Wi-Fi Now

What Wi-Fi Now does

Wi-Fi NOW is a privately held media, events, and education business serving the global Wi-Fi and wireless connectivity industry. Founded in 2015 and operated by Denmark-registered Hetting Global ApS, the company runs the wifinowglobal.com platform alongside localized editions for Asia-Pacific (Chinese) and Latin America (Spanish), a video vertical called Wi-Fi NOW TV, a Wi-Fi NOW Academy delivering masterclasses on Wi-Fi 7 PHY/MAC and 6 GHz operation including AFC, an INSIDER Reports research product, the Wi-Fi NOW Awards program, and the flagship Wi-Fi World Congress USA annual conference supported by the EventSpace registration platform. The audience consists of Wi-Fi industry professionals, ISPs, and network equipment manufacturers, and the company markets its reach as "one of the largest concentrations of wireless tech leaders in the industry."

Wi-Fi NOW monetizes through five primary streams: (1) event hosting including the Wi-Fi World Congress and regional events, with revenue from tickets, exhibition fees, and sponsorships; (2) a recurring Wi-Fi NOW Membership providing news access and premium content; (3) paid educational content via masterclasses; (4) premium INSIDER industry reports; and (5) sale of recorded webinar and presentation content. Pricing is not publicly disclosed, and the company sits in an event-driven B2B media go-to-market motion targeting wireless technology professionals worldwide.

The company's competitive positioning rests on a tiered "Official Partner" program with ~13 named Wi-Fi vendors, including flagship partners Cisco, Intel, Qualcomm, and TP-Link, plus core partners Synaptics, Qorvo, Litepoint, Plume, and Cognitive Systems, and minor partners such as Zyxel, 7signal, Aprecomm, and Oberon. The firm has 1–10 employees, is privately owned with no disclosed institutional investment, and reports its principal contact as Chief Administrator "Veronika" with phone +45 25341705. There is no evidence of acquired technology, proprietary patents, or AI/ML product capabilities — the company itself describes its role as a media and events platform for the Wi-Fi ecosystem rather than a technology vendor.

Name

Wi-Fi Now

Legal name

Hetting Global ApS

Website

https://wifinowevents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wi-Fi NOW is a privately held B2B media, events, and education company covering the global Wi-Fi industry. It publishes news, hosts the Wi-Fi World Congress and regional events, and sells memberships, masterclasses, and INSIDER reports to Wi-Fi professionals, ISPs, and equipment vendors.

Ownership category

akta.pro rank

Product category

Industry Media and Events

NAICS

Broadcasting and Content Providers (516), Telecommunications (517)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

akta.pro secondary industries

Wireless, Mobility & Network Access (Wi‑Fi/NAC) (EDAOAIAM), Managed Wi‑Fi & WLAN Services (Campus/Branch) (HDAIAGAB)

Keywords

• Wi-Fi industry media
• Wireless technology events
• Wi-Fi conferences
• Industry intelligence reports
• Wi-Fi masterclass training

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event hosting and conferences: The company organizes and hosts major Wi-Fi industry events including Wi-Fi World Congress USA 2026 and regional events (Wi-Fi NOW Asia, Wi-Fi NOW Latin America). Revenue comes from event tickets, sponsorships, and exhibition fees.
2. Membership subscriptions: Wi-Fi NOW offers membership programs providing access to insider reports, news, and potentially exclusive content. The company also provides an online promotion service.
3. Educational content and training: The company offers Wi-Fi masterclasses including Wi-Fi 7 PHY/MAC deep dives and 6 GHz operation including AFC training courses.
4. Insider reports: Premium industry reports and intelligence content sold to subscribers and members.
5. Webinar and presentation sales: Sale of recorded webinar and presentation content, including buy links for presentations and videos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wi-Fi NOW is a media, events, and content platform serving the global Wi-Fi industry. The company organizes flagship conferences such as Wi-Fi World Congress USA, runs regional events in Asia and Latin America, publishes daily Wi-Fi industry news, sells premium INSIDER Reports, offers masterclass training (Wi-Fi 7 PHY/MAC, 6 GHz operation/AFC), and operates a subscription membership program for wireless technology professionals.

Product overview

Wi-Fi NOW is a multi-platform Wi-Fi industry media and events organization operating as a unified portfolio of interconnected services. The core offering is the Wi-Fi NOW Global platform (alongside regional variants Wi-Fi NOW Asia and Wi-Fi NOW Latin America), which serves as the central hub for Wi-Fi industry news, events, and community. The platform is augmented by Wi-Fi NOW TV (video content with webinars and tech coverage), the Wi-Fi NOW Awards (industry recognition program), Wi-Fi Training/Academy (professional education including Wi-Fi 7 and 6 GHz masterclasses), INSIDER Reports (premium research), and the flagship Wi-Fi World Congress USA annual conference. A subscription-based membership program provides access to premium content across all modules.

Differentiator

Problem solved

Functional benefit

Brands

• Wi-Fi NOW Global: Main global platform covering Wi-Fi news, events, and industry intelligence
• Wi-Fi NOW Asia
• Wi-Fi NOW Latin America
• Wi-Fi NOW TV
• Wi-Fi NOW Academy
• Wi-Fi NOW Awards
• Wi-Fi World Congress USA

Products and services

• Wi-Fi World Congress USA 2026

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• CiscoflagshipGTM or Marketing PartnerCisco is an Official Partner of Wi-Fi NOW, participating in the company's partner program to reach the Wi-Fi industry audience.
• IntelflagshipGTM or Marketing PartnerIntel is an Official Partner of Wi-Fi NOW, leveraging the platform for Wi-Fi industry visibility and marketing.
• TP-LinkflagshipGTM or Marketing PartnerTP-Link serves as Official ISP Solution Provider Partner of Wi-Fi NOW, providing mutual promotional benefits within the Wi-Fi ecosystem.
• QualcommflagshipGTM or Marketing PartnerQualcomm is featured through Wi-Fi NOW news coverage for connectivity silicon products and is part of the partner ecosystem.
• Cognitive Systems CorpcoreTechnology or IntegrationCognitive Systems Corp is Official Wi-Fi Sensing Partner of Wi-Fi NOW, leveraging the platform for Wi-Fi Sensing technology visibility.
• PlumecoreGTM or Marketing PartnerPlume is Official Experience Management Partner of Wi-Fi NOW, participating in the partner program for Wi-Fi industry marketing.
• LitepointcoreTechnology or IntegrationLitepoint is Official 6 GHz Wi-Fi Partner of Wi-Fi NOW, providing Wi-Fi testing and measurement expertise visibility.
• QorvocoreTechnology or IntegrationQorvo is Official Wi-Fi FEMs (Front-End Modules) Partner of Wi-Fi NOW, participating in the partner ecosystem.
• SynapticscoreTechnology or IntegrationSynaptics is Official Wi-Fi IoT Partner of Wi-Fi NOW, featuring connectivity and AI microcontroller products through the platform.
• Zyxel NetworksminorGTM or Marketing PartnerZyxel Networks is an Official Partner of Wi-Fi NOW, participating in the Wi-Fi industry partner ecosystem.
• OberonminorGTM or Marketing PartnerOberon is an Official Partner of Wi-Fi NOW, participating in the Wi-Fi industry partner ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wi-fi-now

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wi-Fi Now