Hydramotion

What Hydramotion does

Hydramotion Ltd. is a UK-based designer and manufacturer of viscosity measurement instrumentation, headquartered at the Hydramotion Technology Centre in Malton, York. The company sells a portfolio of in-line process viscometers (XL Series, including the XL3, XL5 and XL7 variants for high temperature, long reach and polymer melt applications), online standalone viscometers (ViscoJet), laboratory instruments (ReactaVisc, goVisc), portable devices (ViscoLite), a PVT viscometer for extreme pressure/temperature (HyperVisc), a through-flow sanitary model (ThruVisc), and a food-extrusion-specific model (XVisc), supported by VP Series signal processors and ViscoLink data-logging software. All products are unified by a proprietary mechanical-resonance viscometry platform in which a vibrating solid-steel or alloy probe shears through the fluid and the energy dissipated is converted to a viscosity reading; the solid-state, no-moving-parts architecture is designed for years of maintenance-free operation in harsh industrial environments including ATEX/IECEx Zone 0 hazardous areas.

The company's commercial model is direct and channel-driven B2B industrial sales of engineered hardware, priced ex-works in GBP with full prepayment for first orders and 30-day terms thereafter, complemented by a Special Ops engineer-to-order bespoke division, an in-house calibration and repair service, and a curated global distributor network spanning 80+ countries. Hydramotion serves a broad vertical mix including oil & gas, chemicals, polymers, resins, pharmaceuticals, food & beverage, food extrusion, coatings, mining, water treatment, pulp & paper, power, biofuels and aerospace, with named enterprise customers such as AstraZeneca, GlaxoSmithKline, Ricoh Japan, Asahi, Dynea and Zetachem. Following the late-2024 sale of parent TH Holdings by Wynnchurch Capital, Hydramotion continues to operate as an independent specialist with ISO 9001:2015 certification and an undisclosed but implied small-headcount UK operation.

Name

Hydramotion

Legal name

Hydramotion Ltd.

Website

https://hydramotion.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydramotion Ltd. is a UK-based specialist manufacturer of mechanical-resonance viscosity measurement instruments, selling in-line, laboratory, portable, PVT and food-extrusion viscometers to industrial enterprise customers across oil & gas, chemicals, pharma, polymers and food & beverage via direct sales and an 80+ country distributor network.

Ownership category

akta.pro rank

Product category

Industrial Viscosity Measurement Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro industry

PRIMARYIMAHAGAK

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYHLAGAIAD

Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Laboratory Equipment, Instruments & Consumables

Keywords

• Viscosity measurement instruments
• In-line process viscometers
• Industrial viscosity sensors
• Resonant viscometry technology
• Process control instrumentation

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Viscometer hardware sales: Direct sales of viscosity measurement instruments including XL Series (XL3, XL5, XL7), portable Viscolite, laboratory viscometers (ReactaVisc, goVisc), ThruVisc flow-through, HyperVisc PVT, and ViscoJet standalone. Prices quoted ex-works in UK pounds sterling.
2. Signal processors and accessories: VP Series viscosity processors (VP250, VP550, VP750), signal processors, and associated equipment for data display and system integration.
3. Service and calibration: World-class service and repair facility. Inspection and calibration service offered. Health and Safety Certificate required for returns. Quick response and fast-track turnaround available.
4. Bespoke engineering (Special Ops): Engineer-to-order division for custom viscometer solutions including extended lengths, special materials, and unique specifications beyond standard product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hydramotion designs and manufactures viscosity measurement instrumentation for industrial process control, laboratory, and field applications using proprietary mechanical resonance viscometry. Its product portfolio spans in-line process viscometers (XL Series), portable handheld viscometers (ViscoLite), laboratory viscometers (ReactaVisc, goVisc), standalone online viscometers (ViscoJet), through-flow sanitary viscometers (ThruVisc), high-pressure PVT viscometers (HyperVisc), and food extrusion viscometers (XVisc), supported by VP-series signal processors and ViscoLink data logging software.

Product overview

Hydramotion is a UK-based manufacturer of viscosity measurement instruments offering a comprehensive portfolio of products united by proprietary mechanical resonance technology. The core product line spans in-line process viscometers (XL Series including XL3, XL5, XL7 and variants for high temperature, long reach, and polymer melt), portable viscometers (ViscoLite), laboratory viscometers (ReactaVisc for reaction vessels, goVisc for lab automation), standalone online viscometers (ViscoJet), PVT viscometers (HyperVisc), through-flow viscometers (ThruVisc), and food extrusion viscometers (XVisc). Supporting the measurement instruments is a range of signal processors (VP250, VP550, VP750) and ViscoLink data logging software. All products share Hydramotion's resonant technology platform that enables solid-state, no-moving-parts viscosity measurement across diverse industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• XL3 Ultra-compact, ultra-lightweight in-line viscometer delivering core performance in a minimal package; standalone and ready to deploy for continuous viscosity measurement.
• XL5 Compact and lightweight in-line viscometer combining small footprint with high performance, suitable for hard-to-access areas and smaller-scale applications.
• XL7 The industry standard full-specification in-line process viscometer, fully configurable with high accuracy and repeatability for continuous viscosity monitoring.
• XL7-HT High temperature variant of the XL7 viscometer capable of direct process viscosity measurement at over 400 degrees C (752F), designed for polymer melts and resin processes.
• XL7-LR Long reach in-line viscometer designed for measuring viscosity at distance, with custom-engineered extensions from slight alterations to several metres for large tanks or remote locations.
• XL7-d16 Polymer melt viscometer with 16mm diameter streamlined sensing spike designed for installation directly in melt-pipes, measuring viscosity in the heart of polymer flow without flow disruption.
• ViscoLite Truly portable handheld viscometer (500g) providing instant viscosity readings with simple dip-and-read operation and long battery life for field, factory, and lab use.
• ViscoJet High-performance standalone process viscometer with integral electronics and dual 4-20mA outputs that measures viscosity every second with no routine maintenance required.
• ReactaVisc Reaction vessel viscometer providing real-time viscosity and temperature measurement during chemical reactions for R&D, laboratory trials, scale-up, and production.
• goVisc Lab automation viscometer designed for robotic mounting and continuous 24/7 operation with 300mm immersion depth and plug-and-play USB connectivity.
• HyperVisc Advanced PVT (Pressure-Volume-Temperature) viscometer capable of measuring at extreme conditions up to 350C and 2000+ bar with small oil samples (under 4ml) through full temperature-pressure curves.
• ThruVisc Through-flow viscometer with clear bore design (5.5mm) ideal for sanitary applications, compatible with pigging systems and containing no hiding places for trapped fluid.
• XVisc World's first viscometer for food extrusion applications, installing directly in extruders via 1/2 UNF thread for real-time viscosity measurement in extruder barrels or dies.
• VP250 Compact rail-mounted viscosity module serving as an intelligent terminal block with miniature backlit display, providing 4-20mA analog output and RS485 ModBus data link.
• VP550 In-line viscosity processor providing display, configuration, and connectivity for Hydramotion viscometers with 3x 4-20mA outputs, RS485 ModBus, USB, and IP65 rating.
• VP750 Bench-top viscosity processor machined from solid alloy block providing all display, inputs, and outputs for viscosity measurement systems with USB connectivity and ViscoLink software integration.
• Special Ops (Bespoke Engineering) Engineer-to-order division providing custom viscometer solutions including extended lengths, special materials, and unique specifications beyond the standard product range.
• Service and Calibration Inspection, calibration, repair, and re-certification service operated from a world-class service and repair facility with courier pickup and delivery, quick response, and fast-track turnaround options.

Quantifiable outcome

• Eliminated batch failures down to zero in resin manufacturing
• +3 more outcomes

Named customers9 records

Segments18 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorHydramotion maintains a global network of distributors providing local contact and support for products and services. Distributors are carefully selected and have obligation to keep customer data secure. The sun never sets on Hydramotion with instruments in all time zones.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yokogawa Electric: Japanese process automation and instrumentation major covering oil & gas, chemicals and power; competes in the same plant-level sensor buying decisions as Hydramotion across its installed base.
• Endress+Hauser: Global process instrumentation leader with broad flow, level, analytical and viscosity measurement portfolio; competes with Hydramotion on integrated plant solutions where viscosity is one node in a wider measurement architecture.
• Emerson Process Management (Rosemount): Emerson's Rosemount measurement division supplies industrial analytical sensors including viscosity into refining, chemicals and pharma — same plant-level specification battles as Hydramotion.
• Mettler-Toledo: Laboratory and process measurement company with inline and at-line density, refractive index and viscosity; overlaps with Hydramotion's ReactaVisc, goVisc and ThruVisc in pharmaceutical and food QC workflows.
• Thermo Fisher Scientific: Through its laboratory instruments division (formerly Thermo Scientific), competes with Hydramotion's Lab Series in pharma R&D, biotech and academic research viscometry applications.
• Schneider Electric (Foxboro): Industrial process automation provider (including legacy Foxboro measurement) competing for the same analytical-sensor slot in continuous-process plants as Hydramotion's XL7 line.

Direct peers

• AMETEK Brookfield: AMETEK's Brookfield division is the incumbent global leader in laboratory and process viscometers, directly competing with Hydramotion's XL and Lab Series across food, pharma, coatings and petrochemical applications.
• Anton Paar: Austrian manufacturer of rheometry and viscosity instrumentation; competes head-to-head with Hydramotion's inline XL7 in chemical, beverage and pharmaceutical process labs with comparable bench-top and process lines.
• PAC (Petroleum Analytical Company): PAC acquired Cambridge Viscosity and offers process viscometers for upstream and downstream oil & gas plus general industrial markets — a direct substitute product set to Hydramotion's XL7 and HyperVisc PVT instruments.

Emerging players

• Fungilab: Specialist rotational and falling-ball viscometer maker serving paints, coatings, food and pharma labs — narrower product set than Hydramotion but overlapping customer base in viscosity QC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydramotion