eTXT

What eTXT does

eTXT (legal operating name: Биржа контента eTXT / eTXT Content Exchange) is a Russian-language two-sided freelance marketplace founded in 2008 and headquartered in Yaroslavl, Russia. The platform connects freelance writers, designers, developers, SMM specialists, and other digital-service providers with clients seeking content, design, development, and marketing services. Its core technology comprises an order-and-bid exchange, an integrated anti-plagiarism uniqueness checker (using the shingle algorithm against Google/Yandex indexes), an escrow-style safe-transaction system, an article-placement system with indexing verification, and the eGPT AI assistant for generative content support. The platform reports 42M+ lifetime completed orders, 1M+ registered customers, 3M+ registered performers, and 300,000 ready-made articles across 280+ topics, and ranks among the top three copywriting exchanges on Runet.

eTXT monetizes primarily through a 10% marketplace commission on each completed transaction (split 5% from the client and 5% from the performer), supplemented by commissions on ready-made article sales, paid anti-plagiarism checks (from 1.3 rubles per 1,000 characters and a 10,000 rubles/month dedicated-server subscription), AI-tooling services via eGPT, and a 3% fee on card withdrawals (effective May 15, 2026). Distribution is self-serve via etxt.ru for the Russian market and etxt.biz for international users, with dedicated B2B workflows and document management for legal-entity clients. The company is privately held and founder-owned (Andrey Fadeichev), with no disclosed external funding; headcount is in the 101–250 range. Customer concentration is low and distributed across SMB website owners, e-commerce sellers (WB, Ozon, Yandex.Market), publishers, and corporate legal entities, with no dominant individual accounts disclosed.

Name

eTXT

Website

https://etxt.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

eTXT is a Russian-language two-sided freelance marketplace, founded in 2008, connecting 3M+ performers with 1M+ clients across 135+ digital services including copywriting, SEO, design, development, SMM, and AI-content generation, monetizing via a 10% commission on completed transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Yaroslavl

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commissions: Platform charges 10% total commission per completed transaction, split 5% from client and 5% from performer. This is the primary revenue stream for the marketplace.
2. Ready-Made Article Sales: Platform operates an article marketplace where 300,000 ready articles are available for purchase. Authors set prices per 1000 characters (ranging from 20-200+ rubles), and platform takes commission on each sale.
3. AI Services (eGPT): AI-powered writing assistant tools integrated into the platform for content generation support.
4. Uniqueness Checking Services: Paid plagiarism checking services available: online version offers free limited checks (2/day) and paid checks from 1.3 rubles per 1000 characters. Desktop version requires license purchase. Dedicated server API rental at 10,000 rubles/month plus VAT.
5. Card Withdrawal Fees: Service fee of 3% applied for withdrawals to bank cards (effective May 15, 2026).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

eTXT operates a two-sided online marketplace where clients post digital service orders and freelance performers (writers, designers, developers, SMM specialists, etc.) bid and execute them across 135+ service categories. The platform facilitates secure transactions via escrow, offers a ready-made article store with 300,000 items for instant purchase, and provides integrated tooling including anti-plagiarism checking and an AI writing assistant (eGPT). Revenue is earned primarily through a 10% commission on completed transactions (split between buyer and seller), with additional revenue from article sales, paid uniqueness checks, and card withdrawal fees.

Product overview

eTXT is a Russian freelance exchange platform (originally a copywriting exchange) that now offers 135+ digital services. The core platform connects customers with freelancers for content creation and various digital tasks. Key products include: the main exchange for placing orders (copywriting, rewriting, SEO-copywriting, translations, editing), a Ready-Made Articles Store (about 300,000 articles), eGPT AI Assistant for AI-powered copywriting support, Text Uniqueness Checking service, Article Placement System, and Safe Transaction Service. The platform serves both individual freelancers and corporate clients with document management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• eTXT Content Exchange (freelance marketplace platform) Core freelance marketplace product where clients post orders for copywriting, rewriting, SEO-copywriting, translations, proofreading, design, SMM, development and 135+ other digital services, and 3 million+ freelance performers browse and bid to execute them.
• eTXT Uniqueness Checking (Antiplagiat) Standalone text-uniqueness (anti-plagiarism) checking service using a shingle algorithm that compares submitted text against internet sources via Google, Yandex, and other search engines. Available as a free-tier online tool (2 checks/day, up to 5,000 characters), paid online checks from 1.3 rubles per 1000 characters, a desktop application, and a dedicated server API (10,000 rubles/month) for high-volume users processing up to 1 million characters/day.
• eGPT AI Assistant AI-powered copywriting assistant integrated into the platform that helps authors compose article structures, generate META tags, and gather product characteristics to accelerate content production.
• Article Store (ready-made articles marketplace) Marketplace of approximately 300,000 pre-written articles available for instant purchase across 280+ topics, with both automatic and manual verification, allowing buyers to obtain finished content without placing a custom order.
• Safe Transaction Service Escrow-based secure transaction service that enables card-to-card payments between clients and performers without pre-loading the platform balance, with a 5% service fee protecting both parties.
• Article Placement System System that connects website owners with advertisers for article publication, with payment contingent on the article remaining indexed by Yandex for at least 30 days after placement.

Quantifiable outcome

• 42 million+ completed orders since 2008
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• Golden Lance Award (Золотое Копьё)minorStrategic or Co-development Partner · 1 January 2025eTXT promotes the Golden Lance professional award among its users, which recognizes achievements in remote work. The partnership helps build community and recognize top freelance professionals in the Russian-speaking market.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FL.ru: One of the largest Russian-language freelance marketplaces, directly competing with eTXT for the same buyer and performer pool across content, design, development, and SMM services. Closest direct competitor in Runet.
• Kwork: Russian freelance services marketplace operating on a fixed-price "kwork" model; overlaps heavily with eTXT on copywriting, design, marketing, and development categories and targets SMB buyers in the same geography.
• Advego: Long-running Russian copywriting and content exchange, historically one of the top Runet content marketplaces alongside eTXT; competes directly for the same writers and SEO-content buyers.
• Text.ru: Russian content exchange and anti-plagiarism service; competes with eTXT in both content marketplace and uniqueness-checking verticals.
• Copylancer: Russian-language copywriting exchange offering content-store and order-based purchases; another top-tier Runet content marketplace in the same category as eTXT.
• Miratext: Russian content/copywriting exchange for articles, rewrites, and translations; directly comparable marketplace model in the same niche.

Broad incumbents

• Upwork: Global freelance marketplace covering writing, design, development, and marketing; while not active in Runet at eTXT's scale, it sets the strategic benchmark for the two-sided marketplace model.
• Fiverr: Global fixed-price services marketplace; broadly comparable business model and SMB buyer profile, useful as a global reference point for marketplace monetization and AI-defensive product strategy.

Regional players

• Habr Freelance: Russian-language freelance hub operating under the Habr tech-media brand; competes for the same CIS-based developers, designers, and technical writers eTXT serves.

Emerging players

• Textbroker: International content marketplace with tiered-author model for copywriting orders; highly comparable in category (text-only content) but with weaker Runet presence than eTXT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTXT