Retirement Plan Consultants

What Retirement Plan Consultants does

Retirement Plan Consultants (RPC) is a privately held Nebraska-based retirement plan administration firm that provides recordkeeping, third-party administration, independent fiduciary, and plan design services to U.S. employers, financial advisors, third party administrators, and payroll providers. Founded in 2009 and headquartered in Norfolk, Nebraska, the company operates a multi-segment service platform that addresses the full retirement plan lifecycle — from custom plan design and setup/conversion to ongoing administration and fiduciary oversight. Its flagship product framework, the 'SMART plan,' supports advisors in designing and managing retirement plans for their clients.

The company services approximately 1,800 plans covering 17,500 participants with over $2 billion in assets under administration. Its revenue model is recurring, with fees generated on a per-plan and per-participant basis, augmented by asset-based administration fees and one-time setup/conversion revenue. RPC distributes services through a dual direct-and-channel motion: a direct sales organization targets plan sponsors and plan participants, while a national partner network — comprising financial advisors, TPAs, and payroll providers — sources additional plan assets indirectly. Marketing channels include the corporate website, role-based portals, a blog, and industry events.

Operationally, RPC maintains educational resource centers (including COVID-19 and SECURE 2.0 content) and an affiliated Wealth Management entity under common ownership. The firm holds no publicly disclosed patents, certifications, or AI/ML technology assets, and operates as a private LLC with no institutional investors or parent company. It is a single-jurisdiction, Nebraska-formed LLC serving the United States market.

Name

Retirement Plan Consultants

Legal name

Retirement Plan Consultants LLC

Website

https://retirementplanconsultants.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Retirement Plan Consultants is a private Nebraska-based retirement plan administration firm that provides recordkeeping, fiduciary, and plan design services to roughly 1,800 U.S. employer plans covering 17,500 participants and $2 billion in assets. It serves plan sponsors, financial advisors, TPAs, and payroll providers.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Portfolio Management and Investment Advice (523940), Pension Funds (525110)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Pensions & Retirement Benefits Administration (BPAIAKAA), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Retirement plan administration
• Third party administration
• Retirement plan consulting
• Retirement recordkeeping services
• Plan sponsor services

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Retirement Plan Administration and Management Services: The company generates revenue through retirement plan administration and management services, acting as Recordkeeper, TPA Partner, Advisor Partner, and Independent Fiduciary for retirement plans. The company manages over $2 billion in assets under administration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Retirement Plan Consultants administers and manages employer-sponsored retirement plans, providing recordkeeping, plan design, setup, conversion, and ongoing administration. The firm delivers these services directly to plan participants and plan sponsors and through partner networks of financial advisors, third party administrators, and payroll providers, managing over $2 billion in assets across 1,800 plans and 17,500 participants. Core role-specific offerings include Plan Participant Services, Plan Sponsor Services, Financial Advisor Services (with the SMART Plan framework), Third Party Administrator Services, and Payroll Provider Services.

Product overview

Retirement Plan Consultants offers a unified retirement plan administration platform serving multiple stakeholder segments: Plan Participants (employees), Plan Sponsors (employers), Financial Advisors, Third Party Administrators, and Payroll Providers. The company manages over $2 billion across 1,800 plans and 17,500 participants. Their core offerings include the SMART Plan framework for custom plan design, Recordkeeper services, TPA partnership programs, and payroll integration capabilities. Services are delivered through role-specific portals with shared underlying administration and technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Participant Services Retirement solutions for employees participating in employer-sponsored plans, supported by specialists with experience in plan administration and management focused on participant needs. Includes account access via the participant portal.
• Plan Sponsor Services
• Financial Advisor Services
• Third Party Administrator Services
• Payroll Provider Services Services integrated with payroll operations to help payroll providers increase revenue by offering retirement plan services alongside payroll, integrating payroll and retirement plans for their clients.
• SMART Plan

Quantifiable outcome

• $2 billion in assets under management
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Financial Advisors (Advisory Firms)coreChannel Partner/ Reseller/ DistributorRetirement Plan Consultants partners with financial advisors and advisory firms nationwide, providing custom plan design, setup, conversion, and ongoing administration services. Advisors can leverage RPC as a TPA Partner, Advisor Partner, and Independent Fiduciary to serve their retirement plan clients.
• Third Party Administrators (TPAs)coreChannel Partner/ Reseller/ DistributorRPC partners with TPAs from across the country, acting as Recordkeeper and TPA Partner to help them serve their clients. This partnership enables TPAs to offer expanded recordkeeping and administrative services through RPC's infrastructure.
• Payroll ProvidersminorStrategic or Co-development PartnerRetirement Plan Consultants partners with payroll providers to help them increase revenue by offering additional services outside of pure investments. The partnership enables payroll providers to stay competitive by integrating payroll and retirement plans for their clients.
• Wealth ManagementminorOthersRelated company entity under the corporate umbrella. Wealth Management (wealthmgmtllc.com) is listed as one of 'Our Companies' alongside Retirement Plan Consultants LLC.
• Retirement Plan Consultants LLCminorOthersRelated company entity (retirementplanconsultants.net) listed as one of 'Our Companies'. This is a separate LLC entity within the corporate structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ascensus: One of the largest independent TPAs and recordkeepers in the U.S., serving similar plan sponsor, advisor, and TPA channels across retirement plan administration. Direct competitor in the mid- and small-market retirement plan space.
• OneAmerica: Provides retirement plan services, recordkeeping, and TPA-adjacent solutions to mid-market employers, making it a direct comparable in plan administration and consulting.
• Securian Financial: Offers retirement plan administration and recordkeeping through its financial services businesses. Comparable mid-sized competitor in the retirement plan services market.
• DataPath: A TPA and recordkeeping services provider focused on retirement plans for employers and advisors, directly comparable in mid-market plan administration and partner-channel strategy.
• Sentinel Benefits & Financial Strategies: A mid-sized retirement plan services firm providing plan design, administration, and consulting to employers and advisors. Comparable in scale and multi-role service positioning.

Broad incumbents

• Empower Retirement: A leading recordkeeper formed from the merger of Great-West Financial, Putnam, and MassMutual retirement businesses. Competes with RPC for plan sponsors but at significantly larger scale and with broader service offerings.
• Fidelity Workplace Investing: A division of Fidelity Investments offering recordkeeping and administration for employer-sponsored plans. Overlaps with RPC on recordkeeping and plan administration but at vastly larger scale.
• Schwab Retirement Plan Services: Charles Schwab's retirement plan recordkeeping and administration business, serving plan sponsors and advisors. Direct overlap in TPA-adjacent services but with much greater scale and brand recognition.
• Principal Financial Group: A large retirement plan services provider offering recordkeeping, administration, and advisory services. Competes for mid- and large-market plan sponsors with broader capabilities than RPC.
• American Funds (Capital Group): Capital Group's retirement plan services arm offers plan administration and recordkeeping through employer-sponsored retirement plans. Overlaps with RPC in the plan sponsor and advisor channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Plan Consultants