Trait d'Union

What Trait d'Union does

Trait d'Union (legal entity SAS Trait d'Union) is a full-service creative communication agency founded in 2010 and headquartered at 720 avenue de Montpellier in Vendargues, France, near Montpellier. The agency operates as a single integrated "360° communication" offering rather than a modular platform, delivering brand identity creation, digital solutions (custom websites and e-commerce built on PrestaShop and WooCommerce), motion design using After Effects, print and packaging design, in-house photography, and copywriting. The firm is led by President Cédric Braïda and staffed by approximately 10+ specialists including 6 graphic designers, 4 webmasters, a Directeur Artistique (Geoffrey Mazars), motion designers, a UX/UI designer, and front- and back-end developers, plus commercial and project management support.

The agency's go-to-market is sales-led and project-based: clients engage through website inquiry forms or direct phone contact (04 67 17 38 32), receive custom quotes by project scope, and contract on multi-year engagements for ongoing campaign work. Customers span both grandes groupes (Midi Libre, Intermarché, Crédit Agricole, L'Oréal Professionnel, Domaine Paul Mas, Pays d'Oc) and petites entreprises/local SMBs (wineries such as Castelmaure, Château de Pondres, Caveau Héraclès; retailers such as Coqueline Boutique; tourism boards such as Grand Narbonne Tourisme and Tourisme Aveyron). Sector emphasis sits in wine, tourism, food/beverage, retail, and regional healthcare/nonprofit (Institut du Cancer de Montpellier, Le Monde Nouveau, Le Printemps du Rire). Geographic scope is concentrated in the Occitanie region, particularly Montpellier and Toulouse via the privileged partner relationship with Evelyne/L'Agence de comm' of Groupe La Dépêche.

Trait d'Union generates revenue through professional services fees on integrated communication projects (brand identity builds, website/e-commerce builds, motion design videos, print campaigns, packaging, photo shoots, content writing) under multi-year contracts. The agency is a subsidiary of the Dixicom Group (a diversified communication and digital conglomerate that also includes sister company Dixionline), with internal billings executed "Sur une commande de Dixionline" (e.g., AT Patrimoine sites, SERAP e-commerce redesign). Pricing is not publicly disclosed; quotes are bespoke by project scope and complexity. Distribution is direct (no reseller channel), with marketing concentrated on the agency's portfolio website, social channels, case studies, and word-of-mouth referrals.

Name

Trait d'Union

Legal name

SAS Trait d'Union

Website

https://trait-dunion.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Trait d'Union is a Montpellier-based, full-service creative communication agency (SAS, founded 2010) offering 360° brand identity, web/e-commerce, motion design, print, photography, and content services to regional grandes groupes and SMBs across wine, tourism, food, retail, and healthcare in the Occitanie region, operating as part of Dixicom Group.

Ownership category

akta.pro rank

Product category

Creative Communication Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Creative communication agency
• Brand identity design
• Web development services
• Motion design services
• Print design agency

Headquarters

HQ city

Vendargues

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Communication Projects: Project-based fees for comprehensive communication services including branding, web development, motion design, print materials, and campaign creation. Services tailored to client needs with pricing based on project scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trait d'Union is a full-service creative communication agency delivering integrated 360° campaigns across brand identity (logo, graphic charter, visual identity), digital solutions (custom websites and e-commerce on PrestaShop/WooCommerce), motion design (animated logos, promotional and explainer videos), print and packaging, in-house photography, communication strategy, and content writing. The agency bundles these disciplines under unified client engagements rather than selling them as standalone modules.

Product overview

Trait d'Union is a full-service creative communication agency (agence de communication globale) founded in 2010 and based in Vendargues near Montpellier, France. The agency operates as a single unified offering rather than a platform-plus-modules architecture, delivering a comprehensive portfolio of creative services that span brand identity (Identité de marque), digital solutions (Solutions digitales — custom websites and e-commerce platforms built on PrestaShop and WooCommerce), motion design (animated logos, promotional videos, explainer content, web animations), print and communication supports (flyers, brochures, posters, packaging), photography (in-house studio and on-location shoots for culinary, fashion, and locations), communication strategy and branding, and content writing. The agency employs 6 graphic designers and 4 webmasters alongside a director of art and studio direction, and is part of the Dixicom/Dixionline group. Services are delivered as a coordinated 360-degree offering, with each discipline reinforcing the others to deliver integrated communication campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Identité de marque (Brand Identity) Brand identity creation service covering logo design, graphic charters, naming, and visual identity systems tailored to each client's image and market positioning. Targets businesses needing professional brand development.
• Solutions digitales (Digital Solutions) Digital solutions covering custom website development, e-commerce platforms on PrestaShop and WooCommerce, responsive web design, online advertising, and digital display. Targets businesses needing web presence and online sales.
• Motion Design Motion design services including animated logos, event promotional videos, explainer/didactic videos, website animations, social media content, and animated banners produced with Adobe After Effects. Targets brands needing dynamic digital content.
• Print & Supports de communication Print communication materials including flyers, brochures, posters, display advertising, business cards, and packaging design. Targets businesses needing physical marketing materials and packaging.
• Shooting Photo (Photography) Photography services covering culinary/food, fashion, and exceptional locations, delivered from an in-house studio or on-site at client locations. Targets brands needing professional photo assets for campaigns and digital presence.
• Stratégie de communication & Branding Comprehensive communication strategy and branding service including pre-communication analysis, audience targeting, editorial strategy, and multi-channel campaign deployment across print, digital, and street marketing. Targets enterprises and SMEs launching integrated campaigns.
• Rédaction de contenus (Content Writing) Content writing and copywriting services adapting language and tone to each client's audience, brand voice, and communication strategy. Targets brands needing editorial content for campaigns, websites, and social media.

Quantifiable outcome

• Serving clients since 2010 with consistent growth and retention

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• Evelyne (L'Agence de comm')coreStrategic or Co-development PartnerEvelyne is described as 'partenaire privilégié' (privileged partner) of Trait d'Union. The agency is the privileged partner of L'Agence de comm', the communication agency of Groupe La Dépêche. Trait d'Union handles all e-commerce site creations for Evelyne and handles prestigious client campaign projects from Toulouse to Montpellier. The demanding nature of L'Agence de comm' and their year-after-year trust makes this a core strategic partnership.
• Groupe DixicomcoreOthersParent company group. The website footer states '© 2021–2025 TRAIT D'UNION – Groupe Dixicom'. Provides corporate structure and likely shared services or resources within the group.
• DixionlinemajorStrategic or Co-development PartnerSister company within the Dixicom group. Multiple projects are delivered 'Sur une commande de Dixionline' (On behalf of Dixionline) including AT Patrimoine sites and SERAP e-commerce redesign. Dixionline appears to handle certain client relationships while Trait d'Union provides creative execution.
• Groupe La DépêchemajorChannel Partner/ Reseller/ DistributorThrough the Evelyne agency relationship, Trait d'Union serves clients of Groupe La Dépêche, which includes Midi Libre, L'Indépendant, La Dépêche, Centre Presse Aveyron, and L'Aveyronnais newspapers. This partnership provides access to major regional media clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Eskimoz: French digital marketing agency with SEO, SEA, and web development offerings. Partially comparable through shared digital/web delivery stack and SME client base.
• Big Youth: Paris-based digital agency focused on branding, social media, and content production. Comparable creative services with a more digital/social orientation targeting similar mid-market French clients.
• CosaVostra: Paris-based creative and digital agency offering branding, web, and content services. Comparable integrated creative offering but with a more digitally-native orientation and broader geographic reach.

Direct peers

• Marcel (Publicis): Independent-voice creative agency within Publicis network offering integrated campaigns across brand, digital, and content. Direct competitor for integrated 360° work targeting major French brands.
• Sidièse: Montpellier-based digital and creative agency offering web, branding, and digital marketing services. Direct regional competitor to Trait d'Union in the Occitanie market with overlapping SME and enterprise clients.

Broad incumbents

• Havas Paris: Paris-based full-service creative agency within the Havas network. Comparable integrated campaign approach targeting major French brands at national scale.
• TBWA\Paris: Disruption-focused creative agency in the TBWA network. Comparable full-service creative offering with brand strategy, digital, and content capabilities, operating at significantly larger scale.
• Publicis: Global advertising and communications group with broad full-service creative agency capabilities. Comparable through agencies like Marcel and Leo Burnett that deliver integrated 360° campaigns similar to Trait d'Union's scope.
• BETC: Paris-based full-service creative agency within Havas network. Comparable in offering integrated creative campaigns for major brands, but operates at significantly larger scale and serves national/global clients.

Regional players

• Agence 148: French regional creative agency offering branding, web, and digital services. Comparable integrated boutique agency model but serving different regional geographies in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trait d'Union