What Notch Video does

Notch Video is a Toronto-based, privately held B2B creative production agency founded in 2012 that delivers end-to-end video, post-production, print (OOH/DOOH), and consultancy services to enterprise brand clients primarily in Canada. Its service portfolio is structured as four integrated lines—Production (ideation, creative development, scriptwriting, casting, and partner coordination), Post-Production (offline through online editing), Print Production (Out-of-Home and Digital-Out-of-Home), and Consultancy (feasibility, scoping, vendor engagement, and influencer team oversight)—sold as a single unified offering rather than modular products. Operationally, the firm combines traditional on-location shoots with LED Volume wall studio technology, enabling accelerated content calendars (e.g., a full quarter of AMEX content produced across two shoot days) and multi-province logistics (e.g., six Canadian shoots executed in under a week for a Rogers/Oilers campaign).

The agency targets a single primary segment: large enterprise brands with material marketing budgets, sourced through direct, relationship-driven sales. The public client roster includes American Express, Foresters Financial, Rogers, Farm Boy, Cadillac Fairview, and Scotties (Kimberly-Clark), spanning financial services, telecommunications, retail, real estate, and consumer goods. Revenue is generated on a project-based professional services model with custom, quote-based pricing tied to scope, shoot days, and post-production complexity; no standardized pricing tiers, subscription products, or marketplace channels are disclosed. Go-to-market is direct enterprise sales supported by a portfolio website, a LinkedIn presence, and an email newsletter; no paid acquisition, agency-of-record partnerships, or channel reseller relationships are referenced. The company operates from a single headquarters at 111 Queen Street East, Suite 300, Toronto, and has no disclosed subsidiaries, investors, funding rounds, or M&A activity, indicating an independent, founder-/operator-led business with no external capital signal.

Name

Notch Video

Legal name

Notch Video

Website

https://notchvideo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Notch Video is a Toronto-based video production agency serving enterprise Canadian brands. Founded in 2012, it delivers end-to-end production—ideation, on-location and LED Volume wall shoots, post-production, and OOH print production—for clients including AMEX, Rogers, Foresters Financial, and Scotties.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Production Services: Project-based professional services revenue from video production engagements. Clients engage Notch for specific campaigns or ongoing content needs, paying for production services rendered. Revenue is transactional, driven by project scope, timeline, and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Notch Video is a Toronto-based full-service video production agency that provides end-to-end creative production services for enterprise brand clients. The company manages projects from ideation and script writing through casting, on-location and LED Volume wall shoots, post-production editing, and final delivery across broadcast, social, and digital channels. Its service portfolio spans Production, Post Production, Print Production (OOH/DOOH), and strategic Consultancy, delivered as an integrated offering rather than standalone products.

Product overview

Notch Video is a video production company offering an integrated suite of services as a single unified offering rather than separate modular products. The core portfolio includes Production (ideation, scriptwriting, casting, and project execution), Post Production (offline and online editing), Print Production (OOH/DOOH strategies), and Consultancy (project planning and vendor coordination). These services work together as a full-service production agency, guiding clients from initial brief through final delivery across broadcast, social, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Full-service video production encompassing ideation, creative jam sessions, script writing, casting, and engagement of trusted execution partners, managing all production details from concept to delivery. Targeted at enterprise brand marketing teams seeking end-to-end production support.
• Post Production End-to-end post-production services covering offline editing through online perfection, executed by Notch and its trusted creative partners. Targeted at brand clients requiring high-quality finishing of produced video content.
• Print Production Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) print production services, leveraging current print trends and skilled print partners under Notch's leadership. Targeted at brand clients executing integrated multi-channel campaigns that include physical and digital out-of-home placements.
• Consultancy Strategic consultancy covering project feasibility assessment, cost estimation, vendor engagement, ballpark quotes, and high-level scoping, with additional support for influencer team collaboration to ensure deliverable quality. Targeted at brands and creative teams evaluating production concepts before committing to full execution.

Quantifiable outcome

• Delivered entire quarter's content calendar in two shoot days for AMEX
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Pub TorontocoreImplementation/ SI/ Consulting PartnerCreative and post-production partner for Rogers/Oilers campaign. The Pub Toronto handled creative direction and post-production while Notch executed pre-production and production. This represents an established working relationship for specific project types.
• Nicole HavrdaminorGTM or Marketing PartnerCanadian race car driver engaged as influencer for AMEX x F1 campaign. Partnership involved POV content creation and social media amplification in motorsport context.
• Scottie BarnesminorGTM or Marketing PartnerToronto Raptors star engaged as influencer/partner for Scotties tissues brand campaign, creating memorable cultural moment linking the athlete name with the product.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Bell Media Studios: In-house production arm of Bell Media, one of Canada's largest media companies. Produces branded and editorial content in the Canadian market with overlapping service lines and enterprise brand relationships.

Broad incumbents

• WPP Production: Global holding company's production and content operations serving the world's largest advertisers. Represents the scaled incumbent alternative that enterprise clients may choose over boutique production shops.
• Publicis Productions: Global agency holding company's production arm offering end-to-end content production at scale. Comparable service offering (production, post, content) but operates as part of a much larger integrated agency portfolio.
• Carat (Dentsu): Global media and creative agency with content production capabilities serving enterprise advertisers. Adjacent competitor as brands may consolidate production inside media agency holding companies.

Direct peers

• Radke Films: Toronto commercial production company handling broadcast, digital, and branded content. Comparable boutique production shop serving enterprise brand advertisers in the Canadian market.
• Skinny Ships: Toronto video production agency producing commercials and brand content. Comparable boutique production offering targeting enterprise marketing teams.
• Spy Films: Toronto-headquartered production company specializing in commercials, branded content, and feature work. Closely comparable in service offering (production + post) and target enterprise brand client base in Canada.
• Soft Citizen: Toronto-based video production and post-production studio serving advertising agencies and brands. Overlaps directly on production services, post-production capabilities, and Canadian enterprise brand roster.
• Tool of North America: Toronto- and LA-based boutique production company producing commercials, branded content, and music videos for major brands. Directly comparable as a similarly-sized Canadian creative production house serving enterprise brand clients.
• Untitled Films: Canadian film and commercial production company producing branded content for major advertisers. Comparable in production scale, services mix, and enterprise brand focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/notch-video
• Xx.com/NotchVideo
• Facebookfacebook.com/NotchVideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notch Video