Pediatric ENT of Atlanta

What Pediatric ENT of Atlanta does

Pediatric Ear, Nose & Throat of Atlanta (PENTA) is a privately held professional medical corporation founded in 1987 and headquartered in Atlanta, Georgia, operating as the largest privately owned pediatric ENT provider in the state. The practice delivers comprehensive ear, nose, throat, and audiology services to pediatric patients from infancy through adolescence across four Atlanta-metro clinic locations (Atlanta-Scottish Rite, Alpharetta, Duluth, and Marietta), supported by Georgia's only dedicated Rapid ENT Care Center and a telemedicine channel. Core clinical offerings include ear tubes (myringotomy), cochlear implants, pediatric hearing aids, tonsillectomy and adenoidectomy, laser and traditional frenectomy for tongue/lip tie, endoscopic sinus surgery, allergy testing, and a full audiology suite housed in what the practice describes as Atlanta's largest Pediatric Hearing Center.

The practice's procedural technology stack centers on FDA-approved devices that enable in-office treatment, notably the Hummingbird Tympanostomy Tube System, which places ear tubes in approximately five minutes without general anesthesia, and the LightScalpel CO2 soft tissue laser for frenectomy. PENTA maintains surgical affiliations with three major regional hospital systems — Children's Healthcare of Atlanta, Northside Hospital, and Wellstar Health System — and co-locates audiology services at the Atlanta Speech School. The clinical team comprises board-certified, fellowship-trained pediatric otolaryngologists, certified audiologists (AuD, CCC-A), and a roster of advanced practice providers (NPs, PAs).

PENTA generates revenue through professional services billing for consultations, diagnostics, surgical procedures, and hearing-related products, processed via insurance and patient responsibility, with online bill pay and a financial assistance program for hearing loss. The go-to-market model is direct-to-consumer and physician-referral based, supported by content marketing, hospital affiliations, a physician relations program, and a sustained run of Atlanta Magazine Top Doctor recognition from 2022 through 2026. The practice is physician-owned, has not raised external capital, and operates as an independent specialty group.

Name

Pediatric ENT of Atlanta

Legal name

Pediatric Ear, Nose, and Throat of Atlanta, PC

Website

https://childrensent.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Pediatric Ear, Nose & Throat of Atlanta (PENTA) is a physician-owned private pediatric otolaryngology and audiology practice operating four clinics across metro Atlanta, serving children from infancy through adolescence with ear, hearing, sinus, throat, and allergy services.

Ownership category

akta.pro rank

Product category

Pediatric Otolaryngology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAMAB

Pediatric Otolaryngology

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYHLAKAMAC

Otology & Neurotology (Ear/Hearing/Balance)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYHLAKAMAI

Audiology & Hearing Services (ENT-Affiliated)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYHLALAGAM

ENT (Otolaryngology) Telemedicine Platforms

Healthcare & Life Sciences/Telehealth Platforms/Specialty Telemedicine Platforms (e.g., dermatology, cardiology, neurology)

Keywords

• Pediatric otolaryngology services
• Pediatric hearing center
• Ear tube surgery
• Pediatric audiology services
• Pediatric ENT care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from pediatric ENT consultations, diagnostic services, surgical procedures, and follow-up care. Services include ear tubes, cochlear implants, tonsillectomies, hearing tests, hearing aid fittings, and various other pediatric ENT procedures. Billing processed through insurance and patient responsibility.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pediatric ENT of Atlanta (PENTA) is a physician-owned medical practice providing diagnostic, medical, and surgical treatment of ear, nose, throat, and head & neck conditions in children from birth through adolescence. Core services include ear tubes (myringotomy) including in-office Hummingbird procedures, cochlear implants, pediatric hearing aids, tonsillectomy and adenoidectomy, frenectomy (tongue/lip tie release) using laser, allergy testing, endoscopic sinus surgery, and a Pediatric Hearing Center offering comprehensive audiology services. The practice also operates Georgia's only Rapid ENT Care Center for 24-hour access to minor-to-moderate conditions.

Product overview

Pediatric Ear, Nose, and Throat of Atlanta (PENTA) is a medical practice offering a comprehensive suite of pediatric ENT and audiology services. The core offering includes diagnostic consultations, medical treatments, and surgical procedures for ear conditions (ear tubes, cochlear implants, hearing aids), throat conditions (tonsillectomy, frenectomy), and nasal/sinus conditions. The practice operates a Pediatric Hearing Center providing full audiology services, a Rapid ENT Care Center for urgent same-day appointments, and offers advanced procedures like in-office Hummingbird ear tube placement and laser frenectomy. Additional services include allergy testing, telemedicine consultations, and patient education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric ENT Consultation and Treatment Services Comprehensive ear, nose, and throat medical services for children, including diagnosis, medical treatment, and surgical procedures for conditions affecting pediatric patients from birth through adolescence.
• Ear Tubes (Myringotomy) Surgical procedure to insert ventilation tubes in the eardrum to treat chronic ear infections and fluid buildup in children.
• Hummingbird Tympanostomy Tube System FDA-approved in-office ear tube placement procedure that uses a specialized instrument to incise and insert a tube in one seamless action, eliminating the need for general anesthesia and completing the procedure in approximately 5 minutes.
• Cochlear Implants for Children Surgical implantation of electronic devices that provide a sense of sound to children with severe hearing loss.
• Pediatric Hearing Aids Amplification devices fitted for children with hearing loss, including hearing aid fittings and calibration services.
• Pediatric Hearing Center Comprehensive audiology services including hearing tests, newborn hearing screening follow-up, auditory brainstem response testing, and otoacoustic emissions testing for children; described as Atlanta's largest dedicated Pediatric Hearing Center.
• Tonsils & Adenoids Treatment Medical and surgical treatment for tonsillitis, pharyngitis, and obstructive sleep apnea related to enlarged tonsils and adenoids in children.
• Tongue Tie / Lip Tie (Frenectomy) Surgical release procedures using the LightScalpel CO2 laser or traditional surgical methods to treat tongue-tie and lip-tie conditions in children, offering reduced pain, decreased bleeding, and faster recovery.
• Pediatric Allergy Testing Diagnostic testing services for allergic rhinitis and other pediatric allergies, with appointment requests accepted via the website.
• Rapid ENT Care Center Same-day/next-day pediatric ENT care for minor to moderate conditions, staffed by pediatric specialists and advanced practice providers offering 24-hour access; described as Georgia's only Rapid ENT Care Center.
• Pediatric Sinusitis & Endoscopic Sinus Surgery Medical and surgical treatment for pediatric sinusitis including minimally invasive endoscopic approaches.
• PENTA TeleMedicine Telemedicine service enabling remote consultations with pediatric ENT specialists for follow-up care and initial evaluations.
• Swimmer / Musician Ear Plugs Custom-fitted ear plugs designed to protect children's ears during swimming or musical activities, fitted through the audiology practice.

Quantifiable outcome

• 24-hour access to pediatric specialists for minor to moderate ENT conditions via Rapid ENT Care Center
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and notable.

• Children's Healthcare of AtlantacoreOthersMajor pediatric hospital system in the Atlanta area. PENTA physicians maintain privileges and collaborative relationships for surgical procedures and complex case management.
• Northside HospitalcoreOthersRegional hospital system with which PENTA maintains affiliation for surgical procedures and hospital-based care.
• Wellstar Health SystemcoreOthersRegional hospital system affiliated with PENTA for surgical procedures and hospital-based pediatric ENT care.
• Atlanta Speech SchoolnotableStrategic or Co-development PartnerPENTA's Audiology services are co-located at the Atlanta Speech School, providing integrated hearing care and educational support for children with hearing loss.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ENT and Allergy Associates (ENTA): Large multi-site ENT and allergy group practice operating across the Northeast U.S. with audiology services, comparable in multi-site specialty model and audiology integration, though broader in age scope than PENTA's pediatric-only focus.
• Children's Healthcare of Atlanta (CHOA): Major regional pediatric hospital system already affiliated with PENTA. Operates pediatric otolaryngology services and competes for pediatric ENT referrals across the same Atlanta metro catchment.
• Children's Hospital of Philadelphia (CHOP) Pediatric Otolaryngology: National pediatric specialty system with a dedicated pediatric otolaryngology program including cochlear implants, airway surgery, and hearing services — directly comparable in clinical scope though embedded in a much larger hospital.
• Nemours Children's Health: Multi-state pediatric health system operating pediatric otolaryngology, audiology, and cochlear implant services across the Mid-Atlantic and Florida — comparable service line within an integrated pediatric system.
• Cook Children's Health Care System: Pediatric integrated delivery network in Texas with pediatric ENT and audiology services, comparable as a vertically integrated pediatric specialty alternative to an independent practice.
• Texas Children's Hospital Pediatric Otolaryngology: Large pediatric hospital with a dedicated pediatric otolaryngology division covering ear tubes, cochlear implants, airway, and head & neck — overlapping service line with PENTA but hospital-based rather than independent.
• Children's National Hospital Pediatric Otolaryngology: Major pediatric academic medical center with a pediatric otolaryngology program including hearing, airway, and head & neck services; comparable in subspecialty depth within a system-led delivery model.

Direct peers

• Pediatric ENT of Oklahoma (and similar independent pediatric ENT groups): Independent pediatric otolaryngology specialty practice operating in a different region; most structurally comparable to PENTA as a physician-owned, multi-location, pediatric-only ENT and audiology group.

Regional players

• Atlanta ENT Sinus & Allergy Associates: Multi-location ENT and allergy practice in the Atlanta metro area; competes for general ENT patients in the same geography, though PENTA's pediatric-only focus differentiates the patient segment.

Others

• Northwest ENT Associates: Mid-sized independent ENT group practice model useful as a structural comparable for physician-owned multi-site specialty practices, though not pediatric-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PENTAtlanta
• Xx.com/pentatlanta
• LinkedInlinkedin.com/company/pediatric-ent-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric ENT of Atlanta