Twice the Ice

What Twice the Ice does

Twice the Ice, founded in 2003 and headquartered in Jacksonville, Florida, operates a franchise network of more than 4,000 drive-up ice and water vending machines across the United States and internationally under its parent company Ice House America LLC. Each machine connects to a local water line and produces ice on-site using proprietary Healthwise and Twice Pure multi-stage filtration and purification systems (5-micron filtration, activated carbon, ion exchange, reverse osmosis, ozonation, and UV disinfection), eliminating refrigerated transport, factory production, and human handling. The company serves individual consumers at 24/7 drive-up locations, alongside SMB business buyers in food trucks, restaurants, and construction.

The business model combines a franchise/owner-operator network (over 1,000 entrepreneurs) with the ICE2U mobile app for cashless, touchless vending and loyalty rewards. Revenue mechanics include per-vend transactions at the machine (consumer pricing roughly $2.00 for a 16–20 lb bag, approximately half the convenience store benchmark), machine sales and leases from Ice House America to owner-operators, and B2B subscription-like volume programs (discounts above $1,000/month). The app supports team accounts with spending limits and digital receipts, enabling expansion into vertical-specific use cases. Brand and community positioning is reinforced through the Folds of Honor partnership (15% of ICE2U app revenue donated to military family scholarships), VetFran veteran franchise opportunities, the Planet Penguin sustainability initiative, and repeated disaster relief activations across Hurricanes Katrina, Rita, Harvey, Irma, Ida, and Helene in partnership with retailers such as Circle K and various municipalities.

The company is privately held with no disclosed funding rounds, operates with 101–250 direct employees, and markets across the Southeast US, South Atlantic, and Midwest with an explicit global footprint claim. Disaster relief deployments have included distribution of 500,000+ lbs of ice across multiple hurricanes, with one machine capable of producing up to 6,500 lbs/day in the Ice House model, and the smallest Ice Merchant model producing approximately 1,000 lbs/day.

Name

Twice the Ice

Legal name

Ice House America LLC

Website

https://twicetheice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Twice the Ice, founded in 2003 and headquartered in Jacksonville, Florida, operates a franchise network of 4,000+ drive-up ice and water vending machines serving consumers, food trucks, restaurants, and construction companies via proprietary on-site filtration and the ICE2U mobile app.

Ownership category

akta.pro rank

Product category

Ice and Water Vending

NAICS

Ice Manufacturing (312113)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ice Machine Installation, Cleaning & Repair (HSAOAJAH)

Keywords

• Ice vending machines
• Water vending machines
• On-site ice production
• Automated vending platform
• Water purification systems

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Ice Vending: Ice and water vending machines sell ice and purified water directly to consumers at machine locations. Machines operate 24/7 and accept cash, card, and mobile app payments. Pricing is significantly lower than convenience store ice due to elimination of transport, packaging, and storage costs.
2. Water Vending: Twice Pure Water and Healthwise water vending provides purified, chilled drinking water at machine locations. Consumers can fill reusable containers or purchase water. Additional purification steps (ozonation, reverse osmosis) produce premium water quality.
3. ICE2U App Loyalty & Volume Programs: The ICE2U app drives repeat purchases through loyalty rewards (buy 10 bags get 1 free), free ice on signup, and credit card load bonuses. Business accounts qualifying for volume discounts (over $1,000/month) receive additional pricing. App also facilitates team purchase management for B2B customers.
4. Franchise/Owner-Operator Licensing: Individual entrepreneurs purchase or lease Twice the Ice vending machines from Ice House America and operate them at high-traffic locations. Ice House America manufactures, installs, and supports the machines while owner-operators manage day-to-day vending operations and revenue.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Twice the Ice operates a network of self-service ice and water vending machines that produce fresh, filtered ice on-site using Healthwise and Twice Pure multi-stage filtration systems. Sold and operated through a franchise/owner-operator model across 4,000+ drive-up locations, customers purchase bagged ice and purified water 24/7 via cash, card, or the ICE2U mobile app.

Product overview

Twice the Ice is a vending machine-based ice and water distribution platform operated by parent company Ice House America since 2003. The core offering consists of ice and water vending machines (ranging from the Ice Merchant model producing ~1,000 lbs/day to the Ice House model producing ~6,500 lbs/day) that produce ice and water on-site using Healthwise/Twice Pure filtration systems. The product ecosystem includes the ICE2U mobile application for locating machines, making cashless purchases, and managing business accounts, with specialized modules for food trucks, restaurants, and construction businesses. The company also operates environmental (Planet Penguin) and veteran support (Supporting Our Military Heroes) initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• ICE2U: Mobile app for locating machines, making purchases, and managing ice buying with touchless vending, loyalty rewards (buy 10 bags get 1 free), and team management features for business users.
• Twice Pure Water
• Planet Penguin

Products and services

• Twice the Ice Vending Machines The core product: self-service ice and water vending machines producing fresh, filtered ice on-site at drive-up locations, available 24/7. Targets consumers, food trucks, restaurants, and construction companies needing affordable ice and purified water.
• Ice Merchant Vending Machine Smallest ice vending machine model that can produce and store approximately 1,000 lbs of ice per day, manufactured by Ice House America for the Twice the Ice network.
• Ice House Vending Machine Largest ice vending machine model capable of producing and storing up to 6,500 lbs of ice per day, with options for water vending, mobile payments, remote monitoring, cameras, and custom branding.
• ICE2U Mobile App Mobile application for iOS and Android enabling users to find ice vending locations, make cashless purchases, track loyalty rewards (buy 10 bags get 1 free), manage business accounts, and access touchless vending capabilities.
• Twice Pure Water Premium purified drinking water product using multi-stage filtration including reverse osmosis, ozonation, ultraviolet light cleansing, and a chilling process before dispensing, available at Twice the Ice machines.

Quantifiable outcome

• 250,000 plastic bottles diverted per location annually, approximately 500 million bottles network-wide
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Folds of HonorcoreStrategic or Co-development Partner · 1 January 2022Folds of Honor provides educational scholarships for children and young adults of fallen or disabled service members. Twice the Ice donates 15% of all ICE2U app revenue to Folds of Honor, supporting military families through education. The partnership is a core component of Twice the Ice's Supporting Our Military Heroes initiative.
• VetFran NetworkcoreChannel Partner/ Reseller/ DistributorVetFran connects veterans with over 600 franchise companies including Twice the Ice. Through this partnership, veterans gain access to franchise opportunities in the ice and water vending business with educational tools, skills, and resources to start their own franchise. Twice the Ice is part of Ice House America's veteran franchise program.
• Circle KminorChannel Partner/ Reseller/ DistributorDuring Hurricane Ida disaster relief in August 2021, Twice the Ice partnered with Circle K convenience stores to place mobile ice and water vending machines in Circle K parking lots, providing free ice to hurricane victims. Circle K provided parking lot space and power access for the relief operation.
• GreenPoint AGminorStrategic or Co-development PartnerAgricultural business partner during Hurricane Helene relief in Georgia in September 2024. GreenPoint AG provided diesel fuel to power ice/water vending machines when local electricity was unavailable, in partnership with the Ocilla Methodist Church which provided clean water access.
• Ocilla Methodist ChurchminorStrategic or Co-development PartnerPartnered with GreenPoint AG and Twice the Ice during Hurricane Helene relief in September 2024, providing a clean water supply for the ice/water vending machine deployed in Ocilla, Georgia. The machine was later relocated to Pearson, Georgia.
• City of Pearson, GeorgiaminorOthersProvided diesel fuel to power the Twice the Ice mobile ice/water machine in Pearson, Georgia during Hurricane Helene relief efforts when local electricity was unavailable. Also provided access to the city water line for the machine.
• City of Douglas, GeorgiaminorOthersProvided diesel fuel and access to clean water for the Twice the Ice mobile ice/water vending machine deployed in Douglas, Georgia during Hurricane Helene disaster relief. The machine was critical in providing ice and water to emergency workers.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twicetheice
• Xx.com/twicetheice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twice the Ice