Sand Dollar Realty Group

What Sand Dollar Realty Group does

Sand Dollar Realty Group, Inc. is a privately held Florida real estate brokerage founded in 1996 by managing broker Rob Arnold in Altamonte Springs, FL. The firm operates a hybrid model combining traditional full-service brokerage (5-6% commission), a flat fee MLS listing service priced from $329, a 100% commission split agent program ($495 per closed transaction), investor-focused deal sourcing and creative-financing services (foreclosures, short sales, wholesaling, seller financing), distressed-property cash purchases via sister company We Buy Houses Florida, and adjacent property management (CFL Property Management) and registered agent services (Fineberg, Arnold & Associates). Technology infrastructure is conventional for a regional brokerage: memberships in 7+ Florida MLS systems (Stellar, South Florida Regional, Northeast Florida, Southwest Florida, Brevard, Daytona, New Smyrna Beach, Citrus County) enabling statewide listing coverage across 40+ counties, with automatic syndication to Zillow, Trulia, Homes.com, and Realtor.com, and ad-hoc document workflows via PayPal, Dropbox, and Google Drive.

The business is a founder-controlled, lifestyle-scaled brokerage with approximately 101-250 employees, including 100+ independent sales associates who self-source leads under the firm's broker license, typically have language diversity (English, Spanish, others), and operate from home or the Altamonte Springs office. Customer segments are highly fragmented across SMB and individual buyers, sellers, landlords, and real estate investors across Central Florida, Space Coast, Tampa Bay, Jacksonville, South Florida, Southwest Florida, and statewide. Marketing is primarily digital and community-driven through the firm's sdrhouses.com website, an ActiveRain blog, Facebook/Twitter/YouTube/Yelp presence, a CFRI investor-community partnership, and a "Hot Property" investor email newsletter. The firm carries BBB A+ accreditation and Rob Arnold holds ABR, CRB, GRI, CPL, and PHP designations.

No external funding, acquisitions, or institutional investors are disclosed; ownership remains with founder Rob Arnold, who has personally sold nearly 3,000 properties since 1996. Revenue is generated through per-transaction commissions, flat listing fees, per-agent transaction fees, and smaller subscription streams (registered agent services), making the firm directly exposed to Florida residential real estate transaction volumes without the benefit of recurring SaaS-style revenue.

Name

Sand Dollar Realty Group

Legal name

Sand Dollar Realty Group, Inc.

Website

https://sdrhouses.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Sand Dollar Realty Group is a privately held Florida real estate brokerage founded in 1996, offering flat fee MLS listings, full-service commissions, investor deal sourcing, and a 100% commission-split agent model across 40+ counties statewide, operating from Altamonte Springs under managing broker Rob Arnold.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Flat fee MLS listings
• Investor property services
• Foreclosure short sale deals
• Full-service buyer seller representation

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flat Fee MLS Listing Services: Limited service MLS listings where sellers pay upfront fee to have property listed in Multiple Listing Service. Sellers handle their own showings, negotiations, and closing while company provides MLS access, up to 100 photos, lockbox, and basic support.
2. Full-Service Real Estate Commission: Traditional 5-6% commission on property sales where company provides complete buyer/seller representation including marketing, showings, negotiations, and closing coordination. Commission typically paid by seller at closing.
3. Sales Associate Transaction Fees: 100% commission split model where associates pay $495 per transaction to the company instead of traditional split. Associates generate their own leads and handle their own transactions with company providing MLS access, office support, and transaction review.
4. Investor Services and Wholesale Deals: Services to real estate investors including deal sourcing, property listings for wholesale properties, foreclosure and short sale consulting, and connection to investor-friendly contractors, attorneys, title companies, and lenders.
5. Registered Agent Services (Fineberg, Arnold & Associates): Florida registered agent services for corporations and LLCs requiring a physical street address in Florida for service of process and legal document acceptance. Fees charged are reasonable and competitive per their contact page.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sand Dollar Realty Group is a Florida real estate brokerage that sells flat fee MLS listing services, full-service buyer and seller representation, contract-to-closing transaction assistance, and investor-focused deal services (including foreclosure, short sale, and cash purchase programs) across most of Florida. The firm also operates a 100% commission split model for independent sales associates and offers ancillary services such as Florida registered agent services through a sister entity.

Differentiator

Problem solved

Functional benefit

Brands

• We Buy Houses Florida.com: Sister company that buys houses for cash in Florida, particularly Central Florida and Space Coast region

Products and services

• Flat Fee MLS Listing Service Limited-service MLS listing package allowing sellers to list their property in the Multiple Listing Service for an upfront flat fee. Basic plan starts at $329 and includes up to 100 digital photographs, lockbox rental, and a For Sale sign. Sellers handle their own showings, negotiations, and closing while the firm provides MLS exposure with automatic syndication to Zillow, Trulia, Homes.com, and Realtor.com. Extensions cost $150 per additional 6 months for sale listings and $100 per additional 4 months for rent listings.
• Full-Service Real Estate Brokerage Traditional full-service buyer and seller representation for residential, vacant land, and smaller commercial transactions throughout Central Florida and statewide. Services include complete marketing, showings, negotiations, and closing coordination, with commission typically set at the industry-standard 5–6% and paid by the seller at closing.
• Contract-to-Closing Service Assistance for unrepresented buyers or sellers from contract execution through closing, priced at 1.5% commission. Targets parties who negotiate their own deal but need transaction management, document handling, and closing coordination support.
• 100% Commission Split Agent Program Program for licensed real estate sales associates who operate as independent contractors under the firm's broker license. Associates keep 100% of their commissions and pay the firm $495 per closed transaction for MLS access, office support, and transaction review. No other fees are charged and commission checks are issued the same day as closing.
• Investor Services and Deal Sourcing Real estate investor-focused services including deal sourcing, wholesale property listings, foreclosure and short sale consulting, and connection to investor-friendly contractors, attorneys, title companies, and lenders. Covers creative deal structures such as seller financing, lease purchases, subject-to transactions, hard money loans, and REO purchases. Includes the Hot Property investor email newsletter.
• We Buy Houses Florida Cash Program Direct cash purchase program for distressed property owners facing foreclosure, behind on payments, divorce, probate or estate sales, or difficult landlord situations. Offers closings within 7 days, with seller financing, rent-to-own, and equity-sharing alternatives available. Operated through sister company We Buy Houses Florida.com.
• Menu-Based / À La Carte Real Estate Services Individual real estate services available for separate purchase, including lockbox rental, For Sale sign, contract preparation and review, offer negotiation, and closing coordination. Customers pay only for the specific services they need on top of any base listing package.
• Florida Registered Agent Service Registered agent service for Florida corporations and LLCs requiring a physical Florida street address for service of process and legal document acceptance. Provided through sister company Fineberg, Arnold & Associates, LLC, with reasonable and competitive subscription-based fees.

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Central Florida Realty Investors (CFRI)coreGTM or Marketing PartnerBusiness membership in CFRI providing networking opportunities within the real estate investor community. CFRI members receive $50 discount on flat fee MLS listings. Rob Arnold is an active member and recognized figure in the organization.
• National Association of RealtorscoreOthersMember of NAR requiring adherence to Code of Ethics and Standards of Practice. All associates must be members and pay dues to one of local Realtor associations.
• Florida Association of RealtorscoreOthersState-level professional association membership. GRI designation holders required to maintain membership.
• U.S. Department of HUDminorOthersRegistered with U.S. Department of HUD to sell HUD homes. Broker experienced with special rules and contract paperwork concerning HUD home bidding.
• Better Business Bureau of Central FloridaminorOthersBBB Accredited Business with A+ rating. Requires ongoing compliance with BBB standards for customer service.
• Stellar MLS (Multiple Listing Service)coreTechnology or IntegrationMember of Stellar MLS, the largest MLS in Florida shared by over 30,000+ Realtors in Central/West Florida including Orlando, Ocala, Tampa, and St Petersburg areas.
• South Florida Regional MLScoreTechnology or IntegrationMember of South Florida MLS servicing Miami-Dade, Broward, Palm Beach, Martin, and St Lucie Counties.
• Northeast Florida MLS (NEFAR)coreTechnology or IntegrationMember of Northeast Florida MLS servicing Duval, Baker, Clay, Putnam, and St Johns Counties including Jacksonville and Palatka areas.
• Southwest Florida MLScoreTechnology or IntegrationMember of Southwest Florida MLS servicing Greater Fort Myers, Cape Coral, Naples areas.
• Brevard MLS (Space Coast Association of Realtors)coreTechnology or IntegrationMember of Brevard MLS servicing Space Coast area including Melbourne, Cocoa Beach, and Titusville.
• Daytona Beach Area Association of RealtorscoreTechnology or IntegrationMember of Daytona Beach MLS covering northeast portion of Volusia County including Daytona Beach, Ormond Beach, Port Orange, and Ponce Inlet.
• Brokers TitleminorStrategic or Co-development PartnerPreferred title company service provider recommended to customers for closing services.
• CFL Property Management (Sand Dollar Property Management)minorStrategic or Co-development PartnerSister company for property management services for landlords needing full-service property management.
• Fineberg, Arnold & Associates, LLCminorStrategic or Co-development PartnerSister company providing registered agent services for Florida business owners requiring physical street address for service of process.
• We Buy Houses Florida.comminorChannel Partner/ Reseller/ DistributorRelated company buying houses for cash, providing distressed property sellers an exit option. Works with Sand Dollar Realty as sister company for referral and complementary services.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Houzeo: National flat-fee MLS listing platform offering sellers reduced-fee MLS access across multiple states. Directly competes with Sand Dollar's signature $329 flat-fee MLS listing service in Florida.
• Beycome: Flat-fee MLS and FSBO listing service operating in Florida and other Sun Belt states. Competes head-to-head with Sand Dollar on flat-fee listing pricing and limited-service brokerage models.
• HomeVestors (We Buy Ugly Houses): Largest cash home-buying franchise in North America, purchasing distressed properties directly. Mirrors Sand Dollar's We Buy Houses Florida sister-brand cash purchase and quick-close offering for distressed sellers.

Broad incumbents

• Opendoor: Tech-enabled iBuyer that makes direct cash offers on homes with quick close certainty. Operates in multiple Florida metros and competes with Sand Dollar's cash-buy program for sellers seeking speed and convenience.
• eXp Realty: Cloud-based brokerage with a 100% commission model and remote-agent structure, operating in Florida and nationwide. Closest large-scale parallel to Sand Dollar's independent-agent, revenue-share-style compensation system.
• Redfin: Tech-enabled discount brokerage listing properties on MLS at reduced commission rates across major U.S. metros, including Florida. Competes with Sand Dollar on both full-service pricing and consumer brand for low-cost listings.
• Compass: Large technology-forward residential brokerage with significant Florida presence. Competes for both agents and seller listings using an integrated tech platform, contrasting with Sand Dollar's more traditional brokerage stack.
• Coldwell Banker Realty: National franchised residential brokerage with extensive Florida footprint. Competes for traditional full-service seller and buyer representation in the same Central and South Florida MLS coverage areas as Sand Dollar.
• RE/MAX: Globally franchised residential brokerage with high penetration across Florida. Competes for independent agents and listings, including in investor and distressed-property segments where Sand Dollar is active.

Regional players

• Berkshire Hathaway HomeServices Florida Network Realty: Large Florida-focused Berkshire Hathaway affiliate operating across Northeast Florida including Jacksonville. Comparable Florida single-state residential brokerage serving many of the same MLS regions Sand Dollar covers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fl_realty
• YouTubeyoutube.com/user/robertarnoldjr
• Facebookfacebook.com/sanddollarrealtygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sand Dollar Realty Group