MagnetoSpeed
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
MagnetoSpeed firmographics
Firmographics- Name
- MagnetoSpeed
- Legal name
- Nielsen-Kellerman Co.
- Website
- https://magnetospeed.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where MagnetoSpeed is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MagnetoSpeed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Chronographs: MagnetoSpeed generates revenue primarily from the sale of ballistic chronographs including the V3 Ballistic Chronograph and Sporter Chronograph. These are one-time hardware purchases with various accessories and replacement parts available.
- Target Hit Indicators: Sale of T1000 Gen 2 Target Hit Indicators - target-mounted devices that indicate bullet hits on steel targets.
- Chronograph Accessories: Accessories including off-barrel mounts, brake adapters, angle adaptors, rail adapters, spacer kits, and data cables for the chronograph product lines.
- Shooting Accessories: Additional shooting accessories including the MagnetoSpeed Riflekühl barrel cooler and related products.
- Replacement Parts: Replacement parts including straps, rubber pads, alignment rods, screw kits, data cables, and other consumable/wear items for chronographs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | V3 Ballistic Chronograph in Hard Case |
| One time/ perpetual license | Pay-as-you-go | MagnetoSpeed Sporter Ballistics Chronograph |
| Unit Pricing | Pay-as-you-go | Chronograph Accessories |
| Other | Pay-as-you-go | 30-Day Money-Back Guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MagnetoSpeed product offering
Product offeringCore offering
MagnetoSpeed manufactures and sells barrel-mounted ballistic chronographs (V3 and Sporter models) that measure projectile velocity at the muzzle without a downrange shooting bay. The company also offers the T1000 Gen 2 target hit indicator that visually confirms bullet impact on steel targets and the Riflekühl barrel cooler for managing barrel temperature during extended fire strings.
Product overview
MagnetoSpeed is a manufacturer of precision shooting instrumentation, offering a unified product ecosystem centered on barrel-mounted ballistic chronographs and target hit indicators. The core product line consists of the V3 Ballistic Chronograph (high-end, supports barrels/suppressors .5"-2" diameter) and the Sporter Ballistics Chronograph (entry-level, for barrels .5"-1" diameter), both using patented electromagnetic sensor technology to measure bullet muzzle velocity. The T1000 Gen 2 Target Hit Indicator uses proprietary light-bending optics to signal hits on steel targets. Supporting the core products is an extensive accessories portfolio including the Riflekühl barrel cooler, mounting adapters (off-barrel mount, rail adapter, angle adaptor, brake adapter), carrying cases, and a comprehensive range of replacement parts (straps, spacers, sensors, cables, screws, blast shields). The ecosystem is designed for interoperability—all bayonets and displays are cross-compatible between V3 and Sporter models.
Differentiator
Problem solved
Functional benefit
Brands
- Kestrel Ballistics: A division of Nielsen-Kellerman that now encompasses MagnetoSpeed products alongside Kestrel weather and ballistics meters.
Products and services
- MagnetoSpeed V3 Ballistic Chronograph (Hard Case)
Quantifiable outcome
- Accuracy of 99.5% to 99.9% for chronograph measurements
- +1 more outcomes
Companies that use MagnetoSpeed
Customer profileSegments2 records
Ideal customer profiles2 records
MagnetoSpeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MagnetoSpeed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nielsen-Kellerman Co. (Parent Company)coreEffective December 2020, MagnetoSpeed became part of the Kestrel Ballistics division of Nielsen-Kellerman. Nielsen-Kellerman is a manufacturer of weather instruments, sports meters, and outdoor equipment. The acquisition brought MagnetoSpeed under the NK corporate umbrella alongside Kestrel weather instruments, Ambient Weather, RainWise, and NK Sports brands.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
MagnetoSpeed competitors and assessment
Company assessmentBroad incumbents
- Vortex Optics: Vortex is a large, premium optics brand in precision shooting; while not a direct chronograph competitor, it competes for the same discretionary precision-shooter buyer and dealer shelf space within the shooting-sports category.
- Garmin (Xero chronograph): Garmin's Xero chronograph line places a large incumbent consumer-electronics brand directly into the chronograph category, competing with MagnetoSpeed for the same shooting-sports customers using a different (optical) sensing approach.
- Hornady: Hornady is an established ammunition/reloading-tools company whose ballistic accessories (including chronographs and reloading equipment) overlap with MagnetoSpeed's precision-shooter customer base and compete for share of the same wallet.
- Leica (Sport Optics): Leica's hunting and sport-optics line (including rangefinding binoculars) addresses an overlapping precision-shooting/hunting customer with measurement-instrument offerings; it is a broader incumbent in adjacent precision-measurement shooting gear.
Direct peers
- Nightforce Optics: Nightforce manufactures precision-shooting riflescopes and accessories used by long-range and competitive shooters who are also the core buyers of MagnetoSpeed's chronographs; they compete for the same premium precision-shooting workflow.
- Lyman Products: Lyman manufactures reloading tools, chronographs, and shooting accessories serving the same reloaders and precision shooters as MagnetoSpeed, with overlapping channels in sporting-goods retail.
- Caldwell (Battenfeld Technologies): Caldwell sells shooting accessories used on the firing line including chronograph-adjacent products, rest systems, and range gear; it competes for the same reloaders and precision shooters as MagnetoSpeed and shares the sporting-accessories retail channel.
- LabRadar: LabRadar manufactures Doppler-radar ballistic chronographs for civilian and competition shooters, making it the closest functional substitute to MagnetoSpeed's barrel-mounted electromagnetic chronographs in the same measurement-of-muzzle-velocity category.
- Competition Electronics: Competition Electronics (maker of Pro Chrono) produces chronographs targeted at competitive shooters and reloaders, directly competing with MagnetoSpeed in ballistic measurement for the shooting-sports market.
- Shooting Chrony: Shooting Chrony is a long-established manufacturer of optical/sky-screen ballistic chronographs serving the same end-user of measuring bullet velocity; it is the legacy alternative to MagnetoSpeed's barrel-mounted sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MagnetoSpeed social profiles
Digital presenceMagnetoSpeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagnetoSpeed leadership team
Management profileNumber of profiles
MagnetoSpeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagnetoSpeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagnetoSpeed
What does MagnetoSpeed do?
MagnetoSpeed manufactures and sells barrel-mounted ballistic chronographs (V3 and Sporter models) that measure projectile velocity at the muzzle without a downrange shooting bay. The company also offers the T1000 Gen 2 target hit indicator that visually confirms bullet impact on steel targets and the Riflekühl barrel cooler for managing barrel temperature during extended fire strings.
Is MagnetoSpeed a public or private company?
MagnetoSpeed is a private company. It is classified as corporate owned and is currently operating.
When was MagnetoSpeed founded?
MagnetoSpeed was founded in -1. It employs 1 to 10 people.
Where is MagnetoSpeed based?
MagnetoSpeed is headquartered in Philadelphia, United States, in the North America region.
How does MagnetoSpeed make money?
Five revenue lines are on record. Hardware Sales - Chronographs are the primary driver. The others are target Hit Indicators, chronograph Accessories, shooting Accessories and replacement Parts.
Who are MagnetoSpeed's main competitors?
Broad incumbents on record are Vortex Optics, Garmin (Xero chronograph), Hornady and Leica (Sport Optics). Direct peers are Nightforce Optics, Lyman Products, Caldwell (Battenfeld Technologies), LabRadar, Competition Electronics and Shooting Chrony.
Does MagnetoSpeed have an API?
No public API is recorded for MagnetoSpeed.