Jacasa
JACASA is a Berlin-based digital platform that matches German property buyers, sellers, renters, and landlords with top-rated real estate agents by aggregating over 1 million reviews, and sells a €200/month white-label Kundenportal SaaS to broker firms for client management and marketing automation.
- Company typePrivate
- Founded2022
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Jacasa does
JACASA GmbH is a Berlin-based digital platform founded in 2022 that operates a real estate brokerage matchmaking service across Germany. The company aggregates and analyzes over 1 million reviews from Google, Trustpilot, kununu, and Facebook to rank more than 24,000 real estate agents and surface top-rated local brokers to property buyers, sellers, renters, and landlords. The core matching service is free for end consumers and monetizes indirectly by aggregating demand that is routed to broker partners, while a network of over 25,000 companies — including real estate agents, property managers, and energy consultants — is listed on the platform.
The company's product surface extends beyond the core matching marketplace into adjacent verticals and tools. It offers Energieberater (energy consultant) and Hausverwaltung (property management) referral services, a free Immobilienbewertung (property valuation) tool, a Ratgeber advisory content library, and a searchable Branchenverzeichnis (industry directory). The paid product is the Kundenportal, a white-label SaaS client portal delivered on a broker's own subdomain at €200/month (annual billing), with native CRM integrations to OnOffice and Propstack, automated client-journey email marketing, and acquisition-signal detection. Over 300 broker companies have adopted the Kundenportal.
JACASA's go-to-market combines two motions: a direct-to-consumer platform built on city-level SEO across 30+ German cities and a content-driven Ratgeber hub targeting top-of-funnel real estate queries, alongside a sales-led B2B SaaS motion targeting broker firms for the Kundenportal. The company is founder-led (CEO Björn Kolbmüller), operates with 1-10 employees, holds a long-term partnership with IVD (Immobilienverband Deutschland) and VDIV, and is privately held with no disclosed external funding.
Jacasa firmographics
Firmographics- Name
- Jacasa
- Legal name
- JACASA GmbH
- Website
- https://jacasa.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JACASA is a Berlin-based digital platform that matches German property buyers, sellers, renters, and landlords with top-rated real estate agents by aggregating over 1 million reviews, and sells a €200/month white-label Kundenportal SaaS to broker firms for client management and marketing automation.
- Ownership category
- akta.pro rank
Jacasa industry classification
Industry- Product category
- Real Estate Brokerage Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Jacasa is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Jacasa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Free Matching Platform (Core): The core platform connects property buyers, sellers, renters, and landlords with real estate agents at no cost to the consumer. The platform is described as 100% free and transparent for end users. Revenue may be indirect, driven by broker visibility and referral value.
- Kundenportal Subscription: Paid subscription product for real estate agents providing a branded customer portal, CRM integration, automated email marketing, and property management tools. Billed annually at €200/month with a one-time setup fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kundenportal - standard subscription for real estate brokers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Jacasa product offering
Product offeringCore offering
JACASA operates a digital real estate matchmaking platform that aggregates and analyzes over one million reviews from Google, Trustpilot, kununu, and Facebook to rank 25,000+ real estate agents, property managers, and energy consultants across Germany. The consumer-facing matching service is free for end users. The company also sells Kundenportal, a paid white-label subscription product for brokers featuring a branded client portal on their own subdomain with CRM integration, automated marketing, and acquisition signal detection, billed at €200/month annually.
Product overview
Jacasa operates a multi-sided digital platform centered on the JACASA Immobilienmakler-Vermittlungsplattform — a broker-matching service that analyzes over 1 million reviews to surface top-rated real estate agents, property managers, and energy consultants across Germany. Over 25,000 companies are listed on the platform. The core platform is complemented by the paid Kundenportal (add-on module at €200/month), a white-label client portal delivered on the agent's own subdomain, with automated advisory workflows, CRM integration (OnOffice, Propstack), and service booking. Additional sub-products include a free online Immobilienbewertung tool, the Ratgeber editorial knowledge base, theBranchenverzeichnis A-Z directory, and referral services for Energieberater and Hausverwaltung.
Differentiator
Problem solved
Functional benefit
Products and services
- JACASA Immobilienmakler-Vermittlungsplattform Digital matchmaking platform that analyzes over one million reviews and thousands of firm profiles to match German consumers with top-rated real estate agents in their region. Aggregates reviews from Google, Trustpilot, Kununu, and Facebook; lists over 25,000 companies including real estate agents, property managers, and energy consultants. Free for end users.
- Kundenportal White-label subscription product for real estate brokers. Delivered on the agent's own subdomain with automated advisory prompts along the homeowner journey, real-time acquisition signal detection, CRM synchronization (OnOffice, Propstack), and booking of services such as energy certificates, 360° tours, floor plans, and contaminated-land reports. Priced at €200/month billed annually with a one-time setup fee. Used by over 300 broker firms.
- Immobilienbewertung (Online Property Valuation Tool) Free online tool that allows German property owners to receive an unbinding market estimate of their real estate, generating qualified leads that flow into the broker-matching platform.
- Hausverwaltung-Vermittlung Discovery and referral service connecting users with residential property management companies (WEG and Mieterhausverwaltung) across major German cities as part of JACASA's broader real estate service ecosystem.
- Energieberater-Vermittlung Referral service connecting German users with certified energy consultants across major German cities, offered as part of JACASA's broader real estate service ecosystem.
Quantifiable outcome
- Top Immobilienmakler verkaufen Objekte schneller und erzielen höhere Verkaufspreise
- +1 more outcomes
Companies that use Jacasa
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Jacasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Jacasa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IVD (Immobilienverband Deutschland)coreJACASA is a long-term partner of IVD (Immobilienverband Deutschland) and VDIV, Germany's leading real estate professional associations for brokers, property managers, and real estate professionals. The partnership provides JACASA with industry credibility, access to the association's member network, and co-marketing opportunities. The IVD logo is prominently featured on the JACASA website. Association representatives (e.g., Achim Amann, IVD Berlin Brandenburg board member) provide testimonials for the Kundenportal product.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Jacasa competitors and assessment
Company assessmentBroad incumbents
- Zillow: US-based real estate marketplace with consumer-agent matching (Zillow Premier Agent). Comparable business model in connecting consumers to agents via reviews and data, though operating in a different regulatory and market context.
- Houzz: Global home design and pro-services platform that includes a directory of home professionals with reviews. Comparable as a marketplace that aggregates reviews to match consumers with local home-services professionals.
- Immowelt: Major German real estate portal owned by AVIV Group, with broad property listings and agent directories. Overlaps with JACASA in connecting consumers to German brokers and agents at national scale.
- Immoscout24: Germany's largest real estate marketplace, dominating property listings and consumer traffic. Comparable as it sits between consumers and broker/agent inventory in Germany and could easily extend into review-based agent ranking.
Direct peers
- McMakler: Berlin-based German real estate brokerage that combines technology with a hybrid agent network, similar in geographic focus and broker-matching value proposition. Competes for the same German sellers and buyers using a tech-enabled brokerage model.
- Homeday: German digital real estate brokerage that matches sellers with local agents and provides technology-enabled brokerage services. Directly comparable to JACASA as both operate agent-matching platforms aimed at German consumers and broker firms.
- Engel & Völkers: Global premium German-origin real estate brokerage with a strong German franchise network. Featured as a top partner on JACASA, representing both a customer and a competitive benchmark for premium German broker matching.
- VON POLL Immobilien: Premium German and European real estate brokerage franchise. JACASA both lists VON POLL as a featured top broker partner and competes for the same premium-segment German brokerage clients with a digital matching layer.
Others
- Trustpilot: Global review-aggregation platform that JACASA uses as a data source. Comparable as a foundational review infrastructure player whose policies and data access materially affect JACASA's matching dataset.
Emerging players
- Vermietet.de: German digital platform focused on property management and landlord services, with adjacent agent/manager matching. Overlaps with JACASA's Hausverwaltung-Vermittlung offering in the German property management segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jacasa social profiles
Digital presenceJacasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacasa leadership team
Management profileNumber of profiles
Profiles3 records
Jacasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacasa
What does Jacasa do?
JACASA operates a digital real estate matchmaking platform that aggregates and analyzes over one million reviews from Google, Trustpilot, kununu, and Facebook to rank 25,000+ real estate agents, property managers, and energy consultants across Germany. The consumer-facing matching service is free for end users. The company also sells Kundenportal, a paid white-label subscription product for brokers featuring a branded client portal on their own subdomain with CRM integration, automated marketing, and acquisition signal detection, billed at €200/month annually.
Is Jacasa a public or private company?
Jacasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jacasa founded?
Jacasa was founded in 2022. It employs 1 to 10 people.
Where is Jacasa based?
Jacasa is headquartered in Berlin, Germany, in the Europe region.
How does Jacasa make money?
Two revenue lines are on record. Free Matching Platform (Core) is the primary driver. The others are kundenportal Subscription.
Who are Jacasa's main competitors?
Broad incumbents on record are Zillow, Houzz, Immowelt and Immoscout24. Direct peers are McMakler, Homeday, Engel & Völkers and VON POLL Immobilien. Trustpilot is listed as an others. Vermietet.de is listed as an emerging player.
Does Jacasa have an API?
No public API is recorded for Jacasa.
What industry is Jacasa in?
Jacasa's product category is Real Estate Brokerage Platform. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 5312 and its SIC code is 6531.