Refyne Agency ApS
Refyne Agency ApS is a Danish data-driven digital marketing bureau founded in 2020, delivering paid search, paid social, SEO, CDP implementation, tracking and analytics, and workflow automation services to enterprise and mid-market clients via a unique satisfaction-based pricing model.
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Refyne Agency ApS does
Refyne Agency ApS is a Copenhagen-based digital marketing bureau founded in 2020, operating a second office in Aarhus and serving Danish and select Northern European enterprise and mid-market clients. The company delivers an integrated portfolio spanning paid search, paid social (Meta, LinkedIn, TikTok), SEO, Customer Data Platform (CDP) implementation, tracking and analytics, data integration, and workflow automation services. Its technology stack combines platform partnerships (Google Cloud Vertex AI and BigQuery, Snowflake, Meta Business Partner designation) with server-side tracking, Conversion API, and AI agent workflows built on n8n, Make, and Zapier.
The firm's commercial model is built on time-based consulting retainers with published hourly rates ranging from 450 to 1,750 DKK ex-VAT across role tiers, plus media spend management for clients (over 200M DKK annually via Meta). A differentiated satisfaction-based pricing construct allows clients to reduce monthly fees by up to 36.5% based on monthly evaluations across reactivity, value for money, and partnership, with public satisfaction scores dating back to inception and averaging above 4.8/5 across 25,000+ evaluated hours. Refyne is privately held with no disclosed institutional funding, and operates with approximately 26 employees led by a partner bench with 8-12+ years of specialized experience.
Refyne Agency ApS firmographics
Firmographics- Name
- Refyne Agency ApS
- Legal name
- Refyne Agency ApS
- Website
- https://refyne.dk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refyne Agency ApS is a Danish data-driven digital marketing bureau founded in 2020, delivering paid search, paid social, SEO, CDP implementation, tracking and analytics, and workflow automation services to enterprise and mid-market clients via a unique satisfaction-based pricing model.
- Ownership category
- akta.pro rank
Refyne Agency ApS industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Refyne Agency ApS is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Refyne Agency ApS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Consulting & Agency Services: Refyne generates revenue through consulting fees charged on a time-based model with agreed maximum price caps. Services span paid search, paid social, SEO, CDP, tracking & analytics, data integration, and workflow automation. Revenue is recurring from retainer-style agreements with transparent hourly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Student/Associate level: 450-550 DKK/hour |
| Subscription | Monthly | Analyst level: 850-1050 DKK/hour |
| Subscription | Monthly | Consultant level: 1050-1250 DKK/hour |
| Subscription | Monthly | Senior level: 1350-1500 DKK/hour |
| Subscription | Monthly | Partner level: 1750 DKK/hour |
| Subscription | Monthly | SEO Retainer Agreements: 6,500-70,000+ DKK/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Refyne Agency ApS product offering
Product offeringCore offering
Refyne Agency ApS is a data-driven digital marketing bureau that delivers performance marketing services (Paid Search, Paid Social, SEO), data infrastructure services (Customer Data Platform implementation, Tracking & Analytics, Data Integration with dashboards), and Workflow Automation for businesses. All services are sold as recurring consulting engagements billed on a time-based hourly model with no binding contract, and pricing is governed by a unique satisfaction-based construct in which monthly client evaluations directly reduce or maintain agency fees.
Product overview
Refyne Agency ApS is a data-driven digital marketing bureau offering a portfolio of interconnected services. The core offering spans paid search (Google Ads management), paid social (Meta, LinkedIn, TikTok advertising), and SEO (search engine optimization). These are supported by data infrastructure services including CDP implementation, tracking & analytics, data integration/dashboards, and workflow automation. The services are designed to work together, with data from tracking and CDP informing paid media campaigns, and workflow automation enabling AI agents to operate across these platforms. The agency also provides consulting services for companies wanting in-house teams to receive strategic direction and specialist inputs.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search Paid Search is a Google Ads management and optimization service for businesses seeking to capture search demand. It includes keyword analysis, audience targeting, feed management for Google Shopping and Performance Max, performance management, and continuous testing roadmaps, delivered by Refyne's specialist consultants.
- Paid Social Paid Social is a social media advertising service delivered on Meta (Facebook & Instagram), LinkedIn, TikTok, and other platforms. Refyne executes campaigns using a data-first approach combining data, creatives, CDP, and third-party tools, targeting both e-commerce and B2B buyers.
- SEO (Search Engine Optimization) SEO is a search engine optimization service for businesses seeking organic visibility and growth. The offering covers keyword analysis, technical SEO, content optimization, linkbuilding, and ongoing optimization, ranging from advisory roles to full execution.
- CDP (Customer Data Platform) CDP is a customer data platform implementation and activation service for larger companies. It covers platform selection (Raptor, Custimy, Segment, Treasure Data, mParticle), use-case-driven technical implementation, and first-party data activation across Meta and Google Ads.
- Tracking & Analytics Tracking & Analytics is a technical tracking and analytics service for businesses needing reliable measurement and insights. It includes behavioral tracking, server-side tracking, Conversion API implementation, marketing platform data activation, and GDPR and data privacy compliance management.
- Data Integration Data Integration is a service providing dashboard solutions, KPI reporting, statistical and AI-driven forecasting, and data storytelling. It transforms raw marketing and business data into understandable narratives for decision-making.
- Workflow Automation Workflow Automation is a process automation service that connects tools, builds efficient automations, and creates agent-based AI workflows for marketing, sales, support, and operations teams. It uses platforms including n8n (open source), Make (visual), and Zapier (scalable), with autonomous AI agents that collect information, make decisions, and route work across systems.
Quantifiable outcome
- 93% prediction accuracy in AI-powered fashion return probability system
- +2 more outcomes
Companies that use Refyne Agency ApS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Refyne Agency ApS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
Refyne Agency ApS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Google CloudcoreRefyne partnered with Google Cloud (specifically Vertex AI and BigQuery) to build an AI-powered advertising system for Bestseller that predicts return probability at point of purchase. The system connects transaction data to prediction models via Vertex AI and BigQuery, allowing Google Ads to adjust bids based on true sale likelihood.
- SnowflakecoreSnowflake is used as the data infrastructure backbone for the AI-powered return prediction system developed for Bestseller, enabling large-scale data processing and analytics.
- Meta (Facebook & Instagram)flagshipRefyne is a recognized Meta Business Partner with access to exclusive alpha/beta programs, dedicated Meta contacts (also for Refyne's clients), and manages over 200 million DKK in annual media spend via Meta platforms. This is a flagship partnership enabling first-mover advantage on new Meta features and opportunities.
- BestsellerflagshipRefyne developed a proprietary AI advertising system for Bestseller (a major Danish fashion company) that predicts return probability at purchase. The system achieved 93% accuracy, 24.5% CPC reduction, and 50% ROAS increase in pilot markets (Netherlands and Sweden). Bestseller is now rolling out the model globally across all brands. This is a flagship co-development case study demonstrating Refyne's AI capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Refyne Agency ApS competitors and assessment
Company assessmentDirect peers
- Bounteous: Bounteous is a digital experience and performance marketing agency focused on data, analytics, paid media, and commerce for enterprise and mid-market clients. Comparable to Refyne in its data-first performance marketing approach and CDP/analytics capabilities, though primarily operating in the North American market.
- Dept: Dept is a global digital agency headquartered in the Netherlands with deep European roots, offering performance marketing, SEO, data, and engineering services. Comparable to Refyne in its data-first approach and integrated performance marketing + technology model, though at significantly larger scale.
- Precis: Precis is a Danish digital performance marketing agency offering paid search, paid social, SEO, and data services to enterprise and mid-market clients across the Nordics. Direct comparable to Refyne in terms of geography, service portfolio, and customer profile (large Danish e-commerce and enterprise brands).
- Adapt: Adapt is a Nordic digital agency providing performance marketing, data, and creative services to enterprise clients across the Nordics. Highly comparable to Refyne in service mix (paid media, SEO, analytics, data activation) and regional enterprise client focus.
Broad incumbents
- GroupM: GroupM is the world's largest media investment group (WPP), encompassing agencies like Mindshare, Wavemaker, and Essence. Comparable to Refyne in paid media buying and platform relationships, but operates globally with massive scale and a holding-company structure.
- Jellyfish: Jellyfish is a global digital marketing agency owned by Brandtech Group, specializing in paid media, SEO, content, and analytics for enterprise brands. Comparable to Refyne in performance marketing services and enterprise client orientation, but operates globally with significantly broader scale and platform partnerships.
- iProspect: iProspect is a global performance marketing agency within Dentsu, specializing in paid search, paid social, SEO, and programmatic for enterprise clients. Comparable to Refyne in core performance marketing services and enterprise focus, but part of a much larger global holding company network.
- Merkle: Merkle is a global data-driven performance marketing agency (within dentsu) focused on CRM, analytics, paid media, and customer data platforms for enterprise clients. Comparable to Refyne in its emphasis on data-driven marketing and CDP/analytics capabilities, but operates at enterprise scale globally.
Regional players
- Implement Consulting Group: Implement Consulting Group is a Danish-based management and technology consultancy with Nordic and European presence, offering strategy, digital, and marketing consulting to enterprise clients. Comparable to Refyne as a Danish-rooted consultancy serving enterprise clients, though broader in scope beyond marketing.
- North Kingdom: North Kingdom is a Swedish digital experience agency offering performance marketing, creative, and technology services across the Nordics and internationally. Comparable to Refyne in Nordic origins and data-driven performance orientation, with a stronger emphasis on creative experience and digital production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Refyne Agency ApS social profiles
Digital presenceRefyne Agency ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refyne Agency ApS leadership team
Management profileNumber of profiles
Profiles11 records
Refyne Agency ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refyne Agency ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refyne Agency ApS
What does Refyne Agency ApS do?
Refyne Agency ApS is a data-driven digital marketing bureau that delivers performance marketing services (Paid Search, Paid Social, SEO), data infrastructure services (Customer Data Platform implementation, Tracking & Analytics, Data Integration with dashboards), and Workflow Automation for businesses. All services are sold as recurring consulting engagements billed on a time-based hourly model with no binding contract, and pricing is governed by a unique satisfaction-based construct in which monthly client evaluations directly reduce or maintain agency fees.
Is Refyne Agency ApS a public or private company?
Refyne Agency ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Refyne Agency ApS founded?
Refyne Agency ApS was founded in 2020. It employs 11 to 50 people.
Where is Refyne Agency ApS based?
Refyne Agency ApS is headquartered in Copenhagen, Denmark, in the Europe region.
How does Refyne Agency ApS make money?
One revenue line is on record: digital Marketing Consulting & Agency Services.
Who are Refyne Agency ApS's main competitors?
Direct peers on record are Bounteous, Dept, Precis and Adapt. Broad incumbents are GroupM, Jellyfish, iProspect and Merkle. Regional players are Implement Consulting Group and North Kingdom.
Does Refyne Agency ApS have an API?
No public API is recorded for Refyne Agency ApS.
What industry is Refyne Agency ApS in?
Refyne Agency ApS's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7311.