Wi-Fi Now
Wi-Fi NOW is a privately held B2B media, events, and education company covering the global Wi-Fi industry. It publishes news, hosts the Wi-Fi World Congress and regional events, and sells memberships, masterclasses, and INSIDER reports to Wi-Fi professionals, ISPs, and equipment vendors.
- Company typePrivate
- Founded2015
- HeadquartersVienna, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wi-Fi Now does
Wi-Fi NOW is a privately held media, events, and education business serving the global Wi-Fi and wireless connectivity industry. Founded in 2015 and operated by Denmark-registered Hetting Global ApS, the company runs the wifinowglobal.com platform alongside localized editions for Asia-Pacific (Chinese) and Latin America (Spanish), a video vertical called Wi-Fi NOW TV, a Wi-Fi NOW Academy delivering masterclasses on Wi-Fi 7 PHY/MAC and 6 GHz operation including AFC, an INSIDER Reports research product, the Wi-Fi NOW Awards program, and the flagship Wi-Fi World Congress USA annual conference supported by the EventSpace registration platform. The audience consists of Wi-Fi industry professionals, ISPs, and network equipment manufacturers, and the company markets its reach as "one of the largest concentrations of wireless tech leaders in the industry."
Wi-Fi NOW monetizes through five primary streams: (1) event hosting including the Wi-Fi World Congress and regional events, with revenue from tickets, exhibition fees, and sponsorships; (2) a recurring Wi-Fi NOW Membership providing news access and premium content; (3) paid educational content via masterclasses; (4) premium INSIDER industry reports; and (5) sale of recorded webinar and presentation content. Pricing is not publicly disclosed, and the company sits in an event-driven B2B media go-to-market motion targeting wireless technology professionals worldwide.
The company's competitive positioning rests on a tiered "Official Partner" program with ~13 named Wi-Fi vendors, including flagship partners Cisco, Intel, Qualcomm, and TP-Link, plus core partners Synaptics, Qorvo, Litepoint, Plume, and Cognitive Systems, and minor partners such as Zyxel, 7signal, Aprecomm, and Oberon. The firm has 1–10 employees, is privately owned with no disclosed institutional investment, and reports its principal contact as Chief Administrator "Veronika" with phone +45 25341705. There is no evidence of acquired technology, proprietary patents, or AI/ML product capabilities — the company itself describes its role as a media and events platform for the Wi-Fi ecosystem rather than a technology vendor.
Wi-Fi Now firmographics
Firmographics- Name
- Wi-Fi Now
- Legal name
- Hetting Global ApS
- Website
- https://wifinowevents.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wi-Fi NOW is a privately held B2B media, events, and education company covering the global Wi-Fi industry. It publishes news, hosts the Wi-Fi World Congress and regional events, and sells memberships, masterclasses, and INSIDER reports to Wi-Fi professionals, ISPs, and equipment vendors.
- Ownership category
- akta.pro rank
Wi-Fi Now industry classification
Industry- Product category
- Industry Media and Events
- NAICS
- Broadcasting and Content Providers (516), Telecommunications (517)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
- akta.pro secondary industries
- Wireless, Mobility & Network Access (Wi‑Fi/NAC) (EDAOAIAM), Managed Wi‑Fi & WLAN Services (Campus/Branch) (HDAIAGAB)
Keywords
Where Wi-Fi Now is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wi-Fi Now business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Event hosting and conferences: The company organizes and hosts major Wi-Fi industry events including Wi-Fi World Congress USA 2026 and regional events (Wi-Fi NOW Asia, Wi-Fi NOW Latin America). Revenue comes from event tickets, sponsorships, and exhibition fees.
- Membership subscriptions: Wi-Fi NOW offers membership programs providing access to insider reports, news, and potentially exclusive content. The company also provides an online promotion service.
- Educational content and training: The company offers Wi-Fi masterclasses including Wi-Fi 7 PHY/MAC deep dives and 6 GHz operation including AFC training courses.
- Insider reports: Premium industry reports and intelligence content sold to subscribers and members.
- Webinar and presentation sales: Sale of recorded webinar and presentation content, including buy links for presentations and videos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wi-Fi NOW Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wi-Fi Now product offering
Product offeringCore offering
Wi-Fi NOW is a media, events, and content platform serving the global Wi-Fi industry. The company organizes flagship conferences such as Wi-Fi World Congress USA, runs regional events in Asia and Latin America, publishes daily Wi-Fi industry news, sells premium INSIDER Reports, offers masterclass training (Wi-Fi 7 PHY/MAC, 6 GHz operation/AFC), and operates a subscription membership program for wireless technology professionals.
Product overview
Wi-Fi NOW is a multi-platform Wi-Fi industry media and events organization operating as a unified portfolio of interconnected services. The core offering is the Wi-Fi NOW Global platform (alongside regional variants Wi-Fi NOW Asia and Wi-Fi NOW Latin America), which serves as the central hub for Wi-Fi industry news, events, and community. The platform is augmented by Wi-Fi NOW TV (video content with webinars and tech coverage), the Wi-Fi NOW Awards (industry recognition program), Wi-Fi Training/Academy (professional education including Wi-Fi 7 and 6 GHz masterclasses), INSIDER Reports (premium research), and the flagship Wi-Fi World Congress USA annual conference. A subscription-based membership program provides access to premium content across all modules.
Differentiator
Problem solved
Functional benefit
Brands
- Wi-Fi NOW Global: Main global platform covering Wi-Fi news, events, and industry intelligence
- Wi-Fi NOW Asia
- Wi-Fi NOW Latin America
- Wi-Fi NOW TV
- Wi-Fi NOW Academy
- Wi-Fi NOW Awards
- Wi-Fi World Congress USA
Products and services
- Wi-Fi World Congress USA 2026
Companies that use Wi-Fi Now
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Wi-Fi Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wi-Fi Now partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- CiscoflagshipCisco is an Official Partner of Wi-Fi NOW, participating in the company's partner program to reach the Wi-Fi industry audience.
- IntelflagshipIntel is an Official Partner of Wi-Fi NOW, leveraging the platform for Wi-Fi industry visibility and marketing.
- TP-LinkflagshipTP-Link serves as Official ISP Solution Provider Partner of Wi-Fi NOW, providing mutual promotional benefits within the Wi-Fi ecosystem.
- QualcommflagshipQualcomm is featured through Wi-Fi NOW news coverage for connectivity silicon products and is part of the partner ecosystem.
- Cognitive Systems CorpcoreCognitive Systems Corp is Official Wi-Fi Sensing Partner of Wi-Fi NOW, leveraging the platform for Wi-Fi Sensing technology visibility.
- PlumecorePlume is Official Experience Management Partner of Wi-Fi NOW, participating in the partner program for Wi-Fi industry marketing.
- LitepointcoreLitepoint is Official 6 GHz Wi-Fi Partner of Wi-Fi NOW, providing Wi-Fi testing and measurement expertise visibility.
- QorvocoreQorvo is Official Wi-Fi FEMs (Front-End Modules) Partner of Wi-Fi NOW, participating in the partner ecosystem.
- SynapticscoreSynaptics is Official Wi-Fi IoT Partner of Wi-Fi NOW, featuring connectivity and AI microcontroller products through the platform.
- Zyxel NetworksminorZyxel Networks is an Official Partner of Wi-Fi NOW, participating in the Wi-Fi industry partner ecosystem.
- OberonminorOberon is an Official Partner of Wi-Fi NOW, participating in the Wi-Fi industry partner ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wi-Fi Now competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wi-Fi Now social profiles
Digital presenceWi-Fi Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wi-Fi Now leadership team
Management profileNumber of profiles
Wi-Fi Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wi-Fi Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wi-Fi Now
What does Wi-Fi Now do?
Wi-Fi NOW is a media, events, and content platform serving the global Wi-Fi industry. The company organizes flagship conferences such as Wi-Fi World Congress USA, runs regional events in Asia and Latin America, publishes daily Wi-Fi industry news, sells premium INSIDER Reports, offers masterclass training (Wi-Fi 7 PHY/MAC, 6 GHz operation/AFC), and operates a subscription membership program for wireless technology professionals.
Is Wi-Fi Now a public or private company?
Wi-Fi Now is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wi-Fi Now founded?
Wi-Fi Now was founded in 2015. It employs 1 to 10 people.
Where is Wi-Fi Now based?
Wi-Fi Now is headquartered in Vienna, United States, in the North America region.
How does Wi-Fi Now make money?
Five revenue lines are on record. Event hosting and conferences are the primary driver. The others are membership subscriptions, educational content and training, insider reports and webinar and presentation sales.
Does Wi-Fi Now have an API?
No public API is recorded for Wi-Fi Now.
What industry is Wi-Fi Now in?
Wi-Fi Now's product category is Industry Media and Events. Its primary akta.pro industry code is HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH), with a secondary code of EDAOAIAM, Wireless, Mobility & Network Access (Wi‑Fi/NAC). Its NAICS code is 516 and its SIC code is 8600.