Academy of Neonatal Nursing

What Academy of Neonatal Nursing does

The Academy of Neonatal Nursing (ANN) is a private nonprofit professional nursing association founded in 2001 by Charles Rait and headquartered at 6366 Commerce Blvd, PMB 357, Rohnert Park, California. ANN serves approximately 6,000 neonatal nurses and related healthcare professionals, organized into primary segments of advanced-practice neonatal nurses (NNPs, DNPs, APNs, CNSs), staff NICU nurses, neonatal nurse educators, nurse managers, transport nurses, students, and retired nurses. Its mission is the delivery of neonatal-specific clinical education, certification support, and professional community through a stacked product set: the peer-reviewed bimonthly Neonatal Network: The Journal of Neonatal Nursing; an Online CNE Library delivering 21+ free contact hours per member per year; certification review courses for NCC-NIC and CCRN Neonatal; two semi-annual in-person conferences (Spring National Advanced Practice Conference drawing 800-1,500 attendees and Fall National Neonatal Nurses Conference); on-demand session recordings; ANNTalks audio content; and dedicated guides for NICU care, neonatal ventilation, and neuro care. ANN operates with 11-50 employees and outsources conference management, exhibit sales, and corporate advertising sales to Anthony J. Jannetti, Inc. (AJJ); journal publishing and distribution is handled by Springer Publishing; and the member portal, event registration, and online library run on YourMembership.com and Digitellinc platforms. Revenue is generated primarily from individual membership dues (ranging $50-$131 per year across student, retired, standard e-membership, and print+online tiers plus group discounts), conference registration fees ($525-$829 per attendee depending on membership status and early-bird windows), corporate sponsorship packages (Red/Gold/Silver/Partner tiers plus exhibit halls and journal advertising), bookstore sales with member discounts, donations supporting the FNRE partnership and scholarship funds, and named corporate-funded awards (Abbott Nutrition Advocacy Award). Memberships are restricted to individuals — hospitals or institutions cannot enroll directly — which sustains a long-tail member model rather than enterprise contracts. ANN's governance is by an elected Executive Committee of practicing neonatal nurses (e.g., DNP/APRN/NNP-BC and BSN RNC-NIC members based in Tennessee, California, and Texas) with Debbie Fraser serving as Executive Director.

Name

Academy of Neonatal Nursing

Legal name

Academy of Neonatal Nursing

Website

https://academyonline.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Academy of Neonatal Nursing is a private nonprofit professional association serving approximately 6,000 neonatal nurses through the peer-reviewed Neonatal Network journal, an online CNE library, certification review courses, and two semi-annual conferences (Spring Advanced Practice and Fall National).

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees ranging from $50 (student) to $131 (individual print+online) with options for e-membership, multi-year, installment plans, and group discounts.
2. Conference Registration: Revenue from Spring and Fall national conferences with tiered pricing based on membership status, early bird deadlines, single-day options, and on-demand recordings. Earns up to 32.75 contact hours of NCPD.
3. Bookstore Sales: Sales of nursing textbooks, miscellaneous items, and 'Gift of Knowledge' products through the online bookstore. Members receive 30% discount on books from Springer Publishing.
4. Corporate Sponsorships and Advertising: Corporate support program with Red, Gold, Silver, and Corporate Partner levels. Includes conference exhibit booths, session sponsorship, program book advertising, theater presentations, literature distribution, attendee blast emails, website advertising, and live streaming sponsorship.
5. Conference Preconference Workshops: Revenue from half-day pharmacology sessions ($115-$160) and full-day PICC training workshops ($220-$310).
6. Donations: Community donations supporting ANN Scholarship Fund and FNRE partnership. Donations accepted through secure online form.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Academy of Neonatal Nursing is a professional membership association that provides neonatal nursing education through a peer-reviewed bimonthly journal (Neonatal Network), an online CNE (Continuing Nursing Education) library with on-demand courses and certification review, and two annual national conferences (Spring Advanced Practice and Fall National). Membership includes free contact hours, networking, scholarships, awards, and a career center.

Product overview

The Academy of Neonatal Nursing operates as a professional nursing organization providing a comprehensive suite of educational products and services for neonatal healthcare professionals. The core offerings center on Neonatal Network: The Journal of Neonatal Nursing (a peer-reviewed bimonthly publication) and the ANN Online Library (providing CNE courses, webinars, and certification preparation). The organization delivers its education through multiple formats including in-person conferences (Spring National Advanced Practice Neonatal Nurses Conference and Fall National Neonatal Nurses Conference), recorded sessions, ANNTalks podcasts, ANNMinuteCE short segments, and online guides (Guide to NICU Care, Guide to Neonatal Ventilation, Guide to Neuro Care). Member benefits include 21+ free CNE contact hours, access to the NAS Resource Center, Leadership Toolkit, and conference discounts. ANN supports professional recognition through multiple awards including the Lifetime Achievement Award, Excellence in Neonatal Nursing Practice Award, Neonatal Nursing Hall of Fame, Nutrition Advocacy Award, and academic scholarships. The organization also maintains an online bookstore with nursing textbooks and manages a career center for members.

Differentiator

Problem solved

Functional benefit

Brands

• Neonatal Network: The Journal of Neonatal Nursing: ANN's official peer-reviewed, bimonthly publication dedicated to assisting neonatal nurses and related healthcare professionals to remain current in their fields.

Products and services

• Neonatal Network: The Journal of Neonatal Nursing
• ANN Online Library / Online CNE Library
• Spring National Advanced Practice Neonatal Nurses Conference In-person annual conference for APNs, DNPs, NNPs, CNSs, neonatal nurse managers, and educators featuring education sessions, preconference workshops, networking, and exhibit hall.
• Fall National Neonatal Nurses Conference Annual fall national conference with dedicated tracks for neonatal nurses and advanced practice nurses, featuring education sessions, awards, networking, and exhibit hall.
• ANN Bookstore
• ANN Career Center
• ANN Individual Membership Annual membership subscription for individual neonatal nursing professionals, granting access to the journal, CNE library, conference discounts, free contact hours, scholarships, and community benefits. Tiered pricing includes e-Membership, Print+Online, Student, Retired, and Group categories.
• Corporate Partner / Sponsorship Program

Quantifiable outcome

• Members receive 21+ free contact hours of CNE credit per year
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Foundation for Neonatal Research and Education (FNRE)coreStrategic or Co-development Partner · 1 January 2001ANN is an ongoing supporter of FNRE, contributing over $48,000 since 2001. They partnered to fund a scholarship award specifically for ANN members seeking degrees in advanced practice neonatal nursing. FNRE grants and scholarships are promoted through ANN's awards page and conference events.
• Anthony J. Jannetti, Inc. (AJJ)coreImplementation/ SI/ Consulting PartnerAJJ provides conference services, marketing, sales management, exhibit hall coordination, and advertising sales for ANN. They are accredited as a co-provider of nursing continuing professional development alongside ANN. Contact: Donna Olthoff at [email protected].
• PampersminorGTM or Marketing PartnerPampers sponsors ANN conferences and initiatives. Logo appears on homepage and conference materials as a sponsor.
• Delta Air LinesminorGTM or Marketing PartnerDelta offers special airline discounts for ANN conference attendees. Meeting Event Codes provided for booking. Discounts available through reservation 800 number with no service fee.
• Hilton Hawaiian VillageminorChannel Partner/ Reseller/ DistributorConference hotel partner for Spring 2026 AP Conference in Honolulu. Negotiated room rates ($269-$309) secured for attendees with resort amenities package.
• Gaylord Opryland Resort & Convention CenterminorChannel Partner/ Reseller/ DistributorHeadquarters hotel for Fall 2026 National Neonatal Nurses Conference in Nashville. Room rates $239-$259 with daily resort fee. Complimentary shuttle service to nearby attractions.
• Springer PublishingcoreChannel Partner/ Reseller/ DistributorPublisher of Neonatal Network journal. Handles print subscription services, journal advertising, and distribution. Members receive 30% discount on books through partnership.
• National Healthcare CareersminorChannel Partner/ Reseller/ DistributorPartner for ANN Career Center job board, providing career opportunities and recruitment advertising for neonatal nursing professionals.
• YourMembership.comcoreTechnology or IntegrationAssociation management software powering ANN's website, membership management, member portal, event registration, and online community features.
• Healthy Start Coalition of Orange County, FloridaminorStrategic or Co-development PartnerPast charity recipient of ANN conference fundraising. Part of ANN's community support and charitable giving program.
• Ronald McDonald House Charities (Various Chapters)minorStrategic or Co-development PartnerPast charity supported through ANN conference fundraisers including Nashville and Central Florida chapters, New Orleans, and Washington DC location.
• March of DimesminorStrategic or Co-development PartnerPast charity recipient and partner organization supporting maternal and infant health initiatives, aligned with ANN's mission.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association of Neonatal Nurses (NANN): NANN is the most direct comparable — a U.S.-based professional association serving neonatal nurses through education, conferences, publications, and advocacy. Founded by the same individual (Charles Rait) who later founded ANN, the two organizations have overlapping member bases and directly compete for neonatal nurses' continuing education and conference dollars.
• American Academy of Pediatrics — Section on Neonatal-Perinatal Medicine: The AAP's neonatal-perinatal section is a key competitor for the attention of NICU-adjacent clinicians. While physician-focused, it offers overlapping continuing education, conferences, and clinical guidelines that neonatal nurses may consume instead of (or alongside) ANN programming.
• National Certification Corporation (NCC): NCC administers the NCC-NIC neonatal intensive care nursing certification that ANN's review course prepares members for. It is closely adjacent in the certification-prep value chain and an essential counterpart for neonatal nurse credentialing.
• Pediatric Nursing Certification Board (PNCB): PNCB certifies pediatric and neonatal nursing professionals. As a credentialing body adjacent to ANN's certification review offerings, it is directly comparable in the certification support ecosystem neonatal nurses use.

Broad incumbents

• Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN): AWHONN is a larger, established nursing association covering obstetric and neonatal care. While broader in scope than ANN, it competes for the same hospital-education budgets and may bundle neonatal content into a wider membership, posing a substitution risk for facility-level decision-makers.
• American Association of Critical-Care Nurses (AACN): AACN is the dominant professional association for critical-care nurses, including those practicing in NICUs. It offers CCRN Neonatal certification and broad continuing education, making it a partial substitute and a benchmark for ANN's certification review and conference programming.
• Sigma Theta Tau International (Sigma): Sigma is the large global honor society for nursing with a broad continuing education and journal portfolio. While not neonatal-specific, it competes for nursing CE dollars and is frequently a parallel membership for neonatal nurses.
• American Nurses Association (ANA): ANA is the largest U.S. professional nursing association and the default membership for many nurses. It offers continuing education and conferences that overlap with ANN's value proposition, though at a much broader specialty scope.

Others

• Springer Publishing: Springer is ANN's publishing and journal distribution partner for Neonatal Network. As a major nursing/healthcare publisher with competing journals and CE offerings, it is an adjacent industry participant and channel partner in the same content ecosystem.
• Anthony J. Jannetti, Inc. (AJJ): AJJ is the association management company that runs ANN's conference services, marketing, sales, and exhibit management. It is a key infrastructure provider and a comparable operating partner for many other nursing and healthcare associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ybFwsjNd0HM
• Facebookfacebook.com/NeonatalNursingEducation
• Xx.com/AcademyNN
• LinkedInlinkedin.com/company/academy-of-neonatal-nursing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy of Neonatal Nursing