
Sprea Editori (Sprea S.p.A.) is an Italian publishing house that publishes and sells thematic periodicals across more than 20 content categories including crafts, cooking, history, music, photography, science, motors, children's publications, computing, and puzzles. The company offers print and digital magazine subscriptions, single-issue purchases, bundle deals, PDF collections, and dedicated educational materials for Italian schools via the Bando Scuole program.
Is Sprea a public or private company?
Sprea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprea founded?
Sprea was founded in 2008. It employs 51 to 100 people.
Where is Sprea based?
Sprea is headquartered in Cernusco Sul Naviglio, Italy, in the Europe region.
How does Sprea make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, bundle/Package Sales and school/Educational Sales.
Who are Sprea's main competitors?
Direct peers on record are Lagardère (Hachette Filipacchi), Mondadori, RCS MediaGroup, Bauer Media, Future plc and Immediate Media. De Agostini is listed as a regional player. Broad incumbents are Condé Nast and Hearst Magazines. PressReader is listed as an emerging player.
Does Sprea have an API?
No public API is recorded for Sprea.
What industry is Sprea in?
Sprea's product category is Magazine Publishing. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.