Creative Childcare

What Creative Childcare does

Creative Childcare Inc is a private, for-profit multi-site early childhood education provider headquartered at 1691 Lincoln Rd, Fredericton, New Brunswick, Canada. The company delivers age-segmented childcare and early learning programs — Infants (15-24 months), Toddlers (24 months-3 years), Preschool/Pre-Kindergarten (3-5 years), and After School Care (5-12 years) — using a child-led learning philosophy supported by a pedagogical documentation methodology aligned with the New Brunswick Curriculum Framework and delivered in home-like classroom environments with natural-based toys. As of the data provided, the operator runs six physical centers: five concentrated across Fredericton and Oromocto (Lincoln, Killarney, Pepper Creek, Main Street, Oromocto) plus a U.S. sub-brand, Creative Early Learning Academy, in New Port Richey, Florida, supported by a stated workforce of 50+ educators.

The company's product portfolio also includes ancillary revenue modules — a Lunch Bunch program priced at $10/hour on select days, a Hot Lunch program sourced from multiple food-service vendor partners (Wendy's, Tony Pepperoni, Dairy Queen, Simon's Bakery, Subway, KFC), and a higher-priced Art Program for ages 5-10. Revenue is generated through annual tuition subscriptions billed on the first of each month across tiered price points, with a 5% sibling discount, first-come first-served financial aid, and a 20-hour service-hour commitment that locks in current rates for the following year. GTM motion is direct-to-consumer via the company website, supplemented by tour scheduling, parent-education blog content, and Facebook/YouTube community engagement.

The business is privately held with no parent company, no disclosed institutional or venture capital backing, and no M&A activity in the record. Governance is led by a Centre Director (Maria) with a Bachelor's Degree in Early Childhood and Primary Education from Australian Catholic University, and a dedicated location manager (Rebecca Geraghty, Algonquin College ECE diploma) for the newest Oromocto facility. No patents, trademarks, awards, regulatory actions, or AI/ML technology capabilities are disclosed. The company received a $0 government funding event from Employment and Social Development Canada (ESDC) on 2023-05-30.

Name

Creative Childcare

Legal name

Creative Childcare Inc

Website

https://creativechildcare.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Childcare Inc is a private multi-site early childhood education provider operating five centers across Fredericton and Oromocto, New Brunswick, plus a Florida sub-brand, serving children aged 15 months to 12 years through tuition-based child-led learning programs.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (624410), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

Toddler-Focused Childcare Centers (EDACAAAG), Infant-Focused Childcare Centers (EDACAAAF), General Preschools (Play-Based) (EDACABAA)

Keywords

• Early childhood education
• Infant daycare services
• Preschool programs
• After school care
• Toddler care

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Annual tuition-based revenue model with payments due on the first of each month. Multiple program levels with different price points based on age group. Financial aid available on a first-come, first-served basis. Service hour commitment (20 hours) can lock in current tuition rates.
2. Optional Programs (Lunch Bunch): Optional lunch program offered twice weekly (Monday/Friday for 3-Day Pre-K, Tuesday for 2-Day Preschool) at $10.00 per hour for additional fee

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Creative Childcare operates physical childcare and early childhood education centers providing age-based programs (Infants 15-24 months, Toddlers 24 months-3 years, Preschool/Pre-K 3-5 years, and After School Care 5-12 years) using a child-led learning philosophy and pedagogical documentation approach. Optional add-ons include a Lunch Bunch program and a Hot Lunch program sourced from local food vendors. The company runs five centers in Fredericton, New Brunswick and one in Florida, serving families on an annual tuition subscription basis.

Product overview

Creative Childcare is a childcare and early childhood education center offering a unified service portfolio across multiple locations in Fredericton, New Brunswick, Canada. The core offering consists of age-based childcare programs (Infants, Toddler, Preschool/Pre-Kindergarten, and After School Care) that follow a child-led learning philosophy. Additional offerings include an optional Lunch Bunch Program and Hot Lunch Program with external food vendors. The company operates five local facilities (Lincoln, Killarney, Pepper Creek, Main Street, and Oromocto) plus one U.S. location in Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Early Learning Academy: Location in Florida, USA (4219 US-19, FL 34652)

Products and services

• Infants Program

Quantifiable outcome

• Children become confident and passionate about their education, developing critical thinking and problem-solving skills through child-led learning approach

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Wendy'sminorOthersFast food restaurant providing hot lunch menu items for Creative Childcare's lunch program at select locations
• Tony PepperoniminorOthersPizza provider supplying hot lunch menu for Creative Childcare's lunch program
• Dairy QueenminorOthersIce cream and fast food chain providing hot lunch menu items for Oromocto location
• Simon's BakeryminorOthersLocal bakery providing food items for hot lunch program at main locations
• SubwayminorOthersSandwich chain providing turkey subs and other items for Oromocto location hot lunch
• KFCminorOthersFast food chain providing fried chicken items for Oromocto location hot lunch program

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Primrose Schools: National franchise of accredited early childhood education centers serving infants through after-schoolers with a balanced-learning curriculum. Comparable multi-age center model with proprietary curriculum focus.
• The Goddard School: Franchise system of year-round early childhood education centers for infants through pre-K with play-based, STEAM-enriched curriculum. Directly comparable age-segmented center model and tuition-based B2C positioning.
• Bright Horizons Family Solutions: Large publicly traded operator of employer-sponsored childcare centers and early education programs across North America and globally. Comparable as a center-based childcare provider serving infants through school-age children with a curriculum-led approach.
• KinderCare Learning Companies: One of the largest private early childhood education providers in the US, operating centers serving infants through pre-kindergarten with age-segmented programs. Directly comparable in service structure to Creative Childcare, though at vastly larger scale.
• Learning Care Group: Operator of multiple early childhood education brands (Childtime, Tutor Time, La Petite Academy) serving infants through school-age children. Comparable as a multi-brand, multi-segment childcare center operator with curriculum-driven programs.
• Kids 'R' Kids Learning Academies: Franchise operator of accredited early learning centers for infants through school-age children with proprietary curriculum. Comparable age-coverage and curriculum-led differentiation strategy.
• Childcare Network: Large regional operator of early learning centers across the US Southeast serving infants through school-age children. Comparable in operating-center structure, though larger and more geographically concentrated than Creative Childcare.

Regional players

• Compass Early Learning and Care: Peterborough, Ontario-based nonprofit early learning and childcare provider serving infants through school-age children across multiple centers. Comparable Canadian operator with similar age-segmented program structure and curriculum-aligned approach.
• YMCA of Greater Toronto - Child Care: Regional Canadian operator of licensed childcare centers for infants through school-age children, including before- and after-school programs. Comparable as a multi-site Canadian center-based operator serving similar age cohorts.

Direct peers

• Skole Childcare: Australian center-based childcare operator referenced in Director Maria's prior employment history. Comparable center-based, age-segmented childcare model with curriculum-aligned pedagogy in a similar operator-tier profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/creativechildcarenb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Childcare