GroundTruth Exploration
GroundTruth Exploration is a North American mineral exploration service provider offering integrated geochemical, geophysical, geological mapping, and drilling services to junior and major mining companies across Canada, the United States, and Mexico, delivered under its proprietary 'Drones to Drills™' workflow.
- Company typePrivate
- Founded2012
- HeadquartersDawson City, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GroundTruth Exploration does
GroundTruth Group of Companies (operating as GroundTruth Exploration) is a North American mineral exploration service provider founded around 2010 and headquartered in Edmonton, Alberta, with a field office in Dawson City, Yukon. The company delivers integrated, turnkey exploration services to mining clients across Canada, the United States, and Mexico, operating through three wholly-owned subsidiaries: GroundTruth Drilling, GroundTruth Americas, and GroundTruth Mexico. Service offerings span geochemical sampling (soil, lake sediment, till, rock, trenching), geological mapping, geophysical and geospatial surveys, RAB and RC drilling, full project management, Indigenous community relations, and ancillary services such as site reclamation and remote camp logistics. Customer segments are explicitly bifurcated into junior mining companies seeking cost-effective exploration programs and major mining companies requiring specialized technical capacity, with eight named enterprise clients (Kenorland, Sassy Gold, Eureka Lithium, Sitka, NFGC, WGC, ETM, WWP) disclosed on the company website.
The company's core technology platform is branded 'Drones to Drills™' and integrates drone-based aerial surveying (magnetometry, photogrammetry, multispectral) — delivered through a partnership with Overhead Intelligence, Inc. — with ground-based drilling and real-time downhole analysis using pXRF geochemistry, LIBS spectroscopy (for light-element detection such as lithium, beryllium, and boron), OTV structural surveys, and proprietary GT Probe direct-push sampling. Results are processed through advanced 3D geophysical modeling to refine drill targets. Cumulative operational scale cited by the company includes 1,000,000+ soil samples collected (including what company materials describe as the largest soil sampling program on the planet, conducted in 2012), 3,200+ km of geophysical lines surveyed, 13,000+ km² of geological mapping, and 300,000+ feet drilled.
GroundTruth generates revenue through project-based professional services contracts. Pricing is quote-based and tailored to project scope, technical requirements, location, and duration, with billing structured as multi-year contracts for larger engagements. The go-to-market is enterprise field sales targeting mining companies directly, supported by a content-rich website, LinkedIn and Instagram presence, and industry-conference engagement by senior leadership (President Nancy Morales-Arango holds leadership positions in SME and Women in Mining Mexico). No revenue figures, funding rounds, or institutional investors are disclosed, indicating the company operates as a privately-held, bootstrapped service provider.
GroundTruth Exploration firmographics
Firmographics- Name
- GroundTruth Exploration
- Legal name
- GroundTruth Group of Companies
- Website
- https://groundtruth.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GroundTruth Exploration is a North American mineral exploration service provider offering integrated geochemical, geophysical, geological mapping, and drilling services to junior and major mining companies across Canada, the United States, and Mexico, delivered under its proprietary 'Drones to Drills™' workflow.
- Ownership category
- akta.pro rank
GroundTruth Exploration industry classification
Industry- Product category
- Mineral Exploration Services
- NAICS
- Support Activities for Metal Mining (213114), Geophysical Surveying and Mapping Services (541360), Support Activities for Mining (213)
- akta.pro primary industry
- Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)
- akta.pro secondary industry
- Exploration & Production Drilling Services (RC, Core, Directional, Sonic, Auger) (IMAKAKAB)
Keywords
Where GroundTruth Exploration is headquartered
LocationHeadquarters
- HQ city
- Dawson City
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
GroundTruth Exploration business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Mineral Exploration Services: GroundTruth generates revenue through providing comprehensive mineral exploration services including geochemical sampling, geological mapping, geophysical surveys, drilling, project management, and indigenous relations services. Revenue is project-based, typically structured as contracts for specific exploration phases or full turn-key exploration programs. The company offers both end-to-end exploration servicing and individual services, with pricing based on project scope, duration, and technical requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for mineral exploration services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GroundTruth Exploration product offering
Product offeringCore offering
GroundTruth Exploration is a mineral exploration service provider that delivers integrated, end-to-end geological exploration programs for mining companies across North America. Their offerings include geochemical sampling, geological mapping, geophysical and geospatial surveys, RAB and RC drilling, project management, indigenous relations, and supporting services such as site reclamation and remote camp logistics. The company blends traditional geological methods with cutting-edge drone surveying, real-time pXRF/LIBS geochemical analysis, OTV structural surveys, and 3D geophysical modeling through their proprietary 'Drones to Drills™' approach.
Product overview
GroundTruth Exploration is a mineral exploration service provider offering an integrated suite of exploration services. The core offerings include Geochemical Sampling & Services (soil, lake sediment, till, rock sampling with pXRF and LIBS analysis), Geological Mapping (bedrock, structural, alteration, outcrop mapping), Geophysical & Geospatial Surveys (Ground Mag-VLF, GPR, DC RES-IP, magnetometry, photogrammetry), Drilling (RAB & RC drilling with OTV structural surveys), Project Management, Indigenous Relations, and Additional Services (site reclamation, imagery, remote logistics). The company blends traditional methods with cutting-edge drone and drill technology to achieve efficient, data-driven exploration results.
Differentiator
Problem solved
Functional benefit
Brands
- GroundTruth Drilling: Drilling services subsidiary offering RAB and RC drilling, OTV structural surveys, and drilling staffing solutions.
- GroundTruth Americas
- GroundTruth Mexico
Products and services
- Geochemical Sampling & Services
- Geological Mapping
- Geophysical & Geospatial Surveys
- Drilling
- Project Management
- Indigenous Relations
- Additional Services
Quantifiable outcome
- Largest soil sampling program on the planet (2012)
- +5 more outcomes
Companies that use GroundTruth Exploration
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
GroundTruth Exploration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GroundTruth Exploration partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Overhead Intelligence, Inc. (OI)coreGroundTruth partners with Overhead Intelligence, Inc. for magnetometry surveys and photogrammetry services. Overhead Intelligence provides aerial data collection capabilities for drone-based magnetic surveys and high-resolution orthometric and multispectral mapping. GroundTruth processes and services each project with their experienced team, combining OI's data collection expertise with their geological interpretation capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GroundTruth Exploration competitors and assessment
Company assessmentDirect peers
- Major Drilling Group International: Global drilling services provider to the mineral exploration and mining industry. Most directly comparable to GroundTruth's RAB/RC drilling and staffing lines, competing for the same junior and mid-tier mining clients across North America.
- Foraco International: International drilling contractor serving mineral exploration, geotechnical, and water-well markets. Comparable to GroundTruth on core RAB/RC drilling services and on remote-terrain operating capability that mirrors GroundTruth's Yukon footprint.
- Boart Longyear: One of the largest mineral-drilling and downhole instrumentation contractors globally. Competes with GroundTruth on drilling services and increasingly on integrated drilling-plus-geochemical offerings for mining clients.
- Geotech Ltd: Canadian airborne and ground geophysical survey provider using VTEM, mag, and EM systems. Comparable to GroundTruth's geophysical & geospatial survey line (Ground Mag-VLF, GPR, DC RES-IP) and competes for the same exploration-stage mining clients.
- Sander Geophysics: Canadian airborne geophysical survey company specializing in high-resolution magnetic, radiometric, and electromagnetic surveys. Comparable to GroundTruth on the geophysical-survey step of the exploration workflow.
- Dias Geophysical: Canadian geophysical services firm focused on mineral exploration. Comparable to GroundTruth on ground geophysics (DC resistivity, IP, mag/VLF) and Canadian mineral-exploration client base.
- SJ Geophysics: Canadian provider of ground geophysical surveys for mineral exploration and geotechnical work. Direct overlap with GroundTruth's Ground Mag-VLF, GPR, and DC RES-IP service lines and similar client roster.
- SkyTEM Surveys: Provider of airborne electromagnetic (AEM) surveys for mineral exploration, groundwater, and geotechnical applications. Comparable to GroundTruth on the geophysics step of the exploration workflow and on serving mining-exploration clients globally.
Broad incumbents
- Perenti Group: Diversified Australian mining-services group offering drilling, geotechnical, and production support. Comparable to GroundTruth on the drilling services component and on serving junior-to-mid miners, but at much larger scale and broader service breadth.
Emerging players
- Discovery International Geophysics: Canadian geophysical services firm offering ground magnetic, electromagnetic, and induced-polarization surveys. Similar service profile and client base as GroundTruth's geophysical line, often co-bidding on the same junior-miner programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GroundTruth Exploration social profiles
Digital presenceGroundTruth Exploration financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundTruth Exploration leadership team
Management profileNumber of profiles
Profiles8 records
GroundTruth Exploration subsidiaries and ownership
Company hierarchySubsidiaries3 records
GroundTruth Exploration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundTruth Exploration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundTruth Exploration
What does GroundTruth Exploration do?
GroundTruth Exploration is a mineral exploration service provider that delivers integrated, end-to-end geological exploration programs for mining companies across North America. Their offerings include geochemical sampling, geological mapping, geophysical and geospatial surveys, RAB and RC drilling, project management, indigenous relations, and supporting services such as site reclamation and remote camp logistics. The company blends traditional geological methods with cutting-edge drone surveying, real-time pXRF/LIBS geochemical analysis, OTV structural surveys, and 3D geophysical modeling through their proprietary 'Drones to Drills™' approach.
Is GroundTruth Exploration a public or private company?
GroundTruth Exploration is a private company. It is classified as unknown and is currently operating.
When was GroundTruth Exploration founded?
GroundTruth Exploration was founded in 2012. It employs 51 to 100 people.
Where is GroundTruth Exploration based?
GroundTruth Exploration is headquartered in Dawson City, Canada, in the North America region.
How does GroundTruth Exploration make money?
One revenue line is on record: mineral Exploration Services.
Who are GroundTruth Exploration's main competitors?
Direct peers on record are Major Drilling Group International, Foraco International, Boart Longyear, Geotech Ltd, Sander Geophysics, Dias Geophysical, SJ Geophysics and SkyTEM Surveys. Perenti Group is listed as a broad incumbent. Discovery International Geophysics is listed as an emerging player.
Does GroundTruth Exploration have an API?
No public API is recorded for GroundTruth Exploration.
What industry is GroundTruth Exploration in?
GroundTruth Exploration's product category is Mineral Exploration Services. Its primary akta.pro industry code is IMAKAKAA, Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling), with a secondary code of IMAKAKAB, Exploration & Production Drilling Services (RC, Core, Directional, Sonic, Auger). Its NAICS code is 213114.