What SmartBrain.ch does

SmartBrain.ch (legal entity SmartBrain AG) is a Swiss smart-home integration services company founded in 1995 and headquartered in Laupen, Switzerland. The company designs, installs, and configures Loxone-based building automation systems exclusively, operating as a Gold Partner of Loxone and self-describing as one of the largest Loxone partners in the country. It serves residential homeowners (luxury and standard new-build and retrofit projects), commercial properties, and elderly-living customers across Switzerland and selected neighboring EU countries, primarily through founder Andy Frieden (a trained telematics engineer with 25+ years of lighting experience) and a small in-house team.

The technical platform is Loxone's Miniserver-centric ecosystem: a single controller orchestrates lighting (including dynamic and circadian scenes), heating and cooling, shading, multi-room audio, security with camera intercom, and appliances via sensors, actuators, and the Loxone iOS/Android app. SmartBrain's productized services span room-by-room automation (garden, kitchen, living room, bedroom, bathroom/wellness) plus two specialist packages — 'Smart Home for Seniors' (fall detection, emergency notification, stove shutoff, automated lighting) launched in 2022 and an energy-savings consulting service citing up to 50–51% heating/cooling cost reduction. Installation is delivered on a turnkey basis or supported as self-install/customer-electrician install.

Commercially, SmartBrain combines professional-services revenue (free on-site consultation, design, configuration, installation labor) with hardware pass-through on Loxone components. The go-to-market is sales-led with personalized on-site assessment as the primary conversion mechanism, supplemented by a multilingual DE/EN website, SEO content, blog articles, and referral visibility from Loxone's official partner directory. Pricing is custom on a per-project basis and not publicly disclosed. The company is privately held, has no disclosed external funding or subsidiaries, and provides no public financial disclosure.

Name

SmartBrain.ch

Legal name

SmartBrain AG

Website

https://smartbrain.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartBrain.ch is a Swiss Gold Partner of Loxone that exclusively designs, installs, and configures Loxone-based smart home automation systems for residential, commercial, and senior-living customers in Switzerland and surrounding EU countries.

Ownership category

akta.pro rank

Product category

Smart Home Installation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Lighting & Dimming Control Installation (HSAHADAB)

akta.pro secondary industries

Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Thermostat & HVAC Automation Integration (HSAHADAC), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB), Smart Appliance & Energy Management Integration (HSAHADAG), Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH)

Keywords

• Smart home automation
• Loxone installation services
• Building automation integration
• Smart lighting systems
• Home energy management

Headquarters

HQ city

Uetikon Am See

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smart Home Consultation Services: Initial consultation services are offered free of charge at customer homes to assess needs and develop customized smart home solutions.
2. Smart Home Installation and Setup: Complete installation services including planning, implementation, and installation of Loxone-based smart home systems for residential and commercial properties. Services available for both new construction and retrofit projects.
3. Loxone Hardware and Components: Sales of Loxone smart home products including Miniserver, Touch interfaces, sensors, actuators, and related automation components as part of complete system installations.
4. Custom Lighting Design: Specialized indirect lighting design services with focus on warm, cozy ambiance. Andy Frieden's expertise in creating emotional lighting experiences across 25+ years of experience in the lighting sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmartBrain.ch provides end-to-end smart home consultation, planning, installation and support services exclusively using the Loxone building automation platform, for residential and commercial customers in Switzerland and surrounding EU countries. Its offerings cover dynamic lighting, intelligent heating and climate control, integrated security and surveillance, multi-room audio, and room-specific automation (garden, kitchen, living room, bedroom, bathroom), as well as specialized senior-living and energy-savings configurations. As a Loxone Gold Partner, the company both resells Loxone hardware (Miniserver, sensors, actuators) and delivers the professional services required to design and install complete smart home systems for new builds and retrofits.

Product overview

SmartBrain.ch is a Swiss smart home installation and configuration service company operating as a Gold Partner of Loxone. The company does not develop its own software products but exclusively installs and configures the Loxone smart home ecosystem. Their service portfolio includes smart lighting (Dynamic Lighting), heating/climate control, security systems, audio control, and specialized solutions for gardens, kitchens, living rooms, bedrooms, bathrooms/wellness, and senior living. All solutions are built on the Loxone platform comprising the Miniserver, the Loxone App (iOS/Android), and various smart home devices. SmartBrain.ch provides end-to-end services from consultation and planning through installation and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Installation Services Professional end-to-end smart home installation, planning and configuration services delivered exclusively on the Loxone platform, covering consultation, implementation, and ongoing support for residential and commercial smart home implementations in Switzerland.
• Smart Home for Seniors Specialized smart home package tailored for elderly residents and their families, featuring fall detection sensors, emergency bracelets, automatic lighting schedules, stove shut-off safety, and automated emergency contact notifications to support independent living at home.

Quantifiable outcome

• Up to 50% reduction in heating/cooling costs
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LoxonecoreTechnology or Integration · 1 January 2009SmartBrain operates as a Gold Partner of Loxone, an Austrian smart home automation company founded in 2009 by Thomas Moser and Martin Öller. The partnership is exclusive - SmartBrain installs only Loxone systems. Loxone provides the Miniserver and comprehensive building automation ecosystem that forms the core of SmartBrain's offerings. Loxone has over 350 employees at 20+ locations worldwide and has completed over 140,000 projects globally. SmartBrain values Loxone for its reliability, continuous innovation, excellent support (telephone, email, live chat), and flexible platform with numerous interfaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loxone: Loxone is the platform vendor whose entire ecosystem SmartBrain exclusively installs. Loxone also operates direct sales and installation offices in DACH markets, putting it in direct competition with SmartBrain's Gold Partner delivery model. Most directly comparable for SmartBrain's installation, consultation, and integration services.
• Digital Basement: UK-based Loxone Gold Partner providing design, installation, and integration of Loxone smart home systems for residential and commercial customers. Closely mirrors SmartBrain's business model: consultation-led, full Loxone-stack delivery, regional market focus.

Broad incumbents

• ABB (ABB-free@home / Busch-Jaeger): ABB's ABB-free@home and Busch-Jaeger lines provide KNX-based residential and commercial building automation including lighting, blinds, climate, and security. Comparable in integrated home automation scope and European market focus; much larger player with deeper electrical contractor channel.
• Control4 (Snap One): US-originated broad smart home automation platform serving luxury residential and commercial customers through a certified dealer/integrator network. Comparable in installer-channel model and integrated home automation offering (lighting, climate, security, audio); broader and more established but operates via partner dealers similar to SmartBrain's Loxone Gold Partner model.
• Bosch Smart Home: Bosch's consumer smart home line (lighting, climate, security, appliances) sold across Europe. Comparable in targeting residential homeowners with integrated automation solutions; significant overlap in security, climate control, and lighting use cases, though Bosch sells primarily via retail rather than installer model.
• Crestron Electronics: US-based high-end commercial and residential automation platform with deep integrator channel. Comparable in whole-home/building automation scope (lighting, climate, shading, AV, security) and project-based delivery model; operates at significantly larger scale and broader market than SmartBrain.
• Schneider Electric (Wiser): Global energy management and automation company with Wiser smart home ecosystem covering lighting, climate, and energy management. Comparable in integrated building automation and energy-efficiency value proposition for residential customers; vastly larger scale and broader portfolio than SmartBrain.

Emerging players

• tado°: German smart thermostat and climate-control company serving residential customers across Europe with subscription-based energy-saving services. Comparable in end-customer (homeowners), energy-saving value proposition, and European market focus, though tado° is a direct-to-consumer product company while SmartBrain is a service installer.
• Netatmo (Legrand): French smart home brand (owned by Legrand) producing connected thermostats, security cameras, and weather/air quality devices. Comparable in European residential smart home category and energy/climate management focus; primarily a product brand rather than installer, but competes for the same smart-home customer wallet.
• Fibaro: Polish smart home platform (now part of Nice Group) offering Z-Wave-based home automation hubs, sensors, and devices. Comparable in residential smart home automation product category and European footprint; partial overlap in lighting, climate, and security automation use cases where SmartBrain installs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartBrain.ch