SAFEgroup Automation

What SAFEgroup Automation does

SAFEgroup Automation (SGA) is an Australian industrial automation and engineering services company headquartered in Newcastle, NSW, with 13 offices spanning New South Wales, Queensland, Victoria, South Australia, and the Australian Capital Territory. Founded in 2011 as an automation unit within the broader SAFEgroup and becoming a standalone entity in 2015, the company designs, builds, integrates, and supports industrial control systems — including PLC upgrades, SCADA integration, control panel assembly, OT/ICS cybersecurity, electrical and power engineering, Industrial IoT connectivity, and intelligent transport systems — for clients across water/wastewater, transport, mining, manufacturing, infrastructure, and energy/renewables. SGA reports a customer base of more than 1,400 organizations and 100+ employees, with two completed acquisitions (Downey Engineering in 2022 and Welcon Technologies in June 2024, fully integrated by March 2026) underpinning its geographic and capability expansion.

The company's technology stack blends proprietary products with vendor partnerships. Proprietary offerings include Odasa (SCADA analytics launched 2022), SGAteway (a bi-directional IIoT-to-SCADA translator), SGA OT Remote Access (secure remote connectivity for OT environments), and SCADA 4.0 (modern SCADA architecture). SGA holds exclusive Australian distribution rights for WaterOutlook (water telemetry and SCADA) and maintains Premier Integrator status with Inductive Automation (Ignition platform) and certified System Integrator status with Schneider Electric, including awards as Global Telemetry SI Partner of the Year (2022), Pacific Region Automation SI of the Year (2024), and Global SI Business Partner of the Year (2024). AI is deployed at the application layer — most visibly in AI-powered traffic camera systems rolled out with the South Australian Department for Infrastructure and Transport in 2025 — supported by OT anomaly detection capabilities aligned to the NIST Cybersecurity Framework and IEC 62443.

SAFEgroup's business model is predominantly project-based professional services and managed services delivered through direct enterprise field sales across its 13 offices, complemented by long-term service agreements with 24/7 support. Pricing is quote-based for engineering and integration work, with public unit pricing for ancillary events (e.g., A$200 per attendee for SCADA workshops). Revenue is generated across four streams: engineering and integration services, managed services and support, electrical engineering solutions, and risk/safety services including expert witness work. Customer mix spans government (councils, transport departments) and enterprise (ports, smelters, solar farm operators), with revenue diversified across 1,400+ organizations and no disclosed external funding, indicating growth has been funded organically and through acquisitions.

Name

SAFEgroup Automation

Legal name

SAFEgroup Automation

Website

https://safegroup.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SAFEgroup Automation is an Australian industrial automation and engineering services firm operating across 13 offices, designing and integrating SCADA, PLC, OT cybersecurity, electrical power, IIoT and intelligent transport systems for 1,400+ water, transport, mining, infrastructure and energy clients.

Ownership category

akta.pro rank

Product category

Industrial Automation & Control Systems Integration

NAICS

Computer Systems Design and Related Services (54151), Security Systems Services (56162), Environmental Consulting Services (541620)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Special Industry Machinery (No Metalworking Machinery) (3550), Electric & Other Services Combined (4931)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF), SCADA & Telemetry Software (Control Center) (EUADAEAD), Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation services
• SCADA systems integration
• PLC control engineering
• OT cybersecurity services
• Intelligent transport systems

Headquarters

HQ city

New Lambton

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Engineering and Integration Services: Design, develop, and implement automation and control systems including PLC upgrades, SCADA integration, control panels, and intelligent transport systems
2. Managed Services and Support: Ongoing support, maintenance, and training services for industrial systems backed by 24/7 support services
3. Electrical Engineering Solutions: Electrical engineering services including high voltage and low voltage distribution systems, energy management, electrical protection systems, and instrumentation
4. Risk and Safety Services: Expert witness reports, risk assessments, incident investigations, and safety compliance auditing services

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SAFEgroup Automation is an Australian engineering services and systems integration firm that designs, develops, tests, and maintains industrial automation, control, and SCADA systems for water utilities, transport, mining, manufacturing, infrastructure, and energy clients. The company combines professional engineering services with proprietary software/hardware products (Odasa analytics, SGAteway IIoT gateway, SGA OT Remote Access, SCADA 4.0, and WaterOutlook distribution) and supports clients with 24/7 managed services, electrical and power engineering, OT cybersecurity, and intelligent transport systems across 13 Australian offices.

Product overview

SAFEgroup Automation (SGA) is an Australian industrial automation and engineering company offering a platform-plus-services model. The core offering combines SCADA systems (WaterOutlook as distributor), Industrial IoT solutions (SGAteway gateway, IIoT connectivity), and intelligent transport systems (AI-powered traffic cameras) with specialized services. Key products include Odasa (SCADA analytics launched 2022), SGA OT Remote Access (secure remote connectivity), SCADA 4.0 (modern architecture), and SGAteway (IIoT-to-SCADA translator). The 2024 acquisition of Welcon Technologies added electrical and power engineering capabilities including high-voltage design and protection systems. Services encompass control panel assembly, expert witness reports, risk & safety assessments, and 24/7 support/maintenance. SGA operates across water, transport, mining, manufacturing, infrastructure, and energy sectors Australia-wide with 1400+ clients.

Differentiator

Problem solved

Functional benefit

Brands

• Odasa: A specialised SCADA data analytics tool launched by SGA.
• SGA OT Remote Access
• SGAteway
• WaterOutlook
• SCADA 4.0
• SAFEgroup Pty Ltd

Products and services

• Odasa A specialized SCADA data analytics tool launched in 2022 that enables advanced analytics, reporting, and optimization of industrial SCADA systems for water and other critical infrastructure.
• SGA OT Remote Access Secure remote access solution for operational technology (OT) environments, enabling safe connectivity for maintenance, monitoring, and support of industrial control systems.
• SGAteway
• WaterOutlook A telemetry and SCADA solution for water, wastewater, and irrigation systems. SGA is Australia's exclusive distributor for WaterOutlook, providing comprehensive monitoring and control capabilities for water utilities.
• SCADA 4.0
• Control Panel Assembly & Technician Services
• Expert Witness Reports
• Automation & Control Systems
• Industrial IoT Solutions
• OT Cybersecurity Services
• Data & Analytics Services
• Intelligent Transport Systems
• Electrical & Power Engineering
• Risk & Safety Services
• Support, Maintenance & Training

Quantifiable outcome

• Smoother traffic flow and reduced congestion at AI camera deployments
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Crowne Plaza MelbourneminorOthers · 13 October 2025Venue partner for the 2026 National SCADA Conference in Melbourne CBD.
• Inductive AutomationcoreTechnology or Integration · 12 September 2025SAFEgroup Automation is a Premier Integrator for Ignition, the industrial automation platform by Inductive Automation. SGA won the ICC 2025 Build-a-Thon using Ignition 8.3 and the Event Streams Module, demonstrating deep technical capability with Ignition solutions.
• Schneider ElectriccoreTechnology or Integration · 24 October 2024Strategic technology partner and certified System Integrator. SGA has received multiple awards including Pacific Region Automation SI of the Year (2024) and Global Telemetry SI Partner of the Year (2022). SGA participates in Schneider Electric's Alliance program and Strategic Partners conference.
• Welcon TechnologiescoreStrategic or Co-development Partner · 1 June 2024Acquired in June 2024, Welcon Technologies brought nearly 30 years of power systems expertise including high-voltage design, protection systems, and arc flash mitigation. Full integration completed March 2026, adding offices in Gladstone, Brisbane, and Townsville.
• Downey EngineeringminorStrategic or Co-development Partner · 1 June 2022First acquisition in 2022, Downey Engineering expanded SGA's presence in Toowoomba to service Western Queensland.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SAGE Automation: Australian-headquartered industrial automation and control systems integrator serving mining, water, infrastructure, and manufacturing - directly comparable to SAFEgroup on geography, customer base, and core SCADA/PLC integration capabilities.

Broad incumbents

• Siemens: Global automation and digital industries leader; competes in Australian water, transport, and energy markets with SIMATIC PCS 7 / WinCC SCADA portfolios overlapping SGA's project scope.
• Schneider Electric: Global automation vendor whose EcoStruxure platform underpins much of SGA's delivery; both parties share core technology and overlapping customer base, but Schneider operates at platform-vendor scale rather than regional integrator scope.
• Rockwell Automation: Global industrial automation incumbent (Allen-Bradley/ControlLogix) competing for the same mining and water customers in Australia through its own SI network; SGA delivers Rockwell-based projects (e.g., Boyne Smelters ControlLogix migration).
• Emerson Automation Solutions: Global automation major with DeltaV and Movicon.NExT SCADA platforms; serves the same water, mining, and energy verticals in Australia and competes in large multi-site integration projects.
• Honeywell Process Solutions: Global process automation vendor (Experion) active in Australian water, mining, and energy sectors with overlapping SCADA and OT cybersecurity offerings; competes for the same large-enterprise tenders SGA pursues.
• Yokogawa Electric: Global SCADA/DCS vendor active across Australian process industries; competes in water and mining automation where SGA also delivers SCADA modernisation work.

Regional players

• NHP (Nilsen Holdings Partnership): Australian electrical engineering and industrial products distributor aligned with Rockwell and other vendors; serves overlapping mining, water, and infrastructure customers and competes on electrical scope that SGA's Welcon integration also targets.

Others

• Inductive Automation: Vendor of the Ignition SCADA platform for which SGA holds Premier Integrator status; not a competitor but a strategic technology partner whose product roadmap directly shapes SGA's delivery capability and awards.
• Avance Clinical: Not a direct comparator; included as an Australian-headquartered, multi-office professional services peer relevant to regional scale and headcount benchmarking only - no meaningful automation overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/safegroup-automation-sga

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFEgroup Automation