Greater Tulsa Association of REALTORS

Name

Greater Tulsa Association of REALTORS

Legal name

Greater Tulsa Association of REALTORS®

Website

https://tulsarealtors.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: GTAR collects annual membership dues covering local, state, and national REALTOR dues, billed in advance of the calendar year with a November 30 deadline. Dues provide access to MLS services, standardized forms, continuing education, and member benefits.
2. MLS Technology Fees: MLS Tech fees applied to keys and MLS services, billed quarterly in advance and due on the 15th of the month.
3. Venue 918 Event Space Rental: Hourly venue rental at GTAR headquarters. Full-size venue $250/hr, half-size $125/hr, with 25% discount for GTAR/MLS members. Coffee service available at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

No extractable description of core offerings is supported by the provided input. Only the company name "Greater Tulsa Association of REALTORS" is provided.

Product overview

Greater Tulsa Association of REALTORS (GTAR) is a non-profit 501(c)(6) trade association for real estate professionals. GTAR's core offerings include membership services, access to the Matrix MLS System operated by subsidiary MLS Technology, Inc., and continuing education programs. The organization also provides standardized forms, professional standards services, and event facilities through Venue 918. Members receive access to SentriLock electronic key boxes, the MLS-Touch mobile app, and can purchase supplies through TulsaBoardStore.com. GTAR partners with The CE Shop and Van Education Center for online continuing education delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5,000+ real estate professionals served through membership
• +1 more outcomes

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• FOREWARN (red violet, NASDAQ: RDVT)minorGTM or Marketing Partner · 4 March 2026FOREWARN provides identity verification services to GTAR's 5,000+ members. The platform analyzes billions of data points to help agents verify identities, search criminal histories, and validate client information. Services are offered to members at no additional cost as an included membership benefit for agent safety.
• The CE ShopminorChannel Partner/ Reseller/ DistributorGTAR partnered with The CE Shop, the leader in online real estate education, to provide members with flexible continuing education options through their platform.
• Van Education Center (VanEd)minorChannel Partner/ Reseller/ DistributorGTAR partnered with VanEd, a leading provider of online education and professional development courses for real estate professionals. VanEd offers OREC-approved pre/post-licensing courses and continuing education courses including the 15-hour Broker in Charge course.
• NAR Center for REALTOR DevelopmentminorChannel Partner/ Reseller/ DistributorGTAR directs members to the National Association of REALTORS Center for REALTOR Development where members can earn NAR designations and certifications. Designations and certifications provide specialized credentials and may serve as approved education credits toward other NAR credentials and OREC CE credit in Oklahoma.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerGTAR is chartered by the National Association of REALTORS. This provides GTAR members access to national resources, professional standards, Code of Ethics enforcement, and industry advocacy at the federal level.
• Oklahoma Association of REALTORS (OAR)coreStrategic or Co-development PartnerGTAR is affiliated with the Oklahoma Association of REALTORS, which provides professional standards and arbitration services, as well as state-level advocacy and resources.
• Oklahoma Real Estate Commission (OREC)coreOthersGTAR cooperates with OREC for continuing education requirements and licensing matters. The association promotes educational courses and training seminars in cooperation with OREC.
• Family & Children's Services of TulsaminorGTM or Marketing PartnerGTAR partners with Family & Children's Services of Tulsa for the annual Backpacks for Kids community outreach program. Children are selected from families within Family & Children's Services' 49 life-changing programs.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national federation that charters GTAR and all local REALTOR associations. It is the structural parent and policy-setting body that defines the REALTOR brand, Code of Ethics, and advocacy framework GTAR operates within.
• Bright MLS: Bright MLS is one of the largest MLS operators in the U.S., serving multiple Mid-Atlantic states. It represents the scale end of regional MLS technology platforms that compete with MLS Technology, Inc. on data coverage and platform investment.
• Stellar MLS (My Florida Regional MLS): Stellar MLS is a large Florida-based MLS serving tens of thousands of subscribers. It is a comparable for-profit MLS technology operation of similar structure to MLS Technology, Inc., though at significantly greater scale.

Direct peers

• Oklahoma Association of REALTORS (OAR): OAR is the state-level REALTOR association that GTAR is affiliated with. It provides professional standards, arbitration services, and state-level advocacy — directly comparable in mission and member services to GTAR's local-level offering.
• Houston Association of REALTORS / Houston Realtors Information Service: Houston Association of REALTORS is a large regional REALTOR association operating its own MLS (HAR) with comparable membership, MLS technology, and education services. Directly comparable business model and member services structure.
• Orlando Regional REALTOR Association: Orlando Regional REALTOR Association is a mid-to-large regional REALTOR association offering MLS, education, advocacy, and member services comparable to GTAR. Similar scale and member-base size make it a strong operational comparable.
• Greater Los Angeles Association of REALTORS (GLAR): GLAR is one of the largest local REALTOR associations in the U.S., providing MLS access, education, and member services. While much larger in scale, it operates the same chartered-local-board business model as GTAR.

Emerging players

• Zillow Group: Zillow operates a consumer-facing real estate platform that aggregates MLS-sourced listings and competes for the consumer relationship that REALTOR associations historically mediated. It is a structural disruptor to the GTAR/MLS business model.
• Redfin: Redfin is a technology-driven residential brokerage that consumes MLS data and offers consumer-direct tools. It is relevant as a peer because it represents the discount/brokerage model that pressures traditional REALTOR member economics.

Others

• CoreLogic (now part of Stone Point/Capital Management / Cotality): CoreLogic provides real estate data, analytics, and MLS technology infrastructure that regional MLSs — including MLS Technology, Inc. — rely on. It is an ecosystem/infrastructure peer rather than a direct competitor.

Market position

Strengths1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/GreaterTulsaAoR
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/greater-tulsa-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Tulsa Association of REALTORS