Atocha Insurance
Atocha Insurance (Seguros Atocha) is a privately held Spanish personal-lines insurer offering burial, health, and home insurance to individuals and families across Spain through a 55+ office network and digital channels.
- Company typePrivate
- Founded1951
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Atocha Insurance does
Atocha Insurance, legally ATOCHA S.A. DE SEGUROS and operating under the trade name Seguros Atocha, is a privately held Spanish personal-lines insurer headquartered in Madrid. The company was founded in 1951 as Igualatorio Médico-Quirúrgico y de Especialidades and entered the broader insurance market in December 1955, subsequently relocating its headquarters from Puerta del Sol to Gran Vía in 1990 and to Calle San Bernardo 17 in 2006 as it scaled nationally. Today it employs 501-1,000 staff and distributes three core product lines through more than 55 offices and agencies across Spain: Decesos (burial/funeral insurance), Salud (health and dental insurance), and Hogar (home insurance), with a specialized death-insurance product for foreign residents in Spain.
The product portfolio is modular. The Decesos line offers four premium structures — Prima Nivelada (leveled), Prima Ahorro/Natural (age-adjusted), Prima Bienestar/Mixta (mixed), and Prima Única (single premium) — alongside four home products (Hogar XXI, Hogar 98, Hogar Plus, Multirriesgo del Hogar) and three health products (Salud Bucodental, Salud Plus, Salud Diagnóstico). Underlying technology is described as a traditional insurance services platform; payment collection is supported through a Stripe-based TPV virtual system accepting VISA and MASTERCARD. The company is registered with the Dirección General de Seguros y Fondos de Pensiones under administrative key C0223 and self-reports a top-5 solvency ranking in the Spanish national market.
The business model is subscription-based recurring premiums paid by individual and family policyholders, distributed through a direct-to-consumer channel combining the physical office network, a network of approximately 5,000 collaborating companies, 24-hour telephone service lines per product, and a digital presence (website, blog, Facebook, Instagram, LinkedIn). Pricing is quote-based and varies by product, coverage, age, and health status. Revenue concentration is low, with no enterprise anchor customers and a long tail of individual contracts across Spain.
Atocha Insurance firmographics
Firmographics- Name
- Atocha Insurance
- Legal name
- ATOCHA S.A. DE SEGUROS
- Website
- https://segurosatocha.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Atocha Insurance (Seguros Atocha) is a privately held Spanish personal-lines insurer offering burial, health, and home insurance to individuals and families across Spain through a 55+ office network and digital channels.
- Ownership category
- akta.pro rank
Atocha Insurance industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113)
- SIC
- Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Atocha Insurance is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Atocha Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Insurance Premiums: Seguros Atocha generates revenue through subscription-based insurance premiums for death (decesos), health, and home insurance products. Policyholders pay regular premiums (monthly, annual, or single premium depending on the product type) in exchange for coverage and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Prima Nivelada (Leveled Premium) - Fixed premium that provides payment stability over time |
| Subscription | Annual | Prima Ahorro/Natural (Natural Premium) - Premium adjusted according to age |
| Subscription | Annual | Prima Bienestar/Mixta (Mixed Premium) - Combines natural and leveled premium benefits |
| One time/ perpetual license | Multi-year contract | Prima Única (Single Premium) - One-time payment for entire coverage period |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Atocha Insurance product offering
Product offeringCore offering
Seguros Atocha provides personal and family insurance products across three main lines: burial/death insurance (Decesos), home insurance (Hogar), and health insurance (Salud, including dental). The company sells coverage directly to Spanish consumers through its national office network of 55+ branches and agencies, offering multiple premium structures (leveled, natural, mixed, and single-premium) and tiered product options tailored to individuals, families, and foreign residents in Spain.
Product overview
Atocha Insurance offers a portfolio of personal and family protection insurance products organized into three main lines: Decesos (burial/funeral insurance), Hogar (home insurance), and Salud (health insurance). The Decesos line offers four premium structures: Prima Nivelada (leveled premium), Prima Ahorro/Prima Natural (age-based natural premium), Prima Bienestar/Prima Mixta (mixed premium combining natural and leveled features), and Prima Única (single premium). The Hogar line includes Hogar XXI, Hogar 98, Hogar Plus (the most comprehensive option), and Multirriesgo del Hogar. The Salud line features Salud Bucodental (dental), Salud Plus (comprehensive medical), and Salud Diagnóstico (diagnostic). The company also provides products for foreign residents in Spain and accepts pets coverage within home insurance. The product architecture follows a modular approach where each line has multiple tiered options catering to different customer needs and budgets.
Differentiator
Problem solved
Functional benefit
Companies that use Atocha Insurance
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Atocha Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Atocha Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approximately 5,000 Collaborating CompaniesminorNetwork of approximately 5,000 companies that collaborate with Seguros Atocha to deliver insurance services and products across Spain, working together to develop activities with the highest service quality.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Atocha Insurance competitors and assessment
Company assessmentDirect peers
- Plus Ultra Seguros: Spanish multi-line insurer offering death, health, and home insurance with a national footprint; directly comparable product set and mid-size positioning.
- Santalucía Seguros: Major Spanish multi-line insurer with deep presence in death/funeral (decesos), home, and health insurance — directly comparable core product mix and branch-led distribution model.
- Ocaso Seguros: Spanish insurer historically dominant in funeral/death insurance (decesos), with a similar specialty-led positioning to Atocha and overlapping target customers.
- Agrupació Mutua: Spanish mutual insurer specializing in death and funeral cover; competes head-to-head with Atocha in the Decesos category and uses a comparable branch-led, Spain-only model.
Emerging players
- DKV Seguros: Spanish health-insurance specialist (part of Munich Re's ERGO); competes most directly with Atocha's Salud line and brings a more focused, clinic-network-driven model.
Broad incumbents
- Mutua Madrileña: One of Spain's largest multi-line insurance groups; overlaps with Atocha across personal lines including death, health, and home, but operates at significantly greater scale and product breadth.
- Mapfre: Largest Spanish insurance group with global operations; competes in personal lines (health, home, life) but at vastly broader scale and with a more diversified portfolio.
- Catalana Occidente: Spanish insurance group with multiple subsidiaries serving personal and commercial lines; comparable Spain-centric distribution footprint though larger and more diversified.
- Generali España: Spanish subsidiary of Generali Group offering life, health, and home insurance; competes across Atocha's product lines as part of a wider portfolio.
- Zurich Insurance Spain: Spanish arm of Zurich Insurance Group with multi-line personal offerings (life, home, health); competes across categories but as part of a much larger global group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atocha Insurance social profiles
Digital presenceAtocha Insurance compliance and trust
Trust signalCompliance1 record
Atocha Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atocha Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Atocha Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atocha Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atocha Insurance
What does Atocha Insurance do?
Seguros Atocha provides personal and family insurance products across three main lines: burial/death insurance (Decesos), home insurance (Hogar), and health insurance (Salud, including dental). The company sells coverage directly to Spanish consumers through its national office network of 55+ branches and agencies, offering multiple premium structures (leveled, natural, mixed, and single-premium) and tiered product options tailored to individuals, families, and foreign residents in Spain.
Is Atocha Insurance a public or private company?
Atocha Insurance is a private company. It is classified as unknown and is currently operating.
When was Atocha Insurance founded?
Atocha Insurance was founded in 1951. It employs 501 to 1,000 people.
Where is Atocha Insurance based?
Atocha Insurance is headquartered in Madrid, Spain, in the Europe region.
How does Atocha Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Atocha Insurance's main competitors?
Direct peers on record are Plus Ultra Seguros, Santalucía Seguros, Ocaso Seguros and Agrupació Mutua. DKV Seguros is listed as an emerging player. Broad incumbents are Mutua Madrileña, Mapfre, Catalana Occidente, Generali España and Zurich Insurance Spain.
Does Atocha Insurance have an API?
No public API is recorded for Atocha Insurance.
What industry is Atocha Insurance in?
Atocha Insurance's product category is Personal Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 524114 and its SIC code is 6321.