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Robert Yates Racing Engines

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uuid000taeh

Namestring
Robert Yates Racing Engines
Legal namestring
Roush Yates Engines
Websiteurl
ryr.com
Company typeenum
Private
Founded yearint
1986
Descriptiontext

Robert Yates Racing Engines, doing business as the former Roush Yates Engines, is a privately held engine development and manufacturing company founded in 1986 and headquartered in Mooresville, North Carolina. The company specializes in the design, assembly, and maintenance of high-performance race engines for Ford Racing's NASCAR teams, producing more than 900 engines per season in its specialized manufacturing operation. Its core offering centers on precision-engineered, NASCAR-spec powerplants and the engine care and maintenance services that support competitive racing programs. The company operates with a headcount in the 11–50 range and functions as a niche, capital-intensive supplier within the motorsports manufacturing vertical.

The company's technical backbone is reinforced by a long-standing alliance with L.S. Starrett Company, a precision measuring tools manufacturer based in Athol, Massachusetts, which has supplied advanced metrology technology and data collection systems since 2017 and renewed the partnership in March 2026. This relationship is positioned to deepen the integration of measurement and data infrastructure into engine development workflows, supporting quality and performance consistency across the high-volume engine program. Business model specifics (pricing, contract structure, GTM channels) are not disclosed in available sources; revenue is effectively generated through a single-customer B2B manufacturing relationship with Ford Racing's NASCAR teams, with no alternative customers, distribution channels, or geographic markets identified. The company holds no disclosed patents, certifications, or parent/subsidiary relationships, and there are no management team, funding, or M&A details available in the provided data.

Short descriptiontext

Robert Yates Racing Engines is a Mooresville, North Carolina manufacturer of high-performance race engines, producing 900+ engines per season for Ford Racing's NASCAR teams and integrating L.S. Starrett metrology technology since 2017.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMooresville, United States
HQ citystring
Mooresville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
race engine manufacturing, NASCAR engine development, high-performance engines, engine rebuilding services, motorsports engine components
Industry2 codes
1Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel)
CodeIMACAHAAPrimaryYes
2Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons)
CodeIMACAHABPrimaryNo
NAICS code2 codes
  • Motor Vehicle Gasoline Engine and Engine Parts Manufacturing33631
  • Motor Vehicle Gasoline Engine and Engine Parts Manufacturing336310
SIC code1 code
  • Engines & Turbines3510
Product category
Race Engine Manufacturing
Cost components5 values
Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Robert Yates Racing Engines is a manufacturing company that develops, assembles, and services high-performance race engines primarily for Ford Racing's NASCAR teams, producing more than 900 race engines per season. In addition to assembled engines, the company provides engine care and engine maintenance services to support professional NASCAR competition.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Roush Yates Engines is a leading engine development company based in Mooresville, North Carolina, that develops high-performance race engines for Ford Racing's NASCAR teams, producing over 900 engines per season. The company operates as an engine development and manufacturing operation, though no specific named product modules or distinct product offerings were identified in the available sources.

Product and service3 records
1High-performance NASCAR race engines
CategoryRace engine manufacturing
2Engine care services
CategoryEngine services
3Engine maintenance services
CategoryEngine services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-11
Description

The L.S. Starrett Company, a precision measuring tools manufacturer headquartered in Athol, Massachusetts, provides Roush Yates Engines with advanced metrology technology for developing high-performance race engines. The partnership, renewed on March 11, 2026, aims to further integrate advanced measurement tools and data collection systems into Roush Yates's engine development and manufacturing processes. The two companies have maintained their technical alliance since 2017.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

Independent NASCAR engine builder supplying Ford Cup Series teams; directly comparable as a competing Ford-aligned race engine manufacturer with similar customer base and product mix.

TypeDirect peer
Description

In-house Chevrolet NASCAR engine operation for Hendrick Motorsports; directly comparable as a high-volume race engine developer serving a major OEM's top NASCAR teams.

TypeBroad incumbent
Description

Toyota's factory motorsport powertrain arm producing NASCAR and other racing engines; comparable as a large, OEM-backed high-performance engine manufacturer operating in the same NASCAR ecosystem.

TypeDirect peer
Description

Designer and manufacturer of high-performance racing engines across IndyCar, NASCAR and other series; comparable as a specialist motorsport engine builder with a similar customer base of professional race teams.

TypeBroad incumbent
Description

Long-established motorsport and high-performance engine company serving Formula 1, NASCAR, IndyCar and more; comparable as an established, broad motorsport engine manufacturer with overlapping customer profile.

TypeDirect peer
Description

Specialist builder of high-performance V8 race engines including NASCAR applications; comparable as a niche motorsport engine manufacturer competing for similar professional race team customers.

TypeOthers
Description

Manufacturer of engine blocks, cylinder heads and related components used by NASCAR and other race engine builders; comparable as a key enabling supplier in the same high-performance engine ecosystem.

TypeEmerging player
Description

Top NASCAR team organization with significant in-house engine and powertrain capabilities for Toyota; comparable as a major NASCAR customer/competitor with overlapping engine development scope.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Robert Yates Racing Engines

Race Engine Manufacturingryr.com

Robert Yates Racing Engines is a Mooresville, North Carolina manufacturer of high-performance race engines, producing 900+ engines per season for Ford Racing's NASCAR teams and integrating L.S. Starrett metrology technology since 2017.

What Robert Yates Racing Engines does

Robert Yates Racing Engines, doing business as the former Roush Yates Engines, is a privately held engine development and manufacturing company founded in 1986 and headquartered in Mooresville, North Carolina. The company specializes in the design, assembly, and maintenance of high-performance race engines for Ford Racing's NASCAR teams, producing more than 900 engines per season in its specialized manufacturing operation. Its core offering centers on precision-engineered, NASCAR-spec powerplants and the engine care and maintenance services that support competitive racing programs. The company operates with a headcount in the 11–50 range and functions as a niche, capital-intensive supplier within the motorsports manufacturing vertical.

The company's technical backbone is reinforced by a long-standing alliance with L.S. Starrett Company, a precision measuring tools manufacturer based in Athol, Massachusetts, which has supplied advanced metrology technology and data collection systems since 2017 and renewed the partnership in March 2026. This relationship is positioned to deepen the integration of measurement and data infrastructure into engine development workflows, supporting quality and performance consistency across the high-volume engine program. Business model specifics (pricing, contract structure, GTM channels) are not disclosed in available sources; revenue is effectively generated through a single-customer B2B manufacturing relationship with Ford Racing's NASCAR teams, with no alternative customers, distribution channels, or geographic markets identified. The company holds no disclosed patents, certifications, or parent/subsidiary relationships, and there are no management team, funding, or M&A details available in the provided data.

Robert Yates Racing Engines firmographics

Firmographics
Name
Robert Yates Racing Engines
Legal name
Roush Yates Engines
Website
https://ryr.com
Company type
Private
Founded year
1986
Operating status
Operating
Headcount range
11–50 employees
Short description
Robert Yates Racing Engines is a Mooresville, North Carolina manufacturer of high-performance race engines, producing 900+ engines per season for Ford Racing's NASCAR teams and integrating L.S. Starrett metrology technology since 2017.
Ownership category
akta.pro rank

Robert Yates Racing Engines industry classification

Industry
Product category
Race Engine Manufacturing
NAICS
Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)
SIC
Engines & Turbines (3510)
akta.pro primary industry
Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)
akta.pro secondary industry
Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)

Keywords

  • Race engine manufacturing
  • NASCAR engine development
  • High-performance engines
  • Engine rebuilding services
  • Motorsports engine components

Where Robert Yates Racing Engines is headquartered

Location

Headquarters

HQ city
Mooresville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Robert Yates Racing Engines business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Robert Yates Racing Engines product offering

Product offering

Core offering

Robert Yates Racing Engines is a manufacturing company that develops, assembles, and services high-performance race engines primarily for Ford Racing's NASCAR teams, producing more than 900 race engines per season. In addition to assembled engines, the company provides engine care and engine maintenance services to support professional NASCAR competition.

Product overview

Roush Yates Engines is a leading engine development company based in Mooresville, North Carolina, that develops high-performance race engines for Ford Racing's NASCAR teams, producing over 900 engines per season. The company operates as an engine development and manufacturing operation, though no specific named product modules or distinct product offerings were identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

  • High-performance NASCAR race engines
  • Engine care services
  • Engine maintenance services

Companies that use Robert Yates Racing Engines

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Robert Yates Racing Engines technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Robert Yates Racing Engines partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • L.S. Starrett CompanycoreTechnology or Integration · 11 March 2026The L.S. Starrett Company, a precision measuring tools manufacturer headquartered in Athol, Massachusetts, provides Roush Yates Engines with advanced metrology technology for developing high-performance race engines. The partnership, renewed on March 11, 2026, aims to further integrate advanced measurement tools and data collection systems into Roush Yates's engine development and manufacturing processes. The two companies have maintained their technical alliance since 2017.

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Robert Yates Racing Engines competitors and assessment

Company assessment

Direct peers

  • ECR Engines: Independent NASCAR engine builder supplying Ford Cup Series teams; directly comparable as a competing Ford-aligned race engine manufacturer with similar customer base and product mix.
  • Hendrick Motorsports Engine Department: In-house Chevrolet NASCAR engine operation for Hendrick Motorsports; directly comparable as a high-volume race engine developer serving a major OEM's top NASCAR teams.
  • Ilmor Engineering: Designer and manufacturer of high-performance racing engines across IndyCar, NASCAR and other series; comparable as a specialist motorsport engine builder with a similar customer base of professional race teams.
  • Pro Motor Engines: Specialist builder of high-performance V8 race engines including NASCAR applications; comparable as a niche motorsport engine manufacturer competing for similar professional race team customers.

Broad incumbents

  • Toyota Racing Development (TRD): Toyota's factory motorsport powertrain arm producing NASCAR and other racing engines; comparable as a large, OEM-backed high-performance engine manufacturer operating in the same NASCAR ecosystem.
  • Cosworth: Long-established motorsport and high-performance engine company serving Formula 1, NASCAR, IndyCar and more; comparable as an established, broad motorsport engine manufacturer with overlapping customer profile.

Others

  • Dart Machinery: Manufacturer of engine blocks, cylinder heads and related components used by NASCAR and other race engine builders; comparable as a key enabling supplier in the same high-performance engine ecosystem.

Emerging players

  • Joe Gibbs Racing: Top NASCAR team organization with significant in-house engine and powertrain capabilities for Toyota; comparable as a major NASCAR customer/competitor with overlapping engine development scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Robert Yates Racing Engines social profiles

Digital presence

Robert Yates Racing Engines financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Robert Yates Racing Engines leadership team

Management profile

Number of profiles

Robert Yates Racing Engines funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Robert Yates Racing Engines M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Yates Racing Engines

What does Robert Yates Racing Engines do?

Robert Yates Racing Engines is a manufacturing company that develops, assembles, and services high-performance race engines primarily for Ford Racing's NASCAR teams, producing more than 900 race engines per season. In addition to assembled engines, the company provides engine care and engine maintenance services to support professional NASCAR competition.

When was Robert Yates Racing Engines founded?

Robert Yates Racing Engines was founded in 1986. It employs 11 to 50 people.

Where is Robert Yates Racing Engines based?

Robert Yates Racing Engines is headquartered in Mooresville, United States, in the North America region.

Who are Robert Yates Racing Engines's main competitors?

Direct peers on record are ECR Engines, Hendrick Motorsports Engine Department, Ilmor Engineering and Pro Motor Engines. Broad incumbents are Toyota Racing Development (TRD) and Cosworth. Dart Machinery is listed as an others. Joe Gibbs Racing is listed as an emerging player.

Does Robert Yates Racing Engines have an API?

No public API is recorded for Robert Yates Racing Engines.

What industry is Robert Yates Racing Engines in?

Robert Yates Racing Engines's product category is Race Engine Manufacturing. Its primary akta.pro industry code is IMACAHAA, Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel), with a secondary code of IMACAHAB, Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons). Its NAICS code is 33631 and its SIC code is 3510.

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