New Duds

What New Duds does

New Duds is a custom apparel and poster printing shop headquartered in Colchester, Vermont, founded in 2008 by Torrey and Tessa Valyou. The company operates a single local production facility offering screen printing, embroidery, and poster printing services, with a multi-department team covering client relations, embroidery, poster printing, apparel printing, and shipping. Its customer base spans music industry clients (Bonnaroo, Phish, Fleetwood Mac, Dinosaur Jr.), sports and recreation organizations (Dew Tour, Rennsport), craft beverage brands (Foam Brewers, Zero Gravity), local Vermont businesses, and nonprofits.

The business model is project-based and quote-driven: customers submit specifications through a contact form, in-person showroom consultation, or the Etsy storefront, and orders are priced per project with minimum order quantities ranging from 12 to 100 units depending on product type. Products are produced in-house, supporting low minimums and custom one-off editions. The company has built an in-house design capability (Dean Liebau) and runs periodic warehouse sales events to move inventory and engage the local community. There is no disclosed outside funding, no public revenue, and operations are concentrated at a single Vermont site, with named clients indicating some national reach through touring bands and event merchandise work.

Name

New Duds

Legal name

New Duds

Website

https://newduds.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

New Duds is a Colchester, Vermont-based custom screen printing, embroidery, and poster printing shop founded in 2008, serving music-industry clients, local Vermont businesses, sports/recreation organizations, craft beverage brands, and nonprofits with low-minimum, quote-based production.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing and Embroidery Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Custom screen printing
• Apparel embroidery
• Screen printed posters
• Band merchandise printing
• Custom branded apparel

Headquarters

HQ city

Colchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Screen Printing Services: Custom screen printing on apparel items (t-shirts, sweatshirts, totes, headwear) with pricing varying by garment cost, ink colors, number of print locations, and quantity. Minimum order of 36 units per design.
2. Custom Embroidery Services: Custom embroidery including direct embroidery, embroidered patches, woven patches, woven labels, and leather patches. Pricing varies by blank cost, number of embroidery locations, stitches per design, and quantity. Minimum 12 units for direct embroidery, 100 units for patches.
3. Poster Printing Services: Screen printed posters for live music, events, and fine art prints. Average lead time of 2 weeks. Minimum order of 25 per design.
4. Retail Product Sales: Curated line of own branded products sold through Etsy shop (etsy.com/shop/newduds) and occasional warehouse sales events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

New Duds is a custom apparel decoration and poster printing shop producing screen printed apparel, custom embroidery, and screen printed posters for bands, festivals, businesses, and nonprofits. The company also sources blank garments and headwear and sells a curated line of own-branded merchandise through its Etsy shop.

Product overview

New Duds is a custom screen printing, embroidery, and poster printing service based in Colchester, Vermont, founded in 2008 by Torrey and Tessa Valyou. The company operates as a service-based business offering custom decoration rather than a packaged software product. Core services include Custom Screen Printing (minimum 36 units) and Custom Embroidery (minimum 12 units) applied to apparel and headwear, plus Screen Printed Posters (minimum 25). They also source blank garments through wholesale distributors and maintain an Etsy shop for their own curated product line. The business does not offer an API, AI capabilities, or formal product integrations with third-party platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimum order quantities as low as 12 units for embroidery, 25 for posters, and 36 for apparel, making custom decoration accessible to smaller businesses
• +1 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Various Local DesignersminorOthersNew Duds maintains a list of talented local designers and can recommend them to customers whose projects require custom illustrations or designs beyond simple text additions and basic edits.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newduds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Duds