Staff Sales Promotion

What Staff Sales Promotion does

Staff Sales Promotion (SSP), formally 株式会社エス・エス・ピー, is a Japanese staffing and sales promotion services company founded in 1999 and headquartered in Yokohama. The firm is highly specialized in the home appliance industry, providing temporary staffing dispatch, fee-based recruitment, sales promotion outsourcing, and consulting services to electronics retailers, manufacturers, and event organizers across Japan. The company operates six regional offices — Yokohama (headquarters), Tokyo, Sapporo, Osaka, Hiroshima, and Fukuoka — with a workforce of approximately 224 regular employees plus 35 part-time staff as of March 2026.

SSP's service portfolio centers on four revenue streams: temporary staffing (派遣), fee-based recruitment (有料職業紹介), outsourcing and campaign event management, and sales consulting. Pricing varies by role, location, and arrangement — mid-career permanent staff monthly salaries range from ¥189,200 (Sapporo) to ¥215,800 (Tokyo), while part-time hourly rates span ¥1,300 to ¥1,700 depending on role complexity and experience. The company holds General Worker Dispatch (派14-300194) and Fee-Based Employment Placement (14-ユ-300215) licenses issued under Japan's Worker Dispatch Act, plus Qualified Invoice Issuer registration. Registered capital is ¥10 million.

The company serves a roster of named enterprise clients including Sharp Marketing Japan, Hitachi Global Life Solutions, Panasonic Marketing Japan, Sony Consumer Sales, Toshiba Consumer Marketing, Epson Sales, Brother Sales, Yamada Denki, SoftBank, Seiko Watch, Citizen Watch, Mitsubishi Electric Life Network, Japan HP, and others. Distribution combines direct enterprise sales via regional offices, job-seeker registration through website and LINE, and referrals from long-standing client relationships. The company also operates ancillary ventures including CIMOLO CAFE yokohama (since 2004) and Sakura Bento (since 2023), indicating modest diversification outside core staffing services. The company is privately held by President Suzuki Tomoyuki (鈴木智之), with no disclosed external funding rounds.

Name

Staff Sales Promotion

Legal name

株式会社エス・エス・ピー

Website

https://ssp-os.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Staff Sales Promotion (SSP) is a Japanese staffing and sales promotion services firm specializing in the home appliance industry. Founded in 1999 in Yokohama, the company operates six regional offices providing temporary staffing, recruitment, and outsourcing to major electronics manufacturers and retailers including Sharp, Panasonic, Sony, and Yamada Denki.

Ownership category

akta.pro rank

Product category

Home Appliance Industry Staffing and Sales Promotion Services

NAICS

Temporary Help Services (561320), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Advertising (7310)

akta.pro primary industry

Corporate Event Staffing & Registration Services (HSACADAE)

akta.pro secondary industry

Electrical/Electronics & Embedded Systems Staffing (BPACADAF)

Keywords

• Home appliance staffing
• Sales promotion dispatch
• Electronics retail staffing
• Outsourced sales services
• Fee-based recruitment

Headquarters

HQ city

Yokohama-shi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. 人材派遣業務 (Temporary Staffing): 派遣スタッフを企業に派遣し、派遣料金から人件費・コストを差し引いた差额が収益。家電量販店・メーカー向けに販売・営業スタッフを派遣。
2. 有料職業紹介事業 (Fee-Based Recruitment): 求職者と企業のマッチング手数料収入。紹介実績に基づく報酬モデル。
3. アウトソーシング・販促イベント (Outsourcing & Campaign Events): 販売代行・セールスポジション業務の外注化サービスおよび販促イベントの企画運営。業務委託・コンサルティング報酬。
4. 販売におけるコンサルティング業務委託 (Sales Consulting): 販売相关专业知識を活用したコンサルティング業務委託サービス。

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Staff Sales Promotion (SSP) provides specialized staffing, sales-promotion dispatch, and outsourcing services focused on Japan's home-appliance and consumer-electronics industry. The company supplies trained sales staff to electronics retailers and specialty stores, delivers campaign and event personnel for product promotions, and handles outsourced sales-agency operations for manufacturers. Its portfolio is anchored by sales/sales-promotion staff dispatch, campaign staff dispatch, outsourcing services, fee-based recruitment, and a multi-stage home-appliance-specific training program.

Product overview

Staff Sales Promotion (SSP) operates as a staffing and temporary worker dispatch company specialized in the home appliance industry, offering a unified service portfolio centered on human resources matching. The core offering consists of three main services: (1) Sales and Sales Promotion Staff Dispatch (販売・営業スタッフ派遣サービス), providing knowledgeable staff for home appliance retail stores; (2) Campaign Staff Dispatch (キャンペーンスタッフ派遣サービス), offering event and PR staff for promotions; and (3) Outsourcing Services (アウトソーシングサービス), handling sales agency and business process outsourcing. These are supported by a fee-based employment placement service (有料職業紹介サービス) and a comprehensive training program (研修制度プログラム) that provides pre-training, classroom instruction, OJT, and ongoing professional development. The company serves clients through 6 regional offices across Japan (Yokohama HQ, Tokyo, Sapporo, Osaka, Hiroshima, Fukuoka), matching qualified personnel with home appliance manufacturers and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales and Sales-Promotion Staff Dispatch Service (販売・営業スタッフ派遣サービス) Provides knowledgeable home-appliance sales and sales-promotion staff to electronics retailers and specialty stores, handling customer consultation, product demonstration, and after-sales support.
• Campaign Staff Dispatch Service (キャンペーンスタッフ派遣サービス) Provides event and campaign staff for PR activities, product demonstrations, sampling, and lottery/booth operations at promotional venues.
• Outsourcing Service (アウトソーシングサービス) Provides outsourced sales-agency and sales-promotion business process execution tailored to client requirements, with optimized plans for each engagement.
• Fee-Based Employment Placement Service (有料職業紹介サービス) Provides fee-based recruitment and placement connecting job seekers with companies in the home-appliance industry, with a fee model tied to successful placements.
• Human Resources Matching Service (人材マッチングサービス) Provides specialized human-resources matching for the home-appliance industry, creating optimal connections between corporate clients and workers across SSP's nationwide 6-office network.

Quantifiable outcome

• 売上20%向上、顧客満足度大幅改善
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and standard.

• Sharp Marketing JapancoreOthersSharp Marketing Japan Corporation is a major home appliance manufacturer and one of SSP's primary clients, receiving staffing support for product sales promotion at electronics retail locations.
• Hitachi Global Life SolutionscoreOthersHitachi Global Life Solutions Corporation is a leading home appliance manufacturer and a major client of SSP, utilizing staffing services for retail sales support and product promotion.
• Panasonic Marketing JapancoreOthersPanasonic Marketing Japan Corporation is a key client receiving staffing services for sales promotion and retail support of home appliance products.
• Epson SalesmajorOthersEpson Sales Corporation is a client of SSP providing staffing support for sales of printers and related home/office appliances.
• Brother SalesmajorOthersBrother Sales Corporation is a client of SSP providing staffing support for sales of printers and office/home appliances.
• Yamada Denki (ヤマダデンキ)coreOthersYamada Denki is one of Japan's largest electronics retail chains and a primary client of SSP, receiving comprehensive sales promotion staffing at its retail locations nationwide.
• SoftBankmajorOthersSoftBank Corporation is a client receiving staffing services, likely for electronics and smartphone-related sales promotion at retail locations.
• Seiko WatchmajorOthersSeiko Watch Corporation is a client of SSP receiving staffing services for sales promotion at retail locations.
• Citizen Watch (シチズン時計)majorOthersCitizen Watch Corporation is a client receiving staffing support for sales promotion activities.
• Mitsubishi Electric Life NetworkmajorOthersMidiary Electric Life Network Corporation is a client for home appliance sales staffing support.
• KDDI Sonic FalconstandardOthersKDDI Sonic Falcon Corporation is a telecommunications-related client of SSP for staffing at electronics retail.
• Sony Consumer SalescoreOthersSony Consumer Sales Corporation is a key client receiving staffing for sales promotion of Sony consumer electronics products at major retail chains.
• Toshiba Consumer MarketingcoreOthersToshiba Consumer Marketing Corporation is a major home appliance manufacturer and key client for staffing at retail locations.
• Weber-Stephen Products JapanstandardOthersWeber-Stephen Products Japan合同会社 is a client for sales promotion staffing for premium outdoor grilling equipment.
• NTT Ad (NTTアド)standardOthersNTT Ad Corporation is a client for sales promotion staffing services.
• Japan HP (株式会社日本HP)majorOthersJapan HP Corporation is a client receiving staffing for sales of HP computers and printers at electronics retail.
• WacomstandardOthersWacom Corporation is a client for sales promotion staffing of digital pen and tablet products.
• Samsung SDS / 双進 (株式会社双進)standardOthers株式会社双進 is a client company for staffing services.

Scale indicators4 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Recruit Holdings: Japan's largest staffing and HR services group (6098.T), operating RGF Staffing, Indeed, and multiple domestic staffing brands. Comparable because it serves the same corporate client base for temporary and permanent staffing, though at vastly greater scale and across all industries rather than specializing in electronics retail.

Direct peers

• Persol Holdings: Major Japanese staffing firm (2181.T) with Tempo Staff, Persol Temp, and Persol Career staffing brands. Operates large-scale temporary dispatch and recruitment businesses serving retail, manufacturing, and corporate clients — directly overlapping SSP's staffing and placement services.
• Pasona Group: Diversified Japanese HR services group (2168.T) providing temporary staffing, permanent placement, and outsourcing. Comparable in offering the same staffing + BPO + recruitment service mix that SSP provides, though across a broader set of industries.
• Adecco Group Japan: Japanese arm of global staffing leader Adecco, providing temporary staffing, permanent placement, and workforce solutions. Comparable in offering dispatch and recruitment services to corporate clients across retail, manufacturing, and technology sectors.
• ManpowerGroup Japan: Japanese subsidiary of global staffing firm ManpowerGroup, offering temporary staffing, permanent placement, and career consulting. Directly comparable in providing worker dispatch and recruitment services to enterprise clients including retail and consumer brands.
• Tempstaff Co., Ltd. Specialist Japanese temporary staffing firm owned by Temp Holdings, focused on office, sales, and light industrial dispatch. Comparable to SSP's core temporary staffing model and dispatch-led service offerings across Japanese enterprise clients.
• Outsourcing Inc. Japanese staffing and BPO group (2427.T) operating across manufacturing, engineering, and service-sector outsourcing. Comparable as a mid-cap Japanese firm combining temporary dispatch, outsourcing, and recruitment services for enterprise clients.
• Will Group: Japanese staffing and HR services firm (6089.T) providing temporary staffing and placement across sales, call center, and manufacturing verticals. Comparable in operating a multi-vertical staffing model with dispatch and recruitment service lines targeting Japanese enterprises.

Emerging players

• Dip Corporation: Japanese digital staffing platform operator (2379.T) running Baitoru and Timee job-matching platforms. Comparable as a competitor for SSP's recruitment and matching services, though differentiated by a tech-platform rather than traditional-agency business model.
• Plus Alpha Consulting: Japanese HR services firm (4072.T) providing staffing and matching for sales, retail, and hospitality roles. Closest comparable in vertical specialization — similarly focused on customer-facing sales and retail staffing, directly competing with SSP for the same Japanese enterprise client segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ssp_os_6000

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staff Sales Promotion