Bruce Gendelman

What Bruce Gendelman does

Bruce Gendelman Insurance Services is a privately held, family-owned boutique insurance brokerage founded in 1982 by Bruce Gendelman, JD, and headquartered in West Palm Beach, Florida. The firm specializes in serving ultra high net worth individuals and families, family offices, and select specialty commercial clients, offering tailored coverage programs with limits up to $100 million through partnerships with A-rated carriers including AIG, Chubb, PURE, and Fireman's Fund. Its product portfolio spans personal lines (homeowners, auto, fine art, jewelry, yachts, aviation, umbrella), family office insurance, Defense Base Act coverage for government contractors, maritime insurance (operated through a sub-brand), museum and nonprofit coverage, and property management insurance.

The firm operates through a relationship-based, advisor-led distribution model rather than a technology platform. It maintains 24 staffed offices across major U.S. wealth corridors — including Aspen, Boca Raton, Chicago, Houston, Los Angeles, Miami, New York, Palm Beach, San Francisco, Tampa, and Washington D.C. — supported by a 24/7 concierge line. There is no proprietary technology platform, API, or AI capability disclosed; service delivery is human-driven through dedicated insurance advisors conducting annual reviews and ongoing consultation.

Revenue is generated primarily through insurance carrier commissions on placed policies, with full commission disclosure provided to clients and fee-based advisory available on eligible accounts. There are no disclosed funding rounds, no institutional or private equity ownership, and no subsidiary or parent entities. The firm is entirely founder- and family-controlled, with operational leadership having transitioned to second-generation President and CEO Joseph O. Gendelman.

Name

Bruce Gendelman

Legal name

Bruce Gendelman Insurance Services

Website

https://gendelman.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Bruce Gendelman Insurance Services is a privately held, family-owned boutique insurance brokerage serving high net worth individuals, family offices, and specialty commercial clients across 24 U.S. cities through dedicated advisors and carrier partnerships with AIG, Chubb, PURE, and Fireman's Fund.

Ownership category

akta.pro rank

Product category

High Net Worth Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

High Net Worth Personal Lines (E&S) (FSAJAGAO)

akta.pro secondary industries

Fine Art, Jewelry & Specie (FSAJAGAL), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• High net worth insurance
• Personal lines brokerage
• Specialty commercial insurance
• Fine art coverage
• Family office insurance

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: The firm earns commissions from insurance carriers for placing and handling insurance policies. Commissions are included in insurance premiums with full disclosure of commission rates.
2. Fee-Based Advisory: On eligible accounts, the firm offers a fee-based option where clients pay for services based on work completed rather than account size. This demonstrates commitment to long-term alignment of financial incentives with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bruce Gendelman Insurance Services is a boutique insurance brokerage placing personal and specialty commercial coverage for high net worth individuals, families, family offices, and select niche commercial clients. The firm places homeowners, automobile, valuable articles (fine art, jewelry, collectibles, wine), watercraft, private aviation, and umbrella liability policies on the personal side, and family office, maritime, museum and nonprofit, property management, Defense Base Act, and workers compensation coverage on the commercial side, sourced through specialty carriers such as AIG, Chubb, PURE, and Fireman's Fund.

Product overview

Bruce Gendelman Insurance Services operates as a boutique insurance agency offering two primary lines: Personal Insurance and Commercial Insurance, supplemented by specialized niche programs. Personal Insurance includes homeowners, automobile, valuable articles (fine art, jewelry, collectibles, wine), watercraft, aviation, and excess liability coverage. Commercial Insurance encompasses property, general liability, D&O, workers compensation, and international coverage. Specialized divisions include Family Office Insurance for multi-generational wealth management, Maritime Insurance for marine industries, Museum & Nonprofit Insurance, Property Management Insurance, and Defense Base Act Insurance for government contractors. The company primarily serves high-net-worth individuals and families, offering coverage through A-rated carrier partners with limits available up to $100 million.

Differentiator

Problem solved

Functional benefit

Brands

• Maritime Insurance Brokers: A division of Bruce Gendelman Insurance Services providing risk-management solutions to commercial and personal marine industries, including shippers, vessel builders, marine facility owners, mega yacht, yacht, performance boat, and classic boat owners.

Products and services

• Personal Insurance Comprehensive personal insurance coverage tailored to individual needs, including homeowners, auto, valuable articles, and excess liability. Partners with A-rated carriers for financial strength and underwriting flexibility. Targeted at high net worth individuals and families.
• Commercial Insurance
• Family Office Insurance
• Defense Base Act Insurance
• Maritime Insurance
• Museum & Nonprofit Insurance
• Property Management Insurance
• Workers Compensation

Quantifiable outcome

• Liability coverage limits available up to $100 million for family office and high net worth clients
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AIGcoreStrategic or Co-development PartnerAIG is a key insurance carrier partner providing coverage options including AIG's Private Client Group and Smart Build home design consultation program for disaster risk mitigation. Bruce Gendelman participated in AIG's Smart Build program for his Aspen property.
• ChubbcoreStrategic or Co-development PartnerChubb is a major specialty insurer providing high-limit liability coverage and risk consulting services for high net worth clients. Listed as a primary carrier for ultra high net worth insurance market.
• PURE InsurancecoreStrategic or Co-development PartnerPURE (Pure Insurance) is a high-value homeowners insurance provider. The company offers coverage summaries for PURE's High Value Homeowners Program through the firm's resources section.
• Fireman's FundcoreStrategic or Co-development PartnerFireman's Fund is a specialty insurer offering high-limit personal insurance coverage. Mentioned as one of the few insurers specializing in high and ultra high net worth markets.
• VaultminorStrategic or Co-development PartnerVault is a high net worth insurer launched in 2017 by former AIG executives, offering specialty coverage for wealthy clientele including risk consulting services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aon Private Risk Management: Aon's private risk management practice serves HNW and family office clients with tailored personal insurance, fine art, and excess liability solutions — a direct peer competing for the same affluent clientele and carrier relationships.
• Lockton Private Client: Lockton Private Client provides specialized insurance for high-net-worth individuals, families, and family offices across multiple US regions — directly comparable boutique-style HNW brokerage competing on similar carrier access and concierge service.
• Burns & Wilcox: Burns & Wilcox is a specialty wholesale brokerage and managing general agent focused on high-net-worth personal and commercial specialty lines — comparable as a specialty-focused intermediary serving affluent and complex-risk clients.
• Higginbotham: Higginbotham is an independent insurance brokerage with a high-net-worth private client practice offering homeowners, auto, umbrella, and specialty coverage comparable to Gendelman's HNW personal lines business.
• Marsh Private Client Services: Marsh McLennan's private client division is the largest direct competitor in high-net-worth personal lines, offering similar homeowners, auto, umbrella, art, and yacht coverage through specialist advisors — directly comparable in target market and product mix to Gendelman.
• RJKB Insurance Brokers: RJKB is a boutique commercial insurance brokerage with specialty practices overlapping Gendelman's commercial lines, particularly in property management, marine, and specialty commercial risks.
• HUB International Private Client: HUB International's Private Client group is a scaled specialty brokerage serving affluent individuals with personal lines, collections, and umbrella coverage — directly comparable in business model, distribution, and HNW target market.

Broad incumbents

• Chubb Private Risk Services: Chubb's Private Risk Services is the carrier-side leader in HNW personal insurance; it is a core Gendelman partner but also a broad incumbent that could disintermediate brokers by going more direct to wealthy clients.

Emerging players

• PURE Insurance: PURE is a member-owned specialty carrier serving high-value homeowners; it is both a key Gendelman carrier partner and a partial competitor as it increasingly captures affluent clients directly through its own distribution channels.
• Vault Insurance: Vault is a high-net-worth specialty insurer launched by former AIG executives in 2017; it operates as both a Gendelman carrier partner and a direct-to-affluent-client competitor, particularly relevant as a niche challenger in the UHNW segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/josephgendelman
• Facebookfacebook.com/Bruce-Gendelman-Insurance-Services-66462829267

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce Gendelman