Robert Yates Racing Engines
Robert Yates Racing Engines is a Mooresville, North Carolina manufacturer of high-performance race engines, producing 900+ engines per season for Ford Racing's NASCAR teams and integrating L.S. Starrett metrology technology since 2017.
- Company typePrivate
- Founded1986
- HeadquartersMooresville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robert Yates Racing Engines does
Robert Yates Racing Engines, doing business as the former Roush Yates Engines, is a privately held engine development and manufacturing company founded in 1986 and headquartered in Mooresville, North Carolina. The company specializes in the design, assembly, and maintenance of high-performance race engines for Ford Racing's NASCAR teams, producing more than 900 engines per season in its specialized manufacturing operation. Its core offering centers on precision-engineered, NASCAR-spec powerplants and the engine care and maintenance services that support competitive racing programs. The company operates with a headcount in the 11–50 range and functions as a niche, capital-intensive supplier within the motorsports manufacturing vertical.
The company's technical backbone is reinforced by a long-standing alliance with L.S. Starrett Company, a precision measuring tools manufacturer based in Athol, Massachusetts, which has supplied advanced metrology technology and data collection systems since 2017 and renewed the partnership in March 2026. This relationship is positioned to deepen the integration of measurement and data infrastructure into engine development workflows, supporting quality and performance consistency across the high-volume engine program. Business model specifics (pricing, contract structure, GTM channels) are not disclosed in available sources; revenue is effectively generated through a single-customer B2B manufacturing relationship with Ford Racing's NASCAR teams, with no alternative customers, distribution channels, or geographic markets identified. The company holds no disclosed patents, certifications, or parent/subsidiary relationships, and there are no management team, funding, or M&A details available in the provided data.
Robert Yates Racing Engines firmographics
Firmographics- Name
- Robert Yates Racing Engines
- Legal name
- Roush Yates Engines
- Website
- https://ryr.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robert Yates Racing Engines is a Mooresville, North Carolina manufacturer of high-performance race engines, producing 900+ engines per season for Ford Racing's NASCAR teams and integrating L.S. Starrett metrology technology since 2017.
- Ownership category
- akta.pro rank
Robert Yates Racing Engines industry classification
Industry- Product category
- Race Engine Manufacturing
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)
- SIC
- Engines & Turbines (3510)
- akta.pro primary industry
- Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)
- akta.pro secondary industry
- Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)
Keywords
Where Robert Yates Racing Engines is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Robert Yates Racing Engines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Robert Yates Racing Engines product offering
Product offeringCore offering
Robert Yates Racing Engines is a manufacturing company that develops, assembles, and services high-performance race engines primarily for Ford Racing's NASCAR teams, producing more than 900 race engines per season. In addition to assembled engines, the company provides engine care and engine maintenance services to support professional NASCAR competition.
Product overview
Roush Yates Engines is a leading engine development company based in Mooresville, North Carolina, that develops high-performance race engines for Ford Racing's NASCAR teams, producing over 900 engines per season. The company operates as an engine development and manufacturing operation, though no specific named product modules or distinct product offerings were identified in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- High-performance NASCAR race engines
- Engine care services
- Engine maintenance services
Companies that use Robert Yates Racing Engines
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Robert Yates Racing Engines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robert Yates Racing Engines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- L.S. Starrett CompanycoreThe L.S. Starrett Company, a precision measuring tools manufacturer headquartered in Athol, Massachusetts, provides Roush Yates Engines with advanced metrology technology for developing high-performance race engines. The partnership, renewed on March 11, 2026, aims to further integrate advanced measurement tools and data collection systems into Roush Yates's engine development and manufacturing processes. The two companies have maintained their technical alliance since 2017.
Scale indicators2 records
Recent moves2 records
Expansion highlights2 records
Robert Yates Racing Engines competitors and assessment
Company assessmentDirect peers
- ECR Engines: Independent NASCAR engine builder supplying Ford Cup Series teams; directly comparable as a competing Ford-aligned race engine manufacturer with similar customer base and product mix.
- Hendrick Motorsports Engine Department: In-house Chevrolet NASCAR engine operation for Hendrick Motorsports; directly comparable as a high-volume race engine developer serving a major OEM's top NASCAR teams.
- Ilmor Engineering: Designer and manufacturer of high-performance racing engines across IndyCar, NASCAR and other series; comparable as a specialist motorsport engine builder with a similar customer base of professional race teams.
- Pro Motor Engines: Specialist builder of high-performance V8 race engines including NASCAR applications; comparable as a niche motorsport engine manufacturer competing for similar professional race team customers.
Broad incumbents
- Toyota Racing Development (TRD): Toyota's factory motorsport powertrain arm producing NASCAR and other racing engines; comparable as a large, OEM-backed high-performance engine manufacturer operating in the same NASCAR ecosystem.
- Cosworth: Long-established motorsport and high-performance engine company serving Formula 1, NASCAR, IndyCar and more; comparable as an established, broad motorsport engine manufacturer with overlapping customer profile.
Others
- Dart Machinery: Manufacturer of engine blocks, cylinder heads and related components used by NASCAR and other race engine builders; comparable as a key enabling supplier in the same high-performance engine ecosystem.
Emerging players
- Joe Gibbs Racing: Top NASCAR team organization with significant in-house engine and powertrain capabilities for Toyota; comparable as a major NASCAR customer/competitor with overlapping engine development scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Robert Yates Racing Engines social profiles
Digital presenceRobert Yates Racing Engines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robert Yates Racing Engines leadership team
Management profileNumber of profiles
Robert Yates Racing Engines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robert Yates Racing Engines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robert Yates Racing Engines
What does Robert Yates Racing Engines do?
Robert Yates Racing Engines is a manufacturing company that develops, assembles, and services high-performance race engines primarily for Ford Racing's NASCAR teams, producing more than 900 race engines per season. In addition to assembled engines, the company provides engine care and engine maintenance services to support professional NASCAR competition.
When was Robert Yates Racing Engines founded?
Robert Yates Racing Engines was founded in 1986. It employs 11 to 50 people.
Where is Robert Yates Racing Engines based?
Robert Yates Racing Engines is headquartered in Mooresville, United States, in the North America region.
Who are Robert Yates Racing Engines's main competitors?
Direct peers on record are ECR Engines, Hendrick Motorsports Engine Department, Ilmor Engineering and Pro Motor Engines. Broad incumbents are Toyota Racing Development (TRD) and Cosworth. Dart Machinery is listed as an others. Joe Gibbs Racing is listed as an emerging player.
Does Robert Yates Racing Engines have an API?
No public API is recorded for Robert Yates Racing Engines.
What industry is Robert Yates Racing Engines in?
Robert Yates Racing Engines's product category is Race Engine Manufacturing. Its primary akta.pro industry code is IMACAHAA, Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel), with a secondary code of IMACAHAB, Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons). Its NAICS code is 33631 and its SIC code is 3510.