What Upcyclea does

Upcyclea is a French-headquartered SaaS company that operates the myUpcyclea® platform — an AI-powered circular economy and real estate decarbonization suite structured around three integrated modules: MAP (digital building/material passports and inventory), MEASURE (real-time ESG and Scope 3 carbon reporting aligned with RE2020, CSRD/ESRS E1–E5, European Taxonomy, Whole-Life Carbon and BCA Green Mark 2021), and DECARBONISE (AI-driven reuse matching and eco-design). The platform ingests data from BIM files, Excel material tables, and ERP tools, models each building as a "digital material bank," and exposes a library of 20,000+ verified Digital Product Passports (DPPs) recommended by the UK Green Building Council. Upcyclea also runs Noah®, a reuse search engine federating six partner marketplaces that represent ~80% of the French reusable products market, alongside three territorial urban mining programs (PIRÉE in France, ROMULUS in London, SUM in Singapore).

The company monetizes through multiple streams: enterprise SaaS subscriptions for the myUpcyclea® platform (pricing undisclosed, sold via direct sales to property owners, asset managers, social housing providers, and public institutions), tiered manufacturer subscriptions for DPP publication (Free / €29 / €99 / €299 per month), Cradle to Cradle product certification fees (Upcyclea is one of only 10 accredited assessors worldwide), consulting/decarbonation services, and potential transaction-based revenue from reuse facilitation through Noah®. The go-to-market is dual-track: a self-serve, PLG motion for manufacturers using the DPP library and subscription tiers, and an enterprise field-sales motion targeting ESG managers, asset managers, architects, and sustainability consultants across France, the UK, Singapore, and Spain, supported by local phone lines and regional offices in Paris/Vincennes, Nantes, Marseille, London, and Singapore. Named enterprise customers include Domofrance (60,000 housing units, 96% material valorization, 25% reuse in mass), Ofi Invest Real Estate, Essendi (ex-AccorInvest), Grupo Construcía, Vinci, Chanel, Skanska, Cartier (Osaka Expo 2025), and a Tokyo-based technical research institute.

The company is privately held and founder-led, co-founded by Christine Guinebretière (President) and Eric Allodi (CEO), with no disclosed external venture or private equity funding in the source material — implying organic or founder-funded growth. Headcount is reported in the 11–50 range, with a leadership team that includes a Deputy CEO, CTO, Chief Product Manager, regional heads for the UK and Spain, and a sales manager. Internationally, Upcyclea has expanded into London (2024) and Singapore (2024), and added an Upcyclea-Net0 carbon-tracking module and dedicated DPP Fabricant portal plans, signaling continued product and geographic expansion despite an absence of institutional capital.

Name

Upcyclea

Legal name

Upcyclea

Website

https://upcyclea.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Upcyclea operates myUpcyclea®, an AI-powered SaaS platform for circular economy and decarbonization in real estate. It serves property owners, developers, contractors, manufacturers, and public authorities across France, the UK, Singapore, and Spain with building passports, Scope 3 ESG reporting, and reuse matching.

Ownership category

akta.pro rank

Product category

Circular Economy SaaS for Real Estate

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Circular economy software
• Building passport platform
• Embodied carbon tracking
• ESG reporting software
• Construction reuse marketplace

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. myUpcyclea® SaaS Platform Subscriptions: Core SaaS platform subscription for property owners, asset managers, and construction professionals. Provides access to MAP (building passports, inventory), MEASURE (ESG reporting), and DECARBONISE (reuse AI) modules. Revenue from recurring platform licenses, likely sold on a per-asset or portfolio basis for enterprise clients, and per-user or tiered plans for broader access.
2. Manufacturer Digital Product Passport (DPP) Subscriptions: Tiered subscription plans for product manufacturers to register and publish Digital Product Passports (DPP) in the Upcyclea library. Plans range from free (unlimited publications) to paid tiers (Basique €29/mo, Standard €99/mo, Premium €299/mo). Free plan allows unlimited publication; paid plans offer notation, updates, and increased passport quotas.
3. PIRÉE Urban Mining (France): Territorial urban mining service in France. Connects owners, manufacturers, contractors, and architects via the PIRÉE platform. Generates revenue through platform access fees, service fees for matchmaking, and ecosystem management commissions.
4. Cradle to Cradle Certification Services: Accredited C2C assessment and pre-audit services for product manufacturers. Revenue from certification fees and pre-audit consulting engagements.
5. Noah® Reuse Marketplace Integration: Noah® service integrated within myUpcyclea®, connecting supply and demand for reusable products from partner marketplaces. Revenue may include transaction fees or commissions on ecosystem deals facilitated through the platform.
6. Consulting & Decarbonation Services: Turnkey services for circular property management and decarbonation, delivered in partnership with Upcyclea's service network. Includes inventory, ESG measurement, and circular ecosystem management.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Upcyclea sells the myUpcyclea® SaaS platform, an AI-powered circular-economy software suite that helps real estate owners, developers and construction professionals inventory buildings as digital material banks, measure real-time embodied carbon and ESG/Scope 3 performance, and match supply and demand for reusable construction materials via its Noah® engine and 20,000+ Digital Product Passport library. It is delivered alongside complementary services including Cradle to Cradle accredited product certification and territorial urban-mining programs (PIRÉE in France, ROMULUS in the UK, SUM in Singapore).

Product overview

Upcyclea offers a modular SaaS platform (myUpcyclea®) for intelligent circular resource management in real estate. The platform consists of core modules including: the Building Passport (Passeport Bâtiment) for inventorying buildings as digital material banks; the AI & Reuse module for matching supply/demand and modeling materials; the ESG Reporting module for real-time Scope 3 and CSRD/Taxonomy metrics; and the Digital Product Passports Library with 20,000+ verified DPPs. Key add-on services include Noah® (reuse search engine/marketplace), the PIRÉE/ROMULUS/SUM urban mining programs (France/UK/Singapore), and Cradle to Cradle certification services. The platform targets property owners, developers, public authorities, and construction companies to decarbonize portfolios and maximize material reuse.

Differentiator

Problem solved

Functional benefit

Brands

• myUpcyclea®: Intelligent and collaborative SaaS software for circular resource management, enabling real estate portfolio decarbonization and material regeneration
• Noah®
• PIRÉE
• ROMULUS
• SUM

Products and services

• myUpcyclea® Platform Intelligent collaborative SaaS platform for circular resource management that enables real-time ESG performance measurement, Scope 3 carbon calculation and AI-powered reuse optimisation for real estate portfolios of property owners, developers, asset managers, contractors and public authorities.
• Noah® Reuse Search Engine AI-powered reuse search engine that automatically correlates supply and demand for reusable, destocked or refurbished building products across France and Europe, with algorithmic matching optimising carbon, logistics cost and economic value simultaneously.
• PIRÉE Urban Mining (France) AI-assisted collaborative urban mining platform for France that transforms buildings into reusable resources, generating new revenue while accelerating carbon neutrality by interconnecting local owners, manufacturers, contractors and architects.
• ROMULUS Urban Mining (UK) Urban mining platform for the United Kingdom connecting deconstruction gisements with project demand in real time and enabling circular resource management for UK real estate.
• SUM Urban Mining (Singapore) Urban mining program transforming buildings into resource banks for Singapore-based projects and supporting circular ecosystem creation in the APAC market.
• Fabricant DPP Subscription Portal Self-serve subscription portal for product manufacturers to publish Digital Product Passports (DPP) with full ESG data, available in Freemium, Basique (€29/month), Standard (€99/month) and Premium (€299/month) tiers.
• Cradle to Cradle Certification Services Accredited Cradle to Cradle product assessment and pre-audit services for product manufacturers, with full certification across five categories: material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness.

Quantifiable outcome

• Domofrance achieved 96% materials valorization rate and 25% reuse in mass across 1,000 annual rehabilitations, through systematic integration of Upcyclea's circular economy roadmap.
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and notable.

• ArticonnnexcoreGTM or Marketing Partner · 3 November 2022Articonnnex is a reuse materials marketplace and partner of the Noah® platform. They operate warehouses storing large volumes of reused and surplus construction materials, serving both professionals and individuals. Articonnnex represents approximately 80% of the French reusable products market combined with other Noah® partners.
• Bâthestia Récup'coreGTM or Marketing Partner · 3 November 2022Bâthestia Récup' is an associative structure dedicated to reuse of building materials and products in Haute Lande (southern Gironde and northern Landes, France). Activities include a material library open to all, deconstruction site collections, upcycling workshops, DIY advice, and conferences on reuse and sustainable building. Represents approximately 80% of the French reusable products market combined with other Noah® partners.
• Cycle UpcoreGTM or Marketing Partner · 3 November 2022Cycle Up provides reuse and circular economy consulting services, digital tools (marketplace www.cycle-up.fr and diagnostic app www.diag-it.fr), and operates two warehouses in Saint Ouen (93) and Loire sur Rhône (69) for material storage and sales. Represents approximately 80% of the French reusable products market combined with other Noah® partners.
• Ecomat38coreGTM or Marketing Partner · 3 November 2022Ecomat38 is a collective committed to transforming the building sector through deconstruction, collection, storage, production, and sale of reuse materials. Ambition is to massify reuse in construction, animate the local territory and valley through job creation, and implement exemplary duplicable projects. Represents approximately 80% of the French reusable products market combined with other Noah® partners.
• MobiuscoreGTM or Marketing Partner · 3 November 2022Mobius specializes in reuse consulting and production of reconditioned construction materials. Positioned as a player in waste reduction, limiting raw material use, and carbon emissions reduction in construction through reuse and re-employment. Represents approximately 80% of the French reusable products market combined with other Noah® partners.
• StockProcoreGTM or Marketing Partner · 3 November 2022StockPro is a digital solution for new material reuse from construction professionals. Offers three digital tools for all supply chain actors (craftspeople, local authorities, distributors, and manufacturers) enabling remote stock management, dormant or depreciated item sales, and internal/external reuse tracking with clean data. Represents approximately 80% of the French reusable products market combined with other Noah® partners.
• EPD / FDES/INIES DatabasescoreTechnology or IntegrationUpcyclea's platform is connected to major international EPD (Environmental Product Declaration) databases including FDES (France) and INIES (France), which contain carbon, water, and energy data related to product manufacturing, installation, use, and recycling. EPD data feeds into the platform's ESG calculations and Building Passport modeling.
• UK Green Building Council (UKGBC)notableStrategic or Co-development PartnerUpcyclea's Digital Product Passport library is recommended by the UK Green Building Council (UKGBC). This endorsement validates the quality and relevance of Upcyclea's ESG data standards for the UK built environment market.
• ERP and BIM Tool IntegrationscoreTechnology or IntegrationUpcyclea integrates with Material Tables (Excel), BIM file exports, ERP tools, and marketplace APIs. The platform's AI can model Building Passports from BIM files, Excel spreadsheets, and ERP data, enabling broad interoperability with existing construction and property management software.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Madaster: Dutch-origin SaaS platform providing digital material passports for buildings and assets, enabling circularity tracking across real estate lifecycles. Closest direct competitor to Upcyclea's MAP/MEASURE modules, operating in overlapping European markets.
• One Click LCA: Finnish SaaS platform for life-cycle assessment, embodied carbon, and ESG reporting in construction. Competes head-to-head with Upcyclea for architects, contractors, and asset managers seeking Scope 3 and CSRD-grade carbon outputs.
• Building Transparency (EC3): Non-profit operator of the Embodied Carbon in Construction Calculator (EC3), backed by leading AEC firms. Targets embodied carbon disclosure, directly overlapping with Upcyclea's MEASURE and CSRD reporting modules.
• Qflow: UK-based SaaS capturing construction supply-chain materials data and embodied carbon on-site. Comparable customer base (UK contractors and developers) and adjacent product surface to Upcyclea's Noah® and ESG reporting layers.
• Cycle Up: French reuse marketplace and circular economy consultancy with two warehouses and a diagnostic app. Already a Noah® partner of Upcyclea, but also an emerging independent platform that could compete for reuse-matching share if it builds its own passport layer.

Emerging players

• CarbonCure: Canada-based decarbonization technology for the concrete supply chain. Adjacent in the construction circularity space; competes for ESG and carbon-attention dollars from large developers and contractors that Upcyclea also targets.
• Novatr: Construction materials marketplace and specification platform serving UK and European architects and developers. Competes in adjacent workflow — product selection and material sourcing — overlapping with Upcyclea's DPP library use cases.

Broad incumbents

• Catenda (Bimsync): Norwegian BIM collaboration platform increasingly embedding sustainability and material data features. Represents the BIM-incumbent threat to Upcyclea's passport workflow, particularly for mid-market architectural firms.
• Autodesk: Global AEC software incumbent (Revit, Forma, Construction Cloud) embedding carbon and material insights. The largest potential competitive threat given its installed base among Upcyclea's target buyers (architects, contractors, owners).
• Trimble: Construction technology incumbent with portfolio-level ESG and asset management offerings. Broad incumbent competing for the same real estate owner wallet as Upcyclea, though not yet specialized in circular economy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/upcyclea_team

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upcyclea