TOYA

What TOYA does

TOYA S.A. is a Poland-based, Warsaw-Stock-Exchange-listed manufacturer and distributor of hand tools, power tools, pneumatic tools, professional gastronomy equipment, garden tools, and household appliances, founded in 1990 in Wrocław. The company sells approximately 14,000 products under six proprietary brands (YATO for professionals, STHOR for advanced DIY, VOREL for general hand and workshop tools, LUND for household appliances, FALA for bathroom/kitchen fittings, and FLO for garden tools), plus the YATO Gastro line serving the HoReCa vertical. Products are CE-certified by independent laboratories and distributed to more than 4,000 B2B customers across over 120 countries.

The business operates a hybrid hardware distribution model combining wholesale to major retail chains and local distributors with direct B2B sales via a dedicated platform (b2b.toya.pl) and direct-to-consumer e-commerce (toya24.pl for tools, yatogastro.com for gastronomy equipment). Manufacturing is anchored in two wholly-owned Chinese subsidiaries, YATO Tools (Shanghai) Co., Ltd. and YATO Tools (Jiaxing) Co., Ltd. (USD 12.5M share capital), while distribution logistics are operated from owned centers in Wrocław, Nadarzyn/Warsaw, Bucharest, Shanghai, and Jiaxing. Pricing is not publicly disclosed; commercial terms are negotiated through the B2B platform and partner program.

In 2025, TOYA Group reported consolidated revenue of EUR 214 million (TOYA S.A. standalone exceeded EUR 159 million), up from EUR 190 million in 2024. Ownership is concentrated with co-founder Jan Szmidt at 37.69% and Romuald Szałagan at 12.86%; the company has been listed on the Warsaw Stock Exchange since 2011 and ranks among its 80 largest listed companies. Recent strategic activity includes the 2026 acquisition of a new logistics center, the 2026 launch of a professional mini-excavator extending the product range into construction machinery, and ongoing family succession at the management level.

Name

TOYA

Legal name

TOYA S.A.

Website

https://toya.pl

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

TOYA S.A. is a Poland-based, Warsaw-Stock-Exchange-listed manufacturer and distributor of hand tools, power tools, and household equipment under six proprietary brands (YATO, STHOR, VOREL, LUND, FALA, FLO), serving 4,000+ B2B customers across 120+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tool Manufacturing and Distribution: TOYA designs, manufactures, and distributes hand tools, power tools, pneumatic tools, professional gastronomy equipment, garden tools, and household appliances under 6 proprietary brands. Revenue generated through direct B2B sales to distributors, retail chains, and e-commerce channels.
2. E-commerce Sales: Direct consumer sales through proprietary e-commerce platforms toya24.pl (tools) and yatogastro.com (professional gastronomy equipment) with shipments throughout Poland.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TOYA S.A. designs, manufactures, and distributes approximately 14,000 hand tools, power tools, pneumatic tools, garden tools, and household appliances under six proprietary brands (YATO, STHOR, VOREL, LUND, FALA, FLO). The company supplies a global network of 4,000+ B2B distributors and retail chains across 120+ countries, and sells directly to end users through its own e-commerce platforms in Poland.

Product overview

TOYA S.A. is a tool distributor and manufacturer operating under 6 own brands (YATO, STHOR, VOREL, LUND, FALA, FLO) plus the YATO Gastro line for professional gastronomy. The company offers approximately 14,000 products across hand tools, power tools, pneumatic tools, professional gastronomy equipment, and garden tools, serving automotive, construction, hydraulics, electrical, industrial, HoReCa, bathroom, kitchen, garden, and H&S industries. Products are distributed through B2B partners (4,000+ customers worldwide) and directly via e-commerce platforms toya24.pl and yatogastro.com, reaching customers in over 120 countries.

Differentiator

Problem solved

Functional benefit

Brands

• YATO: Professional tools brand for car workshops, construction, finishing and horticulture industries. Highly appreciated by specialists. Products include battery, electric, combustion, pneumatic and manual tools, as well as health and safety items.
• STHOR
• VOREL
• LUND
• FALA
• FLO

Products and services

• YATO
• STHOR
• VOREL
• LUND
• FALA
• FLO
• YATO Gastro
• toya24.pl E-commerce Store
• TOYA B2B Partner Platform

Quantifiable outcome

• 2025 turnover exceeded EUR 159 million (standalone) and EUR 214 million (group)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• YATO Tools (Shanghai) Co., Ltd.coreOthersEstablished in 2008 as a joint venture; 100% of shares acquired by TOYA S.A. in 2014. Operates modern office and logistics centre with total area of over 3,000 m2 in Shanghai, China. Manages operations on Chinese market.
• YATO Tools (Jiaxing) Co., Ltd.coreOthersEstablished in 2019 as a 100% subsidiary of TOYA S.A. with total share capital value of USD 12.5 million. Registered office in Baibu Town, Haiyan County, Jiaxing City, Zhejiang Province, China. Modern logistics and distribution center built in 2023 with high-storage warehouse of 29,250 m2.
• TOYA Romania S.A.coreOthersEstablished in 2003 as subsidiary with headquarters and logistics centre in Bucharest, Romania. New office centre with warehouse of over 7,000 m2 and 13m height opened in 2019.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YatoTeam
• Facebookpl-pl.facebook.com/stronafirmowaTOYA
• LinkedInlinkedin.com/company/toya-s-a-
• Instagraminstagram.com/yato_polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYA