ICN

What ICN does

ICN is a privately held, for-profit training and consulting firm headquartered in Winter Park, United States, that has operated continuously in the IT procurement and sourcing domain since its founding in 1975. The firm offers services across four related practice areas: IT procurement, vendor management, sourcing procurement, and IT training. Its self-description as a "global" firm and its primary web domain (dobetterdeals.com) suggest that client engagements are not geographically constrained to the United States, although no specific international footprint or named country markets are disclosed in the input data.

Operating with a small team of 11-50 employees, ICN is organized as a boutique professional services firm rather than a packaged software or platform business. The input set contains no disclosed product surface (no listed apps, APIs, SDKs, integrations, or proprietary software platform), no technology stack details, and no AI/ML components. The firm's commercial offering is therefore service-led: advisory engagements and structured training programs delivered to clients in the IT procurement function. No pricing model, contract values, delivery channels, marketing channels, named customers, partnerships, awards, patents, or regulatory actions are documented in the available data.

The revenue model is a traditional consulting and training services model, with income generated through client engagements and training programs; no subscription, transaction-fee, or licensing mechanics are apparent from the input. The firm's 50-year operating history is a notable durability signal in a niche B2B professional services category, but there is no public information on current revenue trajectory, headcount growth, customer concentration, recent strategic activity, or ownership structure beyond what is described above.

Name

ICN

Website

https://dobetterdeals.com

Company type

Private

Founded year

1975

Headcount range

11–50 employees

Short description

ICN is a privately held, Winter Park (US)-based training and consulting firm founded in 1975 that serves clients globally with services in IT procurement, vendor management, sourcing procurement, and IT training, operating with an 11-50 person team.

Ownership category

akta.pro rank

Product category

IT Procurement Consulting & Training

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (611420), Computer Training (61142), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Information Technology & Software (EDAAAPAB)

akta.pro secondary industry

Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• IT procurement consulting
• Vendor management training
• Sourcing procurement services
• IT training programs
• Procurement advisory

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

ICN is a global training and consulting firm that delivers IT procurement, vendor management, sourcing procurement advisory, and IT training services. It supports organizational clients in managing technology supplier relationships and improving procurement outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Procurement Consulting Advisory services helping organizations improve their IT procurement processes and outcomes.
• Vendor Management Consulting

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Coursera: Coursera partners with universities and tech vendors to deliver online IT, cloud, and data training to enterprises and individuals. It competes with ICN on price-sensitive IT training learners and increasingly on corporate upskilling programs.
• Udemy Business: Udemy Business offers an on-demand library of technology and business courses to enterprises, competing with ICN's IT training line for organizations shifting budgets from instructor-led to self-paced learning.

Direct peers

• Global Knowledge: Global Knowledge is one of the largest dedicated IT and business training providers worldwide. It directly overlaps with ICN's IT training offering and serves similar enterprise and individual learners across multiple geographies.
• Learning Tree International: Learning Tree provides instructor-led IT and management training to enterprises and government clients globally. It competes head-to-head with ICN's IT training business and shares the same corporate-skills-upskilling buyer.
• New Horizons Computer Learning Centers: New Horizons is a major IT training franchise delivering vendor-authorized and custom technology courses to corporate clients. It is directly comparable to ICN's IT training line and competes for the same enterprise training budgets.
• Skillsoft: Skillsoft is a leading enterprise digital learning company offering technology, leadership, and compliance training via a SaaS platform. It competes with ICN for corporate training dollars, particularly where buyers prefer on-demand content over instructor-led delivery.
• Pluralsight: Pluralsight is a technology skills platform providing on-demand IT training, assessments, and certification prep to enterprises and individuals. It is a direct alternative to ICN's IT training, particularly for cloud, security, and developer skill paths.
• Information Services Group (ISG): ISG is a global technology research and advisory firm specializing in sourcing, vendor management, and IT procurement consulting. It directly competes with ICN's procurement and sourcing advisory practice and targets the same enterprise CIO and procurement buyer.
• GEP: GEP provides procurement and supply chain consulting, software, and managed services to large enterprises. It overlaps directly with ICN's IT procurement, vendor management, and sourcing advisory offerings.

Broad incumbents

• Gartner: Gartner is a global research and advisory powerhouse covering IT, procurement, and vendor management as part of a much broader portfolio. It competes with ICN's advisory side for enterprise procurement and IT strategy spend while also offering adjacent training-adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/do_better_deals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICN