Sasco sports

Name

Sasco sports

Legal name

SascoSports, Inc.

Website

https://sascosports.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Racing Services and Tire Distribution

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Racing, Including Track Operation (7948), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Racing tire distribution
• Racecar restoration services
• Race car preparation
• Trackside tire service
• Vintage racing support

Headquarters

HQ city

Alton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Race Car Preparation Services: Providing technical know-how and experience to prepare customer racecars for vintage and historic racing events. Maintains and preps dozens of customer race cars.
2. Race Tire Sales and Distribution: Selling racing tires from multiple major brands (Avon, Dunlop, Goodyear, Hoosier, Michelin, Pirelli, Toyo). Provides expert advice to ensure customers are on tires suited for their racing needs and club rules.
3. Race Car Restoration Services: Complete restoration services rebuilding cars from ground up and restoring to original condition and spec. Can restore for track or concours competition.
4. Trackside and Transportation Services: Transportation of racecars to events and complete trackside service. Includes concierge service for travel arrangements and hospitality.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

SascoSports is a full-function racecar preparation and restoration shop that distributes racing tires from 7 major brands and provides preparation, restoration, and trackside support services to vintage and historic racing customers along the east coast. The company combines authorized tire dealership with hands-on mechanical services including maintenance, ground-up rebuilds, transportation of racecars to events, and custom tread cutting for intermediate or rain tires.

Product overview

SascoSports operates as a full-function racecar preparation and restoration shop, combining four core service offerings: race tire sales (as a dealer for Avon, Dunlop, Goodyear, Hoosier, Michelin, Pirelli, and Toyo), race car preparation, race car restoration, and trackside services including transportation and logistics. The company also provides an online tire search system for browsing inventory. Founded in 1977 and headquartered near Virginia International Raceway, SascoSports supports both the racing community through services and vintage/historic racing through sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Tires Sales Authorized dealer for racing tires from Avon, BFGoodrich, Dunlop, Goodyear, Hoosier, Michelin, Pirelli, and Toyo, with expert advice to ensure customers run on tires best suited for their racing needs and club rules.
• Race Car Preparation Race car preparation and racing support using 35+ years of experience in vintage and historic racing events, with expertise in preparing cars to race rules while remaining competitive.
• Race Car Restoration Complete racecar restoration services including ground-up rebuilds to original condition and specification, serving both track and concours purposes.
• Trackside Service and Transportation Safe transportation of racecars to east coast vintage and historic events, complete trackside tire service, custom tread pattern cutting, logistics, hospitality, and concierge services for travel arrangements.

Quantifiable outcome

• Won Monoposto Formula B Championship for third year running in 2010
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Monoposto RacingcoreGTM or Marketing PartnerSascoSports is a proud sponsor of Monoposto Racing series, supporting vintage and historic racing through direct sponsorship and involvement.
• SRCC S2000 ChampionshipcoreGTM or Marketing PartnerSascoSports sponsors the SRCC S2000 Championship as part of its commitment to vintage and historic racing support.
• NASA SE (National Auto Sport Association Southeast)coreStrategic or Co-development PartnerSascoSports is the official tire supplier for NASA SE events, providing tire sales and support for NASA Southeast regional racing.
• SCCA (Sports Car Club of America)coreStrategic or Co-development PartnerSupports SCCA regionals at Virginia International Raceway with Goodyear tires. Has excellent working relationship with all vintage and historic racing clubs.
• Virginia International Raceway (VIR)coreStrategic or Co-development PartnerSascoSports is located within the VIR Raceplex property. The location provides unique advantages including ability to test drive racecars at the track and direct paddock access.
• Avon, Dunlop, Goodyear, Hoosier, Michelin, Pirelli, ToyocoreChannel Partner/ Reseller/ DistributorSascoSports is an authorized dealer for these major racing tire manufacturers, stocking and servicing tires for all types of racing vehicles.

Scale indicators5 records

Recent moves8 records

Expansion highlights1 record

Others

• Sportscar Vintage Racing Association (SVRA): Premier US vintage and historic racing event organizer. Comparable as a core ecosystem partner whose event calendar drives Sasco's trackside service revenue and customer pipeline.
• Hoosier Racing Tire: US racing tire manufacturer and Sasco supplier. Relevant as a key channel partner and as a supplier that could disintermediate small distributors through direct sales.
• Goodyear Racing: Major tire manufacturer with a dedicated racing division. Relevant as a strategic supplier and potential disintermediation risk for specialty distributors like Sasco.

Direct peers

• Canepa: Canepa is a well-established vintage and competition car restoration, sales, and race prep shop on the US West Coast. Comparable because it bundles restoration, race prep, and high-end customer service for vintage racing enthusiasts — directly mirroring Sasco's bundled service model.
• Furlong Motorsports: Vintage race car preparation and event support specialist serving east coast historic racing. Comparable to Sasco in combining race prep, tire support, and customer-facing service at vintage events.
• Autosport Designs: Long-running vintage race car preparation, restoration, and sales shop serving the northeast US historic racing community. Comparable to Sasco as a specialist in vintage formula and sports car prep with event-level support.

Broad incumbents

• Multimatic: Large motorsport engineering, manufacturing, and vehicle services group with global footprint. Comparable as a high-end race preparation and engineering services business operating adjacent to Sasco's vintage racing niche.
• Riley Technologies: Motorsport engineering and vehicle preparation firm with broader reach across multiple racing series. Comparable as a multi-discipline race prep and engineering provider, though with a wider portfolio and less vintage specialization than Sasco.
• Tire Rack: Largest US mail-order and online tire retailer offering consumer, performance, and some racing tires. Comparable as a tire distribution competitor at the broader automotive level, though lacking Sasco's vintage specialization and trackside service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SascoSports
• Facebookfacebook.com/sascosports
• LinkedInlinkedin.com/company/sasco-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasco sports