New Law Business Model
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
New Law Business Model firmographics
Firmographics- Name
- New Law Business Model
- Legal name
- New Law Business Model
- Website
- https://newlawbusinessmodel.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
New Law Business Model industry classification
Industry- Product category
- Legal Practice Consulting
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where New Law Business Model is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
New Law Business Model business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PFL Membership / Subscription Programs: Law firms pay recurring membership fees to join the Personal Family Lawyer network and receive the PFL designation. Programs include Accelerator (automated marketing and newsletters), Family Care (recurring client maintenance), and Advanced Growth coaching. The base membership program is $500/year for Family Care, with additional tiers for Accelerator and Advanced Growth.
- Training and Certification Fees: One-time fees for learning the Life & Legacy Planning methodology, the client engagement system, and the 6 business systems. Lawyers begin by learning the service delivery model and then implement all 6 systems before taking the PFL assessment. Coaching and mentorship are bundled into the program.
- Events and Masterclasses: Free and low-cost live training events and on-demand masterclasses drive top-of-funnel awareness and feed the sales pipeline. These events showcase PFL firm success stories and conclude with a call to book a consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Care recurring revenue program |
| Unit Pricing | Pay-as-you-go | Per-engagement flat fee (set by individual PFL firms) |
| Subscription | Monthly | Accelerator program (automated marketing) |
| Subscription | Monthly | Earnings disclaimer — individual results vary |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
New Law Business Model product offering
Product offeringCore offering
New Law Business Model (NLBM) trains, coaches, and certifies estate planning attorneys through its Personal Family Lawyer (PFL) Designation Program. It licenses member firms to use its proprietary Life & Legacy Planning service model, Client Engagement System, Affordable Premium flat-fee pricing framework, and six integrated business systems for running a law practice as a business. The company also offers ongoing coaching, automated marketing tools, and community support to its 800+ member firms across the United States.
Product overview
New Law Business Model is a training, coaching, and certification organization that offers a comprehensive business model system for estate planning attorneys. The core offering is the Personal Family Lawyer (PFL) Designation Program, which licenses attorneys to use the Life & Legacy Planning service model along with the Client Engagement System and 6 foundational business systems. The company operates a platform-plus-modules architecture: the PFL designation is the foundational product, supported by membership tiers (Accelerator for marketing automation, Family Care Program for recurring revenue), coaching programs (Law Business Success Coaching, Advanced Growth Mastermind), and educational resources (masterclasses, the NewLaw Podcast, the NLBM Revealed book, Funding Mastercourse). Additional offerings include the PFL Firm Directory for member visibility and the free Lifestyle Lawyers Club Facebook community. The LIFT Framework (Legal, Insurance, Financial & Tax) underpins the service methodology. The company has trained over 800 PFL firms across the US.
Differentiator
Problem solved
Functional benefit
Brands
- Personal Family Lawyer (PFL): A designation and network of estate planning lawyers licensed through NLBM who use the Life & Legacy Planning system. PFL firms provide counseling-based estate planning services to families.
- Life & Legacy Planning
- NewLaw Podcast
Products and services
- Personal Family Lawyer (PFL) Designation Program
- Accelerator Program
- Family Care Program
- Advanced Growth Mastermind
- Law Business Success Coaching
Quantifiable outcome
- 800+ PFL firms generating a combined $2B+ in revenue
- +6 more outcomes
Companies that use New Law Business Model
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
New Law Business Model technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New Law Business Model partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DocuBankcoreDocuBank is a digital registry for advance healthcare directives, enabling clients' healthcare documents to be accessible instantly at hospitals when needed. NLBM negotiated exclusive pricing for Personal Family Lawyer firms — a significant value add for the Family Care membership program (valued at $79/year retail but included in the $500/year membership). The partnership ensures PFL client plans actually work when families need them, differentiating PFL firms from document-only providers. DocuBank president Randi Siegel has been serving estate planning and elder law professionals since 1997.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
New Law Business Model competitors and assessment
Company assessmentDirect peers
- Lawyerist: Lawyerist is a legal-practice consulting, content, and community brand serving solo and small-firm lawyers with tools, courses, and coaching. It overlaps NLBM's lawyer-member education and community-led GTM.
- WealthCounsel: WealthCounsel provides estate-planning document drafting software, education, and collaborative support to estate planning attorneys. It is the closest analog to NLBM's training-and-methodology offering for the same estate planning lawyer buyer.
- American Academy of Estate Planning Attorneys: AAEPA is a membership, training, and peer-collaboration organization specifically for estate planning attorneys. It competes for the same lawyer member base that NLBM targets with the PFL designation.
- Great Legal Marketing: Ben Glass's Great Legal Marketing sells coaching, training, and mastermind programs to attorneys seeking to grow profitable law practices — the same outcome NLBM sells via the PFL program, just via a marketing lens rather than a service-methodology lens.
- Crisp Coaching and Consulting: Crisp is a coaching and training firm focused on growing profitable law firms — comparable to NLBM's coaching, mastermind, and 6 business systems framework for member lawyers.
Broad incumbents
- Clio: Clio is a broad legal practice management platform with education and training offerings for small and midsize law firms. It overlaps NLBM's lawyer audience with a wider software-led portfolio rather than a specialized estate planning methodology.
- LawPay: LawPay is a payments processor and adjacent practice-management tool serving lawyers. It touches the same solo/small-firm lawyer base as NLBM but is an infrastructure provider rather than a coaching/training peer.
- Rocket Lawyer: Rocket Lawyer is an online legal services platform that produces templated legal documents and basic services at scale — referenced by NLBM itself as the "cheap legal" threat its PFL methodology differentiates against.
- LegalZoom: LegalZoom is a large online legal services and document automation brand, including estate planning products. It sits on the consumer/automation side of the same market NLBM positions PFL firms against.
Emerging players
- Filevine: Filevine is a practice management and workflow platform with growing training/community components aimed at law firms. It represents an emerging platform-led threat to coaching-centric competitors like NLBM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Law Business Model social profiles
Digital presenceNew Law Business Model financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Law Business Model leadership team
Management profileNumber of profiles
Profiles3 records
New Law Business Model funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Law Business Model M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Law Business Model
What does New Law Business Model do?
New Law Business Model (NLBM) trains, coaches, and certifies estate planning attorneys through its Personal Family Lawyer (PFL) Designation Program. It licenses member firms to use its proprietary Life & Legacy Planning service model, Client Engagement System, Affordable Premium flat-fee pricing framework, and six integrated business systems for running a law practice as a business. The company also offers ongoing coaching, automated marketing tools, and community support to its 800+ member firms across the United States.
Is New Law Business Model a public or private company?
New Law Business Model is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Law Business Model founded?
New Law Business Model was founded in 2006. It employs 11 to 50 people.
Where is New Law Business Model based?
New Law Business Model is headquartered in Boulder, United States, in the North America region.
How does New Law Business Model make money?
Three revenue lines are on record. PFL Membership / Subscription Programs are the primary driver. The others are training and Certification Fees and events and Masterclasses.
Who are New Law Business Model's main competitors?
Direct peers on record are Lawyerist, WealthCounsel, American Academy of Estate Planning Attorneys, Great Legal Marketing and Crisp Coaching and Consulting. Broad incumbents are Clio, LawPay, Rocket Lawyer and LegalZoom. Filevine is listed as an emerging player.
Does New Law Business Model have an API?
No public API is recorded for New Law Business Model.
What industry is New Law Business Model in?
New Law Business Model's product category is Legal Practice Consulting. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 5411 and its SIC code is 8111.