What Udor USA does

Udor USA is a specialized industrial equipment distributor headquartered in Ramsey, Minnesota, and operating continuously since its 1989 founding. The company functions as the North American distribution channel for Udor pumps manufactured in Italy under ISO 9001 certification, running a fully stocked distribution center that serves both the United States and Canada. Its product portfolio spans plunger pumps across multiple duty classes (Standard Duty, Super Duty, Industrial Duty, Car Wash, Tool Coolant, High Temperature, Stainless Steel), diaphragm pumps across the ZETA, IOTA, KAPPA, DELTA, OMEGA, and BETA series, and complementary hydraulic motors as accessories. Recent additions include the BETA 170, BETA 195, and BETA 200/240 diaphragm pump configurations.

The company's business model is B2B industrial distribution, monetizing product margins on catalog hardware and aftermarket parts/accessories. Go-to-market is indirect: sales flow through a network of dealer and distributor partners rather than directly to end customers. End-user verticals served include agriculture, cleaning services (the primary segment), emergency services, municipal services, and food/pharma. Related distributed brands include Hughes and Boominator. Randy Eiden serves as Chief Operating Officer, and staff collectively hold approximately 75 years of combined industry experience.

Udor USA does not position around proprietary technology platforms, software, or data assets; the value proposition is product breadth, parts commonality across series, and reliable channel availability for industrial pump buyers. No funding rounds, AI capabilities, or public financial disclosures are present in the source data, and the company operates as a privately held distribution business rather than a venture-backed technology firm.

Name

Udor USA

Legal name

Udor USA

Website

https://udorusa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Udor USA is a privately held industrial pump distributor (founded 1989, Ramsey, MN) serving as the stocked U.S. and Canada distribution channel for Italian-manufactured Udor plunger and diaphragm pumps across agriculture, cleaning, municipal, emergency, and food/pharma end markets.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Fluid Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Positive Displacement Pumps (IMAHANAB)

akta.pro secondary industries

Chemigation/Fertigation Injection Systems (Injectors, Dosing Pumps, Venturi Systems) (AFABAHAL), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Slurry, Dewatering & Process Pumps (Pumps, Valves, Piping for Mine/Plant) (IMAKANAI)

Keywords

• Positive displacement pumps
• Diaphragm pumps
• Plunger pumps
• Hydraulic motors
• Industrial fluid handling

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Equipment Distribution: Distribution of diaphragm and plunger pumps and accessories to the United States and Canada market

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Udor USA distributes positive displacement diaphragm pumps and plunger pumps, hydraulic pump and motor assemblies, hydraulic motors, and related accessories (drive components, unloaders, filters, regulators, gauges, fittings, hoses, spray guns). The company serves agricultural spraying, industrial cleaning, car wash, construction, fire-fighting, pest control, marine, oil & gas, and water treatment applications across the United States and Canada. The product catalog spans purpose-built pump series for specific duty cycles, chemical compatibility, and pressure requirements.

Product overview

Udor USA operates as a fully stocked distribution center for diaphragm and plunger pumps and accessories in the United States and Canada. The product portfolio consists of two main pump categories: Plunger Pumps (including Standard Duty PN/A/B/C Series, Super Duty AK/BK/CK/CX/CH Series, Industrial Duty NK/NK 500/NH 500/GAMMA/GAMMA-IL/PENTA/VX/VXX/VH/VY/VYY/VX6/HX/HXR Series, plus Car Wash, Tool Coolant, High Temperature, and Stainless Steel variants) and Diaphragm Pumps (ZETA Series low pressure, IOTA Series, KAPPA Series and DELTA Series medium pressure, OMEGA Series and BETA Series high pressure). The company also offers Hydraulic Drive Pump/Motor Assemblies and a comprehensive range of accessories including Drive Components, Unloaders & Relief Valves, Filters, Pressure Gauges, Spray Guns & Accessories, and Valve Caps, Swivels & Fittings.

Differentiator

Problem solved

Functional benefit

Brands

• Hughes: Brand under the Udor USA corporate umbrella, with its own dedicated page on the website.
• Boominator

Products and services

• Diaphragm Pumps Positive displacement diaphragm pumps offered across Low Pressure, Medium Pressure, and High Pressure categories for spraying, cleaning, and fluid transfer applications in agriculture, pest control, industrial cleaning, and related sectors.
• Plunger Pumps Positive displacement plunger pumps engineered in seven dedicated series — Standard Duty, Super Duty, Industrial Duty, Car Wash, Tool Coolant, High Temperature, and Stainless Steel — each targeted to a specific duty cycle, chemical environment, pressure range, or industry.
• Hydraulic Pump and Motor Assemblies Pre-engineered hydraulic pump and motor assemblies sold to OEMs, mobile equipment builders, and specialty vehicle integrators for construction, fire-fighting, marine, oil & gas, and water treatment applications.
• Hydraulic Motors Standalone hydraulic motors distributed by Udor USA for fluid power applications requiring motor-only integration into OEM systems and mobile equipment.
• Pump Accessories and Components Supporting pump system components distributed by Udor USA including drive components (EZ Start, UDOR-GEM, RO-DRIVE, GST), unloaders, filters, regulators, gauges, fittings, hoses, and spray guns that allow buyers to assemble complete fluid-handling systems.
• Hughes Brand Pumps Hughes-branded pump products distributed by Udor USA as part of its multi-brand portfolio serving agricultural, industrial, and fluid-handling customers.
• Boominator Brand Pumps Boominator-branded pump products distributed by Udor USA as part of its multi-brand portfolio, expanding the catalog with additional specialty fluid-handling options.

Quantifiable outcome

• Simplicity of design and common parts allow for easy and economical maintenance

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• HughesminorOthersRelated company under the same corporate umbrella. Hughes logo appears alongside Udor branding on the company website.
• BoominatorminorOthersRelated company with logo featured on the Udor USA website header. Boominator website linked from main site.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hypro (Pentair): Hypro is a leading manufacturer of diaphragm and centrifugal pumps for agricultural spraying, turf care, and industrial cleaning — directly overlapping Udor USA's core agricultural and cleaning verticals with competing positive-displacement pump technology.
• Annovi Reverberi: Italy-based global manufacturer of diaphragm and plunger pumps with significant North American distribution (AR North America), competing head-to-head with Udor USA in agricultural, cleaning, and industrial applications.
• Comet Pumps: Italian OEM of diaphragm and plunger pumps for agriculture, cleaning, and industrial uses; directly comparable product portfolio and shared Italian positive-displacement pump heritage with Udor USA.
• Cat Pumps: US-based manufacturer of high-pressure triplex plunger pumps widely used in pressure washing, hydro-excavation, car wash, and industrial cleaning — directly overlapping Udor USA's high-pressure plunger pump lines.
• AR North America: North American arm of Annovi Reverberi selling diaphragm and plunger pumps into pressure washing, agriculture, and industrial cleaning — a direct channel competitor to Udor USA's distributor network.
• General Pump (Annovi Reverberi): Manufacturer of high-pressure plunger pumps serving car wash, pressure washing, and industrial cleaning — directly comparable to Udor USA's super-duty and industrial-duty plunger pump offerings.
• John Blue Company: Manufacturer of pumps and metering equipment for agricultural spraying and liquid handling, with deep overlap in agricultural pump applications served by Udor USA.

Broad incumbents

• Xylem (Godwin, Goulds, Bell & Gossett): Large, multi-brand water technology and pump manufacturer serving agriculture, municipal, and industrial markets; competes broadly with Udor USA on agricultural and industrial pump lines as part of a much wider portfolio.
• Flowserve: Global industrial pump and flow control manufacturer with overlapping positive-displacement and process pump lines relevant to Udor USA's industrial-duty product categories.
• Kärcher: Global leader in cleaning equipment, including pressure washing systems that integrate pumps comparable to Udor USA's cleaning-segment product lines — a downstream customer or substitute risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/udor_usa
• Facebookfacebook.com/UDORUSA
• LinkedInlinkedin.com/company/udor-usa
• Instagraminstagram.com/udorusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udor USA