AA Labels

What AA Labels does

AA Labels is a UK-based, family-owned label and packaging manufacturer founded in 2006 and headquartered in Peterborough, Cambridgeshire. The company operates a direct web-to-print e-commerce platform through which customers can browse, design, and order plain and printed self-adhesive labels in sheet (A5, A4, A3, SRA3) and roll formats, along with folding cartons, box sleeves, and promotional items. Its manufacturing facility produces over 100,000 label combinations across more than 100 materials (including cryogenic, autoclave, security, and weatherproof variants), 40+ colors and finishes, and 1,000+ standard shapes and sizes.

The core technology stack combines digital printing capability with thermal transfer and direct thermal compatibility, a proprietary Dry-Edge sheet technology (a registered trademark removing 1mm of adhesive from the perimeter), and an online quick-order customizer with printer-model compatibility search. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications through NQA, indicating quality, environmental, and safety management standards.

AA Labels generates revenue through three primary streams: product sales of plain and printed labels, custom folding cartons and packaging, and in-house creative design services starting at £25. Pricing follows a unit-based pay-as-you-go model with volume discounts, next-day delivery options, and a lowest online price guarantee on Dry-Edge sheets. The company serves SMBs, e-commerce businesses, healthcare/laboratory organizations, and luxury brands across more than 40 countries in Europe, Scandinavia, North America, and Oceania, with no external institutional funding and no disclosed enterprise customers.

Name

AA Labels

Legal name

AA Labels

Website

https://aalabels.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

AA Labels is a family-owned UK e-commerce manufacturer of plain and printed self-adhesive labels, folding cartons, and packaging, serving SMBs and e-commerce businesses across 40+ countries from its Peterborough production facility with over 100,000 label combinations.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Label Product Sales: Primary revenue stream from selling plain and printed self-adhesive labels in various formats (A4, A5, A3, SRA3 sheets and rolls). Products include standard shapes, custom shapes, and specialist materials for different applications
2. Design Services: In-house creative design service for labels, packaging, and promotional items. Pricing starts from £25 for single design concept with revisions
3. Folding Cartons and Packaging: Sale of custom folding cartons, promotional boxes, sleeves, and other packaging solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AA Labels manufactures and sells plain and printed self-adhesive labels in A5, A4, A3, SRA3 sheet formats and roll formats, plus folding cartons, box sleeves, and promotional items. The range includes over 100,000 combinations across 100+ materials, 40+ colours and finishes, and 1,000+ standard shapes, supported by specialist materials for cryogenic, autoclave, security, and weatherproof applications, premium embellishment services, and an in-house creative design studio.

Product overview

AA Labels is a label and packaging solutions provider operating as a single unified web-to-print platform. The core offering consists of plain and printed self-adhesive labels available in sheet formats (A5, A4, A3, SRA3) and roll formats, complemented by folding cartons, promotional items, and box sleeves. The product portfolio includes over 100,000 label combinations across 100+ materials, 40+ colours, and 1,000+ standard shapes. Premium embellishment services (embossing, hot foil stamping, screen printing, lamination, spot UV) are offered as add-ons to standard printed labels. The Quick Order Customizer serves as the primary ordering interface, while Creative Design Service provides professional design assistance. Specialist materials cover cryogenic, autoclave, security, and weatherproof applications. The company also offers a Barcode & QR Code Generator tool and Sequential/Variable Data printing for traceability applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Plain Labels on Sheets (A5, A4, A3, SRA3) Blank self-adhesive labels in A5, A4, A3, and SRA3 sheet formats compatible with standard desktop printers, covering more than 1,000 standard shapes and sizes across 100+ materials and 40+ colours. Sold to businesses and individuals for product labelling, shipping, organisation, and general applications.
• Printed Labels on Rolls & Sheets Custom printed labels produced with high-quality digital printing in CMYK, white, and rich black, available in both roll and sheet formats with dimensions from 10x10mm to 300x300mm. Targeted at businesses requiring branded or variable-data labels.
• Labels on Rolls Roll-format labels compatible with roll label printers, supplied as continuous rolls and standard rolls with options for registration marks and various winding orientations. For high-volume label applicators and thermal-transfer printing.
• Integrated Label Forms A4 paper sheets containing one, two, or three removable self-adhesive label sections, compatible with accounting and e-commerce software workflows. Sold in boxes of 1,000 sheets for invoicing and dispatch labelling.
• Specialist Label Materials Technical labels for demanding environments including cryogenic labels (-196C to 121C), autoclave-resistant labels, security/tamper-evident labels, weatherproof labels, fabric-friendly labels, water-resistant labels, horticultural labels, HazChem labels, and wine bottle labels. For laboratory, pharmaceutical, security, and industrial buyers.
• Folding Cartons Customisable cardboard packaging boxes including crash lock boxes, bakery boxes, pillow boxes, carry handle boxes, gable-end boxes, promotional boxes, display boxes, and specialty shapes (hexagonal, triangular, prism). For retail and product packaging across industries.
• Promotional Items Marketing and point-of-sale materials including bottle neck collars, door hangers, folded cards, display cubes, tent cards, table talkers, header cards, growler tags, and printed hang tags. For in-store promotion and product merchandising.
• Box Sleeves Customisable cardboard sleeves including flat sleeves with or without fasteners, holster boxes, jar sleeves, and soap sleeves for packaging protection and brand enhancement. Complementary to folding cartons for branded product packaging.
• Creative Design Service Professional in-house design studio service for creating label, packaging, and promotional item designs. Pricing starts at £25 for 1 design concept with up to 3 revisions, 2 stock images, and single or multi-layer vector files with embellishment layers. For businesses lacking in-house design capability.
• Label Embellishments Premium finishing options applied to printed labels including embossed/debossed labels, hot foil stamping in gold, silver, and holographic, silk screen printing, lamination (matt, gloss, soft touch, anti-bacterial), and spot UV varnish. For premium and luxury brands.
• Sequential & Variable Data Printing Variable data printing service for sequential numbering, barcodes, and unique identifiers in ascending or descending alphanumeric sequences. Used for asset tracking, traceability, and serialised product identification. First design £50, subsequent designs £25 each.
• Dry Edge A4 Sheets Innovative A4 sheet labels with 1mm of material removed from the perimeter to prevent label overlap and enable problem-free printing on standard desktop printers. AA Labels' proprietary Dry-Edge technology (registered trademark) backed by a lowest online price guarantee.

Quantifiable outcome

• 4.7 out of 5 customer satisfaction rating based on 1,826 reviews

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SheetLabels.com: Online retailer specializing in blank and printed sheet labels (A4/A5 formats) with custom design tools and quick order flow. Comparable niche focus on self-adhesive sheet labels for SMBs.
• Sticker Mule: Online custom sticker and label platform with strong direct-to-consumer brand, fast turnaround, and global fulfillment. Closely comparable business model and target customer base to AA Labels.
• Online Labels: US-based online retailer of custom blank and printed sheet and roll labels with similar self-serve e-commerce model, broad product configurator, and design tools. Direct competitor in the online custom label category.
• StickerGiant: Online custom sticker and label business serving SMBs and consumers with similar self-serve ordering and quick-turn fulfillment. Comparable product category and GTM approach.
• LabelValue: US online retailer of blank and printed labels in sheet and roll formats with similar quick-order configurator and broad material/shape catalog. Direct competitor in the SMB online label space.

Broad incumbents

• CCL Industries: World's largest label converter serving healthcare, automotive, consumer, and specialty markets. Overlaps in custom printed labels but operates globally with significant M&A-driven scale.
• Avery Dennison: Global leader in pressure-sensitive label materials, retail branding solutions, and RFID. Overlaps significantly in PSA label materials and finished labels but operates at massive scale across enterprise and consumer segments.
• Multi-Color Corporation: Global label converter serving wine, spirits, food, and consumer goods with premium labels. Overlaps with AA Labels' embellishment and folding carton business but serves enterprise FMCG brands at far larger scale.
• Brady Corporation: Specialty label and signage manufacturer with strong presence in laboratory, safety, and industrial identification labels. Overlaps with AA Labels' specialist materials portfolio (cryogenic, autoclave, security).

Regional players

• LINTEC Corporation: Japanese manufacturer of labelstock, pressure-sensitive adhesives, and specialty papers. Overlaps with AA Labels' PSA label materials but primarily serves Asian markets and sells labelstock rather than finished retail labels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aalabels
• Facebookfacebook.com/aalabels
• Instagraminstagram.com/aalabels
• Pinterestpinterest.com/aalabels
• TikToktiktok.com/@aalabelsofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AA Labels