What Edge Electric does

Edge Electric is a Wisconsin-based electrical contractor headquartered in Pewaukee, WI, providing installation, maintenance, and repair services across residential, commercial, industrial, and multi-family property segments. The firm operates across 35+ Wisconsin communities including Milwaukee, Madison, Green Bay, Kenosha, and Racine, and offers a comprehensive service portfolio spanning design-build (with CAD capabilities), structured low voltage cabling (Cat 5e/6/6a, fiber), Generac generator sales and installation, outdoor/landscape lighting, EV charger installation, fire alarm and access control systems, and 24/7 emergency response. Technical depth is delivered through state-licensed electricians and dedicated low voltage and design-build specialists, with the Generac certified dealer relationship providing turnkey backup-power authority.

The business model is predominantly project-based and transactional, with revenue generated from one-time installation work, hardware sales (generators), and ongoing service/repair calls. Pricing is quote-based, with disclosed whole-house generator installations ranging from $7,000 to $15,000+ depending on size and site conditions. Customer acquisition is direct: customers contact the company through its 800-364-EDGE line or website edgeelectricwi.com, and licensed electricians are dispatched to customer sites. A Power Pay financing partnership lowers the barrier to higher-ticket generator purchases.

The company is privately held with no disclosed institutional investors, funding rounds, or revenue figures. It employs 101–250 people, was recognized as a 2023 Future 50 Company by BizTimes Media and MMAC, and completed the acquisition of A&J Electrical Contractors in January 2021. Note: a separate news reference associating "Edge Electra" with a JVVNL digital utility program in India appears to relate to a different entity and is not part of Edge Electric's Wisconsin operations.

Name

Edge Electric

Legal name

Edge Electric

Website

https://edgeelectricwi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Edge Electric is a Wisconsin-based electrical contractor serving residential, commercial, industrial, and multi-family customers across 35+ southeastern Wisconsin communities with design-build, installation, maintenance, low voltage, generator, and 24/7 emergency services.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Electrical Panel Upgrades & Service Changes (HSAOADAB), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

Keywords

• Electrical contracting services
• Commercial electrical services
• Residential electrical services
• Generator installation services
• Low voltage cabling

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Services: One-time project-based revenue from electrical installations for residential, commercial, industrial, and multi-family properties. Includes new construction wiring, panel upgrades, lighting installations, and system installations.
2. Electrical Service and Repair: Ongoing service revenue from repairs, troubleshooting, and maintenance work. Includes service panel upgrades, GFCI/AFCI installations, surge protection, and routine electrical work.
3. Generator Sales and Installation: Revenue from Generac generator sales, installation, and ongoing maintenance. Complete turnkey solutions from site evaluation to installation and fuel connections.
4. EV Charger Installation: Installation of residential and commercial electric vehicle charging stations
5. Low Voltage System Services: Revenue from structured cabling, security systems, fire alarms, access control, A/V systems, and other low voltage installations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Edge Electric is a Wisconsin-based licensed electrical contractor delivering design-build, installation, maintenance, and 24/7 emergency repair services for residential, commercial, industrial, and multi-family properties. Service offerings span new construction wiring, panel upgrades, lighting, structured cabling, fire alarms, security/access control, A/V, EV charger installation, outdoor lighting, and Generac backup generators, delivered by licensed electricians traveling to customer sites across southeastern Wisconsin.

Product overview

Edge Electric is a Wisconsin-based electrical contractor offering a unified portfolio of electrical services rather than a software product platform. The core offerings span residential, commercial, industrial, and multi-family electrical services, complemented by specialized divisions including Design Build (with CAD capabilities), Low Voltage Services (structured cabling, security, fire alarms), Generac Generator Installation, Outdoor Lighting, and 24/7 Emergency Services. Services are provided across southeastern Wisconsin including Milwaukee, Madison, Green Bay, and surrounding communities. The company also offers EV charger installation and network infrastructure services. These services are delivered as standalone offerings that can be combined based on customer needs rather than as modular software components.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Comprehensive electrical services for homeowners covering wiring upgrades, lighting installations, electrical panel replacements, smart home integrations, and repairs for historic homes and new builds.
• Commercial Electrical Services Full suite of commercial electrical solutions including electrical design, infrastructure installation, lighting systems, service upgrades, multi-metering, access control, fire alarms, security wiring, and EV charging for businesses and office environments.
• Industrial Electrical Services Industrial electrical planning, system installations, power distribution, machinery wiring, and industrial lighting for manufacturing and production facilities, including equipment energization and operational relocations.
• Multi-Family Electrical Services Electrical design and installation for multi-family residential complexes including power distribution, access control, fire alarm systems, security systems, network infrastructure, backup generators, multi-metering, pool/hot tub wiring, and EV charging stations.
• Low Voltage Services Low voltage wiring including structured data cabling (Cat 5e, Cat 6, Cat 6a, fiber optic), security systems, fire alarms, access control, sound masking, A/V setups, and network infrastructure installations.
• Design Build Services Comprehensive electrical and lighting design expertise for commercial, residential, industrial, and multi-family projects, leveraging state-licensed designers and CAD design capabilities to deliver engineered systems.
• Generac Generator Installation Certified Generac dealer and installer providing whole-house standby generators with automatic backup power for homes and businesses, including site evaluation, installation, gas/fuel line connections, permitting, utility coordination, and ongoing maintenance.
• Outdoor Lighting Services Professional landscape lighting design, energy-efficient LED fixtures, and precise electrical wiring for residential and commercial exterior illumination, enhancing aesthetics and safety.
• 24/7 Emergency Electrical Services Rapid response emergency electrical repair and replacement services available 24/7, addressing urgent electrical needs for local clients across service categories.
• EV Charger Installation Electric vehicle charging station installation for residential and commercial customers, including home chargers and commercial EV charging stations.
• Structured Cabling & Network Infrastructure High-performance structured cabling systems including Cat 5e, Cat 6, Cat 6a, and fiber optic installations engineered for scalability and reliable network connectivity.
• Fire Alarm Systems Complete fire alarm solutions from design and installation to system programming, meeting NFPA fire standards and regulations for commercial facilities.

Quantifiable outcome

• 24/7 emergency service availability
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Edge Electra (Note: Different Entity)minorOthers · 2 February 2026This source references 'technology partner Edge Electra' in partnership with JVVNL for the DUET programme. This appears to be a different company entity (Edge Electra vs Edge Electric). Not a partnership of the Wisconsin-based Edge Electric.
• Power PayminorOthersEdge Electric has partnered with Power Pay to provide financing options for customers purchasing generators and other electrical services, making purchases more affordable for qualified buyers.
• GeneraccoreOEM/ Whitelabel/ Licensing PartnerEdge Electric is a Certified Generac Dealer & Installer, providing backup power solutions including whole house generators, installation, and maintenance services using Generac products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faith Technologies: Wisconsin-headquartered (Menasha) electrical and specialty systems contractor serving commercial, industrial, and residential markets. Closest comparable in terms of service breadth, regional Midwest presence, and design-build delivery model.
• Pieper Electric: Milwaukee-based full-service electrical contractor providing residential, commercial, and industrial electrical services across Wisconsin. Directly comparable in scale, geography, and service offering mix.
• Current Electric: Waukesha, Wisconsin-based electrical contractor offering residential, commercial, and light industrial services. Direct geographic competitor with overlapping service lines and similar mid-market customer base.
• Lemberg Electric: Wisconsin-based electrical contractor serving residential, commercial, and industrial clients across the Milwaukee region. Comparable in service mix and regional concentration, with similar commercial/residential project focus.

Broad incumbents

• Walbec Group: Waukesha, Wisconsin-based infrastructure group with electrical, paving, and construction services. Overlaps with Edge Electric in commercial and industrial electrical work but operates at broader scale and scope.
• Mr. Electric: National electrical service franchise under the Neighborly brand offering residential and commercial electrical services. Comparable service offering with brand and marketing scale Edge Electric lacks.
• Mister Sparky Electric: National residential and light commercial electrical service franchise. Competes in Edge Electric's residential segment with a recognizable brand and broad marketing reach.
• EMCOR Group: Large publicly traded national provider of electrical and mechanical construction, energy, and facilities services. Comparable in commercial and industrial electrical contracting but operates at vastly greater scale and geographic reach.
• IES Holdings: Public national electrical and communications contractor serving commercial, industrial, and residential markets. Comparable in low-voltage, electrical, and multi-family service lines but with national footprint.

Emerging players

• Qmerit: North American network specializing in EV charger installation and electrification services. Directly comparable to Edge Electric's growing EV charger service line and represents a focused emerging competitor in the electrification vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EdgeElectric1
• Facebookfacebook.com/edgeelectricwi
• LinkedInlinkedin.com/company/edgeelectricofwi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Electric