What Sign Craft Industries does

Sign Craft Industries (SignCraft) is a privately held custom commercial sign fabrication and installation company headquartered in Indianapolis, Indiana, founded in 1958. The company designs, permits, fabricates, installs, and maintains a broad range of signage for business customers across Indiana, operating from a 45,000-square-foot fabrication facility that combines traditional craftsmanship with modern manufacturing techniques.

The product portfolio spans channel letter signs, projecting signs, pylon signs, ground/monument signs, interior signs, neon signs, LED signs, digital display signs, vinyl graphics and vehicle wraps, awning and banner signs, wayfinding systems, and site signs. Service offerings are bundled as a full end-to-end package — custom design, project management, permitting and code compliance, fabrication, installation, and post-installation maintenance and emergency repair. In October 2024, the company acquired Cardinal Manufacturing to extend into interior and ADA-compliant signage. The leadership team consists of President Greg Beyerl and Senior Vice President Christina Beyerl Blackwell.

Commercially, SignCraft operates a sales-led, project-based go-to-market with custom quote-based pricing: customers request estimates through website forms or phone, the company consults and designs, manages permitting, fabricates in-house, and installs using its own crews. Customer mix spans enterprise, franchise/multi-location, hospitality, sports/entertainment, and nonprofit clients across more than 30 Indiana cities, including Indianapolis, Fort Wayne, Evansville, and South Bend. Revenue is generated primarily from one-time custom sign contracts with a smaller recurring stream from maintenance and warranty service work.

Name

Sign Craft Industries

Legal name

SignCraft

Website

https://signcraftind.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Sign Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom sign manufacturing
• Commercial signage installation
• Channel letter signs
• Digital signage fabrication
• ADA wayfinding signs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Fabrication and Installation: One-time custom sign manufacturing and installation services including channel letters, digital signs, pylon signs, interior signs, and more. Revenue generated from project-based contracts with design, fabrication, and installation phases.
2. Maintenance and Repair Services: Ongoing maintenance and repair services for existing signage, including emergency repairs and covered maintenance under warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sign Craft Industries designs, fabricates, installs, and maintains custom commercial signs — including channel letters, digital signs, pylon signs, interior/ADA signs, vehicle wraps, and more — for businesses across Indiana. The company delivers fully integrated sign programs through in-house design, permitting, manufacturing at its 45,000 sq ft Indianapolis facility, installation, and ongoing maintenance services.

Product overview

SignCraft Industries offers a comprehensive suite of sign manufacturing and related services through a single integrated platform. The company operates a state-of-the-art 45,000 square-foot fabrication facility and provides end-to-end signage solutions including design, permitting, fabrication, installation, and maintenance. Their product portfolio comprises multiple sign types including Digital Signs, Channel Letter Signs, Projecting Signs, Interior Signs, Pylon Signs, Ground Signs, Vinyl Signs and Graphics, Awning Signs, Banner Signs, Neon Signs, Wayfinding Signs, Site Signs, Vehicle Wraps, and LED Signs. Services are delivered through coordinated internal teams covering Custom Design, Project Management, Permitting, Fabrication, Installation, and Maintenance & Repair. In October 2024, SignCraft acquired Cardinal Manufacturing to expand its interior and ADA-compliant signage offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Signs Digital display signs featuring dynamic content capabilities, enabling businesses to display changing messages and advertisements on digital screens.
• Channel Letter Signs Custom-manufactured dimensional letter signs with illumination options including front, back, and side lighting for prominent building signage.
• Projecting Signs Signs that hang outward from buildings to display company names and logos, dramatically increasing business visibility and profile.
• Interior Signs Custom interior business signs of all types including ADA-compliant signage for indoor environments, enhancing wayfinding and brand presence within facilities.
• Pylon Signs Freestanding tall signs mounted on poles, designed to attract attention from distance and identify businesses in parking lots and large commercial areas.
• Ground Signs Monument-style freestanding signs placed at ground level, typically at entrances of businesses and developments.
• Vinyl Signs and Graphics Die-cut vinyl lettering and graphics for windows, vehicles, walls, and various surfaces using quality vinyl materials.
• Awning Signs Custom fabric or metal awnings with integrated signage for storefronts and building exteriors.
• Banner Signs Large-format printed banners for temporary or permanent promotional signage needs.
• Neon Signs Traditional illuminated neon signage for distinctive business identification, offering classic aesthetic appeal.
• Wayfinding Signs Directional and navigational signage systems to guide visitors through facilities and campuses.
• Site Signs Exterior signage for development sites, construction projects, and commercial properties.
• Vehicle Wraps Full or partial vehicle graphics and wraps for mobile advertising and fleet branding.
• LED Signs Energy-efficient illuminated signs using LED technology for high-impact, long-term performance.
• Custom Design Services Design services recognized by the Indianapolis Business Journal for custom design expertise, creating graphics that reflect and complement company intent and brand identity.
• Project Management Services Oversight of every detail including budget management, code requirements, permitting, and installation to ensure projects are on time and within budget.
• Permitting Services Navigation of municipal code and approval processes for exterior building signs, coordinating the entire permitting and variance process.
• Fabrication Services State-of-the-art manufacturing at 45,000 square-foot fabrication facility ensuring top-of-the-line quality products.
• Installation Services Professional installation services by experienced craftsmen and supporting equipment for signs of all sizes and complexity.
• Maintenance and Repair Services Best-in-class warranties and maintenance services including emergency repairs to ensure long-term customer satisfaction.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cardinal ManufacturingcoreStrategic or Co-development Partner · 1 October 2024SignCraft Industries acquired Cardinal Manufacturing in October 2024 as part of its growth strategy. The acquisition enhances SignCraft's product offerings, particularly in interior and ADA-compliant signage. Cardinal Manufacturing is a sign fabrication company specializing in interior and ADA signage based in Indianapolis. The deal is a strategic milestone aimed at growing market presence in Central Indiana and increasing value to customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Signarama: International franchised sign company producing custom commercial signs, vehicle wraps, and banners through independently owned locations; the most direct franchise-format competitor to SignCraft's B2B custom sign offering.
• YESCO (Young Electric Sign Company): Established custom sign, electric, and outdoor advertising manufacturer with full-service fabrication and installation; comparable in capabilities (channel letters, pylon, digital) and project model, though operating at broader regional scale.
• Signs By Tomorrow: North American franchised sign manufacturer delivering custom signage, graphics, and installation for businesses; comparable in scope (design-through-installation service), customer profile, and channel to SignCraft.
• FASTSIGNS: National franchised commercial sign manufacturer and installer offering custom signage, graphics, and visual communications to business customers; competes directly with SignCraft for the same SMB and enterprise signage buyers via a franchise-led delivery model.
• Allen Signs (Allen Industries): Full-service custom sign manufacturer with national installation footprint serving enterprise, retail, and franchise accounts; comparable scope (channel letters, pylon, digital) and multi-site franchise execution capability.

Broad incumbents

• Poblocki Sign Company: Large multi-market U.S. sign manufacturer and installer serving enterprise and architectural accounts with custom exterior and interior signage; broader regional footprint and larger project book than SignCraft makes it an incumbent comparable.
• Heath & Lineback Engineering / Sign Group: Mid-size architectural signage and wayfinding fabricator serving commercial, institutional, and transportation clients; comparable in wayfinding/ADA work and architectural metal signage, but specialized vs. SignCraft's broader sign category breadth.
• Cimpress / VistaPrint: Large-scale online commercial print and signage platform including banners, vinyl graphics, and basic signs; competes for the same end business customers on commodity signage via self-service, putting pricing pressure on local fabricators like SignCraft.

Regional players

• ImageFIRST / ImageFirst Sign & Design: Regional custom sign and graphic solutions provider with design, fabrication, and installation for commercial customers; comparable operating model in a separate Midwest/Texas geography rather than directly competing in Indiana.

Others

• Alliance Franchise Brands parent (SignWareHouse, etc.): Multi-brand franchise platform supporting sign, graphics, and printing franchise concepts; relevant as parent-of-peer context (SignWareHouse, Image360) and an alternative franchisor that competes for franchise-conversion acquisitions of regional shops like SignCraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SignCraftIndustries
• LinkedInlinkedin.com/company/sign-craft-industries-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sign Craft Industries