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Masterpiece

Full company profile

uuid000t8wm

Namestring
Masterpiece
Legal namestring
Masterpiece by Liza Millan
Websiteurl
masterpiecelm.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Masterpiece is a privately held event planning and marketing agency founded in 2019 by Liza Millan, headquartered in Las Vegas, Nevada. The company provides end-to-end live and virtual event management for Fortune 100-500 enterprise clients, including logistics coordination, venue sourcing, vendor management, on-site execution, branded merchandise, and promotional marketing. Core service categories encompass Event Planning, Virtual Events, Corporate Events, Brand Experiences, Promotional Marketing, and Consulting, supplemented by a broad set of add-ons including live entertainment, brand ambassadors, catering, swag bags, and speaker management. The company's primary customer segment is large enterprise corporations requiring complex, multi-geography event execution, with named engagements including Portworx, Dunn & Bradstreet (Hyde Vegas VIP), and legacy case studies from Cisco and HP executed during the founder's prior corporate tenure.

Masterpiece operates as a professional services firm rather than a technology platform, with revenue generated through quote-based project engagements that historically range from $100K to $7.5M per program. Distribution is direct-to-business via website contact forms, phone outreach, and inbound from earned media, with no marketplace listings, resellers, or third-party channels. The company is bootstrapped with no external institutional capital, no parent company, no subsidiaries, and no disclosed funding rounds. The founder's 20+ years of corporate event experience at Adobe, HP, Cisco, Yahoo, OATH, AOL, and Google serves as the primary competitive differentiator, supported by a 2021 Eventex Awards Bronze in the Virtual Events category.

The company has expanded into adjacent intellectual property through three authored books ('Women Who BossUp', 'Moms Who BossUp Post-Pandemic', and 'Virtual Summit Secrets') and maintains a multi-channel digital presence spanning Facebook, Instagram, Twitter, Pinterest, email newsletters, and financial press coverage. Operating geographies span Nevada (headquarters), Southeastern US, Pacific Northwest, and Western Europe (Mobile World Congress Barcelona). Headcount is reported in the 11-50 range with approximately six named core team members including Event Operations, Event Management, HR, Event Technology, and Entertainment Production functions.

Short descriptiontext

Masterpiece is a Las Vegas-based, privately held event planning and marketing agency founded in 2019 that delivers live and virtual event management, brand experiences, and promotional marketing for Fortune 100-500 enterprise clients, leveraging the founder's 20+ years of corporate experience at Cisco, HP, Adobe, and Google.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLas Vegas, United States
HQ citystring
Las Vegas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
corporate event planning, virtual event management, promotional marketing services, brand experience design, event production agency
Industry1 code
1Event Signage, Props & Custom Installations
CodeHSACAOAGPrimaryYes
NAICS code1 code
  • Performing Arts, Spectator Sports, and Related Industries711
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Corporate Event Planning & Brand Experience Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Event Planning and Production Services
TypeProfessional Services
Description

Full-service event planning including logistics, management, venue selection, vendor coordination, and on-site execution for live and virtual corporate events.

masterpiecelm.com
2Virtual Events
TypeProfessional Services
Description

Planning and execution of virtual summits, webinars, and online conferences with engagement tools and platform guidance.

masterpiecelm.com
3Promotional Marketing and Branding
TypeProfessional Services
Description

Branded swag bags, promotional products, incentives, recognition programs, and gifting programs for corporate events and trade shows. Turnaround time as fast as 24 hours for rush items.

masterpiecelm.com
4Consulting Services
TypeProfessional Services
Description

Marketing strategy consulting and brand experience consulting for corporate clients.

masterpiecelm.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Masterpiece is an event planning and marketing agency that delivers full-service live and virtual corporate event planning, promotional marketing and branded merchandise programs, brand experience activations, and event/marketing strategy consulting for enterprise clients. Services span concept development, venue sourcing, vendor and logistics coordination, on-site event execution, branded swag bag design and fulfillment, entertainment production, speaker management, and virtual event platform guidance for global audiences.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Closed $2.5 Million in Sales at HP-Helion Discover event
+2 more records
Product overview1 text field

Masterpiece is an event planning and marketing agency offering a comprehensive suite of live and virtual event services. The core offerings include Event Planning, Virtual Events, Corporate Events, Brand Experiences, and Promotional Marketing. These are complemented by add-on services such as Live Music & DJs, Venue Sourcing, Brand Ambassadors, Entertainment, Beverages & Catering, Branded Swag Bags, Speaker Management, Event Design & Logistics, Gifts & Incentives, Creative & Marketing, Planning & Execution, and VIP Experiences. The company also publishes books including 'Women Who BossUp', 'Moms Who BossUp', and 'Virtual Summit Secrets'. Founded in 2019 by Liza Millan, Masterpiece specializes in virtual event planning, promotional marketing, and brand activations.

Product and service2 records
1Event Planning
CategoryCore Event Management Service
2Virtual Events
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Masterpiece

Corporate Event Planning & Brand Experience Servicesmasterpiecelm.com

Masterpiece is a Las Vegas-based, privately held event planning and marketing agency founded in 2019 that delivers live and virtual event management, brand experiences, and promotional marketing for Fortune 100-500 enterprise clients, leveraging the founder's 20+ years of corporate experience at Cisco, HP, Adobe, and Google.

What Masterpiece does

Masterpiece is a privately held event planning and marketing agency founded in 2019 by Liza Millan, headquartered in Las Vegas, Nevada. The company provides end-to-end live and virtual event management for Fortune 100-500 enterprise clients, including logistics coordination, venue sourcing, vendor management, on-site execution, branded merchandise, and promotional marketing. Core service categories encompass Event Planning, Virtual Events, Corporate Events, Brand Experiences, Promotional Marketing, and Consulting, supplemented by a broad set of add-ons including live entertainment, brand ambassadors, catering, swag bags, and speaker management. The company's primary customer segment is large enterprise corporations requiring complex, multi-geography event execution, with named engagements including Portworx, Dunn & Bradstreet (Hyde Vegas VIP), and legacy case studies from Cisco and HP executed during the founder's prior corporate tenure.

Masterpiece operates as a professional services firm rather than a technology platform, with revenue generated through quote-based project engagements that historically range from $100K to $7.5M per program. Distribution is direct-to-business via website contact forms, phone outreach, and inbound from earned media, with no marketplace listings, resellers, or third-party channels. The company is bootstrapped with no external institutional capital, no parent company, no subsidiaries, and no disclosed funding rounds. The founder's 20+ years of corporate event experience at Adobe, HP, Cisco, Yahoo, OATH, AOL, and Google serves as the primary competitive differentiator, supported by a 2021 Eventex Awards Bronze in the Virtual Events category.

The company has expanded into adjacent intellectual property through three authored books ('Women Who BossUp', 'Moms Who BossUp Post-Pandemic', and 'Virtual Summit Secrets') and maintains a multi-channel digital presence spanning Facebook, Instagram, Twitter, Pinterest, email newsletters, and financial press coverage. Operating geographies span Nevada (headquarters), Southeastern US, Pacific Northwest, and Western Europe (Mobile World Congress Barcelona). Headcount is reported in the 11-50 range with approximately six named core team members including Event Operations, Event Management, HR, Event Technology, and Entertainment Production functions.

Masterpiece firmographics

Firmographics
Name
Masterpiece
Legal name
Masterpiece by Liza Millan
Website
https://masterpiecelm.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Masterpiece is a Las Vegas-based, privately held event planning and marketing agency founded in 2019 that delivers live and virtual event management, brand experiences, and promotional marketing for Fortune 100-500 enterprise clients, leveraging the founder's 20+ years of corporate experience at Cisco, HP, Adobe, and Google.
Ownership category
akta.pro rank

Masterpiece industry classification

Industry
Product category
Corporate Event Planning & Brand Experience Services
NAICS
Performing Arts, Spectator Sports, and Related Industries (711)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

  • Corporate event planning
  • Virtual event management
  • Promotional marketing services
  • Brand experience design
  • Event production agency

Where Masterpiece is headquartered

Location

Headquarters

HQ city
Las Vegas
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Masterpiece business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Event Planning and Production Services: Full-service event planning including logistics, management, venue selection, vendor coordination, and on-site execution for live and virtual corporate events.
  2. Virtual Events: Planning and execution of virtual summits, webinars, and online conferences with engagement tools and platform guidance.
  3. Promotional Marketing and Branding: Branded swag bags, promotional products, incentives, recognition programs, and gifting programs for corporate events and trade shows. Turnaround time as fast as 24 hours for rush items.
  4. Consulting Services: Marketing strategy consulting and brand experience consulting for corporate clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Masterpiece product offering

Product offering

Core offering

Masterpiece is an event planning and marketing agency that delivers full-service live and virtual corporate event planning, promotional marketing and branded merchandise programs, brand experience activations, and event/marketing strategy consulting for enterprise clients. Services span concept development, venue sourcing, vendor and logistics coordination, on-site event execution, branded swag bag design and fulfillment, entertainment production, speaker management, and virtual event platform guidance for global audiences.

Product overview

Masterpiece is an event planning and marketing agency offering a comprehensive suite of live and virtual event services. The core offerings include Event Planning, Virtual Events, Corporate Events, Brand Experiences, and Promotional Marketing. These are complemented by add-on services such as Live Music & DJs, Venue Sourcing, Brand Ambassadors, Entertainment, Beverages & Catering, Branded Swag Bags, Speaker Management, Event Design & Logistics, Gifts & Incentives, Creative & Marketing, Planning & Execution, and VIP Experiences. The company also publishes books including 'Women Who BossUp', 'Moms Who BossUp', and 'Virtual Summit Secrets'. Founded in 2019 by Liza Millan, Masterpiece specializes in virtual event planning, promotional marketing, and brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Event Planning
  • Virtual Events

Quantifiable outcome

  • Closed $2.5 Million in Sales at HP-Helion Discover event
  • +2 more outcomes

Companies that use Masterpiece

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Masterpiece technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Masterpiece partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Masterpiece competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Masterpiece social profiles

Digital presence

Masterpiece compliance and trust

Trust signal

Compliance1 record

Masterpiece financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Masterpiece leadership team

Management profile

Number of profiles

Profiles6 records

Masterpiece funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Masterpiece M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterpiece

What does Masterpiece do?

Masterpiece is an event planning and marketing agency that delivers full-service live and virtual corporate event planning, promotional marketing and branded merchandise programs, brand experience activations, and event/marketing strategy consulting for enterprise clients. Services span concept development, venue sourcing, vendor and logistics coordination, on-site event execution, branded swag bag design and fulfillment, entertainment production, speaker management, and virtual event platform guidance for global audiences.

Is Masterpiece a public or private company?

Masterpiece is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Masterpiece founded?

Masterpiece was founded in 2019. It employs 11 to 50 people.

Where is Masterpiece based?

Masterpiece is headquartered in Las Vegas, United States, in the North America region.

How does Masterpiece make money?

Four revenue lines are on record. Event Planning and Production Services are the primary driver. The others are virtual Events, promotional Marketing and Branding and consulting Services.

Does Masterpiece have an API?

No public API is recorded for Masterpiece.

What industry is Masterpiece in?

Masterpiece's product category is Corporate Event Planning & Brand Experience Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 711 and its SIC code is 7900.

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