Insure the Uninsured Project

What Insure the Uninsured Project does

Insure the Uninsured Project (ITUP) was an independent nonprofit health policy research organization headquartered in Sacramento, California, that operated for nearly 30 years before concluding its operations in 2025. Founded to expand health coverage and improve access to care in California, ITUP served as a trusted, nonpartisan source of policy research and convening for the state's health ecosystem. The organization produced Issue Briefs, Fact Sheets, Legislative Toolkits, and blog content covering topics such as Medi-Cal, CalAIM, maternal and behavioral health, and coverage expansion proposals. It also hosted an Annual Conference — recognized as the premier convening point for California's health policy community — alongside regional Workgroups and expert-led Policy Forums held throughout the state.

ITUP's primary stakeholders included California state and local policymakers, legislators and government agencies; health policy researchers and academic institutions; health care advocates and community-based organizations; providers, hospitals, and health plans; and graduate students pursuing health policy careers. Distribution was direct and free: publications were made available through the itup.org website and email newsletter, with social media and an archived YouTube library extending the reach of recorded events. The organization did not develop proprietary technology, software, or AI products; all outputs were human-authored policy analysis and in-person convening.

ITUP was funded through monetary contributions from sponsors and funders, with no disclosed parent company, equity holders, or external investors. Governance was provided by a seven-member Board of Directors and an Advisory Council representing clinics, hospitals, physicians, health plans, advocacy, labor, employers, and government. The operating model carried no customer-facing pricing; the organization was sustained by grants, sponsorships, and donations while distributing all research, publications, and convening free of charge to California health policy stakeholders. Following a sunset announcement dated June 24, 2025, the organization ceased operations and the website was preserved as a static archive.

Name

Insure the Uninsured Project

Legal name

Insure the Uninsured Project

Website

https://itup.org

Company type

Private

Founded year

1990

Operating status

Closed

Headcount range

1–10 employees

Short description

Insure the Uninsured Project was an independent California nonprofit health policy research organization, founded in 1996, that produced publications and convened forums on health coverage and access for policymakers, advocates, providers, health plans, and community-based organizations before concluding operations in 2025.

Ownership category

akta.pro rank

Product category

Health Policy Research and Convening

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industries

Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Health Equity & Social Determinants Program Funding (HLAJALAK)

Keywords

• Health policy research
• California health policy
• Policy publications
• Policy convening services
• Health equity advocacy

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels6 records

Core offering

Insure the Uninsured Project (ITUP) was an independent nonprofit health policy research organization that produced policy publications, including Issue Briefs, Fact Sheets, and Legislative Toolkits, and convened events such as an Annual Conference, Regional Workgroups, and Policy Forums to inform and connect California health policy stakeholders. The organization provided timely, nonpartisan research and analysis on California health coverage, health care access, and equity issues to policymakers, providers, health plans, advocates, and community-based organizations. All publications and events were offered free of charge, funded through grants, donations, and sponsor contributions.

Product overview

ITUP is a nonprofit health policy organization that produces publications, hosts events, and provides policy analysis to improve health care access and equity in California. The organization offers Issue Briefs, Fact Sheets, Legislative Toolkits, and hosts an Annual Conference, Workgroups, and Policy Forums as its core offerings. ITUP does not offer a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Issue Briefs Topical fact sheets, issue briefs, and in-depth research reports on California health policy topics, including workgroup discussion guides, notes from the field, and mapping documents. Provided free of charge to California health policy stakeholders.
• Fact Sheets

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• California Health Care Foundation: California Health Care Foundation is a major independent philanthropy focused on improving California's health care system through research, publications, and grantmaking. It is a comparable nonprofit health policy organization operating in the same California market with significantly greater resources.
• Blue Shield of California Foundation: Blue Shield of California Foundation is a health-focused philanthropy that funds research, advocacy, and programs on health coverage and equity in California. ITUP's former Executive Director led work on the Health Care and Coverage team there, making it a closely related nonprofit peer.
• California Medical Association: California Medical Association is a professional membership organization representing physicians in California health policy advocacy. It overlaps with ITUP's policy forums and stakeholder engagement but represents a specific provider constituency rather than a cross-sector convening role.

Direct peers

• Manatt Health: Manatt Health is a professional services firm providing health policy consulting, research, and advisory services to California and state-level clients. It competes directly with ITUP's policy research, analysis, and stakeholder convening offerings but operates as a paid consulting model.
• California Pan-Ethnic Health Network: California Pan-Ethnic Health Network is a statewide health policy advocacy organization advancing health equity for communities of color. It shares ITUP's California focus, health equity mission, and stakeholder engagement model, making it a direct peer in the advocacy space.
• Health Access California: Health Access California is a statewide health care consumer advocacy coalition working on health coverage, affordability, and equity in California. It overlaps with ITUP's mission and serves similar policymakers, advocates, and stakeholder audiences.

Regional players

• National Health Law Program: National Health Law Program is a national public interest law firm that advocates for health care access for low-income and underserved populations. While broader in geographic scope, it shares ITUP's mission of advancing health coverage and equity through policy research and advocacy.
• Pacific Business Group on Health: Pacific Business Group on Health is a nonprofit business coalition focused on health care quality, affordability, and delivery system reform in California. It shares ITUP's California focus and stakeholder engagement model with employer and purchaser constituencies.

Emerging players

• Center for Health Care Strategies: Center for Health Care Strategies is a nonprofit policy center that works with state and federal agencies to improve health care for low-income populations. It shares ITUP's Medicaid/Medi-Cal policy focus and convening role, though it operates more broadly across multiple states.

Others

• California Department of Health Care Services: California Department of Health Care Services administers the state's Medi-Cal program and many of the policy initiatives ITUP analyzed, including CalAIM. While a government regulator rather than peer nonprofit, it is a key stakeholder and primary source of policy data ITUP relied upon.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itup
• Facebookfacebook.com/itup.laha
• LinkedInlinkedin.com/company/insure-the-uninsured-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure the Uninsured Project