Unversal Attractions Agency
Universal Attractions Agency is a New York-based, independently owned talent representation firm founded in the 1940s, representing artists, comedians, and entertainers across touring, private events, film/theatre/TV, and brand partnership bookings on a commission basis.
- Company typePrivate
- Founded1942
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Unversal Attractions Agency firmographics
Firmographics- Name
- Unversal Attractions Agency
- Legal name
- Universal Attractions, Inc.
- Website
- https://universalattractions.com
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Universal Attractions Agency is a New York-based, independently owned talent representation firm founded in the 1940s, representing artists, comedians, and entertainers across touring, private events, film/theatre/TV, and brand partnership bookings on a commission basis.
- Ownership category
- akta.pro rank
Unversal Attractions Agency industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Talent Booking Agencies (Live Performance) (MPAIAGAB), Brand Partnerships & Endorsement Agencies (MPAIAGAF), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Unversal Attractions Agency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unversal Attractions Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Representation & Commission: Universal Attractions Agency generates revenue through representing artists and talent, earning commissions on bookings and engagements secured for touring artists, private events, and film/theatre/TV productions. This is a standard talent agency business model based on negotiated commissions from talent fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Unversal Attractions Agency product offering
Product offeringCore offering
Universal Attractions Agency is a talent representation agency that represents artists, comedians, and entertainers, booking them for touring engagements, private events, film/theatre/TV productions, and brand partnerships. The agency earns commissions on bookings secured for its roster across four service divisions: Touring/Artist Roster, Private Events, Film/Theatre/TV, and Brands & Partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Touring / Artist Roster Representation and booking services for touring artists and performers on the agency's roster, securing live concert, festival, and touring engagements for represented talent.
- Private Events Booking agency services for private events including corporate functions, private parties, celebrity appearances, and special occasions, connecting clients with represented talent.
- Film, Theatre, TV Talent representation services for film, theatre, and television productions, providing casting and booking support for media projects.
- Brands & Partnerships Services connecting brands with represented talent for endorsements, partnerships, and collaborative marketing opportunities.
Companies that use Unversal Attractions Agency
Customer profileSegments3 records
Ideal customer profiles4 records
Unversal Attractions Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unversal Attractions Agency partnerships and signals
Strategic signalScale indicators1 record
Unversal Attractions Agency competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Full-service talent and sports agency representing actors, directors, musicians, and athletes worldwide. Competes with UAA across touring, film/TV, and brand partnerships, offering integrated representation at mega-agency scale.
- William Morris Endeavor (WME): The largest diversified talent agency globally, representing artists, athletes, and creators across touring, brand, film, and television. Directly comparable to UAA across every service line, but at vastly greater scale and geographic reach.
- United Talent Agency (UTA): Major global talent and entertainment company representing artists, writers, and creators across multiple verticals. Comparable to UAA in core service offering, with stronger technology and acquisitions footprint.
Direct peers
- Paradigm Talent Agency: Talent and literary agency representing artists, actors, authors, and musicians across live, film/TV, and publishing. Comparable mid-sized competitor with similar multi-vertical representation model.
- Agency for the Performing Arts (APA): Mid-sized full-service talent agency representing actors, writers, directors, and music artists across touring, film/TV, and brand deals. Closely comparable to UAA by size and breadth of service lines, making it a direct head-to-head competitor.
- CESD Talent Agency: Talent agency focused on commercial, voiceover, and on-camera talent with broad entertainment divisions. Comparable to UAA in representing diverse performer categories across media formats.
- Buchwald Agency: Mid-sized talent agency representing actors, writers, directors, comedians, and musicians. Directly comparable to UAA by headcount scale and breadth of entertainment categories served.
- Wavelength Entertainment: Mid-sized talent agency focused on booking live entertainment and touring artists for events, theaters, and festivals. Closely comparable to UAA's touring roster division by service scope and buyer profile.
Emerging players
- Range Media Partners: Newer full-service talent management and representation firm serving actors, musicians, writers, and creators. Comparable to UAA in service breadth, though typically represents a younger and digitally native talent roster.
Regional players
- The Green Room (TGR Entertainment Group): NYC-based boutique talent and booking agency serving corporate and private events with celebrity and entertainment talent. Comparable to UAA's Private Events division by buyer segment and metropolitan focus.
Market position
Customer concentration
Unversal Attractions Agency social profiles
Digital presenceUnversal Attractions Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unversal Attractions Agency leadership team
Management profileNumber of profiles
Unversal Attractions Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unversal Attractions Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unversal Attractions Agency
What does Unversal Attractions Agency do?
Universal Attractions Agency is a talent representation agency that represents artists, comedians, and entertainers, booking them for touring engagements, private events, film/theatre/TV productions, and brand partnerships. The agency earns commissions on bookings secured for its roster across four service divisions: Touring/Artist Roster, Private Events, Film/Theatre/TV, and Brands & Partnerships.
Is Unversal Attractions Agency a public or private company?
Unversal Attractions Agency is a private company. It is classified as unknown and is currently operating.
When was Unversal Attractions Agency founded?
Unversal Attractions Agency was founded in 1942. It employs 51 to 100 people.
Where is Unversal Attractions Agency based?
Unversal Attractions Agency is headquartered in New York, United States, in the North America region.
How does Unversal Attractions Agency make money?
One revenue line is on record: talent Representation & Commission.
Who are Unversal Attractions Agency's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), William Morris Endeavor (WME) and United Talent Agency (UTA). Direct peers are Paradigm Talent Agency, Agency for the Performing Arts (APA), CESD Talent Agency, Buchwald Agency and Wavelength Entertainment. Range Media Partners is listed as an emerging player. The Green Room (TGR Entertainment Group) is listed as a regional player.
Does Unversal Attractions Agency have an API?
No public API is recorded for Unversal Attractions Agency.
What industry is Unversal Attractions Agency in?
Unversal Attractions Agency's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 7114 and its SIC code is 7990.