STIHL Great Britain

What STIHL Great Britain does

STIHL Great Britain (legal entity: Andreas Stihl Limited) is the UK sales and distribution subsidiary of the German family-owned ANDREAS STIHL AG & Co. KG, founded in 1978 and headquartered in Camberley, Surrey. The company markets and sells outdoor power equipment across four battery platforms (ALLPRO, AP, AK, AS) and legacy petrol lines, covering chainsaws, hedge trimmers, lawn mowers (including ride-on and robotic iMOW models), brushcutters, pressure washers, cut-off machines, earth augers, water pumps, garden sprayers, and complementary personal protective equipment. The portfolio emphasizes professional-grade durability and is anchored by proprietary battery electrochemistry — most notably the ALLPRO tabless-cell system launching August 2026, which delivers 60% higher power output, 9-minute fast charging to 80%, and 3,000+ cycle lifespan across 80+ compatible tools.

The business model is a hybrid hardware-sales operation with hardware revenue streams from tools, batteries and chargers, accessories, and consumables, augmented by professional services delivered through the dealer network. Pricing is one-time perpetual across an SKU range from approximately £4 to over £1,299. Distribution occurs through three channels: a STIHL Approved Dealer network for expert-led professional sales, direct-to-consumer e-commerce via stihl.co.uk (free delivery over £100, Klarna Pay-in-3 available), and a national retail partnership with Screwfix for AK-System tools. A dedicated Commercial Solutions Team supports enterprise and trade customers, particularly professionals transitioning from petrol to battery platforms.

STIHL GB serves four customer segments — professional landscapers/gardeners, forestry professionals, construction professionals, and home gardeners — using a horizontal segmentation approach. It complements its hardware with digital services including STIHL Connected (fleet management), the STIHL App, product advisors (battery advisor, bar & chain advisor, savings calculator), and TIMBERSPORTS events. The company maintains certifications including UK GDPR and CCPA compliance, plus KWF quality marks on PPE products. It is not independently funded; strategy and major capital decisions are governed by the German parent, with the UK entity executing localized marketing, channel management, and customer support within England, Scotland, Wales, the Channel Islands, and the Isle of Man (excluding Northern Ireland and the Republic of Ireland).

Name

STIHL Great Britain

Legal name

Andreas Stihl Limited

Website

https://stihl.co.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

STIHL Great Britain (Andreas Stihl Limited) is the UK distribution subsidiary of German family-owned ANDREAS STIHL AG & Co. KG, selling professional and consumer outdoor power tools — chainsaws, battery systems, robotic mowers, and PPE — through Approved Dealers, direct e-commerce, and Screwfix across Great Britain.

Ownership category

akta.pro rank

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Power Tools and Equipment Sales: Direct sales of petrol, battery, and electric-powered outdoor tools including chainsaws, hedge trimmers, lawn mowers, brushcutters, pressure washers, and accessories through e-commerce and dealer network.
2. Battery and Charger Systems: Sales of compatible battery packs (ALLPRO, AP, AK, AS systems) and charging solutions for cordless power tools.
3. Accessories and Consumables: Sales of accessories including chains, guide bars, cutting attachments, fuels, oils, lubricants, personal protective equipment, and spare parts.
4. Professional Services: Expert advice, product demonstrations, service, maintenance, and support through STIHL Approved Dealers for commercial users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

STIHL Great Britain (legal entity: Andreas Stihl Limited) distributes and sells petrol, battery, and electric-powered outdoor power tools — including chainsaws, hedge trimmers, lawn mowers, brushcutters, cut-off machines, robotic mowers (iMOW), pressure washers, and accessories — to UK consumers and professional users via its Approved Dealer network, its own e-commerce site (stihl.co.uk), and retail partners such as Screwfix. The portfolio spans four battery platforms (ALLPRO, AP, AK, AS), modular KombiSystem/MultiSystem tools, and digital solutions such as STIHL Connected.

Product overview

STIHL Great Britain offers a comprehensive portfolio of power tools and garden equipment organized into multiple battery systems and product categories. The product range includes four distinct battery systems: ALLPRO (professional-grade with tabless cell technology), AP System (professional tools), AK System (home garden), and AS System (compact/AI Line tools). Core product categories span chainsaws, hedge trimmers, pole pruners, brushcutters, lawn mowers, robotic mowers (iMOW), pressure washers, garden shredders, leaf blowers, earth augers, water pumps, cut-off machines, and concrete cutters. The portfolio also includes the KombiSystem and MultiSystem modular platforms, personal protective equipment (PPE), and accessories including batteries, chargers, chains, bars, fuels, and oils. STIHL also offers digital solutions including STIHL connected for power tool management, and product advisors for battery tool selection, bar and chain guidance, and battery savings calculations.

Differentiator

Problem solved

Functional benefit

Brands

• ALLPRO Battery System: Professional battery system featuring tabless cell technology with next-level power, 9-minute fast charging, over 3,000 charging cycles, and IPX5 protection. Compatible with over 80 tools including the AP system.
• iMOW
• TIMBERSPORTS
• KombiSystem
• MultiSystem

Products and services

• ALLPRO Battery System Professional-grade battery system with tabless cell technology delivering 60% higher power output, 9-minute fast charging, over 3,000 charging cycles, and IPX5 water resistance; compatible with 80+ STIHL tools including the AP system.
• AP System Professional-grade 36 V battery system for high-demand commercial users, with capacities up to 281 Wh, powering chainsaws, hedge trimmers, brushcutters, cut-off machines, blowers, and other professional tools.
• AK System Home garden battery system offering 36 V cordless tools for domestic users with various power and runtime options including grass trimmers, hedge trimmers, chainsaws, lawn mowers, and blowers.
• AS System Compact 10.8 V battery system including AI Line tools for lightweight garden maintenance tasks such as grass trimming, hedge cutting, spraying, and air compression.
• Chainsaws Petrol, battery, and electric-powered chainsaws for forestry, landscaping, arboriculture, and property maintenance, ranging from home-user models to professional forestry saws.
• Hedge Trimmers & Long-Reach Hedge Trimmers Cordless, petrol, and electric hedge trimmers and long-reach hedge trimmers for domestic garden and professional landscaping use.
• iMOW Robotic Mowers Battery-powered autonomous robotic lawn mowers for automated residential lawn maintenance with scheduling capabilities.
• Lawn Mowers Battery, petrol, and electric lawn mowers including mulching models and ride-on mowers for residential and commercial lawn care.
• Brushcutters, Grass Trimmers & Clearing Saws Electric, battery, and petrol-powered brushcutters, grass trimmers, and clearing saws for vegetation management in domestic and professional settings.
• TSA 500 Cordless Cut-off Machine Professional-grade cordless cut-off machine for concrete, masonry, and metal cutting applications, part of the AP battery platform.
• Pressure Washers Electric pressure washers for outdoor cleaning applications around the home, garden, and worksite.
• Garden Shredders Garden shredders for processing organic garden waste into mulch, available in electric variants for domestic and professional users.
• Leaf Blowers, Blowers & Vacuum Shredders Battery, petrol, and electric leaf blowers, backpack blowers, and vacuum shredders for garden cleanup in domestic and professional settings.
• Lawn Scarifiers Electric scarifiers and aerators for lawn maintenance and thatch removal in domestic gardens.
• Ride-on Lawn Mowers Ride-on lawn mowers for large residential gardens and commercial lawn areas.
• Earth Augers Earth augers for post-hole digging and ground drilling applications.
• SGA 30 Cordless Sprayer Battery-powered sprayer for small to medium-sized gardens for pesticide, herbicide, and fertilizer application, part of the AS System.
• Wet & Dry Vacuum Cleaners Wet and dry vacuum cleaners for workshop and outdoor cleaning applications.
• Sweeping Machines & Sweepers Sweeping machines and sweepers for hard surface cleaning in domestic and commercial settings.
• Water Pumps Water pumps for irrigation, drainage, and water transfer applications.
• Pole Pruners Battery-powered pole pruners for tree and branch trimming from the ground.
• KombiSystem & MultiSystem Modular power tool platforms allowing a single powerhead to operate multiple interchangeable attachments for different gardening and landscaping tasks.
• Concrete Cutters Professional concrete cutters for construction and civil engineering cutting applications.
• Personal Protective Equipment Chainsaw boots, work shoes, helmets, face and ear protection, safety glasses, work gloves, protective jackets, shirts, and cut protection trousers (EN ISO 11393 certified) for forestry, arboriculture, and chainsaw work.
• STIHL Connected Digital fleet and power tool management solution enabling professional users to track, monitor, and manage their STIHL equipment.
• STIHL App Mobile application providing STIHL product information, dealer locator, and product management features.
• Secateurs, Pruning Shears & Pruners Secateurs, pruning shears, loppers, and pruning saws for plant care, trimming, and pruning tasks.
• Fuels, Oils & Lubricants STIHL-branded fuels, engine oils, chain lubricants, and filling systems for power equipment.

Quantifiable outcome

• 60% higher power output vs previous generation AP batteries (AP 300.0 P(C) and AP 300 S)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• ScrewfixcoreChannel Partner/ Reseller/ Distributor · 23 March 2026Screwfix is a national retail partner for STIHL AK-System battery tools. Products purchased from Screwfix stores or website qualify for STIHL Cashback promotions. Available products include grass trimmers, hedge trimmers, chainsaws, lawn mowers, and related tools.
• NCH Marketing Services Limited (SAVI)supportingImplementation/ SI/ Consulting Partner · 23 March 2026SAVI serves as STIHL's fulfilment partner for the administration of cashback promotions, processing claims, verifying eligibility, and handling payment distributions to participants.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (UK): John Deere's UK division sells ride-on mowers and commercial turf equipment alongside its core agricultural machinery. Comparable as a broader-incumbent professional landscaping supplier with overlap in commercial lawn mowers but a fundamentally different category focus.
• DeWalt UK: DeWalt UK sells professional-grade cordless outdoor tools (including chainsaws and brushcutters) within its broader construction-focused portfolio. Comparable as a professional power tool incumbent with battery platforms (XR FlexVolt) that increasingly overlap STIHL's outdoor categories.
• Bosch Home and Garden UK: Bosch Home and Garden sells cordless outdoor tools (lawn mowers, hedge trimmers, leaf blowers) via its DIY-focused 18V POWER FOR ALL battery platform. Comparable as a broad incumbent with overlapping cordless outdoor products but stronger positioning in the consumer/DIY segment than STIHL's professional core.

Direct peers

• Husqvarna UK: Husqvarna's UK division offers a near-mirror product portfolio of petrol and battery-powered chainsaws, robotic mowers (Automower), and professional landscaping equipment through its own dealer network. Most directly comparable peer in outdoor power equipment retail with similar professional and consumer segmentation.
• Makita UK: Makita UK sells professional-grade cordless outdoor power equipment (chainsaws, hedge trimmers, blowers) alongside its core construction power tools via a UK dealer network. Comparable as a battery-driven power tool specialist with strong professional positioning and a multi-tool battery platform (LXT).
• Greenworks Tools UK: Greentools commercial UK is a battery-only outdoor power equipment brand distributed through Toolstation and garden centres. Closely comparable as a battery-first competitor targeting the same cordless tool buyers across consumer and prosumer segments via mass retail channels.
• Ryobi UK: Ryobi UK sells DIY-focused cordless outdoor power equipment (lawn mowers, hedge trimmers, pressure washers) via Screwfix and B&Q under its ONE+ battery platform. Comparable as a battery-ecosystem competitor in the consumer/DIY segment distributed through overlapping retail channels, including Screwfix.
• Honda Power Equipment UK: Honda's UK Power Equipment division sells petrol-driven lawn mowers, brushcutters, and other outdoor power equipment through a dealer network. Comparable as a long-established premium brand in outdoor power equipment with strong professional and consumer channels, particularly in the petrol segment STIHL is transitioning from.
• EGO Power+ UK: EGO is a battery-native challenger in cordless outdoor power equipment, with an Arc Lithium platform competing head-to-head with STIHL's AP/ALLPRO systems. Most relevant emerging direct competitor in the professional cordless category where ALLPRO is positioned.

Regional players

• Kärcher UK: Kärcher UK sells pressure washers, wet/dry vacuums, and outdoor cleaning equipment through retail and dealer channels in the UK. Comparable in specific product overlap (pressure washers, vacuums) but primarily a cleaning-focused brand with a distinct category focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/STIHLGB
• Facebookfacebook.com/STIHL
• LinkedInlinkedin.com/company/stihlgb
• Instagraminstagram.com/stihlgb
• Pinterestuk.pinterest.com/stihlgb
• Xx.com/STIHL_GB

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIHL Great Britain